The conceptual link between social desirability and cultural normativity

Psychologists have a recurrent concern that socially desirable responding (SDR) is a form of response distortion that compromises the validity of self‐report measures, especially in high‐stakes situations where participants are motivated to make a good impression. Psychologists have used various strategies to minimise SDR or its impact, for example, forced choice responding, ipsatization, and direct measures of social desirability. However, empirical evidence suggests that SDR is a robust phenomenon existing in many cultures and a substantive variable with meaningful associations with other psychological variables and outcomes. Here, we review evidence of the occurrence of SDR across cultures and tie SDR to the study of cultural normativity and cultural consonance in anthropology. We suggest that cultural normativity is an important component of SDR, which may partly explain the adaptiveness of SDR and its association with positive outcomes.     

What if we fake emotional intelligence? A test of criterion validity attenuation

We evaluate the extent to which established self-report measures of emotional intelligence (EI) are susceptible to socially desirable responding. A study was conducted to assess the relationship between EI and multiple outcomes across 3 experimental faking conditions. Using structural equation modeling, we found that the criterion validities of self-report EI measures in the prediction of life satisfaction, psychological distress, rational coping, and detachment coping are not attenuated in moderate social desirability settings, but are somewhat attenuated when faking is maximized. Moreover, partialing out social desirability does not yield any improvement of the predictive validity of self-report EI.     

Social Desirability Scales as Indicators of Self-Enhancement and Impression Management

This article presents 2 studies testing Paulhus's (2002) assumption that unconscious self-enhancement and conscious impression management represent separate processes of socially desirable responding (SDR) that can be observed within 2 content domains (egoistic and moralistic bias). In Study 1, we devised egoistic and moralistic SDR scales intended to measure self-enhancement in honest responding and impression management under demands for positive self-presentation. In Study 2, we correlated scores on these scales with external indicators of self-enhancement and impression management. In honest responding, both SDR scales most strongly correlated with self-enhancement indicators, whereas under demands for positive self-presentation they correlated more strongly with external measures of impression management.     

Social desirability in personality inventories: Symptoms,diagnosis and prescribed cure

An analysis of social desirability in personality assessment is presented. Starting with the symptoms, Study 1 showed that mean ratings of graded personality items are moderately to strongly linearly related to social desirability (Self Deception, Impression formation, and the first Principal Component), suggesting that item popularity may be a useful heuristic tool for identifying items which elicit socially desirable responding. We diagnose the cause of socially desirable responding as an interaction between the evaluative content of the item and enhancement motivation in the rater. Study 2 introduced a possible cure; evaluative neutralization of items. To test the feasibility of the method lay psychometricians (undergraduates) reformulated existing personality test items according to written instructions. The new items were indeed lower in social desirability while essentially retaining the five factor structure and reliability of the inventory. We conclude that although neutralization is no miracle cure, it is simple and has beneficial effects.     

Agentic and communal bias in socially desirable responding

This research was designed to investigate Paulhus' communion management (CM) and self‐deceptive enhancement (SDE), socially desirable responding (SDR) scales as measures of general SDR, communal bias and agentic bias. The CM and SDE scales, as well as the Schwartz values survey (SVS), were administered to four samples drawn from different cultures and subcultures (N = 900). Participants completed the questionnaires in ‘honest’ and ‘fake good’ conditions. Although conceptions of which values were desirable varied strongly between samples and instructional sets, the CM scale was consistently related to general SDR and to communal bias. In contrast, the SDE scale was only related to general SDR. Contrary to expectations, neither scale could identify participants who ‘faked good’ under normal instructions. Copyright © 2007 John Wiley & Sons, Ltd.     

The social desirability factor in the measurement of listening skills: A brief report

At an early stage in the development of a self-report Listening Skills Scale (LSS), socially desirable responding (SDR) became a concern. In the next phase of the scale's development, 44 tertiary students, enrolled in relevant subjects, completed 67 LSS items in five content domains. Strong SDR was suggested in the low discrimination power and high positive endorsement of 46 of the 67 items, and in the results of a varimax factor analysis. The five factors could be interpreted as aspects of SDR, reflecting trainees' concern with avoiding error and doing well, rather than with the domains of listening. It is suggested that the trainees' need to present themselves positively may compete with client-focussed attending, despite their desire to have these skills. This concern, plus the management of SDR in the LSS responses, are challenges for the next stages of test development.     

What Mediates the Relationship Between Religious Service Attendance and Aspects of Well-Being?

Religious service attendance predicts increased well-being across a number of studies. It is not clear, however, whether this relationship is due to religious factors such as intrinsic religiosity or due to nonreligious factors such as social support or socially desirable responding. The purpose of the present study was to examine the relationship between religious service attendance and well-being while simultaneously examining intrinsic religiosity, social support, and socially desirable responding as potential mediators of the relationship. A sample of 855 participants (71 % female, average age 19.5) completed questionnaires assessing religiosity, social support, socially desirable responding, and well-being. Path models were estimated using maximum likelihood estimation to analyze the data. Intrinsic religiosity was the strongest mediator of the relationship between religious service attendance and depressive and anxiety symptoms. This suggests that the mental health benefits of religious service attendance are not simply the result of increased social support or a certain response style on questionnaires; rather, it appears that the relationship is at least partly the result of people trying to live their religion in their daily lives.     

Socially Desirable Responding in Computerized Questionnaires: When Questionnaire Purpose Matters More Than the Mode1

The impact of questionnaire purpose (job screening interview vs. consumer survey) and the impact of questionnaire mode (paper-and-pencil vs. computer) on multiple measures of socially desirable responding (SDR) were examined. Students (N= 85) participated in experimental job screening (high SDR demand) and consumer survey (low SDR demand) conditions. Dependent measures included the Marlowe-Crowne Social Desirability Scale and the impression management subscale of the Balanced Inventory of Desirable Responding, Version 6. Significant questionnaire purpose effects suggest one possible, context-related explanation for mixed SDR findings between earlier experiments. Mode effects were nonsignificant, adding further evidence of paper-and-pencil and computer equivalence with respect to SDR.     

孤独感对青少年问题性移动社交网络使用的影响：人际困扰和积极自我呈现的作用

摘 要：为探讨孤独感与青少年问题性移动社交网络使用的关系,以及人际困扰和积极自我呈现在孤独感与问题性移动社交网络使用行为间的作用机制。采用孤独感量表、人际关系综合诊断量表、社交网站自我呈现量表和青少年问题性移动社交网络使用行为评估问卷,按照年级整群分层取样方式选取2872名青少年为研究对象,采用SPSS18.0、Amos以及偏差校对非参数百分位Bootstrap置信区间法进行统计分析。结果发现,孤独感、人际困扰、积极自我呈现和问题性移动社交网络使用两两间均存在显著正向相关,孤独感、人际困扰和积极自我呈现对问题性移动社交网络使用行为均具有显著正向预测作用,人际困扰和积极自我呈现在孤独感与问题性移动社交网络使用关系间分别起中介作用,同时孤独感对问题性移动社交网络使用的影响通过人际困扰→积极自我呈现的链式关系发生作用。     

Adolescent Narcissism,Aggression, and Prosocial Behavior: The Relevance of Socially Desirable Responding

An important threat to validity in personality research pertains to an individual's motivation to respond in a socially desirable manner on self-report inventories. This issue was examined in this study in the context of narcissism, aggression, and prosocial behavior in a sample of at-risk adolescents. Participants were 161 adolescents (128 males, 29 females, 4 not reported) ranging in age from 16 to 19 years who were attending a residential program for youth who have dropped out of school. Overall, socially desirable response tendencies were negatively correlated with vulnerable narcissism and self-reported aggression. Moreover, low socially desirable responses strengthened the relation between narcissism and self-reported aggression. Socially desirable responding was not associated with self- or peer-reported prosocial behavior and did not moderate the relation between narcissism and prosocial behavior. These findings indicate that the relation between narcissism and aggression is attenuated by concerns with social desirability. However, further work is needed in broader samples of adolescents to more closely examine whether social desirability concerns actually mitigate aggression among some youth or signify underreporting of one's problem behaviors.     

Relations between emotions,display rules,social motives,and facial behaviour

We report research on the relations between emotions, display rules, social motives, and facial behaviour. In Study 1 we used a questionnaire methodology to examine how respondents would react to a funny or a not funny joke told to them by a close friend or a stranger. We assessed display rules and motivations for smiling and/or laughing. Display rules and social motives (partly) mediated the relationship between the experimental manipulations and self‐reported facial behaviour. Study 2 was a laboratory experiment in which funny or not funny jokes were told to participants by a male or female stranger. Consistent with hypotheses, hearing a funny joke evoked a stronger motivation to share positive affect by showing longer Duchenne smiling. Contrary to hypotheses, a not funny joke did not elicit greater prosocial motivation by showing longer “polite” smiling, although such a smiling pattern did occur. Rated funniness of the joke and the motivation to share positive affect mediated the relationship between the joke manipulation and facial behaviour. Path analysis was used to explore this mediating process in greater detail.     

Appearance commentary from romantic partners: Evaluation of an adapted measure

The purpose of this study was to evaluate the psychometric properties of the Verbal Commentary on Physical Appearance Scale (VCOPAS; Herbozo & Thompson, 2006b) after modifying it to capture appearance feedback given by romantic partners (VCOPAS-P). Women participants (N = 248) completed the VCOPAS-P, as well as measures of disordered eating, body image dissatisfaction, relationship quality, and socially desirable responding. Exploratory factor analysis identified the best factor structure for the VCOPAS-P, which contained three factors similar to the VCOPAS. Correlations between the VCOPAS-P subscales and measures of disordered eating, body image dissatisfaction, relationship quality, and social desirability responding demonstrated convergent and discriminant validity of the VCOPAS-P. There was a significant positive correlation between the negative comments subscale of the VCOPAS-P and the measures of body dissatisfaction and weight concern (measured by the EDE-Q). Additionally, VCOPAS-P subscales reflecting positive comments about appearance and weight were associated with greater relationship satisfaction.     

Impression management and overclaiming on job applications: Related to future sales performance?

Despite decades of research on the role of socially desirable responding (SDR) in hiring contexts, it remains unclear whether job applicant SDR is related to future employee performance. Drawing on a large sample of 1,084 retail sales employees and their original job application data, this study examined the predictive validity of two operationalizations of SDR: (a) impression management captured using a personality scale and (b) overclaiming familiarity with a list of products that were directly relevant to the job. Neither measure was used to inform the hiring decisions. Results showed that job applicant impression management and overclaiming were unrelated to four indicators of future sales performance as employees. Implications for organizational selection policies involving applicant SDR are discussed.     

民族本质论对跨民族交往的影响——以中国内地的藏族大学生为例

本研究以中国内地的藏族大学生为例,通过两个研究探讨了民族本质论对跨民族交往的影响。研究一通过相关研究发现,民族本质论与接触数量、接触质量呈显著负相关,与民族间的社会距离呈显著正相关;研究二启动了民族本质论和民族建构论,结果发现,相比本质论启动条件,民族建构论启动条件下藏族大学生的跨汉民族交往意愿较高。本研究说明,民族本质论是影响跨民族交往的重要因素,加强民族的社会建构论是促进跨民族交往的重要举措。     

Social desirability and self-reported driving behaviours: Should we be worried?

There is widespread use of self-report measures of driving behaviour in the traffic psychology literature, despite the frequent criticism that such measures are subject to social desirability bias. However, no research has yet investigated the more recently developed measures of driving anxiety and avoidance behaviour for socially desirable responding. Furthermore, relatively little research has investigated the issue of socially desirable responding on self-reported driver behaviour in general, and that which does exist has several shortcomings. The present study used a repeated measures design to assess the effect of social desirability on a measure of driving avoidance, the Driving and Riding Avoidance Scale (DRAS), and the Driver Behaviour Questionnaire (DBQ). A sample of 228 undergraduate students completed the DRAS, DBQ and a measure of socially desirable responding in class, which constituted a public place, and then again 2 months later in the privacy of their homes. None of the DBQ items were significantly different across the two locations. However, two of the DRAS general avoidance items were higher in the public setting, perhaps demonstrating the effect of socially desirable responding on driving avoidance due to environmental or practical concern. Nevertheless, overall it appears as though the DRAS and DBQ are not particularly vulnerable to socially desirable responding, although further well-designed research on the effects of such bias on these and other self-report measures of driving behaviour should be undertaken.     

文化与社会赞许反应:社会个人互动的观点

在处理社会赞许反应的文化差异时,常用的两种方法为实验控制和统计控制。我们在本文中提出另一个观点。通过回顾近期的相关文献,我们指出:社会赞许反应的文化差异,反映在不同社会环境中,人们在相应的文化要求下,以不同的自我呈现方式来加强他们追求个人目标的动力。这种社会、文化与个人的对话历程乃研究文化—心理关系的核心课题。用实验或统计方法将因这个历程产生的变量从跨文化数据中剔除后,所得的结果便只有微薄的文化意义了。因此,我们反对将社会赞许反应的文化差异视为跨文化研究的噪音。相反地,我们认为跨文化研究者应认真地分析社会赞许反应的社会文化意义,以社会赞许反应作为一个窗口,管窥社会、文化与行为相生相成的关系。     

Effects of self‐enhancement on agreement on personality profiles

Effects of self‐enhancement and socially desirable responding (SDR) on rater agreement for personality profiles were studied in 304 students. Dyads of participants described themselves and their peer on the Revised NEO Personality Inventory (NEO‐PI‐R) that measures 30 facets of personality. In addition, participants filled in six scales measuring self‐enhancement or SDR. Data analyses focussed on moderator and suppressor effects of SDR on the similarity between self‐reported and other reported NEO‐PI‐R profiles. Three kinds of profile agreement were distinguished: (a) normative agreement; (b) distinctive agreement and (c) profile normativeness, that is, how strongly a self‐reported personality profile resembled the average profile of all participants. There were no moderator or suppressor effects on distinctive agreement, but SDR predicted profile normativeness quite strongly. Copyright © 2009 John Wiley & Sons, Ltd.     

The role of negative urgency impulsivity and financial management practices in compulsive buying

Previous research has shown that negative urgency impulsivity is associated with compulsive buying even after controlling for depression. The aim of the present study was to replicate this finding and to examine if financial management practices mediated this relationship. A community sample of 162 participants (34 male and 128 female), aged between 18 and 82 years, completed online self‐report questionnaire measures. As expected, results revealed (1) significant positive associations between compulsive buying and both negative urgency impulsivity (NUI) and psychological distress; and (2) a significant negative association between compulsive buying and financial management practices. We also found that after controlling for psychological distress (3) NUI was still significantly correlated with compulsive buying, and (4) financial management practices partially mediated the relationship between NUI and financial management practices. Our findings are consistent with an extension of the theory that compulsive buying is motivated by relieving negative mood states, positing both negative affect‐driven impulsivity and psychological distress as important factors in understanding compulsive buying. These findings also support current cognitive‐behavioural interventions for the treatment of compulsive buying that target psychological distress, NUI, and financial management practices.     

The Expression of Achievement Motives in Interpersonal Problems

ABSTRACT Achievement motivation influences self-regulatory strategies, affective processes, and achievement outcomes, but little is known about how individual differences in achievement motivation influence interpersonal behavior. Different forms of achievement motivation are likely to influence interpersonal behavior because achievement motives are grounded in social emotions. Two studies were conducted to examine relations between achievement motives and dispositional interpersonal problems. These studies linked deficits in pride-based need for achievement with self-reported submission-related interpersonal problems, and shame-based fear of failure (FF) with both self- and peer-reported interpersonal distress. The achievement motives were largely not associated with individuals' perceptions of their peers' interpersonal problems. These findings reinforce propositions that FF represents the commingling of achievement and relational concerns and suggest new mechanisms by which achievement motives may influence productivity, social success, and well-being.