The devil you know: the effects of identifiability on punishment

Prior research has confirmed Thomas Schelling's observation that people are more sympathetic and hence generous toward specific identified victims than toward “statistical” victims who are yet to be identified. In the study presented in this article we demonstrate an equivalent effect for punitiveness. We find that people are more punitive toward identified wrongdoers than toward equivalent, but unidentified, wrongdoers, even when identifying the wrongdoer conveys no meaningful information about him or her. To account for the effect of identifiability on both generosity and punitiveness, we propose that affective reactions of any type are stronger toward an identified than toward an unidentified target. Consistent with such an account, the effect of identifiability on punishing behavior was mediated by self‐reported anger. Copyright © 2005 John Wiley & Sons, Ltd.     

心理特权与大学生网络欺骗行为：有调节的中介效应

基于有限自制力理论探讨了心理特权对网络欺骗行为的影响及作用机制,采用心理特权量表、简版自我损耗量表、内隐人格理论量表和青少年网络偏差行为量表对738名大学生进行调查。结果发现：（1）在控制性别的条件下,心理特权显著正向预测网络欺骗行为;（2）心理特权通过自我损耗的中介作用间接预测网络欺骗行为;（3）内隐人格观调节心理特权通过自我损耗预测网络欺骗行为的前半路径,具体来说,相对于渐变论的大学生,实体论大学生的心理特权更多地通过自我损耗影响其网络欺骗行为。     

Radical Moral Imagination and Moral Luck

To a greater extent than other theorists, Claudia Card in her analysis of moral luck considers the impact of attempts to transform moral meanings on the development of the agent's character and her responsibilities, over time and in relation to other agents. This essay argues that this wider frame of reference captures more of what is at stake in the efforts of those who resist oppression by attempting to implement radically revised meanings.     

内隐人格理论对他人印象加工策略的影响

从表征状态与他人知觉信息加工方式两个角度探讨了内隐人格理论对他人印象加工策略的影响。首先采用自编的童话情境测验对120名被试的内隐人格理论进行维度分析, 甄选出持不同内隐人格理论的被试(实体论42人、渐变论48人)。随后使用错觉关联效应的实验范式, 要求两类被试(持不同内隐人格理论及其指向性情境)对他人行为信息进行判断, 记录自由回忆和频率估计的差异值。结果发现：持不同内隐人格理论的个体在知觉他人时采用不同的信息加工方式。实体论者通常采用启发式加工, 渐变论者通常采用分析式加工。实体论者在进行启发式加工时, 通过对他人行为信息的即时性判断形成他人印象; 渐变论者在进行分析式加工时, 对他人行为信息进行记忆性判断, 最终依赖情境信息形成他人印象。     

Do normative transgressions affect punitive judgments? An empirical test of the psychoanalytic scapegoat hypothesis

According to psychoanalytic theory, punitiveness is based on a projection of one's own immoral desires and the moral conflict they cause (scapegoat hypothesis). This hypothesis implies that transgressors impose harsher punishment onto comparable wrongdoers. This effect should be amplified by strength of decision conflict. An alternative hypothesis based on blameavoidance motivation is derived. Participants (N = 291) were asked to indicate whether they would commit an unlawful act in a moral temptation situation and how conflicted they felt in making their decision. Later, they had to judge convicts in criminal cases that were similar to the previous temptation situations. Authoritarianism was assessed as covariate. In contrast to the scapegoat but consistent with the blame-avoidance interpretation, transgressors were more lenient than nontransgressors. Authoritarianism had main effects on punitiveness. Decision conflict was neither directly nor indirectly related to punitiveness. The findings challenge the validity of the scapegoat hypothesis.     

Why do we punish groups? High entitativity promotes moral suspicion

People typically take a moral deservingness perspective when deciding on appropriate punishment for intentional wrongdoings committed by individuals. Considerably less is known about how people reason about wrongdoings committed by groups, even though there are fundamental differences in how people perceive individuals versus groups. The present research examined perceived entitativity, the degree to which a group is perceived to be a unified, single agent, as a potential determinant of moral reasoning about transgressions committed by groups. We found that participants recommended more severe punishments for high entitativity (vs. low entitativity) perpetrator groups, particularly in the presence of morally mitigating circumstances that typically lessen punitiveness. This effect was mediated by perceptions of greater moral accountability in high-entitativity groups. Thus, justice is not equal for all groups. Implications for retributive justice and the criminal justice system are discussed.     

Pursuing Academic Interests: The Role of Implicit Theories

Students can believe that their academic interests are fixed (entity theory) or malleable (incremental theory). A measure of implicit theories of academic interests was developed to examine how such theories influence students' decisions to retain or change their majors. As hypothesized, entity theorists who believed that they were not doing well in their majors were more likely to choose a new major than were all other groups. This result is consistent with previous findings that entity theorists tend to give up in the face of adversity.     

Consumers' attributions and brand evaluations in product‐harm crises: The role of implicit theories of personality

This study aims to examine the moderating role of implicit theories of personality in the relationship between corporate recovery strategy (i.e., support versus stonewalling) and consumers' attributions (and brand evaluations). It is suggested that consumers' implicit theories about the fixedness/malleability of personality can affect consumers' attributions and brand evaluations during a product‐harm crisis. In addition, corporate image (i.e., strong versus weak) can moderate the influence of the role of implicit theories of personality. Two experiments were conducted to examine the proposed hypotheses. Results of Experiment 1 show that consumers who endorse entity theory (i.e., entity theorists) are likely to attribute crisis as more internal, stable, and controllable, particularly when they do not have any prior knowledge about the firm. The entity theorists would have more negative brand evaluations than incremental theorists (who endorse incremental theory), when “support” strategy was used by the firm. Results of Experiment 2 show that entity theorists are prone to have more external (internal) and unstable (stable) attributions toward a firm with a strong (weak) corporate image. Furthermore, entity theorists would provide more positive brand evaluations than incremental theorists when “stonewalling” strategy was used by a firm with strong corporate image, but not when “support” strategy was used by a firm with weak corporate image. Managerial implications are provided to managers with regard to product‐harm crisis and recovery strategies. Copyright © 2015 John Wiley & Sons, Ltd.     

Voicing conflict: preferred conflict strategies among incremental and entity theorists

The way individuals choose to handle their feelings during interpersonal conflicts has important consequences for relationship outcomes. In this article, the authors predict and find evidence that people's implicit theory of personality is an important predictor of conflict behavior following a relationship transgression. Incremental theorists, who believe personality can change and improve, were likely to voice their displeasure with others openly and constructively during conflicts. Entity theorists, who believe personality is fundamentally fixed, were less likely to voice their dissatisfactions directly. These patterns were observed in both a retrospective study of conflict in dating relationships (Study 1) and a prospective study of daily conflict experiences (Study 2). Study 2 revealed that the divergence between incremental and entity theorists was increasingly pronounced as conflicts increased in severity: the higher the stakes the stronger the effect.     

Capitalizing on brand personalities in advertising: The influence of implicit self‐theories on ad appeal effectiveness

How can firms use brand personalities to develop the most persuasive advertising appeals? In this article, we examine advertising appeals that capitalize on the signaling opportunities that using these brands can provide (signaling ad appeal) versus the self-improvement opportunities that using these brands can offer (self-improvement ad appeal). In two studies, we find that the effectiveness of these appeals depends on consumers' implicit self-theories. Specifically, signaling ad appeals are more effective for consumers who believe their personal qualities are fixed and cannot be developed through their own efforts (entity theorists), whereas self-improvement ad appeals are more effective for consumers who believe their personal qualities are malleable and can be developed (incremental theorists). Implications for brand personality research and advertising are discussed.     

Unexpected improvement, decline, and stasis: a prediction confidence perspective on achievement success and failure

The authors hypothesized that reactions to performance feedback depend on whether one's lay theory of intelligence is supported or violated. In Study 1, following improvement feedback, all participants generally exhibited positive affect, but entity theorists (who believe that intelligence is fixed) displayed more anxiety and more effort to restore prediction confidence than did incremental theorists (who believe that intelligence is malleable). Similarly, when performance declined, entity theorists displayed more anxiety and compensatory effort than incremental theorists. However, when performance remained rigidly static despite a learning opportunity, incremental theorists evinced more anxiety and compensatory effort than entity theorists. In Study 2, this pattern was replicated when the entity and incremental theories were experimentally manipulated. Study 3 demonstrated that for both groups, theory violation impairs subsequent task performance. Taken together, these studies provide evidence that lay theory violation and damaged prediction confidence have significant and measurable effects on emotion and motivation. The authors discuss the implications of these findings for the literature on achievement success and failure.     

内隐人格理论的实体论－渐变论维度研究述评

对内隐人格理论的实体论－渐变论维度的研究是近年来社会认知研究的一个新趋势。研究发现,人们对人的特性（如智力、品德和人格特征等）的内隐认知理论,制约调节着他们对人的行为的理解和反应。人们持有的不同内隐人格理论导致他们不同的社会认知模式和行为反应方式。实体论者由于认为人的特性是固定不变的,而倾向于用抽象概括化的和静态的内在特质来理解人的行为;而渐变论者由于认为人的特性是动态可塑的,而倾向于用影响心理动态过程的内外具体调节因素来理解人的行为。作者在综述有关研究的基础上,进而提出一些新的见解。     

Character: The Prospects for a Personality‐Based Perspective on Morality

In the early parts of the 20th century, character made up a major part of psychology, specifically of personality psychology. However, an influential observational study of children's moral behavior, conducted by Hartshorne, May, and colleagues in the 1920s, suggested that consistency in morality‐related behavior was lower than many people expected. Some psychologists interpreted such results to mean that there was no consistency in moral behavior and thus that there were no stable, meaningful individual differences in moral behavior – character did not exist. Recent years have witnessed a reinvigoration of character, ethics, and morality as objects of psychological study. Our purpose in this paper is to contribute to this reinvigoration by reviewing the use of the concept of “character” within psychology, considering whether the evidence supports the notion of moral character as a psychological construct, and suggesting new prospects for research on moral character.     

The threat of moral transgression: The impact of group membership and moral opportunity

When other ingroup members behave immorally, people's motivation to maintain a moral group image may cause them to experience increased threat and act defensively in response. In the current research, we investigated people's reactions to others' misconduct and examined the effect of group membership and the possible threat‐reducing function of moral opportunity—the prospect of being able to re‐establish the group's moral image. In Study 1, students who were confronted with fellow students' plagiarism and who received an opportunity to improve their group's morality reported feeling less threatened than students who did not receive such opportunity. In Study 2, students reacted to a recent academic fraud case, which either implicated an ingroup (scholar in their own discipline) or an outgroup member (scholar in another discipline). Results indicated that participants experienced more threat when an ingroup (versus an outgroup) member had committed the moral transgression. However, as hypothesized, this was not the case when moral opportunity was provided. Hence, the threat‐reducing effect of moral opportunity was replicated. Additionally, participants generally were more defensive in response to ingroup (versus outgroup) moral failure and less defensive when moral opportunity was present (versus absent). Together, these findings suggest that the reduction of threat due to moral opportunity may generally help individuals take constructive action when the behavior of fellow group members discredits the group's moral image.     

Psychological essentialism and attention allocation: preferences for stereotype-consistent versus stereotype-inconsistent information

People who believe that human attributes are immutable (entity theorists) display preferences for stereotype-consistent over stereotype-inconsistent information (J. E. Plaks, S. J. Stroessner, C. S. Dweck, & J. W. Sherman, 2001). In this article, the authors argue that entity theories are components of broader sets of beliefs that represent differences between people in terms of underlying essences. Consistent with expectations, the authors found that measures of essentialist beliefs (i.e., in the biological basis, discreteness, informativeness, and inherence of human attributes) covaried with the presence of entity theories. Essentialist beliefs as a set were related to stronger preferences for stereotype-consistent information, and this effect was not reducible to the effect of entity theories. The authors propose that research on implicit person theories can be placed within an encompassing framework of psychological essentialism.     

The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies

This research investigates the effectiveness of health message framing (gain/loss) depending on the nature of advocacy (prevention/detection) and respondents’ implicit theories (entity/incremental). Three experiments demonstrate that for detection advocacies, incremental theorists are more persuaded by loss frames. For prevention advocacies, incremental theorists are more persuaded by gain frames. For both advocacies (detection and prevention), entity theorists are not differentially influenced by frame. However, entity theorists are message advocacy sensitive such that they are more persuaded by prevention than detection advocacies, regardless of the message frame. These results are robust for measured as well as manipulated implicit theories and for different health contexts.     

Being good to look good: Self-reported moral character predicts moral double standards among reputation-seeking individuals

Moral character is widely expected to lead to moral judgements and practices. However, such expectations are often breached, especially when moral character is measured by self-report. We propose that because self-reported moral character partly reflects a desire to appear good, people who self-report a strong moral character will show moral harshness towards others and downplay their own transgressions—that is, they will show greater moral hypocrisy. This self-other discrepancy in moral judgements should be pronounced among individuals who are particularly motivated by reputation. Employing diverse methods including large-scale multination panel data (N = 34,323), and vignette and behavioural experiments (N = 700), four studies supported our proposition, showing that various indicators of moral character (Benevolence and Universalism values, justice sensitivity, and moral identity) predicted harsher judgements of others' more than own transgressions. Moreover, these double standards emerged particularly among individuals possessing strong reputation management motives. The findings highlight how reputational concerns moderate the link between moral character and moral judgement.     

Consumers' implicit theories about personality influence their brand personality judgments

Three studies document that consumers' implicit theories about the fixedness/malleability of personality guide brand personality updating in a brand extension context. The first two studies show that extension fit with the parent brand impacts brand personality updating only for incremental (vs. entity theorists). Specifically, for incremental theorists, brand personality is enhanced (vs. diluted) when extension fit is poor (vs. good), and only when brand personality is salient. The third study identifies conditions under which entity theorists focus on brand personality. Interestingly, overall evaluations of the parent brand and extension vary only with extension fit. Implications of our research are discussed.     

Judging a Book by its Cover: The Influence of Implicit Self‐Theories on Brand User Perceptions

Do people judge others based on the brands they use? Prior research finds evidence to this effect, yet we argue this phenomenon is far from universal. Drawing on research on implicit self‐theories, we find that only entity (but not incremental) theorists are prone to judging people based on their brand use (Studies 1 and 2). We show that entity theorists infer that people use brands to signal who they are to others, thereby forming perceptions of these people based on the personality of the brands they use, but incremental theorists are reluctant to make inferences about brand users’ signaling motives (Studies 3, 4, and 5). When tendencies to make signaling inferences are reduced, entity theorists no longer judge people based on their brand use (Studies 3 and 4). Furthermore, even incremental theorists judge people based on their brand use when given the information that their brand use is not driven by situational forces, but is potentially driven by a signaling motivation (Study 5).     

General attainability beliefs moderate the motivational effects of counterfactual thinking

Previous research has demonstrated that upward counterfactuals generated in response to less than optimal outcomes on repeatable tasks are more motivating than are downward counterfactuals. In the present work, however, it was hypothesized that upward counterfactuals should only be motivating to the extent that one believes that improvement is generally attainable. By contrast, it was hypothesized that upward counterfactuals should actually diminish motivation and downward counterfactuals should enhance motivation to the extent that one believes that improvement is generally unattainable. In support of these hypotheses, the results of two studies indicated that incremental theorists (who believe that intelligence-related abilities are malleable) displayed greater motivation and enhanced performance in response to upward as compared to downward counterfactuals, whereas entity theorists (who believe that intelligence-related abilities are fixed) displayed greater motivation and enhanced performance in response to downward as compared to upward counterfactuals.