In search of East Asian self-enhancement

A meta-analysis of published cross-cultural studies of self-enhancement reveals pervasive and pronounced differences between East Asians and Westerners. Across 91 comparisons, the average cross-cultural effect was d = .84. The effect emerged in all 30 methods, except for comparisons of implicit self-esteem. Within cultures, Westerners showed a clear self-serving bias (d = .87), whereas East Asians did not (d = -.01), with Asian Americans falling in between (d = .52). East Asians did self-enhance in the methods that involved comparing themselves to average but were self-critical in other methods. It was hypothesized that this inconsistency could be explained in that these methods are compromised by the "everyone is better than their group's average effect" (EBTA). Supporting this rationale, studies that were implicated by the EBTA reported significantly larger self-enhancement effect for all cultures compared to other studies. Overall, the evidence converges to show that East Asians do not self-enhance.     

Culture and context: East Asian American and European American differences in P3 event-related potentials and self-construal

Research has demonstrated differences in social and cognitive processes between East Asians and European Americans. Whereas East Asians have been characterized as being more sensitive to situational context and attending more to the perceptual field, European Americans have been characterized as being more focused on the object and being more field independent. The goal of the present experiment was to investigate differences in neural responses to target objects and stimulus context between East Asian Americans and European Americans using a three-stimulus novelty P3 event-related potential design. As hypothesized, European Americans displayed relatively greater target P3 amplitudes, indexing attention to target events, whereas East Asian Americans displayed relatively greater novelty P3 amplitudes, indexing attention to contextually deviant events. Furthermore, the authors found that interdependent self-construal mediated the relationship between culture and the novelty P3. These findings identify a specific pattern of neural activity associated with established cultural differences in contextual sensitivity.     

Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations

A recent meta-analysis on cross-cultural studies of self-enhancement finds that evidence for East Asian self-enhancement is consistently apparent only in studies where participants compare themselves to the average other, aka the “Better-than-Average” Effect (BAE). However, prior research has suggested that the BAE may conflate motivations to view the self in a positive light with non-motivational factors, such as a tendency to evaluate “everyone as better than average” [EBTA; Klar Y, Gilladi EE (1997) J Personal Soc Psychol 73:885–901]. In two studies, European-Canadian, Asian-Canadian, and Japanese students were asked to evaluate themselves as well as a fictitious student compared to the average. Replicating prior research, evidence for Japanese self-enhancement was found with the BAE, albeit weaker than Canadians. However, in the measures where the EBTA effect was circumvented, self-enhancement was no longer evident among Japanese. Likewise, within the BAE method, prior research has found that East Asians self-enhance more for important than unimportant traits. When the EBTA effect was circumvented this correlation was also significantly reduced. Findings from this research converge with other sources of evidence that East Asians do not appear to be motivated to self-enhance.

A cross-cultural study of trait self-enhancement, explanatory variables, and adjustment

We investigated trait self-enhancement, explanatory variables, and adjustment in European American (n = 141), Asian American (n = 72), Mexican (n = 141), and Filipino (n = 174) college students. Consistent with trait perspectives, students in all cultural groups rated their traits with moderate to high accuracy, using peer ratings as a criterion. European Americans did not exhibit self-enhancement relative to peers, but both self and peer ratings were higher (i.e., more positive) for European Americans than for the other three groups. Support was found for some, but not all, cultural psychology explanations of self-enhancement. In all cultural groups, self-enhancement was more associated with personal (intrapsychic) adjustment than interpersonal adjustment, as judged by peers. The results provided support for an integration of trait and cultural psychology perspectives.     

"Express yourself": culture and the effect of self-expression on choice

Whereas self-expression is valued in the United States, it is not privileged with such a cultural emphasis in East Asia. Four studies demonstrate the psychological implications of this cultural difference. Studies 1 and 2 found that European Americans value self-expression more than East Asians/East Asian Americans. Studies 3 and 4 examined the roles of expression in preference judgments. In Study 3, the expression of choice led European Americans but not East Asian Americans to be more invested in what they chose. Study 4 examined the connection between the value of expression and the effect of choice expression and showed that European Americans place greater emphasis on self-expression than East Asian Americans, and this difference explained the cultural difference in Study 3. This research highlights the importance of the cultural meanings of self-expression and the moderating role of cultural beliefs on the psychological effect of self-expression.     

Prospective Examination of Leisure-Time Exercise Behavior During Pregnancy

The negative and positive content of self-talk, the relationship of self-talk to performance, and persistence following positive and negative feedback were investigated across different cultural backgrounds (European Americans n = 54, East Asians n = 26). East Asians had a significantly larger proportion of negative to positive self-talk than European Americans, d = .62. The greater proportion of negative self-talk related to poorer performance for European Americans, but better performance for East Asians, r ² = .13. European Americans’ practice persistence increased after receiving positive versus negative feedback, d = .59. No differences occurred in persistence for East Asians, d = .06. Results suggest sport psychology consultants and coaches should consider an athlete's cultural background when employing cognitive interventions and providing feedback.     

Culture and the cognitive and neuroendocrine responses to speech

The present research investigated cultural differences in the psychological and biological effects of verbalization of thoughts. Three studies tested how verbalization of thoughts requires a different amount of effort for people from cultures with different assumptions about speech and examined implications for the cognitive performance and stress hormone response to the task. The results showed that verbalization impaired East Asians/East Asian Americans' performance when the task was difficult but not when the task was easy, whereas the effect of verbalization on European Americans' performance was neutral or positive regardless of task difficulty. Moreover, verbalization decreased the level of cortisol response to the task among European Americans but not among East Asian Americans. The results demonstrate how the same act that is intended to create the same psychological experience could inadvertently lead to systematically different psychological experiences for people from different cultures.     

Inclusion of additional studies yields different conclusions: Comment on Sedikides, Gaertner, & Vevea (2005), Journal of Personality and Social Psychology

In a Journal of Personality and Social Psychology article, Sedikides, Gaertner and Vevea (2005) presented two meta-analyses that included eight papers to investigate the question of whether people from Eastern cultures self-enhance more for traits that they view to be important compared to those that they view as unimportant. The results supported their hypothesis: Self-enhancement appears to be pancultural. However, this conclusion is severely compromised by six relevant papers that are not included in their meta-analyses. Importantly, all of these six studies contradicted their hypothesis. When complete meta-analyses are conducted which include all of the relevant papers, a very different pattern of results emerges. Eastern and Western cultures do not differ from each other in the pattern of their self-enhancement of independent and interdependent traits. Furthermore, whereas Westerners self-enhanced significantly more for traits that they viewed to be especially important, East Asians did not. Contrary to the Sedikides et al. (2005) suggestion, the existing evidence suggests substantial cross-cultural variation in self-enhancement, with Westerners being far more self-enhancing than Easterners. Reasons for the conflicting pattern of findings across methods and meta-analyses are discussed.     

跨文化的实证法学研究：文化心理学的挑战与贡献

跨文化的实证法学研究把文化心理学的理论突破和心理学的实证方法引入到对法学基本原理的研究之中。文化心理学研究中发现的东西方文化在价值定向、道德判断和思维方式等方面的差异能够给跨文化实证法学研究带来重要的启示。在对一些重要法律问题的认识上, 例如法律中的因果关系和责任的判定、合同形成以及纠纷调解等方面, 跨文化心理学研究已经发现了显著的跨文化差异, 这些差异可能会影响到不同文化背景的人对法的认识、法的建设以及法律的应用。我们认为跨文化的实证法学研究不仅可以为法学研究提供一条新的研究路径, 更主要的是还可以为中国法学研究的国际化和国际法律纠纷提供理论指导。     

Stand tall,but don't put your feet up: Universal and culturally-specific effects of expansive postures on power

Previous research suggests that there is a fundamental link between expansive body postures and feelings of power. The current research demonstrates that this link is not universal, but depends on people's cultural background (Western versus East Asian) and on the particular type of expansive posture enacted. Three types of expansive postures were examined in the present studies: the expansive-hands-spread-on-desk pose (Carney et al., 2010), the expansive-upright-sitting pose (Huang et al., 2011, Tiedens and Fragale, 2003), and the expansive-feet-on-desk pose (Carney et al., 2010). Of these postures, the expansive-feet-on-desk pose was perceived by both Americans and East Asians as the least consistent with East Asian cultural norms of modesty, humility, and restraint (Study 1). The expansive-hands-spread-on-desk and expansive-upright-sitting postures led to greater sense of power than a constricted posture for both Americans and East Asians (Studies 2a–2b). In contrast, the expansive-feet-on-desk pose led to greater power activation (Study 3) and action orientation (Study 4) for Americans, but not for East Asians. Indeed, East Asians in the expansive-feet-on-desk pose showed less power activation and action orientation than Americans in this pose. Together, these findings support a basic principle of embodiment — the effects of posture depend on: (a) the type of posture, and (b) the symbolic meaning of that posture.     

Unpacking East–West Differences in the Extent of Self‐Enhancement from the Perspective of Face versus Dignity Culture

The question of whether or not the need for self‐enhancement is culturally universal has been a controversial issue in cultural psychology. Though there have been numerous studies arguing that East Asians also have the need for self‐enhancement, the controversy remained. We contend that the field is ready to see a cohesive theory that integrates and explains when and why East Asians do and do not manifest their need for self‐enhancement. In this paper, we provide the theoretical logics of and rationales behind face and dignity cultures as the new theoretical proxies that integrate and explain East Asians' self‐enhancing behaviors, supplementing the former approach that uses the individualism‐collectivism dichotomy. In particular, four representative properties of face culture — humility, public (versus private) concern, prevention regulatory focus, and harmony — are discussed to explain cross‐cultural differences in the extent and ways of manifestations of self‐enhancement motivation between European Americans and East Asians. Theoretical corroborations and empirical findings supporting this approach are also discussed.     

Cultural variations on optimistic and pessimistic bias for self versus a sibling: is there evidence for self-enhancement in the west and for self-criticism in the east when the referent group is specified?

A culturally relevant framework was used to examine variations on optimistic and pessimistic bias in Westerners and Easterners. Study 1 showed that 136 European Americans compared with 159 Japanese were more likely to predict typical positive events to occur to self than to a sibling. The opposite pattern emerged in the prediction of typical negative events. Study 2 replicated these findings on the basis of predictions for atypical events in 175 European Americans and 130 Japanese. Across both studies, within-groups analyses indicated that European Americans held an optimistic bias in the prediction of positive and negative events, whereas Japanese held a pessimistic bias for negative events. These findings are taken to offer support for presumed cultural differences in self-enhancement and self-criticism between Westerners and Easterners, respectively.     

What Constitutes a Good Life? Cultural Differences in the Role of Positive and Negative Affect in Subjective Well‐Being

ABSTRACT East Asians and Asian Americans report lower levels of subjective well-being than Europeans and European Americans. Three studies found support for the hypothesis that such differences may be due to the psychological meanings Eastern and Western cultures attach to positive and negative affect. Study 1 demonstrated that the desire to repeat a recent vacation was significantly predicted by recalled positive affect—but not recalled negative affect—for European Americans, whereas Asian Americans considered both positive and negative affect. Study 2 replicated this effect in judging satisfaction with a personal friendship. Study 3 linked changes in European Americans' life satisfaction to everyday positive events caused by the self (vs. others) and changes in Japanese life satisfaction to everyday negative events caused by others (vs. the self). Positive affect appears particularly meaningful for European Americans and negative affect for Asian Americans and Japanese when judging a satisfying vacation, friendship, or life.     

Culture and well-being: the cycle of action, evaluation, and decision

Two studies were conducted to examine how European and Asian Americans experience and remember their task performance, make a decision about a future task, and how that decision affects enjoyment of the task. In Study 1, although Asians solved as many anagrams as European Americans, Asians remembered solving fewer than did European Americans at Time 2. European Americans' Time 2 choice of task was predicted from Time 1 performance, but Asians' Time 2 choice was not. In Study 2, European Americans chose the same task if they had previously done well and a different task if they had not. Their actual enjoyment of the Time 2 task, furthermore, was significantly higher than at Time 1. In contrast, there was no change in actual enjoyment of the task at Time 2 among Asians because their choice was not based on their performance at Time 1.     

For whom is parting with possessions more painful? Cultural differences in the endowment effect

The endowment effect--the tendency for owners (potential sellers) to value objects more than potential buyers do--is among the most widely studied judgment and decision-making phenomena. However, the current research is the first to explore whether the effect varies across cultures. Given previously demonstrated cultural differences in self-construals and self-enhancement, we predicted a smaller endowment effect for East Asians compared with Westerners. Two studies involving buyers and sellers of a coffee mug (Study 1a) and a box of chocolates (Study 1b) supported this prediction. Study 2 conceptually replicated this cultural difference by experimentally manipulating independent and interdependent self-construals. Finally, Study 3 provided evidence for an underlying self-enhancement mechanism: Cultural differences emerged when self-object associations were made salient, but disappeared when self-object associations were minimized. Thus, the endowment effect may be influenced by the degree to which independence and self-enhancement (vs. interdependence and self-criticism) are culturally valued or normative.     

Culture and judgment of causal relevance

The authors hypothesized that because the causal theories of East Asians were more holistic and complex than those of Americans, the amount of information considered before making a final attribution would be larger for East Asians than for Americans. This hypothesis was supported through 4 studies. When participants attempted to explain a deviant behavior (Study 1) or a prosocial behavior (Study 2), Korean participants took into consideration a greater amount of information than did either American or Asian American participants. Study 3 replicated the findings of Studies 1 and 2 within each culture. Finally, Study 4 established a link between the present findings and past research on culture and attribution. Namely, Study 4 found that Koreans made more external attributions than Americans because Koreans considered more information than did Americans.     

Situational differences in dialectical emotions: Boundary conditions in a cultural comparison of North Americans and East Asians

Past research generally suggests that East Asians tolerate opposing feelings or dialectical emotions more than North Americans. We tested the idea that North Americans would have fewer opposing emotions than East Asians in positive, but not in negative or mixed situations. Forty-seven European American, 40 Chinese, and 121 Japanese students reported the emotions that a protagonist of standardised positive, negative, and mixed situations would feel. Emotions were coded into three valence categories: pleasant, unpleasant, and neither-pleasant-nor-unpleasant. As predicted, cultural differences in opposing emotion associations were found in positive situations only. Moreover, East Asians reported more neither-pleasant-nor-unpleasant feelings, especially in mixed situations, possibly reflecting a deferral of valence appraisal due to expected change.     

Inferring the emotions of friends versus strangers: the role of culture and self-construal

Three studies examined cross-cultural differences in empathic accuracy (the ability to correctly infer another's emotional experience) within the context of different relationships. East-West cultural differences in self-construal were hypothesized to differentiate levels of empathic accuracy across relationship types. In contrast to the independent self prevalent among members of Western cultures, members of Eastern cultures generally view the self as interdependent with those with whom they have a relationship. Easterners, relative to Westerners, are more concerned with the thoughts or feelings of close others and less concerned with the thoughts or feelings of those with whom they have no relational link (i.e., strangers). Across three studies, the authors found that East Asians, compared with European Americans, made more accurate inferences regarding the emotions of close others (i.e., friends), but less accurate inferences regarding the emotions of strangers. Furthermore, individual differences in interdependent self-construal among East Asians predicted the degree of empathic accuracy.     

The effects of culture and friendship on rewarding honesty and punishing deception

The present research explores whether the type of relationship one holds with deceptive or honest actors influences cross-cultural differences in reward and punishment. Research suggests that Americans reward honest actors more than they punish deceptive perpetrators, whereas East Asians reward and punish equally (Wang & Leung, 2010). Our research suggests that the type of relationship with the actor matters for East Asians, but not for Americans. East Asians exhibit favoritism toward their friends by rewarding more than punishing them, but reward and punish equally when the actors are strangers (Experiment 1 and 2); Americans reward more than they punish regardless of the type of relationship (Experiment 2). Furthermore, the findings were replicated when the proposed mechanism – social mobility – was manipulated within the same culture (Experiment 3). We discuss the implications of these findings for understanding how friends versus strangers are rewarded and punished in an increasingly relationally complex world.