Contingent capture in cueing: the role of color search templates and cue-target color relations

Visual search studies have shown that attention can be top-down biased to a specific target color, so that only items with this color or a similar color can capture attention. According to some theories of attention, colors from different categories (i.e., red, green, blue, yellow) are represented independently. However, other accounts have proposed that these are related—either because color is filtered through broad overlapping channels (4-channel view), or because colors are represented in one continuous feature space (e.g., CIE space) and search is governed by specific principles (e.g., linear separability between colors, or top-down tuning to relative colors). The present study tested these different views using a cueing experiment in which observers had to select one target color (e.g., red) and ignore two or four differently colored distractors that were presented prior to the target (cues). The results showed clear evidence for top-down contingent capture by colors, as a target-colored cue captured attention more strongly than differently colored cues. However, the results failed to support any of the proposed views that different color categories are related to one another by overlapping channels, linear separability, or relational guidance (N = 96).     

The politics of color: Preferences for Republican red versus Democratic blue

The present study reveals that Election Day differentially affects the color preferences of US Republicans and Democrats. Voters’ preferences for Republican red and Democratic blue were assessed, along with several distractor colors, on and around the 2010 interim and 2012 presidential elections. On non-Election Days, Republicans and Democrats preferred Republican red equally, and Republicans actually preferred Democratic blue more than Democrats did. On Election Day, however, Republicans’ and Democrats’ color preferences changed to become more closely aligned with their own party’s colors. Republicans liked Republican red more than Democrats did, and no longer preferred Democratic blue more than Democrats did. These results are consistent with the hypothesis that color preferences are determined by people’s preferences for correspondingly colored objects/entities (Palmer & Schloss in Proceedings of the National Academy of Sciences 107:8877–8882, 2010). They further suggest that color preferences are calculated at a given moment, depending on which color–object associations are currently most activated or salient. Color preferences are thus far more dynamic and context-dependent than has previously been believed.     

The indeterminacy of color vision

A critical survey of recent work on the ontological status of colors supports the conclusion that, while some accounts of color can plausibly be dismissed, no single account can yet be endorsed. Among the remaining options are certain forms of color realism according which familiar colors are instantiated by objects in our extra-cranial visual environment. Also still an option is color anti-realism, the view that familiar colors are, at best, biologically adaptive fictions, instantiated nowhere.I argue that there is simply no fact of the matter as to which of these remaining options is correct. I blame this indeterminacy on the fact that color vision exhibits several of the hallmarks of a modular input system, as described by Jerry Fodor in The Modularity of Mind.Finally, I speculate that the range of live options falling within the scope of the indeterminacy may be even broader than initially indicated.     

The interaction of synesthetic and print color and its relation to visual imagery

Synesthetic color induced by graphemes is well understood to be an automatic perceptual phenomenon paralleling print color in some ways, but also differing in others. We addressed this juxtaposition by asking how synesthetes are affected by synesthetic and print colors that are the same. We tested two groups of grapheme–color synesthetes using a basic color-priming method in which a grapheme prime was presented, followed by a color patch (probe), the color of which was to be named as quickly and accurately as possible. The primes induced either no color, print color only, synesthetic color only, or both forms of color (e.g., a letter “A” printed in red that also triggered synesthetic red). As expected, responses to name the probe color were faster if it was congruent with the prime color than if it was incongruent. The new finding (Exp. 1) was that a prime that induced the same print and synesthetic colors led to substantially larger priming effects than did either type of color individually, an effect that could not be attributed to semantic priming (Exp. 2). In addition, the synesthesia effects correlated with a standard measure of visual imagery. These findings are discussed as being consistent with the hypothesis that print and synesthetic color converge on similar color mechanisms.     

The event of color

When objects are illuminated, the light they reflect does not simply bounce off their surface. Rather, that light is entirely reabsorbed and then reemitted, as the result of a complex microphysical event near the surface of the object. If we are to be physicalists regarding color, then we should analyze colors in terms of that event, just as we analyze heat in terms of molecular motion, and sound in terms of vibrations. On this account, colors are not standing properties of objects, but events, or (more cautiously) properties associated with events. Accordingly, objects in the dark are no more colored than a turned-off stove is hot. Such an account requires rejecting some of what folk ordinarily say about color, but this is the most coherent version of color physicalism.

Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

This research examines the colors white and black and highlights the importance of automatic preference for the color white over black in product choice and advertising contexts. Across three studies, we incorporate multiple Implicit Association Tests to assess automatic preferences for colors, products, races, and advertisements. In Study 1, we demonstrate an automatic color preference for white over black, show that this preference holds for Caucasian-Americans and African-Americans, and find that automatic color preference predicts automatic product preference of white over black-colored products. Study 2 extends these findings by showing that actual behavioral product choice is best predicted by a combination of automatic and explicit color preferences. In the advertising domain, Study 3 demonstrates how automatic color preference influences advertising responses and how it explains the lack of in-group preference by African-Americans in previous implicit studies of racial preference. Collectively, our research draws attention to the need to disentangle white and black as designation of colors versus racial groups, and offers significant and novel contributions to the work on color and race in consumer psychology.     

A conflict-based model of color categorical perception: evidence from a priming study

Categorical perception (CP) of color manifests as faster or more accurate discrimination of two shades of color that straddle a category boundary (e.g., one blue and one green) than of two shades from within the same category (e.g., two different shades of green), even when the differences between the pairs of colors are equated according to some objective metric. The results of two experiments provide new evidence for a conflict-based account of this effect, in which CP is caused by competition between visual and verbal/categorical codes on within-category trials. According to this view, conflict arises because the verbal code indicates that the two colors are the same, whereas the visual code indicates that they are different. In Experiment 1, two shades from the same color category were discriminated significantly faster when the previous trial also comprised a pair of within-category colors than when the previous trial comprised a pair from two different color categories. Under the former circumstances, the CP effect disappeared. According to the conflict-based model, response conflict between visual and categorical codes during discrimination of within-category pairs produced an adjustment of cognitive control that reduced the weight given to the categorical code relative to the visual code on the subsequent trial. Consequently, responses on within-category trials were facilitated, and CP effects were reduced. The effectiveness of this conflict-based account was evaluated in comparison with an alternative view that CP reflects temporary warping of perceptual space at the boundaries between color categories.     

Lack of color integration in visual short-term memory binding

Bicolored objects are retained in visual short-term memory (VSTM) less efficiently than unicolored objects. This is unlike shape–color combinations, whose retention in VSTM does not differ from that observed for shapes only. It is debated whether this is due to a lack of color integration and whether this may reflect the function of separate memory mechanisms. Participants judged whether the colors of bicolored objects (each with an external and an internalcolor) were the same or different across two consecutive screens. Colors had to be remembered either individually or in combination. In Experiment 1, external colors in the combined colors condition were remembered better than the internal colors, and performance for both was worse than that in the individual colors condition. The lack of color integration observed in Experiment 1 was further supported by a reduced capacity of VSTM to retain color combinations, relative to individual colors (Experiment 2). An additional account was found in Experiment 3, which showed spared color–color binding in the presence of impaired shape–color binding in a brain-damaged patient, thus suggesting that these two memory mechanisms are different.     

Qualities of color vision in infancy.

Four-month-old infants attended differentially to eight equally bright, monochromatic spectral lights; that is, they discriminated colors. Moreover, infants showed the same pattern of differential attention regardless of experimental group (different groups of infants saw different subsets of all possible pairings of colors) or experimental method (paired comparisons or single stimulus). In general, the differential attention of infants to colors parallels the ratings of the pleasantness of those same colors by adults. Finally, infants looked significantly longer at color category centers than at color category boundaries. These results suggest that looking at this early stage of infancy can better be understood in terms of preference rather than in terms of stimulus categorization. The results also provide further evidence for a neural excitation model of early visual attention.     

Database of synesthetic color associations for Japanese kanji

Synesthesia is a neurological phenomenon in which certain types of stimuli elicit involuntary perceptions in an unrelated pathway. A common type of synesthesia is grapheme–color synesthesia, in which the visual perception of letters and numbers stimulates the perception of a specific color. Previous studies have often collected relatively small numbers of grapheme–color associations per synesthete, but the accumulation of a large quantity of data has greater promise for uncovering the mechanisms underlying synesthetic association. In this study, we therefore collected large samples of data from a total of eight synesthetes. All told, we obtained over 1000 synesthetic colors associated with Japanese kanji characters from each of two synesthetes, over 100 synesthetic colors form each of three synesthetes, and about 80 synesthetic colors associated with Japanese hiragana, Latin letters, and Arabic numerals from each of three synesthetes. We then compiled the data into a database, called the KANJI-Synesthetic Colors Database (K-SCD), which has a total of 5122 colors for 483, 46, and 46 Japanese kanji, hiragana, and katakana characters, respectively, as well as for 26 Latin letters and ten Arabic numerals. In addition to introducing the K-SCD, this article demonstrates the database’s merits by using two examples, in which two new rules for synesthetic association, “shape similarity” and “synesthetic color clustering,” were found. The K-SCD is publicly accessible (www.cv.jinkan.kyoto-u.ac.jp/site/uploads/K-SCD.xlsm) and will be a valuable resource for those who wish to conduct statistical analyses using a rich dataset in order to uncover the rules governing synesthetic association and to understand its mechanisms.     

Color realism and color science

The target article is an attempt to make some progress on the problem of color realism. Are objects colored? And what is the nature of the color properties? We defend the view that physical objects (for instance, tomatoes, radishes, and rubies) are colored, and that colors are physical properties, specifically, types of reflectance. This is probably a minority opinion, at least among color scientists. Textbooks frequently claim that physical objects are not colored, and that the colors are "subjective" or "in the mind." The article has two other purposes: First, to introduce an interdisciplinary audience to some distinctively philosophical tools that are useful in tackling the problem of color realism and, second, to clarify the various positions and central arguments in the debate. The first part explains the problem of color realism and makes some useful distinctions. These distinctions are then used to expose various confusions that often prevent people from seeing that the issues are genuine and difficult, and that the problem of color realism ought to be of interest to anyone working in the field of color science. The second part explains the various leading answers to the problem of color realism, and (briefly) argues that all views other than our own have serious difficulties or are unmotivated. The third part explains and motivates our own view, that colors are types of reflectances and defends it against objections made in the recent literature that are often taken as fatal.     

Active red sports car and relaxed purple–blue van: affective qualities predict color appropriateness for car types

Research suggests that color appropriateness differs as a function of object type. Thus, a color may be perceived as appropriate for one product and inappropriate for another product. We argue that perceived appropriateness depends upon the congruity of the affective qualities of a color with those of the product. This assumption was addressed in two studies in which participants assigned the best matching color out of 13 Munsell colors to each of seven car types. Additionally, affective qualities of both colors and car types were measured on semantic differential scales. The first study showed that color appropriateness varied according to car type. As predicted, the affective qualities of the assigned colors tended to be congruent with the affective qualities of the car types. Affective congruity along the potency dimension of the semantic differential was of particular importance in explaining assignments of colors to car types. The second study was a replication of the first study but with a different sample. The results confirmed what we found in the first study. An interesting difference was, however, that activity (not potency) turned out to be the most important dimension of the semantic differential in explaining assignments of colors to car types. Implications for product development and marketing practice are discussed. Copyright © 2012 John Wiley & Sons, Ltd.     

Ecologically relevant stimuli and color memory

Ecologically relevant stimuli were developed as an alternative to Munsell color chips. Colored pictures of familiar objects were used to study color memory. We investigated the typicality of color to particular objects. Contextually typical colors were remembered more accurately than atypical colors were. Moreover, this variable had a stronger effect on memory than focality did. We concluded that memory for ecologically relevant material is more impressed by a color's relation to experience than by its intrinsic properties.     

Role of color in perception of attractiveness

In this color study females reported a favorite color significantly more often than males. Males preferred bright colors significantly more than females, with a converse finding for preference for soft colors. The 276 subjects, when asked to evaluate the attractiveness of stimulus models in photographs, gave as the reason color significantly more often than style of clothing or facial expressions. Subjects significantly concurred with expert choices of recommended and nonrecommended colors in five of the six sets of photographs. This study lends credence that wearing recommended colors makes a difference in judgments of what looks best by subjects over the age of 12.     

Knowing color terms enhances recognition: further evidence from English and Himba

Two experiments attempted to reconcile discrepant recent findings relating to children’s color naming and categorization. In a replication of Franklin and colleagues (Journal of Experimental Child Psychology, 90 (2005) 114-141), Experiment 1 tested English toddlers’ naming and memory for blue-green and blue-purple colors. It also found advantages for between-category presentations that could be interpreted as support for universal color categories. However, a different definition of knowing color terms led to quite different conclusions in line with the Whorfian view of Roberson and colleagues (Journal of Experimental Psychology: General, 133 (2004) 554-571). Categorical perception in recognition memory was now found only for children with a fuller understanding of the relevant terms. It was concluded that color naming can both underestimate and overestimate toddlers’ knowledge of color terms. Experiment 2 replicated the between-category recognition superiority found in Himba children by Franklin and colleagues for the blue-purple range. But Himba children, whose language does not have separate terms for green and blue, did not show a cross-category advantage for that set; rather, they behaved like English children who did not know their color terms.     

A demonstration of direct access to colored stimuli following cueing by color

To test whether cueing by color can affect orienting without first computing the location of the cued color, the impact of reorienting on the validity effect was examined. In Experiment 1 subjects were asked to detect a black dot target presented at random on either of two colored forms. The forms started being presented 750 ms before the onset of a central cue (either an arrow or a colored square). In some proportion of the trials the colors switched locations 150 ms after cue onset, simultaneously with target onset. The color switch was not found to retard responses following a color cue more than following a location cue. Furthermore, it did not reduce the validity effect of the color cue: Though the validity effect of the location cue was quite larger than the validity effect of the color cue, both effects were additive with the presence/absence of a color switch. In Experiment 2, subjects were rather asked to detect a change in shape of one of the colored forms. In this case, color switch was found to affect performance even less following a color cue. The fact that across experiments, color switch did not retard neither responding nor orienting selectively in the color cue condition, indicates that when attention is set to a certain color, reorienting to a new object following color switch does not require re-computing the address of the cued color. That finding is argued to embarrass a strong space-based view of visual attention.     

Influencing factors on color and product-function association

The associations of age, sex, and matching types with color and product-function were examined in a real-world product scenario (shampoo) among 128 volunteers (M age = 29.3 yr.; SD = 15.6). A pilot study identified eight popular colors and eight product-functions. The association between color and product-function was explored in the main sample. Responses suggested seven pairings of color/product-functions: Red/Hot oil treatment, Yellow/Bright and shiny hair, Green/Herbal extracts, Blue/Deep cleaning, Purple/Soothing, Black/Antiseptic, and White/Anti-dandruff. Analyses indicated that adult participants required more repetitions for retention, as did memorization with random pairing compared to participant-selected pairings. There were statistically significant correlations of responses to colors and product functions. With known color/product-function associations, manufacturers might promote their products more effectively. It is suggested that the associations might be sex- or culture-specific.     

The role of spatial organization in preference for color pairs

We investigated how spatial organization influences color-pair preference asymmetries: differential preference for one color pair over another when the pairs contain the same colors in opposite spatial configurations. Schloss and Palmer (2011, Attention, Perception, & Psychophysics 73 55-571) found weak figure ground preference asymmetries for small squares centered on large squares in aesthetic ratings. Here, we found robust preference asymmetries using a more sensitive forced-choice task: participants strongly prefer pairs with yellower, lighter figures on bluer, darker grounds (experiment 1). We also investigated which spatial factors influence these preference asymmetries. Relative area of the two component regions is clearly important, and perceived 3-D area of the 2-D displays (ie after the ground is amodally completed behind the figure) is more influential than 2-D area (experiment 2). Surroundedness is not required, because yellowness blueness effects were comparable for pairs in which the figure was surrounded by the ground, and for mosaic arrangements in which the regions were adjacent and separated by a gap (experiment 3). Lightness darkness effects, however, were opposite for figure ground versus mosaic organizations: people prefer figure-ground organizations in which smaller regions are lighter, but prefer mosaic organizations in which smaller regions are darker. Physiological, phenomenological, and ecological explanations of the reported results are discussed.     

色觉疲劳、语义饱和对颜色范畴知觉的即时影响

颜色范畴知觉究竟是语言的还是知觉的, 或两者交互引起的认知冲突所致仍在探究与争议之中。本研究采用色觉疲劳和语义饱和操作分别独立地改变知觉或语义加工, 观察二者对颜色范畴知觉效应的即时影响, 以期探究语言和知觉对颜色范畴的作用。结果显示, 色觉疲劳操作导致范畴间颜色辨别反应时减少, 颜色范畴效应增强。语义饱和操作导致被饱和颜色词所属的范畴内颜色辨别反应时增加, 颜色范畴效应增强。说明单独改变知觉或语义加工能力均能影响CCP效应, 支持了语言标签对比模型, 即语言与知觉的交互作用引起颜色范畴知觉的观点。     

Limitations on the parallel guidance of visual search: color x color and orientation x orientation conjunctions

In visual search for a conjunction it is much more difficult to search for the conjunction of 2 colors or 2 orientations than for Color x Orientation or Color x Shape conjunctions. The result is not limited to particular colors or shapes. Two colors cannot occupy the same spatial location in Color x Color searches. However, Experiments 6 and 7 show that Color x Shape searches remain efficient even if the color and shape are spatially separated. Our guided search model suggests that in searches for Color x Shape, a parallel color module can guide attention toward the correct color, whereas the shape module guides attention toward the correct shape. Together these 2 sources of guidance lead attention to the target. However, if a target is red and green among red-blue and green-blue distractors, it is not possible to guide search independently toward red items and green items or away from all blue items.