A pictorial attitude IAT as a measure of implicit motives

We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PA‐IAT) is a valid measure of implicit motives. The PA‐IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude Implicit Association Test (IAT) correlated more highly with non‐IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA‐IAT experimentally and showed that the pictorial attitude IAT correlated with non‐declarative behavioural measures only if implicit motives were aroused. Copyright © 2010 John Wiley & Sons, Ltd.     

Implicit self-esteem: nature, measurement, and a new way forward

Gaining insight into the nature and consequences of people's global self-evaluations (i.e., their self-esteem) has been fraught with difficulty. Nearly 2 decades ago, researchers suggested that such difficulties might be addressed by the development of a new class of measures designed to uncover implicit self-esteem. In this article, we evaluate the construct validity of the 2 most common measures of implicit self-esteem, the Implicit Association Test (IAT) and Name-Letter Test (NLT). Our review indicates that the research literature has not provided strong or consistent support for the validity of either measure. We conclude that both tests are impoverished measures of self-esteem that are better understood as measures of either generalized implicit affect (IAT) or implicit egotism (NLT). However, we suggest that there surely are aspects of self-esteem that people are unwilling or unable to report and suggest a general approach that may allow researchers to tap these unspoken aspects of self-esteem.     

The single category implicit association test as a measure of implicit social cognition

The Single Category Implicit Association Test (SC-IAT) is a modification of the Implicit Association Test that measures the strength of evaluative associations with a single attitude object. Across 3 different attitude domains--soda brand preferences, self-esteem, and racial attitudes--the authors found evidence that the SC-IAT is internally consistent and makes unique contributions in the ability to understand implicit social cognition. In a 4th study, the authors investigated the susceptibility of the SC-IAT to faking or self-presentational concerns. Once participants with high error rates were removed, no significant self-presentation effect was observed. These results provide initial evidence for the reliability and validity of the SC-IAT as an individual difference measure of implicit social cognition.     

Convergent,Discriminant, and Incremental Validity of the Pictorial Attitude Implicit Association Test and the Picture Story Exercise as Measures of the Implicit Power Motive

The Pictorial Attitude Implicit Association Test (PA‐IAT) has recently been proposed as new measure of implicit motives. We report a study that provides the first evidence for the convergent validity of the PA‐IAT by showing that the PA‐IAT correlates significantly with a standard measure of implicit motives [i.e. the Picture Story Exercise (PSE)]. Discriminant validity of the PA‐IAT was verified in the sense that the PA‐IAT shared virtually no common variance with explicit motive measures. Our analyses revealed that the PA‐IAT and PSE can best be conceived as related but distinct measures. We further showed that the PA‐IAT had incremental validity in predicting performance on a memory recall task over and above the PSE. In general, our results confirm that the PA‐IAT is a valid measure of implicit motives and can serve as valid alternative to the PSE. Copyright © 2012 John Wiley & Sons, Ltd.     

Validity of a happiness Implicit Association Test as a measure of subjective well-being

The current study examined the validity of a happiness Implicit Association Test (IAT) as a measure of SWB. One hundred and fifty participants (75 pairs of friends) completed a newly developed happiness IAT and a standard self-esteem IAT. Participants also made self and informant ratings of life satisfaction and happy and sad affect. The results revealed convergent validity among the explicit measures, and among the implicit measures. Explicit–implicit correlations were lower. Self-ratings (.88) and informant ratings (.78) were more highly related with a common SWB factor than the implicit measures (.31). This finding suggests that implicit measures of well-being and happiness assess a different construct that overlaps only modestly with SWB. As a result, these implicit measures have limited utility to control for response styles in self-ratings of SWB.     

Loneliness, social support and cardiovascular reactivity to laboratory stress

Self-reported or explicit loneliness and social support have been inconsistently associated with cardiovascular reactivity (CVR) to stress. The present study aimed to adapt an implicit measure of loneliness, and use it alongside the measures of explicit loneliness and social support, to investigate their correlations with CVR to laboratory stress. Twenty-five female volunteers aged between 18 and 39 years completed self-reported measures of loneliness and social support, and an Implicit Association Test (IAT) of loneliness. The systolic blood pressure (SBP), diastolic blood pressure (DBP) and heart rate (HR) reactivity indices were measured in response to psychosocial stress induced in the laboratory. Functional support indices of social support were significantly correlated with CVR reactivity to stress. Interestingly, implicit, but not explicit, loneliness was significantly correlated with DBP reactivity after one of the stressors. No associations were found between structural support and CVR indices. Results are discussed in terms of validity of implicit versus explicit measures and possible factors that affect physiological outcomes.     

大学生性别自我概念的结构

同时运用外显的自陈式量表和自行设计的内隐联想测验来研究大学生的性别自我概念 ,结果表明 :(1)运用内隐联想测验来测量内隐性别自我概念是可靠、有效、敏感的 ;(2 )在性别自我概念的内隐层面上 ,性别差异十分显著 ;在性别自我概念的外显层面上 ,除了女性正性量表外 ,其他量表上均未表现出显著的差异。 (3)性别自我概念是一个双重的结构 :包括一个内隐的性别自我概念和一个外显的性别自我概念 ,前者是一个一维的未分化的结构 ,后者是一个两维的结构 ,并且二者相对独立     

Predictive validity of an Implicit Association Test for assessing anxiety

The Implicit Association Test (IAT) was adapted to measure anxiety by assessing associations of self (vs. other) with anxiety-related (vs. calmness-related) words. Study 1 showed that the IAT-Anxiety exhibited good internal consistency and adequate stability. Study 2 revealed that the IAT-Anxiety was unaffected by a faking instruction. Study 3 examined the predictive validity of implicit and explicit measures and showed that the IAT-Anxiety was related to changes in experimenter-rated anxiety and performance decrements after failure. Study 4 found that several behavioral indicators of anxiety during a stressful speech were predicted by the IAT. Taken together, these studies show that the IAT-Anxiety is a reliable measure that is able to predict criterion variables above questionnaire measures of anxiety and social desirability.     

内隐联想测验：信度、效度及原理

内隐联想测验（Implicit Association Test）是一种评估个体对两个概念的自动化联系强度的间接测量方法,近年来被广泛应用于内隐社会认知研究。有很多证据显示,较之于外显测验,IAT能为研究提供更多新的信息,但其信度、效度指标都有待改善,而且不同学者对其测验原理仍有不同解释。因此,研究者对IAT的应用及对其结果的解释需持谨慎态度。另外,文章还简单介绍了IAT数据处理的新方法和一些IAT的变式。     

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT's sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with lAT‐based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to explicit and implicit measures in Black and White respondents. These were explained in terms of self‐presentation biases and system justification theory. Overall, the results demonstrate that the IAT enhances our understanding of consumer responses, particularly when consumers are either unable or unwilling to identify the sources of influence on their behaviors or opinions.     

基于反应时的人格内隐测量及其方法学的思考

人格测量的热点已经转向内隐层面,以反应时为基础的内隐人格测量方法不断推陈出新,如多因素特质内隐联结测验、个人化内隐联结测验、内隐联结程序、单目标词内隐联结测验等,它们从不同侧面丰富了内隐人格测量的方法,深化了内隐人格的理论建构。但新的问题也不断出现,如内隐测量的表征是无意识的吗？内隐测量能避免社会赞许性等动机的影响吗？内隐测量的表征是高度稳定的吗？内隐测量是过程纯净的吗？内隐人格测量可以防止作伪吗？文章回顾了内隐人格测量的相关理论及有关的研究,对这些问题进行了初步的思考     

心理疾病内隐污名：来自单类内隐联想测验的证据

以61名大学生为被试,采用三个独立的单类内隐联想测验（SC-IAT）考察心理疾病内隐污名的构成及其内隐效应。结果发现：（1）在认知评价、情感反应、行为倾向及其三者合并的4个SC-IATs中,被试在相容任务上的反应时均显著快于不相容任务;（2）总的SC-IAT和三个独立SC-IAT的内隐效应显著;（3）65.27%的被试的内隐效应值大于0,表现出对心理疾病患者负面的内隐态度;（4）研究采用的心理疾病内隐污名SC-IAT具有较好的信、效度指标。研究表明,被试倾向于将心理疾病与消极词联结在一起,心理疾病污名的内隐效应显著;心理疾病内隐污名包括自动化的负面认知、消极情感反应和歧视倾向。     

应用内隐联想测验的内隐社会认知研究新进展

内隐联想测验是一种新的社会认知研究方法,在内隐社会认知研究中得到广泛应用。近年来,国内外研究者应用内隐联想测验在对内隐刻板印象、内隐态度、内隐自尊以及内隐攻击性的研究中取得了新的进展。对内隐联想测验本身存在问题的研究推动了它在内隐社会认知研究领域内的进一步发展及应用。     

Implicit attitudes towards meat and vegetables in vegetarians and nonvegetarians

Previous research, in which self‐report measures were used, showed that vegetarians have more negative beliefs about meat than nonvegetarians. An important limitation of this research is that it did not examine differences in spontaneous affective reactions (i.e., implicit attitudes) towards meat and other types of food. We therefore conducted a new study in which not only self‐report measures were used, but also two tasks that have been developed to measure implicit attitudes: The Implicit Association Test (IAT) and a pictorial version of the Extrinsic Affective Simon Task (EAST). Both the IAT and EAST revealed that implicit attitudes towards vegetables (as compared to implicit attitudes towards meat) were more positive in vegetarians than in nonvegetarians. In line with previous findings, the self‐report measures showed that, compared to nonvegetarians, vegetarians had more positive attitudes towards vegetables and more negative attitudes towards meat. The IAT and EAST measures both correlated in the expected manner with self‐reported attitudes. A logistic regression showed that self‐reported attitudes were an almost perfect predictor of group status (vegetarian or nonvegetarian), and that adding the IAT and EAST measures as predictors did not improve prediction of group status. The results suggest that vegetarians and nonvegetarians differ in their spontaneous affective reaction towards vegetables or meat, and provide further evidence for the validity of the IAT and EAST as measures of inter‐individual differences in attitudes. Implicit attitudes could influence eating behaviour indirectly by biasing the decision to become a vegetarian or by determining how difficult it is for someone to maintain a vegetarian diet.     

内隐自尊效应及内隐自尊与外显自尊的关系

研究运用内隐联想测验对内隐自尊进行了研究和测量,同时还运用结构方程建模对外显自尊和内隐自尊的结构关系进行了研究,结果表明：(1)东方文化下内隐自尊是存在的,个体无意识中对自我持有一种积极的评价,但强度不如西方个体。(2)内隐自尊与外显自尊是相对独立的两个不同的结构,二者间仅存在低的正相关。     

Validation of an implicit measure of antagonistic narcissism

Narcissism has traditionally been assessed using explicit measures, yet contemporary measures are limited in their ability to capture people’s automatic (i.e., implicit) self-evaluations. Here, we propose the antagonistic narcissism Implicit Association Test (AN-IAT). Three studies (N = 1082) using self-, informant-reports, and other implicit measures tested the psychometric properties of the AN-IAT. The AN-IAT showed high internal consistency and good temporal stability. The measure was positively associated with (antagonistic) narcissism, aggression, and lack of empathy, but unrelated to communal, pathological, and agentic narcissism as well as self-esteem. The AN-IAT predicted self- and informant-ratings of aggression and empathy beyond self-reports of antagonistic and agentic narcissism, and agreeableness. Together, the antagonistic narcissism IAT is a promising addition to the assessment of narcissism.     

Reliability and validity of the Single‐Target IAT (ST‐IAT): assessing automatic affect towards multiple attitude objects

In contrast to the original Implicit Association Test (IAT), the Single‐Target Implicit Association Test (ST‐IAT) measures the evaluation of a target object without the need to simultaneously evaluate a counter‐category. The present research investigates (a) whether position within a series of several ST‐IATs affects reliability and validity, and (b) whether the ST‐IAT exhibits adequate construct validity if the target objects are closely interrelated. We address these questions by taking five interrelated yet distinct political parties in Germany as an exemplary domain. The ST‐IAT reliably and validly assessed attitudes towards political parties (Study 1). Serial position effects did not affect the results. The ST‐IATs mostly captured a specific party evaluation and exhibited discriminant validity. At the same time, discriminant validity was limited among parties within one wing of the political left–right spectrum that underlies implicit and explicit party evaluations (Study 2). If used with caution, the ST‐IAT can be a valuable supplement to implicit measures in the case of multiple single‐target assessments. Copyright © 2007 John Wiley & Sons, Ltd.     

An assessment of the fakeability of self-report and implicit personality measures

Researchers are focusing on developing implicit measures of personality to address concerns related to the faking of self-report measures. The present study examined the validity and fakeability of Implicit Association Test (IAT) measures of personality self-concept in a repeated-measures design (N = 33). People’s predictions about how they represented themselves on the measures were also assessed. Results indicated that participants were able fake self-report measures when instructed to do so and that they could accurately predict how they represented themselves on these measures. Participants were also able to fake an IAT measure of Extraversion, but were unable to fake an IAT measure of Conscientiousness or predict how they represented themselves on either IAT measure.     

Intentional faking of the single category Implicit Association Test and the Implicit Association Test

The Implicit Association Test (IAT) provides a relative measure of implicit association strengths between target and attribute categories. In contrast, the Single Category Implicit Association Test (SC-IAT) measures association strength with a single attribute category. This can be advantageous if a complementary category--as used in the IAT--cannot be composed or is undesired. If the SC-IAT is to be a meaningful supplement to the IAT, it should meet the same requirements. In an online experiment with a large and heterogeneous sample, the fakability of both implicit measures was investigated when measuring anxiety. Both measures were fakable through specific instruction (e.g., "Slow down your reactions") but unfakable through nonspecific faking instruction even though nonspecific instruction was given immediately before the critical blocks (e.g., "Alter your reaction times"). When comparing the methodological quality of both implicit measures, the SC-IAT had lower internal consistency than the IAT. Moreover, with specific faking instructions, the SC-IAT was possible to fake to a larger extent than the IAT.