College Men, Their Magazines, and Sex

Relations between reading Lad magazines and pornographic magazines and the beliefs and attitudes that are consistent with their content were explored in two independent surveys of college undergraduate men (n?=?91 and 68, respectively). The impact of reading such magazines on men’s sexual self-schema was also examined. The results indicated a relationship between reading Lad magazines and endorsement of permissive sexual attitudes independent of actual sexual behavior. Reading Lad magazines was also associated with expectations of greater sexual variety and a more aggressive sexual self-schema. Reading pornographic magazines was found to be associated with permissive attitudes. Neither reading pornographic magazines nor reading lad magazines was related to aggressive attitudes.     

“Appearance potent”? A content analysis of UK gay and straight men's magazines

With little actual appraisal, a more ‘appearance potent’ (i.e., a reverence for appearance ideals) subculture has been used to explain gay men's greater body dissatisfaction in comparison to straight men's. This study sought to assess the respective appearance potency of each subculture by a content analysis of 32 issues of the most read gay (Attitude, Gay Times) and straight men's magazines (Men's Health, FHM) in the UK. Images of men and women were coded for their physical characteristics, objectification and nudity, as were the number of appearance adverts and articles. The gay men's magazines featured more images of men that were appearance ideal, nude and sexualized than the straight men's magazines. The converse was true for the images of women and appearance adverts. Although more research is needed to understand the effect of this content on the viewer, the findings are consistent with a more appearance potent gay male subculture.     

Media and community anxieties about men's interactions with children

Partially as a response to community concerns related to sexual abuse, men's interactions with other people's children have become highly regulated. This paper documents media deliberations regarding the maintenance of barriers to men's interactions with children. Attention is given to news coverage of an incidence where a man was asked to shift seats on an aircraft due to an airline policy prohibiting men from sitting next to unaccompanied children. Media framing of controversy surrounding this incidence occurred across television, radio and newspaper reports and letters to the editor and talkback radio calls. Coverage reveals tensions between negative constructions of pedophiles and positive constructions of family men. The analysis highlights dilemmas within popular knowledge regarding children's safety and discrimination against men. Implications of media framing of such issues are explored through the experiences of 12 men participating in ongoing research into bloke culture in New Zealand. Seven of these men raised the airline case to invoke tensions they face when interacting with children. Of particular note are the ways in which men use media items as shared reference points for making sense of their own situations. The research strategy of analysing media items identified by research participants enables us to demonstrate the legacy of media and community deliberations in the accounts and relational practices of men. Copyright © 2008 John Wiley & Sons, Ltd.     

Boxing Helena and Corseting Eunice: Sexual Rhetoric in Cosmopolitan and Playboy Magazines

This paper analyzes the sexual rhetorics of Cosmopolitan and Playboy magazines to consider how sexuality is constructed in similar ways by sources directed to men and women. We use Goffman's classifications of gender in advertisements to compare how each magazine uses its pictures to provide cues to readers about sexuality and sexual relationships and to trace changes within each magazine over time. We conclude that both magazines converge on a single construction of sexuality for women. Playboy addresses men and Cosmopolitan addresses women, yet the visual rhetorics of both magazines reflect the male gaze and promote the idea that women should primarily concern themselves with attracting and sexually satisfying men.     

Sexual media use and relational satisfaction in heterosexual couples

This study assessed how sexual media use by one or both members of a romantic dyad relates to relationship and sexual satisfaction. A total of 217 heterosexual couples completed an Internet survey that assessed sexual media use, relationship and sexual satisfaction, and demographic variables. Results revealed that a higher frequency of men's sexual media use related to negative satisfaction in men, while a higher frequency of women's sexual media use related to positive satisfaction in male partners. Reasons for sexual media use differed by gender: Men reported primarily using sexual media for masturbation, while women reported primarily using sexual media as part of lovemaking with their partners. Shared sexual media use was associated with higher relational satisfaction compared to solitary sexual media use.     

Relations among media influence,body image,eating concerns,and sexual orientation in men: A preliminary investigation

The current study explored the relation between sexual orientation, media persuasion, and eating and body image concerns among 78 college men (39 gay; 39 straight). Participants completed measures of sexual orientation, eating disorder symptoms, appearance-related anxiety, perceived importance of physical attractiveness, perceptions of media influence, and media exposure. Gay men scored significantly higher on drive for thinness, body dissatisfaction, and body image-related anxiety than their straight counterparts. Additionally, perceptions of media influence were higher for gay men, and significantly mediated the relation between sexual orientation and eating and body image concerns. Sexual orientation also moderated the relation between perceived media influence and beliefs regarding the importance of physical attractiveness, as this relation was significant for gay men, but not straight men. The current findings suggest that gay men's increased vulnerability to media influence partially accounts for the relatively high rate of eating pathology observed in this population.     

Media Influence on Drive for Thinness and Drive for Muscularity

The present study investigated relationships between media influence (exposure, self-comparison to media ideals and internalization of media messages, societal pressure to have the perfect body, using media as a source of information about how to achieve a certain body ideal) and drive for thinness and drive for muscularity in 311 male and female undergraduates at a university in the Rocky Mountain region of the United States. We hypothesized that drive for thinness and drive for muscularity in both women and men would relate to body comparison/internalization, societal pressure, use of media for information, magazine consumption and television viewing. We also expected television and magazines would have different influences on men and women’s drive for muscularity and drive for thinness. Finally, we hypothesized that societal pressure and using media as a source of information would mediate the relation between media exposure (number of magazines read, hours of television watched) and drive for thinness and drive for muscularity in women and men. Students completed surveys on-line. Results revealed using media as a source of information on how to attain the ideal body mediates the relationship between drive for thinness and media exposure in women. Overall, it seems that media and the internalization of general/non-athletic body ideals may have an impact on drive for thinness in both men and women. Similarly, internalization of athletic body ideals may relate to drive for muscularity in both collegiate men and women in the U.S. Implications for counselors were discussed.     

Internet use in the contemporary media environment

Although a significant amount of research has focused on traditional media choice and use, and even on some ‘new’ media, these studies have either neglected the Internet and World Wide Web or were conducted prior to their recent popularity. This study offers a novel exploration of individuals' use of three Internet functions (information retrieval, information giving, and conversation capabilities) in the context of the use of other communication media. Data from 684 individuals demonstrate that the Internet is a multidimensional technology used in a manner similar to other, more traditional media. Specifically, conversation features of the Internet align with mediated interpersonal technologies (the telephone and electronic mail), whereas the Internet's information‐retrieval and information‐giving features are used in ways similar to mass media channels (newspapers, television, and books and magazines). In addition, needs fulfilled by these channels cluster in ways consistent with past research, regardless of the technologies employed to meet them.     

Buying on the Internet: Gender Differences in On-line and Conventional Buying Motivations

Two studies are reported that examine gender differences in attitudes toward conventional buying and on-line buying. Thematic analysis of open-ended accounts (n=113) in Study 1 provides a rich, qualitative map of buying attitude dimensions that are important to young women and men. Study 2 is a quantitative survey (n=240) of functional, emotional–social, and identity-related buying motivations in the 2 environments. The on-line environment has an effect on buying attitudes, but more strongly so for women than for men. Whereas men's functional concerns are amplified—rather than changed—in the shift from conventional to on-line buying, women's motivational priorities show a reversal, and less involvement in shopping. In contrast to men, women's on-line buying is associated with barriers (social–experiential factors) and facilitators (efficiency, identity-related concerns) grounded in their attitudes toward conventional buying. This has implications for the ease with which women and men can and want to adapt to the accelerating shift toward computer-mediated shopping.     

Consciences bound and liberated

A hallmark of Martin Luther's theology was his persistent concern for the individual's conscience before God. Nowhere were these concerns felt more deeply than in Luther's understanding of church reform, where he sought to introduce change in a way that did not introduce doubt or impede faith. Among Lutherans in North America, respect for conscience has found a second home in how early Lutherans attempted to establish an American identity for themselves and reconsider their ecumenical relations. After briefly outlining Luther's use of the appeal to conscience, this paper looks at its use in early North American Lutheranism in the thought of Samuel Simon Schmucker before finally considering its use in the twenty‐first century.     

One of the troubles with outcome measures: Lost in translation

This paper presents the concerns of a client diagnosed with autism spectrum disorder about completing outcome measures. He was asked to complete CORE‐10 each time he attended a therapy session with the first author. This paper takes an epistemological position of co‐production, and written in response to the client's concerns, but this is limited by the client's wish and capacity to be involved in the writing up of this article. Implications of his experiences are drawn out for both clients with this diagnosis and more generally for all clients. Recommendations are made to recognise the limitations of measures and how to use outcome measures with more validity.     

Gang Fights versus Cat Fights: Urban Young Men's Gendered Narratives of Violence

Scholarly accounts of young men's violence have remained remarkably consistent over time: the use of violence emerges in response to focal concerns that strongly emphasize autonomy, respect, and the defense of reputation, and is indicative of the import of hegemonic masculinities on the streets. Yet, despite persistent gender gaps in the use of violence, recent research suggests that young women use violence more often than commonly believed, and their violence is likewise tied to concerns about status and respect. Given scholarly attention to the functions of violence for accomplishing masculinity, this raises the interesting question of whether and how young men maintain the equation of masculinity with violence when faced with the reality of young women's violence. Drawing from the sociology of accounts and research on gender, language, and discourse, we analyze in-depth interviews with 39 urban African-American young men to compare how they construct and make sense of boys' and girls' violence in the context of conversations about the nature and meanings of violence.     

Disassembling a Stereotype: Gender Differences in the Use of Token Resistance1

Traditionally, women have been perceived as using token resistance to avoid appearing desirous of sexual activity and to gain some degree of restrictive control in heterosexual dating interactions. In the current study, we examined both men's and women's use of token resistance and the reasons they attributed for their use of this dating behavior. A total of 108 male and 199 female heterosexual college students completed the Dating Behavior Questionnaire (DBQ) used to examine the use of token resistance, as well as a number of attitudinal and behavioral measures. An ANOVA revealed that a higher percentage of men than women reported the use of token resistance. The types of reasons men and women attributed to their behavior did not differ. Token resistance reportedly served a number of functions, including an expressive game-playing function. Most interactions were perceived by both men and women as being pleasant, despite concerns by researchers that token resistance may be associated with a partner's subsequent use of sexual coercion. Thus, token resistance does not appear to be indicative of adverserial relations. The findings are discussed in terms of the benefits for men and women of relaxing the constraints of traditional gender roles with regard to dating behavior.     

Is it Seeing or Believing? Exposure,Perceived Realism,and Emerging Adults' Perceptions of Their Own and Others' Attitudes About Relationships

The differential impact hypothesis predicts that media exposure is more likely to influence social-level than personal-level judgments unless individuals identify with media content. An important factor in determining identification is perceived realism. Research in other areas has found, however, that individuals engage in motivated differential perceptions (MDPs) of self and others and that the extent and nature of these MDPs are determined by both motivational and cognitive factors. This study found that emerging adults (N = 282) in both within-subjects and between-subjects conditions engaged in MDPs—rating peers as more likely to endorse recreational attitudes and less likely to endorse relational attitudes than themselves. Exposure was significantly related to social-level perceptions of peers, but not to personal attitudes. Perceived realism reduced MDPs and was significantly related to personal-level attitudes, but not to social-level perceptions. There were important gender differences in the nature of these relationships. For females, increased exposure was related to higher perceptions of peers' agreement with recreational attitudes, but for males exposure was associated with higher perceptions of other's agreement with relational attitudes. A range of entertainment media formats (television, magazines, radio, and Internet sites) were examined.     

The role of the mass media in promoting a thin standard of bodily attractiveness for women

Eating disorders appear to be more common among women than among men and more common now than they were in the past. Recent speculation has focused upon the role played by an unrealistically thin standard of bodily attractiveness for women in the promotion of these disorders. To demonstrate that this standard does play such a role, and to implicate the mass media in the promotion of this standard, it is first necessary to demonstrate that the current standard of attractiveness for women portrayed in the media is slimmer than that for men, that the portrayed standard is slimmer now than it has been in the past, and that these findings apply to many of the major media. The four studies presented here demonstrate that the current standard of attractiveness portrayed on television and in magazines is slimmer for women than for men and that the recent standard for women portrayed in magazines and in movies is slimmer than it was in the past.     

Widening the Gender Gap: Teenage Magazines for Girls and Boys

The socialization of teenage girls throughmagazines aimed at this specific group is a well-studiedphenomenon. In general, magazines for teenage girls arevery gender stereotypic. The appearance of a publication for teenage boys allowed us to study whetherthis magazine is also gender stereotypic or whether manyfeatures are simply age specific. Six issues each of agirls' and a boys' magazine from the Netherlands were analyzed. The content of the issues andlanguage use in the introductory sections of articles onsex and relationships were studied. Results showed thatthe global content of the magazines is similar: both pay attention to physical appearance andrelationships with the opposite sex, although todifferent degrees. However, the specific content of theitems is often gender stereotypic. The language use in the two types of magazines is alsodifferent, with the girls' magazine using more emotionwords and the boys' magazine using more cool, toughwords.     

Swedish adolescents’ experiences of cybervictimization and body-related concerns

The aim of this study was to examine the relationships between cybervictimization and three body-related concerns: body-esteem, self-objectification, and internalization of body ideals. The aim was also to examine these relationships not only to cybervictimization in general but also to appearance-related cybervictimization more specifically. The sample comprised 482 adolescents (233 girls and 247 boys aged 13–15; two participants did not answer the question about gender) from four Swedish schools. The results showed that victims of appearance-related cyberbullying suffered from more body-related concerns: they had a poorer view of their general appearance and of their weight. They also reported more body shame, thin-ideal internalization, and appearance-related pressure from the media. This study shows that cyberbullying that focuses on the victim's appearance is associated with several body-related concerns that have not previously been studied. A novel finding was also that body-related concerns were not related to cyberbullying in general, as has been implied in earlier research, but specifically related to cyberbullying directed at the victim's appearance. The findings suggest that there is a need to include attention to the specific relationships between appearance-related cyberbullying and body-related concerns in future prevention and intervention work.     

Do representations of male muscularity differ in men's and women's magazines?

Men overestimate the degree of muscularity that is attractive to women, and women overestimate the degree of thinness that is most attractive to men. Consistent with the thesis that sociocultural input influences such body type preferences and beliefs, we postulated that magazines aimed at a male audience would portray a more muscular male body ideal than would magazines aimed at a female audience. Systematic comparison of popular magazines (Cosmopolitan, Men's Health, Men's Fitness, and Muscle & Fitness) revealed that the ideal male body marketed to men is more muscular than the ideal male body marketed to women. We introduce the Physical Trait Overvaluation Hypothesis, which proposes that gender-specific media fuel emphasis on certain body parts in within-gender prestige competitions. The resulting competitive escalation creates a disconnect between the preferences of one gender and the personal aspirations of the other.     

The differential depiction of female athletes in judged and non-judged sport magazines

Sports magazines portrayal of female athletes over the past ten years, in terms of body size, age, and race was examined. Using the Contour Drawing Rating Scale (CDRS), estimated body size was obtained for cover models on a set of judged and non-judged sport magazines. The frequency with which the full bodies of models were depicted on the covers of these magazines was also investigated. Cover models on judged sport magazines were rated as significantly thinner than cover models on non-judged sport magazines. Judged sport magazines also displayed a higher number of full-body images than non-judged sport magazines. These findings suggest that individuals who read judged sport magazines are more likely to be exposed to thin media images than those reading non-judged sport magazines.