The Functional Integration of Sole-Male Images into Magazine Advertisements

This study is a content analysis of the functions of sole nudes appearing in advertisements obtained from Business Week, Esquire, GQ, Playboy, Rolling Stone, and Sports Illustrated for the year 1993. The specific objective of the study was to ascertain how men appearing by themselves are incorporated into advertisements. Functions—the purpose people serve in the ads—were assessed by examining the sole males' roles and occupations, how their images were incorporated into the physical space in the visual portion of the ad, and what their presence contributed to the overall ad execution. Differences were found across magazine titles regarding the nature and use of sole-male images in ads. In total, the results suggest a need to closely evaluate male images in advertisements. Suggestions for future research are offered.     

Men and Women in Indian Magazine Advertisements: A Preliminary Report

Studies from developed nations indicate that women are generally portrayed in advertisements as homemakers, dependent on men, and sex objects while men are portrayed as dominant, authoritative figures. However, very few researchers have examined role portrayals in ads from developing countries. This study examined the portrayal of women and men in Indian magazine ads. Over 1,100 magazine ads from a wide range of magazines in 1987, 1990, and 1994 were examined. Results indicate that although the portrayals of women and men in Indian magazine ads have changed over the period, they are still portrayed in stereotypical ways. Role portrayals in Indian magazine ads seem to be influenced by the nature of the product being advertised. Similarities and differences between role portrayals in Indian magazine ads and those from other nations are also discussed.

     

Women, Weight, and Age: Social Comparison to Magazine Images Across the Lifespan

The finding that rates of body dissatisfaction in women remain relatively stable across the adult lifespan may be due to older women having fewer but heavier age-relevant comparisons in the media. To examine this, magazine images that depict women’s full bodies were coded for age, body size, and clothedness. Analyses suggest that overall, older women are not well represented in this medium. In addition, magazines aimed at younger women depict younger and thinner models than do those magazines with a larger percentage of older readers. Moreover, across magazines, younger models are thinner and less clothed than older models. Thus, larger body ideals portrayed in the media, in combination with increased weight with age, may contribute to similarities in body satisfaction over the lifespan. An earlier version of this paper was presented at the annual meeting of the Association for Psychological Science, New York, NY, May 2006.     

An Analysis of Hyper-Masculinity in Magazine Advertisements

Hyper-masculinity is a gender-based ideology of exaggerated beliefs about what it is to be a man. HM consists of four inter-related beliefs, namely toughness as emotional self-control, violence as manly, danger as exciting, and calloused attitudes toward women and sex (Zaitchik & Mosher 1993). Adherence to HM is linked to a host of social and health problems in North America, such as dangerous driving and violence toward women (Parrot & Zeichner 2003). Advertising is believed to play a role in constructing hyper-masculinity (Kilbourne 1999). In this study, eight U.S. men’s magazines published in 2007–2008, differentiated by readership age, education, and household income, were analyzed for hyper-masculine depictions in their advertisements. Using a behavioural checklist with good inter-rater reliability, it was found that 56 % (n?=?295) of 527 advertisements depicted one or more hyper-masculine beliefs. Some magazines depicted at least one hyper-masculine belief in 90 % or more of advertisements. In addition, reader age, education, and income were all inversely related to the prevalence of hyper-masculine beliefs, with HM depictions presented more often in advertisements targeting young, less educated, and less affluent men. Implications of these findings for the well-being of men and society are discussed.     

Images of Men and Women in Mobile Phone Advertisements: A Content Analysis of Advertisements for Mobile Communication Systems in Selected Popular Magazines

The present study was designed to analyze gender stereotypes in print advertisements for mobile communication systems in German popular magazines intended for men, women, and general readership. Depictions of both women and men are addressed. A total of 288 depictions were examined using Goffman’s (Gender advertisements, Harvard University Press, Cambridge, Massachusetts, 1979) framework for content analysis. Other variables studied were the setting in which men and women are depicted and the different types of magazines in which the advertisements appeared. It is shown that certain means of emphasizing stereotypes (such as Feminine Touch) are still widely used, at least in mobile phone advertising, whereas others have decreased in frequency since Goffman’s time (for example, Function Ranking).     

The Stereotypes of Black and White Women in Fashion Magazine Photographs: The Pose of the Model and the Impression She Creates

We examined the portrayal of women in magazine advertisements and fashion spreads. In Study 1, photographs were selected from Cosmopolitan, Glamour, and Vogue (N = 226), and a content analysis showed that the incidence of stereotyping is still prevalent. However, counter to our hypothesis, Black models were portrayed significantly less often in explicitly sexual poses, but significantly more often in submissive poses, than White models were. In Study 2, 64 students gave their impressions of eight models from either advertisements or fashion spreads whose race, immigration status, and stereotypic pose varied. The results showed that the impression of Black models in advertisements was counter to the stereotype of Black women. Within fashion photographs, Black or immigrant models in a submissive pose and White or non-immigrant models in an explicitly sexual pose were judged to be particularly intelligent and achievement-oriented. The implications of these results are discussed.     

The Impact of Women in Advertisements on Attitudes Toward Women

The present study extends existing research showing a link between images of women in advertisements and sexual attitudes. We examined also the impact of seeing sex image and progressive advertisements on attitudes toward feminism and the women's movement. Ninety-two undergraduate academic and technology white middle-class students were assigned to one of two conditions: rating either sex image or progressive advertisements. All participants then completed four subscales of M. R. Burt's [(1980) “Cultural Myths and Supports for Rape,” Journal of Personality and Social Psychology, Vol. 38, pp. 217-230] Sexual Attitudes Survey and R. E. Fassinger's [(1994) “Development and Testing of the Attitudes Toward Feminism and the Women's Movement (FWM) Scale,” Psychology of Women Quarterly, Vol. 18, pp. 389-402] Feminism and Women's Movement Scale. Major findings include replication of previous data showing a relation between viewing sex image advertisements and reporting attitudes supportive of sexual aggression. Those seeing sex image advertisements also showed lower acceptance of feminism. It is suggested that continuous presentation of such advertisements undermines women's striving for equality.     

Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements

Over the past 30 years, the literature on how women are depicted in advertising has been strongly influenced by studies conducted in the U.S. and Europe and may not fully describe the ways in which women are depicted in advertising across cultures. In this study we analyzed advertisements collected from women's fashion and beauty magazines in Singapore, Taiwan, and the United States to compare the ways in which Western and Asian models were portrayed in print advertisements. We found that although demure dress was used most often for both races, Western models were shown more frequently than Asian models in seductive dress. Western models were also posed more often than Asian models as the Seductive beauty type. Product categories also differed. Asian models were used more frequently in advertisements for hair and skin beauty products, whereas Western models dominated the clothing category. The findings suggest that Western models are used more than Asian models in advertisements which are “body” oriented, and that Western models are used in advertisements in Asia when the underlying marketing strategy is that “sex sells.”     

Women as Sex Objects and Victims in Print Advertisements

This content analysis examined the depiction of women in 1,988 advertisements from 58 popular U.S. magazines. Advertisements were coded with respect to whether women were presented as sex objects and/or as victims using a scheme developed by the researchers. On average across magazines, one of two advertisements that featured women portrayed them as sex objects. Women appeared as victims in just under ten percent of the advertisements. Men’s, women’s fashion, and female adolescent magazines were more likely to portray women as sex objects and as victims than news and business, special interest, or women’s non-fashion magazines. The implications of viewing advertisements depicting women as sex objects and as victims, especially sexualized victims, are discussed.     

Sexual Experiences among College Women: The Differential Effects of General versus Contextual Body Images on Sexuality

Women’s bodies are often objectified and evaluated, which may result in body dissatisfaction associated with sexual difficulties. This study of 384 college women confirmed that contextual body image during sex was more associated with a lower self-confidence to refuse sex, poorer sexual functioning, and reduced sexual assertiveness than general body dissatisfaction, and the level of contextual body image mediated the effect of body dissatisfaction. Moreover, greater contextual body image was associated with lower sexual self-efficacy, more ambivalence in sexual decision-making, and more emotional disengagement during sex with a partner, implying that contextual body image is a better predictor of women’s sexuality than general body image. Findings are discussed in relation to needed research and their implications for clinical interventions.     

Motivations for Reading Beauty and Fashion Magazines and Anorexic Risk in College-Age Women

A growing body of research has linked the reading of women's beauty and fashion magazines with the presence of eating-disordered thinking. Most of this research has focused on the relationship between the frequency with which women read and their potential anorexic risk. In the present study, the authors explore the connection between the motivations for reading and the presence of anorexic cognitions. Specifically, this study of 536 college-age women sought to determine which reading motivations might be the most p redictive of anorexic risk and whether those motivations would be differentially related to reading frequency and to scores on the Mizes Anorectic Cognitions Scale (MACS). To test the simultaneous contribution of the possible reading motivations on the two outcomes of interest, a structural equation model using AMOS 4.0 was generated. The findings from the model indicate that reading frequency and anorexic risk are largely predicted by divergent motivational factors. The reading frequency of beauty and fashion magazines was most strongly predicted by a woman's desire for selfimprovement. Anorexic risk, as measured by MACS scores, was best predicted     

Thin,Sexy Women and Strong,Muscular Men: Grade-School Children's Responses to Objectified Images of Women and Men

There are data that show that women are objectified in the media, that girls and women experience a high rate of body dissatisfaction and eating problems, and that exposure to objectified media images of women is related to the experience of self-objectification and body shame among women. Media images of women promote a thin, sexy ideal. The objectification of men in the media has increased, perhaps promoting a “drive for muscularity” among boys. In the present study grade-school girls and boys ages 6 through 12 were shown four pictures of objectified images of women and men, respectively, and asked about their responses to the pictures. Although girls and boys responded equally positively to the objectified images of the people of their gender, girls showed a more consistent response to the pictures. Further, there were stronger relationships between girls' responses to the pictures, awareness and internalization of media images, and body esteem. Girls who consistently showed a rejection response to the pictures had higher body esteem than those girls who were uncertain about how to respond to the pictures. It was concluded that, perhaps due to cultural images and cultural pressures, girls more readily develop a consistent response to objectified images of women (than boys do to objectified images of men) that relates to their feelings about their own bodies.     

Convex and Concave,Part I: Images of Emptiness in Women

The American Journal of Psychoanalysis -     

国内变革型领导近十年的研究进展*

变革型领导成为我国双转型时期理论界和实践界共同关注的热点。本文在简要说明我国变革型领导发展历程的基础上,运用频数分析法探讨了进入21世纪以来发表在国内17种重要期刊的86篇论文,从变革型领导的结构和测量、变革型领导的影响因素和有效性以及变革型领导有效性的作用机制三个方面梳理了变革型领导近十年的研究成果。最后,我们从以下方面展望了中国变革型领导的未来方向：第一,中国变革型领导的概念：移植和本土化;第二,样本代表性：普遍样本和典型样本;第三,结构：中国的变革型领导结构和变革型领导的中国结构;第四,层次研究：个体、群体、组织、差异化;第五,影响因素和情境研究：嵌入和具体。     

Quality of Life and General Health Perception in Women with Obesity

The purpose of this study was to determine the differences in general health status and quality of life between patients who present “non-normative eating behaviours” (namely, binge eating disorder, night eating syndrome, sweet /fat food cravings and continuous nibbling) and patients without these eating behaviour characteristics. A cohort of 168 women with obesity, all candidates to bariatric surgery, aged between 15 and 65 (M = 39.04; SD = 10.86), with a body mass index ranging between 30.37 and 80.65 (M = 48.79; SD = 8.37), was studied. Participants answered to a clinical interview, to SF-36 and to ORWELL-97, after their informed consent. Results suggest that women with obesity reporting binge eating disorder, night eating syndrome and continuous nibbling show poorer general health status and worst quality of life than those who do not present these “non-normative eating behaviours”. Moreover, the general health status and the quality of life of patients with sweet/fat food cravings do not differ from those who do not report this eating behaviour. Nevertheless, patients reporting the eating behaviours studied do not differ from the others regarding their body mass index.     

Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women1

Despite the popular belief that the thinstandard of female attractiveness currently presented inthe media is a primary contributor to the high level ofconcern with body weight among women, experimental studies have not shown that exposure to mediaimages increases women's weight concern. Threeexperiments are reported demonstrating that exposure tomedia images does often result in increased weightconcern among women, but that body dissatisfaction, astable personality characteristic, is a moderator ofvulnerability to this effect. Although most womenreported higher weight concern when exposed to media vs. neutral images, women with low initial bodydissatisfaction did not. In addition, this researchsuggests that negative effects on weight concern mayresult from even passive exposure to media images, but that exposure to realistic attractivenessis less likely to cause increased weight concern. Theethnicity of the participants in these studies reflectedthat of the local population, with over 90% white. The nonwhite participants primarily belonged toone of the following groups; Asian, Pacific Islander,Latino.     

Attitudes Toward Fragile X Mutation Carrier Testing from Women Identified in a General Population Survey

Fragile X syndrome is primarily due to a CGG repeat expansion found in the FMR1 X-linked gene. In a previous study, we conducted focus groups with women to assess their attitudes towards fragile X carrier screening. In this follow-up study, we conducted in-depth interviews of general population reproductive-age women who were identified as carriers. We explored their attitudes toward testing for carrier status of the fragile X mutation. These women underwent screening primarily to participate in a research project rather than in search of a diagnosis for specific symptoms. As such, these women were wholly unprepared for positive carrier results. Their responses about their results and carrier screening, in many cases, were being worked out over the course of the interview itself. The most salient finding of this work is the apparent lack of relevance of carrier status to these women. Many expressed that although the information could be relevant in the future, it is not relevant at this stage of their lives in terms of family planning (either with respect to having unaffected offspring or to premature ovarian failure) and personal relationships. Although issues of abortion seemed prominent in the focus groups, we found that carrier status did not have an apparent effect on women’s attitudes about termination. We hypothesize this may be related to the fact that women had not processed their new carrier status and had not related it to previously-formed personal opinions. The findings of this work have significant implications for genetic counseling and population screening. Genetic counselors should be mindful that general population women may not recognize the immediate importance of their carrier status even when literature is provided and discussed prior to providing a sample. As part of comprehensive genetic counseling, counselors should identify the reproductive life stage of the woman receiving the new information and help her identify when this information would be more meaningful in her life. Counselors can assist in setting up a personalized road map with specific types of services that will be more applicable to the woman as her carrier status becomes more relevant.     

Views on Abortion: A Comparison of Female Genetic Counselors and Women from the General Population

While literature characterizing individual genetic counselors’ abortion attitudes is sparse, the National Society of Genetic Counselors takes a clear stance for reproductive autonomy. To determine genetic counselors’ views, this study compared (1) genetic counselors’ abortion attitudes to those of women from the general population and (2) genetic counselors’ professional abortion attitudes to their personal abortion attitudes. Genetic counselors were invited to complete an online survey. Response rate was 44.3% (709/1,601). Compared to women from the general population, female genetic counselors were significantly more likely to agree abortion should be an option in all cases (p < .001). Controlling for other possible confounders, regression analyses revealed that being a genetic counselor, religious service attendance and age were significantly predictive of abortion attitudes. Although the vast majority of genetic counselors agree that abortion should be available, they are significantly less likely to personally consider abortion under all circumstances presented (p < .001), and the percentage of genetic counselors who would consider terminating in the case of a severe birth defect is similar to studies of other women.     

Images Versus Issues in the 1984 Presidential Election Differences Between Men and Women

Recent accounts of male and female personality development suggest that members of each sex differ in the orientations and capacities they bring to their experience of the political world. This article explores the relative importance of respondents’ images of the candidates and respondents’ political positions to predictions of males’ and females’ candidate preferences. It was predicted that candidate images based on interpersonal communication behavior, as opposed to respondents’ political positions, would be a more powerful predictor of females’ candidate preferences. The opposite pattern was expected to be the case for males’ candidate preferences. These predictions were supported; however, the data analysis also indicated that both candidate images and politkal positions contributed significantly to predictions of females’ candidate preferences.