Social power increases implicit prejudice

The effects of power on implicit and explicit attitudes towards racial groups were examined. In Study 1, participants who had power showed a stronger facilitation of positive words after exposure to White faces, and negative words after exposure to Black faces, compared to participants who did not have power. In Study 2, powerful participants, compared to controls and powerless participants, showed more positive affective responses to Chinese pictographs that followed White compared to Black faces. Power did, however, not affect explicit racial attitudes. In Study 3, powerful participants showed greater racial prejudice toward Arabs in an Implicit Association Test than did powerless participants. This effect was driven by the power of the perceiver rather than the power of the target. Implications of these findings are discussed.     

The intergenerational transmission of implicit and explicit attitudes toward smoking: Predicting adolescent smoking initiation

This study examined the intergenerational transmission of implicit and explicit attitudes toward smoking, as well as the role of these attitudes in adolescents’ smoking initiation. There was evidence of intergenerational transmission of implicit attitudes. Mothers who had more positive implicit attitudes had children with more positive implicit attitudes. In turn, these positive implicit attitudes of adolescents predicted their smoking initiation 18-months later. Moreover, these effects were obtained above and beyond the effects of explicit attitudes. These findings provide the first evidence that the intergenerational transmission of implicit cognition may play a role in the intergenerational transmission of an addictive behavior.     

The role of faith in intuition, need for cognition and method of attitude formation in implicit–explicit brand attitude relationship strength

We tested the hypothesis that Faith in Intuition (FI) would moderate implicit–explicit attitude relationship strength for attitudes formed via associative processes, but not propositional processes. Experiments 1 and 2 demonstrated that FI moderated I–E relationship strength for attitudes formed via evaluative conditioning. High FI people had stronger I–E correlations. Experiment 2 showed that FI did not moderate I–E relationship strength for attitudes formed via propositional reasoning. Those low in Need for Cognition (NC), however, showed stronger I–E correlations than those high in NC. The importance of considering trait variables in combination with the method of attitude formation is discussed.     

Development of implicit and explicit category learning

We present two studies that examined developmental differences in the implicit and explicit acquisition of category knowledge. College-attending adults consistently outperformed school-age children on two separate information-integration paradigms due to children’s more frequent use of an explicit rule-based strategy. Accuracy rates were also higher for adults on a unidimensional rule-based task due to children’s more frequent use of the irrelevant dimension to guide their behavior. Results across these two studies suggest that the ability to learn categorization structures may be dependent on a child’s ability to inhibit output from the explicit system.     

The language of implicit preferences

Are attitudes affected by the language in which they are expressed? In particular, do individual preferences shift to accord with the cultural values embedded in a given language? To examine these questions, two experiments tested bilingual participants, administering the same test of implicit attitudes in two languages. In both studies, participants manifested attitudes that favored social categories associated with the test language, e.g. more pro-Moroccan attitudes when tested in Arabic as compared with French (Study 1) and more pro-Spanish attitudes when tested in Spanish as compared with English (Study 2). The effects of language on elicited preference were large (mean d > .7), providing evidence that preferences are not merely transmitted through language but also shaped by it.     

Non-abstractive global-matching models: A framework for investigating the distinctiveness effect on explicit and implicit memory

One very well-known memory phenomenon is the observation that if a specific item seems to be different or rare in any way from other items present in the same encoding context, this item is likely to be remembered more accurately. This phenomenon, named the von Restorff effect or the isolation effect, has been known since 1933 and been considered today as one of the possible ways to create distinctiveness. The aim of this article is to report that the current debate concerning its non-emergence in implicit memory tasks is directly due to a theoretical disagreement about the nature of human memory. In this paper, we conclude that non-abstractive global-matching models can provide an effective theoretical framework for the study of the distinctiveness effect with isolation both in implicit and explicit memory tasks.     

The effect of expertise on the relation between implicit and explicit attitude measures: An information availability/accessibility perspective

Three experiments investigate expertise as a moderator of the relationship between implicit and explicit attitude measures. Prior research suggests that greater expertise leads to stronger implicit–explicit relations; however, a cognitive view of expertise can also predict a weaker implicit–explicit relation. Our framework helps to resolve that seeming contradiction on the basis of the availability/accessibility of attributes versus attitudes in explicit attitude measures. We show that object specificity and contextual factors (e.g., instructions and prior evaluations in a survey) differentially affect the availability/accessibility of global attitudes and attribute information for novices versus experts, thus determining how expertise moderates the implicit–explicit relation.     

Gender moderates the relation between implicit and explicit self-esteem

Relative to men, women are more strongly socialized to trust their feelings and intuitions. We thus expected that the association between implicit and explicit self-esteem would be stronger for women than for men. That is, if implicit self-esteem contains a large intuitive, experiential or affective component, then people who are in touch with their feelings and intuitions should be more likely to report explicit self-esteem scores that are congruent with their implicit self-esteem scores. Six studies supported this idea by showing that the association between implicit and explicit self-esteem is indeed stronger for women than for men. This finding held in three different cultures and for two different measures of implicit self-esteem. We discuss the implications of this finding for debates regarding the nature and validity of implicit self-esteem.     

Mutual influence of implicit and explicit attitudes

Research and theory distinguish two types of attitude: automatic evaluative reactions and deliberate evaluative judgments, referred to as implicit and explicit attitudes, respectively. Although these attitudes are distinct, they may influence each other. Four studies tested whether implicit and explicit attitudes are both influenced by propositional and associative learning. We also tested whether changes in one kind of attitude mediate changes in the other. Study 1 found that propositional learning about novel individuals directly influenced explicit attitudes and indirectly influenced implicit attitudes through changes in explicit attitudes. Studies 2 and 3 replicated this finding and extended it by simultaneously demonstrating that associative learning through Evaluative Conditioning directly influences implicit attitudes and indirectly influences explicit attitudes through changes in implicit attitudes. Study 4 replicated these effects for attitudes toward familiar, rather than novel, targets. These results suggest that implicit and explicit attitudes can share common antecedents and influence each other.     

A cross-cultural examination of implicit attitudes toward shyness in Canada and China

The goal of this research was to explore implicit and explicit attitudes about shyness in Canada and Mainland China. In Study 1, Canadian undergraduate students (N = 650) completed a newly developed online version of the Implicit Association Test (IAT) focused on shyness, as well as questionnaires about their own shyness and explicit beliefs about shyness. Results suggested that Canadian university students automatically associated shyness with negative words. In Study 2, Chinese undergraduate students (N = 290) completed a newly developed Mandarin Chinese online version of the IAT related to shyness, as well as questionnaires of their own shyness explicit beliefs about shyness. Results indicated that Chinese students also automatically associated shyness with negative words, but differences were observed in the pattern of association with participants’ own shyness. Results are discussed in terms of the implications of attitudes toward shyness in both cultures.     

Novel attitudes can be faked on the Implicit Association Test

We asked participants to imagine that a researcher would provide them with positive or negative information about fictitious social groups. Half of the participants were asked to act in such a way that they would conform to the expectations of the researcher. The other participants were asked to behave in the manner opposite to what the researcher expected. Participants then completed an IAT designed to measure the newly formed attitudes toward the fictitious social groups. The direction of the IAT effect depended on the faking instructions. The results call for caution when using the IAT to study the development of implicit attitudes.     

Liking for positive words and icons moderates the association between implicit and explicit self-esteem

Whereas explicit self-esteem (ESE) refers to a conscious self-evaluation, implicit self-esteem (ISE) refers to non-conscious self-evaluation. Presumably, ISE and ESE are based on different mental processes — the experiential system and the rational system, respectively (Epstein, 1994) as well as different experiences (DeHart, Pelham, & Tennen, 2006). Two studies showed that participants who more strongly preferred positive icons and positive words showed a stronger association between ISE and ESE, presumably because they are highly willing to trust their intuitions. Because the major motive of the experiential system is the hedonic principle — pursuing positive affect and avoiding negative affect (Epstein, 2010), we argue that people's reactions to unambiguously positive stimuli should reflect their reliance on their intuition. In addition, we suggest that a better understanding of intuitiveness may yield important insights into the nature of ISE and ESE.     

Differential time course of implicit and explicit cueing by colour and orientation in visual search

Using a cued conjunction search task, Anderson, Heinke, and Humphreys (2010) demonstrated larger effects from cueing target colour than from cueing target orientation. In this study, we separated the implicit (nonexpectation-dependent) and explicit (expectation-dependent) effects of orientation and colour visual cues. In Experiment 1, we replicated the original findings for short cue durations (100–200 ms), demonstrating that cues matching the physical property of the target on 80% of trials exert a rapid effect on search. These early cueing effects on reaction times were supported by evidence of guidance from cues on early eye movements. Experiment 2 introduced a feature to the cue that randomly matched the colour or orientation of the target. When cue orientation was predictive, there were strong implicit effects based on whether the colour of the cue and target matched. When cue colour was predictive, there were only weak effects from the cue's orientation. Implicit effects from cue colour remained when orientation-predictive cues were used and colour was unlikely to predict the target (Experiment 3). The data suggest that strong effects of colour cueing result from a combination of implicit and explicit processes, whereas effects from orientation cues are largely limited to the explicit guidance of visual search.     

Evidence for the underestimation of implicit in-group favoritism among low-status groups

We question the evidence and the reasoning underlying recent research suggesting that members of low-status groups often fail to show in-group favoritism at the implicit level. Specifically, we argue the predominant measure revealing this pattern of group attitudes (the IAT) is influenced by extrapersonal associations, just the sort of information that would lead low-status groups to appear not to prefer their in-group. In the research reported here, respondents from low-status groups (African-Americans in Study 1 and homosexual males in Study 2) exhibited no in-group favoritism on the standard IAT, replicating previous research. However, reliable in-group favoritism by members of both groups was revealed on a personalized IAT [Olson, M. A., & Fazio, R. H. (2004). Reducing the influence of extrapersonal associations on the Implicit Association Test: Personalizing the IAT. Journal of Personality and Social Psychology, 86, 653-667] that reduces extrapersonal influences. We also rule out the possibility that differential error rates can account for the different patterns observed on the two versions of the IAT.     

A Go/No-go approach to uncovering implicit attitudes towards safe and risky driving

Self-report measures of driving-related attitudes and beliefs miss potentially important precursors of driving behaviour, namely, automatic and implicit thought processes. The present study used an adapted Go/No-go Association Task to measure implicit thought without relying on the participants’ self-reports. Implicit attitudes towards safe and risky driving were measured in 53 Danish drivers (31 female, 22 male). Further, we explored the relationship between implicit attitudes towards risky and safe driving, and self-reported driving behaviour and skills. The results suggest that implicit attitudes towards driving behaviour can be measured reliably with the Go/No-go Association Task. Also, the results suggest that implicit attitudes towards safe driving and risky driving, respectively, may be separable constructs, and might thus stem from different cognitive processes. Finally, implicit attitudes were significantly related to self-reported driving behaviour and skills for male (but not female) drivers. Pending future research with larger sample sizes, the difference between implicit attitudes towards safe versus risky driving that we observed may contribute to a greater theoretical understanding of the causes of safe and risky driving.     

Explicit and implicit cognition: a preliminary test of a dual-process theory of cognitive vulnerability to depression

Two studies were conducted to test a dual-process theory of cognitive vulnerability to depression. According to this theory, implicit and explicit cognitive processes have differential effects on depressive reactions to stressful life events. Implicit processes are hypothesized to be critical in determining an individual's immediate affective reaction to stress whereas explicit cognitions are thought to be more involved in long-term depressive reactions. Consistent with hypotheses, the results of study 1 (cross-sectional; N=237) showed that implicit, but not explicit, cognitions predicted immediate affective reactions to a lab stressor. Study 2 (longitudinal; N=251) also supported the dual-process model of cognitive vulnerability to depression. Results showed that both the implicit and explicit measures interacted with life stress to predict prospective changes in depressive symptoms, respectively. However, when both implicit and explicit predictors were entered into a regression equation simultaneously, only the explicit measure interacted with stress to remain a unique predictor of depressive symptoms over the five-week prospective interval.     

Explicit and implicit motor sequence learning in children and adults; the role of age and visual working memory

This study investigated explicit and implicit motor learning, and the influence of visual working memory (VWM) and age. Sixty children and 28 adults learned a nine-button sequence task explicitly and implicitly. Performance in explicit and implicit learning improved with age. Learning curves were similar across ages for implicit learning. In explicit learning, learning curves differed across ages: younger children started slower, but their learning rate was higher compared to older children. Learning curves were similar across VWM scores, but performance in explicit learning was positively influenced by VWM scores. Further research and implications for education and rehabilitation are discussed.     

Measuring implicit attitudes of 4-year-olds: the preschool implicit association test

The Preschool Implicit Association Test (PSIAT) is an adaptation of an established social cognition measure (IAT) for use with preschool children. Two studies with 4-year-olds found that the PSIAT was effective in evaluating (a) attitudes toward commonly liked objects (flowers = good) and (b) gender attitudes (girl = good or boy = good). The gender attitude PSIAT was positively correlated with corresponding explicit attitude measures and also children’s actual sex. The new implicit and explicit measures of gender attitudes demonstrated discriminant validity; each predicted variance in children’s gendered play activities beyond that predicted by the other. Discussion describes potential uses of the PSIAT to investigate development of societally significant attitudes and stereotypes at younger ages than are achievable with currently available methods.     

Consequences of discrepant explicit and implicit attitudes: Cognitive dissonance and increased information processing

Attitudes research has shown that evaluations assessed directly (explicit attitudes) and indirectly (implicit attitudes) can diverge for many reasons. However, only recently has work begun to examine the phenomenology of experiencing discrepant explicit and implicit attitudes, and a number of important questions remain unanswered. What are the consequences of explicit-implicit attitude discrepancies on information processing? What psychological states accompany these discrepancies, and can they account for behavior? In two experiments, the current work examined whether dissonance-related discomfort results from discrepant explicit and implicit attitudes and considered its role in directing subsequent information processing. Dissonance and additional information processing were observed in experimental conditions where explicit and implicit attitudes diverged (and increased dissonance-related discomfort accounted for greater information processing; Experiment 1), but they were eliminated by a manipulation that reduced dissonance (i.e., self-affirmation; Experiment 2). The role of cognitive dissonance in explicit-implicit attitude inconsistencies and information processing is discussed.     

Role of prior knowledge in implicit and explicit learning of artificial grammars

Artificial grammar learning (AGL) performance reflects both implicit and explicit processes and has typically been modeled without incorporating any influence from general world knowledge. Our research provides a systematic investigation of the implicit vs. explicit nature of general knowledge and its interaction with knowledge types investigated by past AGL research (i.e., rule- and similarity-based knowledge). In an AGL experiment, a general knowledge manipulation involved expectations being either congruent or incongruent with training stimulus structure. Inconsistent observations paradoxically led to an advantage in structural knowledge and in the use of general world knowledge in both explicit (conscious) and implicit (unconscious) cases (as assessed by subjective measures). The above findings were obtained under conditions of reduced processing time and impaired executive resources. Key findings from our work are that implicit AGL can clearly be affected by general knowledge, and implicit learning can be enhanced by the violation of expectations.