Fear Appeals Revisited: Testing a Unique Anti-smoking Film

Past research has found that fear-arousing persuasive messages can significantly affect attitudes, intentions, and behaviors. In this study, participants in high and low threat conditions viewed appropriately edited versions of a unique fear appeal video used in the American Lung Association’s anti-smoking campaign, while control condition participants viewed no film. Threat condition participants expressed stronger anti-smoking behavioral intentions than did control condition participants. These results represent the first effectiveness test of this widely used film.     

Narrative Persuasion,Transportation, and the Role of Need for Cognition in Online Viewing of Fantastical Films

Two studies examine narrative persuasion in the context of fantastical narratives viewed on a computer. In Study 1, participants (N = 160) used a personal computer to watch one of two short films that dealt with a contemporary social issue (privacy or the environment) set in an imaginary future. Neither film resulted in those who viewed it holding stronger story-consistent beliefs. However, viewers of the film about privacy who experienced higher levels of transportation were more likely to possess story-consistent privacy beliefs than those less transported or than viewers of the environmental film. Additionally, higher need for cognition was associated with stronger beliefs and intentions across both films, and viewers of the privacy film who were higher in need for cognition were most likely to endorse story-consistent privacy beliefs, perhaps due to extra cognitive effort demanded by the online delivery mode of the narrative. To explore this, in Study 2 (N = 126), participants were shown the privacy-themed film in either a low or high distraction condition. This successfully manipulated transportation, but in high distraction conditions, transportation was not significantly related to endorsement of story-consistent beliefs.     

Influence of Positive and Negative Film Portrayals of Drinking on Older Adolescents' Alcohol Outcome Expectancies

College students (76 females. 32 males) were shown videotaped clips from popular films depicting either (a) desirable outcomes of drinking distilled spirits, (b) undesirable outcomes of drinking distilled spirits, or (c) no portrayals of distilled spirits. After presenting the film clips, we assessed their alcohol outcome expectancies and intentions to drink alcoholic beverages in the next week Participants in the positive film condition endorsed more positive expectancies than did participants in the control condition, and participants in the positive and negative film conditions endorsed more negative expectancies than did the participants in the control condition. Intentions to drink distilled spirits in the next week did not differ by film condition.     

Evidence that implementation intentions reduce drivers’ use of mobile phones while driving

Implementation intentions are IF-THEN plans that have the potential to reduce mobile phone use while driving and thus contribute towards the prevention of road traffic crashes. We tested whether an intervention, designed to promote the formation of implementation intentions, could reduce drivers’ use of mobile phones. A randomized controlled design was used. The participants (N = 136) were randomised to an implementation intention or a control condition. Self-report questionnaires were administered to all participants at both pre- and one-month post-intervention to measure the use of mobile phones while driving, goal intentions and the theoretically derived motivational pre-cursors of goal intentions (attitudes, subjective norm and perceived behavioural control). Immediately following the pre-intervention questionnaire, the participants in the implementation intention condition (n = 67) were given a volitional help sheet, which asked them to form implementation intentions by specifying target driving situations that tempted them the most to use a mobile phone and linking them with goal-directed responses that could be used to resist the temptation. The participants in the control condition (n = 69) were asked to specify target situations that tempted them the most to use a mobile phone while driving and to generally try to avoid using a mobile phone in those situations. One-month post-intervention, the participants in the implementation intention condition reported using a mobile phone less often while driving in their specified target driving situations than did the participants in the control condition. As expected, no differences were found between the conditions in the reported frequency of mobile phone use in unspecified driving situations, goal intentions or any motivational pre-cursor of goal intentions. The implementation intention intervention that was tested in this study is a potentially effective tool for reducing mobile phone use while driving in target driving situations, where behaviour-change is most needed.     

Increasing the Salience of Risky Sexual Behavior: Promoting Interest in HIV-Antibody Testing Among Heterosexually Active Young Adults1

The present study examines whether making the risk associated with unsafe sexual behavior more salient would increase interest in HIV testing. The HIV-related beliefs and behaviors reported by a sample of college students were assessed both before and after they had viewed a vulnerability-oriented film about HIV/AIDS. Viewing the film heightened sexually active participants' belief that they might currently be HIV seropositive. Among participants who were currently sexually active, heightened perceptions of risk and concern about sexual behavior predicted intentions to utilize HIV testing services (controlling for initial risk perceptions and behavior). Those who engaged in behaviors related to HIV testing during the 4-week period after the film had expressed stronger HIV intentions and more pronounced feelings of anxiety and concern about prior sexual behavior. These results suggest that risk-enhancing interventions can stimulate interest in HIV testing.     

Impact of a facial-ageing intervention versus a health literature intervention on women’s sun protection attitudes and behavioural intentions

This study was designed to investigate the impact of a facial-ageing intervention on women’s sun protection attitudes and behavioural intentions, compared to a health literature intervention where participants viewed literature on the effect of ultraviolet (UV) exposure on health. Seventy women (35 in each condition) completed questionnaires at baseline and immediately post-intervention. The average age of the participants was 23.70 (SD?=?5.03) years. Participants in the facial-ageing intervention condition scored significantly higher on intentions, negative attitudes and perceived sun damage susceptibility after taking part in the intervention, compared to those in the health literature intervention condition. The results are discussed in relation to suggestions for sun protection interventions aimed at women aged from 18 to 34. It is concluded that appearance-based interventions have a role to play in healthcare and educational settings with regard to UV exposure and sun protection intentions.     

The Effect of Episodic Future Thinking on Learning Intention: Focusing on English Learning Goal-Relevant Future Thinking in University Students1,2

We examined the effects of episodic future thinking related to achieving important learning goals on university students' learning intentions. Japanese university students (N = 70) participated in this experiment. Participants in the episodic future thinking condition were asked to imagine and describe events they would experience if they achieved their goals. In the semantic future thinking condition, we asked participants to describe their future selves after university graduation and rate the relevance of their future selves to their learning goals. Participants were then asked to respond to the learning intentions measures. Participants in the control condition responded to the measures of learning intentions after completing a questionnaire unrelated to future thinking. When the importance of goal attainment was high, participants in the episodic future thinking condition planned to study for significantly longer than those in the other conditions. Episodic future thinking related to achieving important learning goals strengthens learning intentions more than simple awareness of the future self and learning goals.     

The self and involuntary memory: Identifying with the victim increases memory accessibility for stressful events

Autobiographical memory is intimately linked to the self. However, the relation between the self and involuntary recall has been understudied. Theoretically, the more relevant an event is to the self the more accessible the memory should be. In line with this prediction, the present study tested the hypothesis that self-relevance of a stressor modulates involuntary recall. Healthy student participants viewed distressing film clips and were presented with information that defined the main characters as more or less similar to them, or without any information about the characters. In line with predictions, participants in the high self-relevance condition reported more involuntary memories of the film clips after one week compared to participants in the low self-relevance and control conditions. The findings support the theoretical relation between the self and memory accessibility and extend findings from previous research to the domain of involuntary recall.     

Effects of implementation intentions on the self-reported frequency of drivers' compliance with speed limits

This study tested the efficacy of implementation intentions in the context of drivers' speeding behavior. Participants (N = 300) completed self-report measures of goal intention and behavior, and they were randomly assigned to an experimental condition, which required them to specify an implementation intention, or a control condition. One month post-baseline, self-reported compliance with speed limits significantly increased for experimental participants but not for control participants. The effects of specifying an implementation intention on behavior increased with the strength of drivers' goal intentions. Finally, analysis of participants' implementation intentions revealed that specifying more behavioral strategies increased the frequency with which participants reported complying with the speed limit. Implications of the findings are discussed in relation to enhancing road safety interventions.     

The effects of mindful learning on pro-environmental behavior: A self-expansion perspective

This current article explores the differential effects of mindful learning on pro-environmental behavior from the perspective of self-expansion. A total of 253 participants were recruited for four experiments. In Study 1, the mindful-learning group reported greater levels of pro-environmental behavioral intentions compared to a randomized control. In Study 2, we utilized different learning materials focusing on self, humans, or the biosphere in three sub-experiments. Study 2a manipulated mindsets by a self-related focus and revealed participants in a mindfulness condition had lower pro-environmental behavioral intentions than those in the mindlessness group. Study 2b centered on “humans” and results showed that participants in a mindfulness group reported higher levels of pro-environmental behavioral intentions. Finally, Study 2c induced mindsets with a biospheric focus, showing participants in the mindful-learning condition had greater pro-environmental behavioral intentions. Combined, the studies provide empirical evidence that mindful learning could influence self-reported pro-environmental behavioral intentions both positively and negatively.     

Effects of Implementation Intentions Linking Suppression of Alcohol Consumption to Socializing Goals on Alcohol‐Related Decisions

This article investigates the effects of implementation intentions that connect the suppression of alcohol consumption to socializing goals on the decision to accept an offer of a free alcoholic drink. Participants were university students (N = 48) who were randomly assigned to an implementation intention condition or a control condition. The results show that participants who formed implementation intentions were less likely to accept the offer of a free alcoholic drink than were participants who did not form implementation intentions. In addition, the results demonstrate that the implementation intention effect held among habitual alcohol drinkers. The results of the present study suggest that implementation exercises can successfully suppress habitual alcohol consumption.     

Making sense of abstract events: Building event schemas

Everyday events, such as making a bed, can be segmented hierarchically, with the coarse level characterized by changes in the actor’s goals and the fine level by subgoals (Zacks, Tversky, &; Iyer, 2001). Does hierarchical event perception depend on knowledge of actors’ intentions? This question was addressed by asking participants to segment films of abstract, schematic events. Films were novel or familiarized, viewed forward or backward, and simultaneously described or not. The participants interpreted familiar films as more intentional than novel films and forward films as more intentional than backward films. Regardless of experience and film direction, however, the participants identified similar event boundaries and organized them hierarchically. An analysis of the movements in each frame revealed that event segments corresponded to bursts of change in movement features, with greater bursts for coarse than for fine units. Perceiving event structure appears to enable event schemas, rather than resulting from them.     

The effect of fear and anger on selective attention

This experiment examined the effects of two discrete negative emotions, fear and anger, on selective attention. A within-subjects design was used, and all participants (N = 98) experienced the control, anger, and fear conditions. During each condition, participants viewed a film clip eliciting the target emotion and subsequently completed a flanker task and emotion report. Selective attention costs were assessed by comparing reaction times (RTs) on congruent (baseline) trials with RTs on incongruent trials. There was a significant interaction between emotion condition (control, anger, fear) and flanker type (congruent, incongruent). Contrasts further revealed a significant interaction between emotion and flanker type when comparing RTs in the control and fear conditions, and a marginally significant interaction when comparing RTs in the control and anger conditions. This indicates that selective attention costs were significantly lower in the fear compared to the control condition and were marginally lower in the anger compared with the control condition. Further analysis of participants reporting heightened anger in the anger condition revealed significantly lower selective attention costs during anger compared to a control state. These findings support the general prediction that high arousal negative emotional states inhibit processing of nontarget information and enhance selective attention. This study is the first to show an enhancing effect of anger on selective attention. It also offers convergent evidence to studies that have previously shown an influence of fear on attentional focus using the global-local paradigm.     

Self‐affirmation,political value congruence,and support for refugees

This research tested the potential for self‐affirmation on left‐ and right‐wing political values to increase behavioral intentions to provide help and assistance to refugees. We present a pilot study defining left‐ and right‐wing values, and a main study in which participants completed either a self‐affirmation task, a group‐affirmation task, or participated in a control condition on values that were either congruent or incongruent with their own political views. Results show that left‐wing oriented participants showed more supportive intentions in the self‐affirmation condition compared to the group‐affirmation and control conditions, independent of values congruency. In contrast, right‐wing participants showed more supportive intentions in the self‐affirmation condition, but only when they affirmed on values that were congruent with their own political views.     

When planning is not enough: Fighting unhealthy snacking habits by mental contrasting with implementation intentions (MCII)

In two experiments a self‐regulatory strategy combining mental contrasting with the formation of implementation intentions (MCII) was tested for its effectiveness in diminishing unhealthy snacking habits. Study 1 (N = 51) showed that participants in the MCII condition consumed fewer unhealthy snacks than participants in a control condition who thought about and listed healthy options for snacks. In Study 2 (N = 59) MCII was more effective than mental contrasting or formulating implementation intentions alone and mental contrasting was found to increase perceived clarity about critical cues for unhealthy snacking. Together, these findings suggest that MCII is an effective strategy for fighting habits and that one of the underlying processes making MCII superior to implementation intentions alone may be that mental contrasting produces clarity about the critical cues for the unwanted habitual behavior. Copyright © 2010 John Wiley & Sons, Ltd.     

A call for caution regarding infection-acquired COVID-19 immunity: The potentially unintended effects of “immunity passports” and how to mitigate them

Research suggests that emerging information about infection-acquired COVID-19 immunity should be interpreted with caution. The introduction of “immunity passports” that would enable people who have recovered from COVID-19 to travel freely and return to work may therefore have detrimental consequences if not managed carefully. In two studies, we examined how perceived (suspected or imagined) recovery from COVID-19, and the concept of immunity passports, influence people’s intentions to engage in behaviors aimed to reduce the spread of COVID-19. We also consider ways to lessen potential negative effects. In Study 1 (N = 1604), participants asked to imagine that they had recovered from COVID-19 reported lower social distancing intentions compared to a control condition. Participants who suspected (versus imagined) that they had recovered from past infection did not report lower preventative intentions compared to the control condition, even at high levels of certainty of past infection. In Study 2 (N = 1732), introducing the idea of immunity passports also reduced social distancing intentions compared to a control condition. The latter effect was, however, attenuated when cautious information about the equivocal science on COVID-19 was also presented to participants. Participants who suspected that they had COVID-19 in the past (compared to the control condition) revealed a similar pattern of results, but only at higher levels of certainty of past infection. Caution regarding infection-acquired COVID-19 immunity and immunity passports will be crucial in the COVID-19 response. Implications for premature pandemic announcements, as well as their potential remedies, are discussed.     

How to support learning with multimedia instruction: Implementation intentions help even when load is high

There is ample evidence that multimedia learning is challenging, and learners often underutilize appropriate cognitive processes. Previous research has applied prompts to promote the use of helpful cognitive processing. However, prompts still require learners to regulate their learning, which may interfere with learning, especially in situations where cognitive demands are already high. As an alternative, implementation intentions (i.e. if-then plans) are expected to help regulate behaviour automatically due to their specific wording, thereby offloading demands. Accordingly, this study aimed at investigating whether implementation intentions compared with prompts improve learning performance, especially under high cognitive load. Students (N = 120) learned either in a control condition without instructional support, with prompts, or with implementation intentions. Within each condition, half of the participants studied the multimedia instruction under conditions of either high or low cognitive load, which was experimentally manipulated by instructing them to perform one of two secondary tasks. In line with our hypotheses, the results showed that under low cognitive load, both prompts and implementation intentions led to better learning than the control condition. By contrast, under high cognitive load, only implementation intentions promoted learning. Thus, implementation intentions are an efficient means to promote learning even under challenging circumstances.     

Perceiving patterns in dynamic action sequences: Investigating the processes underpinning stimulus recognition and anticipation skill

We examined whether skilled and less‐skilled participants process dynamic sequences comprised of numerous elements using relational information or specific display features. Moreover, the processes underpinning anticipation and recognition judgments were compared. Participants viewed dynamic film sequences showing multiple display features and anticipated what would happen next. New and previously viewed action sequences were then presented in film or point‐light display format. Participants attempted to recognize previously viewed sequences. Skilled participants demonstrated superior anticipation skill and were more sensitive in discriminating previously viewed and novel clips than their less‐skilled counterparts. Skilled participants fixated more locations than less‐skilled participants, implying that they process dynamic scenes as a series of relations between display features. The patterns of eye fixation measures differed between the anticipation and recognition tasks suggesting that different processes underpin these two types of judgments. Copyright © 2009 John Wiley & Sons, Ltd.     

Disparagement humor permits unsafe COVID-19 behaviors: A prejudiced norm perspective

Extending prejudiced norm theory, we hypothesized that memes diminishing the severity of the COVID-19 pandemic promote tolerance of unsafe pandemic behaviors (as in contrary to contemporary advice of public health agencies, i.e., not wearing a protective mask) by establishing a perceived norm of tolerance for such behaviors. In Spring 2021, members of several Reddit communities (n = 106) reported their perceived threat of COVID-19 and then completed a roleplay exercise in which they imagined they were with a group of friends in a church setting. In this context, participants viewed memes shared among their friends that belittled COVID-19 (COVID-19 disparagement condition) or memes unrelated to COVID-19 (control condition). Then, participants responded to a vignette describing a woman confronting an usher about a couple who violated protocol by not wearing masks. The results supported our hypothesis. First, participants in the COVID-19 disparagement condition perceived a greater norm of tolerance of the mask protocol violation among others in the immediate context compared to those in the control condition. Second, for participants who viewed COVID-19 as a low threat, that local norm resulted in greater personal tolerance of the mask protocol violation. However, for participants who view COVID-19 as a high threat, the local norm had no impact on their personal tolerance.