Self-esteem and likability: Separating fact from fantasy

Much research has demonstrated the “vicious cycle” of low self-esteem in nonsocial task performance settings. The present study explores the possibility that social situations may also provide opportunities for low (and high) selfesteem individuals to respond in ways that maintain their self-image. More specifically, it has been shown that low self-esteem individuals believe that others like them to a lesser extent than do high self-esteem persons; such beliefs are bound to perpetuate individuals' self-esteem levels. This study is designed to investigate whether the self-perceptions of either or both groups are consistent with reality (as measured by others' actual liking for them), or are merely reflective of the perceiver's attitude. Unacquainted, opposite sex dyads completed self-esteem and self-likability measures before engaging in a “getting acquainted” conversation. Participants then rated their liking for their partners and estimated their partners' liking for them. Relative to high self-esteem participants, low self-esteem subjects rated themselves as less likable prior to the conversation and estimated that their partners liked them to a lesser extent after the conversation. However, low self-esteem subjects were actually rated by their partners as equally likable as the high self-esteem participants. Alternative explanations, limitations, and implications are discussed.     

Self-enhancement by social comparison: a prospective analysis

A longitudinal investigation showed that self-enhancement by social comparison (assessing whether people perceive themselves more positively than they perceive others) was prospectively related to an increase in self-reported adjustment, controlling for the effects of narcissism. Better adjustment, including higher self-esteem, was not prospectively related to an increase in self-enhancement. The investigation also included a diary period, allowing the assessment of intrasubject covariation between daily reports of self-esteem and daily reports of perceived challenge and daily events (positive or negative). High (compared to low) self-enhancers were less likely to report lower self-esteem under higher challenge and less likely to report higher self-esteem under positive events.     

Downward Social Comparison in the Minimal Intergroup Situation: A Test of a Self-Enhancement Interpretation1

We tested some implications of Wills' (1981) downward comparison interpretation of ingroup bias in the minimal intergroup paradigm. Based on a self-enhancement interpretation of ingroup bias, we predicted that subjects who expected to succeed on a task for dispositional reasons and subsequently failed would be most threatened by the feedback and hence, would engage in downward social comparison strategies. The results did not support the self-enhancement interpretation, but a number of interesting findings emerged. First, downward social comparison involving favorable comparisons of the ingroup relative to the outgroup was pervasive and not mediated by self-esteem. Second, ingroup bias was greatest when individuals' outcomes were consistent with their expectations; ingroup bias was mitigated when subjects received feedback that was inconsistent with their expectations. Third, although low self-esteem subjects rated members of the outgroup more negatively than did high self-esteem subjects, high self-esteem subjects engaged in more downward social comparison by enhancing the self relative to both members of the outgroup and their own ingroup. Finally, self-enhancement strategies were affected by performance expectations, attributions, and chronic self-esteem: People who expected to perform well because of stable, dispositional reasons and who were high in self-esteem showed the greatest tendency to engage in self-enhancing comparisons with others. This was true regardless of whether subjects ultimately succeeded or failed on the important task and regardless of whether the comparison others were members of the outgroup or the ingroup.     

More than words: reframing compliments from romantic partners fosters security in low self-esteem individuals

Although people with low self-esteem (LSEs) doubt their value to their romantic partners, they tend to resist positive feedback from their partners. This resistance undermines their relationships and has been difficult to overcome in past research. The authors investigated whether LSEs could be induced to take their partners' kind words to heart by manipulating how abstractly they described a recent compliment. In 3 studies, LSEs felt more positively about the compliments, about themselves, and about their relationships--as positively as people with high self-esteem (HSEs) felt--when they were encouraged to describe the meaning and significance of the compliments. The effects of this abstract meaning manipulation were still evident 2 weeks later. Thus, when prompted, LSEs can reframe affirmations from their partners to be as meaningful as HSEs generally believe them to be and, consequently, can feel just as secure and satisfied with their romantic relationships.     

Managing terror when self-worth and worldviews collide: Evidence that mortality salience increases reluctance to self-enhance beyond authorities

Terror management theory posits that one’s self-esteem and worldview operate jointly to manage mortality concerns. Accordingly, past research shows that mortality salience (MS) increases self-enhancement and worldview defense. The current research is the first to examine MS effects when self-enhancement threatens to undermine aspects of the worldview, in this case the credibility and status of worldview-representative authorities. MS led to reluctance to self-enhance following positive personality test feedback when the test was judged negatively by institutional authorities (Study 1a), as well as unwillingness to contradict self-esteem threatening feedback sanctioned by authorities (Study 1b). Mortality salient participants also rated themselves higher on valued dimensions unless it meant viewing themselves more positively than their parents (Study 2) and admired political icons (Study 3). Taken together, these results show that MS increases self-enhancement unless doing so challenges important representatives of the worldview. Theoretical and practical implications are discussed.     

Effect of donor resources on recipient self-esteem and self-help

A 2 (aid vs no aid) × 2 (high vs low resource potential donor) between subjects design tested the effects of aid and donor resources on recipient self-perceptions and subsequent self-help behavior. The results were characterized by interactions between the two factors. Subjects who received aid from a low resource donor perceived themselves more positively and engaged in less self-help than subjects in the no-aid low resource potential donor condition. In contrast, subjects who received aid from a high resource donor perceived themselves less positively and tended to engage in more self-help behavior than subjects in the no-aid high resource potential donor condition. The relationship between threat to self-esteem inherent in aid and subsequent self-help is discussed in terms of self-esteem theory.     

Self-esteem and the quest for felt security: how perceived regard regulates attachment processes

The authors proposed that personal feelings of self-esteem foster the level of confidence in a partner's regard critical for satisfying attachments. Dating and married couples described themselves, their partners, how they thought their partners saw them, and how they wanted their partners to see them on a variety of interpersonal qualities. The results revealed that low self-esteem individuals dramatically underestimated how positively their partners saw them. Such unwarranted and unwanted insecurities were associated with less generous perceptions of partners and lower relationship well-being. The converse was true for high self-esteem individuals. A longitudinal examination of the dating couples revealed that the vulnerabilities of lows were only exacerbated over time. A dependency regulation model is proposed, wherein felt security in a partner's perceived regard is suggested as a prime mechanism linking self-esteem to relational well-being.     

Self-Relevance as a Moderator of Self-Enhancement and Self-Verification

We examined the influence of self-esteem on reactions to favorable or unfavorable feedback. We also varied the relevance of this information for participants' self-image—the information was either low or high in self-relevance. When asked how important it was to personally perform well, low self-esteem persons were more likely to engage in self-enhancement in the low than in the high self-relevant context. This finding supports predictions derived from Swann and Schroeder's (1995) analysis. Furthermore, low self-esteem participants engaged in self-enhancement strategies to a greater extent than high self-esteem participants in the low self-relevant condition, whereas an opposite pattern was obtained in the high self-relevant condition. Our analysis bridges the gap between two opposing schools of thought—one that believes that low self-esteem persons will evidence especially strong self-enhancement tendencies and the other that believes that it is high not low self-esteem persons that will demonstrate especially strong self-enhancement tendencies. We discuss the importance of self-relevance for determining when self-enhancement and self-verification will and will not occur.     

Imagining thin: Why vanity sizing works

Vanity sizing, the practice of clothing manufacturers, whereby smaller size labels are used on clothes than what the clothes actually are, has become very common. Apparently, it helps sell clothes—women prefer small size clothing labels to large ones. We propose and demonstrate that smaller size labels evoke more positive self-related mental imagery. Thus, consumers imagine themselves more positively (thinner) with a vanity sized size-6 pant versus a size-8 pant. We also show that appearance self-esteem moderates the (mediating) effect of imagery on vanity sizing effectiveness—while vanity sizing evokes more positive mental imagery for both low and high appearance self-esteem individuals, the effect of the positive imagery on clothing preference is significant (only) for people with low appearance self-esteem, supported by the theory of compensatory self-enhancement.Our suggestion of simple marketing communications affecting valence of imagery and consequent product evaluation have implications for many other marketing domains.     

Similarity and uniqueness: the effects of attribute type, relevance, and individual differences in self-esteem and depression

On the basis of a self-validation perspective, it was predicted that distortions in consensus estimates would vary as a function of attribute type (opinions versus abilities), relevance of the attribute, and individual differences in self-esteem and depression. Students rated themselves on seven opinion and ability dimensions using 5-point Likert scales. Then they estimated the percentage of the other students who held each opinion/ability position, and rank ordered the opinions/abilities for personal relevance. Absolute and directional accuracy scores were computed (comparing estimated percentages with actual percentages in the sample), as well as false consensus (FCE) scores (comparing estimates of subjects holding and not holding a particular position). Subjects overestimated consensus for their opinions and low abilities, but underestimated consensus for their high abilities. Although subjects exhibited a larger FCE on opinions than abilities, there was a reliable FCE for both attributes. Relevance affected the magnitude of these biases. Higher opinion relevance was associated with increased accuracy, lower FCE scores, and smaller overestimates. Higher ability relevance was associated with decreased accuracy, greater overestimation on low abilities, and greater underestimation on high abilities. Finally, low self-esteem and depressed subjects overestimated consensus on opinions and underestimated consensus on abilities less than high self-esteem and nondepressed subjects.     

Self-evaluation of abilities: accurate self-assessment versus biased self-enhancement

Past research indicates that individuals are keenly aware of the diagnostic implications of their performance. Theories differ, however, in regard to how this awareness influences task choice. According to the self-assessment view, individuals choose tasks that are maximally informative of abilities, regardless of self-esteem implications. According to the self-enhancement view, task choice is often mediated by a concern for self-esteem protection. In the first study, subjects chose among eight forms of a cognitive abilities test that varied in their diagnosticity of success, diagnosticity of failure, and difficulty. In accordance with the self-assessment view, test choice was found to be positively related to diagnosticity of success and, to a lesser extent, diagnosticity of failure. Test choice was also dependent on the interaction of diagnosticity and difficulty in a manner that was more consistent with the self-assessment view. In a second study that provided more precise measurement of perceived diagnosticity and expected success, results indicated that the motives for self-assessment and self-enhancement were each reliably related to task preference. Of the two, self-assessment motivation was a stronger determinant of task preference. Taken together, these results suggest that task choice is governed largely by a concern for accurate self-appraisal. Additional results, however, indicate that current models may require revisions that take into account the less-than-accurate appraisal of diagnosticity.     

Narcissism, Self-Esteem, and Defensive Self-Enhancement

This study investigates the relationships among narcissism, self-esteem, and defensive self-enhancement in samples of 60, 84, 300, and 57 subjects. Using various self-report indices of these constructs we found that (a) defensive self-enhancement is composed of two orthogonal components: grandiosity and social desirability; (b) grandiosity and social desirability independently predict self-esteem and may represent distinct confounds in the measurement of self-esteem, (c) narcissism is positively related to grandiose self-enhancement (as opposed to social desirability), (d) narcissism is positively associated with both defensive and nondefensive self-esteem, and (e) authority, self-sufficiency, and vanity are the narcissistic elements most indicative of nondefensive self-esteem. The results are consistent with several theories that postulate a two-component model for self-esteem regulation and personality development.     

A compromise between self-enhancement and honesty: Chinese self-evaluations on social desirability scales

In this investigation, 202 Chinese college students were asked to complete the 48-item revised Marlowe-Crowne Social Desirability Scale (Crowne & Marlowe, 1960) which contains 32 items from the original version for the purpose of rating item desirability and estimating the percentage of others in general who would behave in the manner described by these items. Analysis indicated (a) nearly all original items keyed in the original direction, which suggests similar fundamental values are prevalent among American and Chinese college students; (b) the distribution of Chinese scores on the 32 items was somewhat positively skewed rather than negatively skewed as in some Western studies of American and Canadian college students. Also, (c) Chinese subjects perceived that they did significantly more desirable and slightly fewer undesirable things than others from which one may infer that Chinese college students tended to give both self-enhancing and honest responses to present good images; however, their need for self-enhancement may take precedence over the need to be honest. (d) Subjects chose to give more honest responses to undesirable items than to desirable ones because the more undesirable items were rated as approximately more neutral than were more desirable ones. Hence, endorsing such undesirable items would not threaten their self-esteem or face. It can be seen that Chinese subjects made an intelligent compromise between self-enhancement and honesty.     

Self-esteem and perceptions of conveyed impressions: is negative affectivity associated with greater realism?

Two studies examined the notion that negative affectivity (Watson & Clark, 1984) is associated with more accurate perceptions of conveyed impressions in social interactions. In Study 1 (n = 160), low self-esteem (LSE) and high self-esteem (HSE) subjects were paired with either an LSE or an HSE partner. After a 15-min interaction, they rated themselves, their partners, and how they believed their partners would rate them on 20 adjectives related to social competence. Study 2 (n = 40) was identical except that each interaction was observed by 2 observers who rated each participant, and participants also rated how they believed an observer would rate them. LSE subjects exhibited greater accuracy only with respect to the elevation component of observers' ratings; HSE subjects overestimated the positivity of observers' evaluations, whereas LSE subjects were relatively accurate. However, LSE subjects exhibited less overall accuracy with respect to their partners' ratings. We argue that when these results are considered with earlier research, there is no support for the notion of depressive realism in assessing conveyed impressions.     

Self-esteem,self-perceived abilities,and vocational choice

This research tested the theory that self-esteem acts as a moderating variable in the occupational choice process. The theory was not supported when the relationships between self-esteem, self-perceived abilities and abilities perceived as required in occupations were examined. Rather, the data were consistent with the self-implementation theory of vocational choice. However, it was found that those with high self-esteem were more likely than those with low self-esteem to see themselves as possessing the abilities they saw as necessary in their chosen occupations.     

Gender, Self-Enhancement, and Self-Regulation of Learning Behaviors in Junior High School

Gender differences in level of self-enhancement and in relations between self-enhancement and self-regulation in 2 school subjects, math and English, were studied among Israeli junior high school students (N = 259). In English (a feminine subject) the gender groups did not differ on their self-enhancement, but in math (a masculine subject) boys revealed significantly higher self-enhancement than did girls. The same differences were found for self-regulation of learning behaviors. It was shown further that self-enhancement mediated the relations between gender and self-regulation of learning behaviors in math. The gender groups differed on the type of relations between self-enhancement and self-regulation of learning behaviors: self-enhancement was positively related to learning behaviors among girls in math, whereas it was negatively related to such behaviors among boys in English. The implications of these last findings for self-enhancement adaptiveness are discussed.