Combination of drive and incentive

This experiment was designed to investigate the combination of drive and incentive as determinants of performance. Nine groups of rats were trained to press a bar under three levels of food deprivation (12, 24 and 36 hr.) and three incentive conditions (1,2 and 3 pellets). Response strength was estimated by counting the number of responses with a latency of 1 sec. or less during five 20 trial sessions. The results indicated that response strength increased with hours of deprivation and with amount of food reward. Significant interactions between sessions and drive, and sessions and incentive provided additional support for the multiplicative combination of H (habit) and D (drive) and H and K (incentive). The lack of significant interaction between D and K was interpreted as supporting the hypothesis that D and K combine additively rather than multiplicatively.     

Appropriateness of anxiety and drive for affiliation

Anxiety was induced in first/only born and later born subjects by the threatened injection of a harmless drug. Perceived appropriateness of the induced anxiety was manipulated by the experimenter's suggestion that anxiety over an injection was either perfectly natural (appropriate condition) or to be found only in rather nervous and effeminate men (inappropriate condition). The results indicated that the anxiety induction was successful, but that the perceived appropriateness of the anxiety determined the tendency to affiliate. Subjects in the appropriate condition showed a significantly greater tendency to affiliate than did subjects in the inappropriate condition. Birth order was related to anxiety on one of two measures, but was not implicated in the determination of the affiliative tendency.     

Self-presentation and drive in social facilitation

Social facilitation refers to cases in which the presence of others increases the probability of certain responses on the part of an independently operating individual. Drive theory attributes these effects to an unconscious facilitation of dominant responses, as defined by Hull-Spence learning theory. Self-presentation explanations posit changes in motivation and cognitive strategies that result from an increased concern with favorable private and public images. The present paper reviews evidence and presents an experiment indicating both points of view are valid, but that neither perspective by itself can account for all relevant data.