The importance of social and ideal social dimensions in self‐congruity research

Chronic or situational self‐construal moderates the effects of four self‐congruity (SC) dimensions (i.e., actual, ideal, social, and ideal social) on brand evaluations. Past research has mainly focused on the actual and ideal SC effects; these effects have been found to be stronger than the social and ideal social SC effects. However, the findings of past research are based on samples from individualistic cultures. Individualists have a dominant independent self‐construal. We conduct two experiments to show that the social and ideal social SC effects are stronger than the actual and ideal SC effects for individuals with a dominant interdependent self‐construal. In Study 1, using samples from collectivistic cultures, four SC effects are compared. In Study 2, we examine how primed self‐construal, whether independent or interdependent, impacts the four SC effects. This research documents the importance of the social and ideal social dimensions in SC research.     

The functions of music and their relationship to music preference in India and Germany

Is the use of music in everyday life a culturally universal phenomenon? And do the functions served by music contribute to the development of music preferences regardless of the listener's cultural background? The present study explored similarities and dissimilarities in the functions of music listening and their relationship to music preferences in two countries with different cultural backgrounds: India as an example of a collectivistic society and Germany as an example of an individualistic society. Respondents were asked to what degree their favorite music serves several functions in their life. The functions were summarized in seven main groups: background entertainment, prompt for memories, diversion, emotion regulation, self‐regulation, self‐reflection, and social bonding. Results indicate a strong similarity of the functions of people's favorite music for Indian and German listeners. Among the Indians, all of the seven functions were rated as meaningful; among the Germans, this was the case for all functions except emotion regulation. However, a pronounced dissimilarity was found in the predictive power of the functions of music for the strength of music preference, which was much stronger for Germans than for Indians. In India, the functions of music most predictive for music preference were diversion, self‐reflection, and social bonding. In Germany, the most predictive functions were emotion regulation, diversion, self‐reflection, prompt for memories, and social bonding. It is concluded that potential cultural differences hardly apply to the functional use of music in everyday life, but they do so with respect to the impact of the functions on the development of music preference. The present results are consistent with the assumption that members of a collectivistic society tend to set a higher value on their social and societal integration and their connectedness to each other than do members of individualistic societies.     

Collectivistic Self‐Construal and Forgiveness

This study tested a theoretical model of the relationship between collectivism and forgiveness. Participants (N= 298) completed measures of collectivistic self‐construal, forgiveness, and forgiveness‐related constructs. A collectivistic self‐construal was related to understanding forgiveness as an interpersonal process that involved reconciliation. Individuals with more collectivistic views reported higher trait forgivingness, which predicted the tendency to respond to specific offenses with decisional rather than emotional forgiveness. Individuals with a more collectivistic self‐construal may place more value on interpersonal harmony, reconciliation, and decisions to forgive rather than emotional peace. Implications suggest that counselors understand issues of conflict, hurts, and forgiveness within an assessment of clients’ self‐construal.     

Materialism, status consumption, and consumer independence

Materialism influences many people. We focus on two aspects of this influence: reactions to prestige products and to the influence of others. A study of 187 U.S. student consumers shows that materialism is positively related to buying products that confer status. In contrast, materialism is negatively related to consumer independence, an enduring tendency to pay minimal attention to the prescribed norms of other consumers and to make product and brand decisions according to personal preferences. Consuming products for status is also negatively related to consumer independence. Moreover, the association between materialism and consumer independence is completely mediated by consuming for status. Materialism urges consumers to be status conscious so that they follow social norms in purchasing, but seeking status through goods is avoided by less materialistic, independent consumers. A second study (n = 258) also using student consumers confirmed these results.     

Modesty in self‐presentation: A comparison between the USA and Japan

Japanese participants in Study 1 exhibited a self‐effacing tendency when no reason for their self‐evaluation was provided. However, they exhibited a self‐enhancing tendency when they were offered a monetary reward for the correct evaluation. In Study 2, Americans, especially American men, exhibited a self‐enhancing tendency whereas Japanese exhibited a self‐effacing tendency when no reason for making the evaluation was presented. This cultural difference disappeared when participants were provided with a monetary reward for correctly evaluating their performance level. These results support the view that the modesty observed in self‐evaluation among Japanese participants is a ‘default strategy’ to avoid offending others.     

Examination of the content of individualism/collectivism scales in cultural comparisons of the USA and Japan

The definitions of individualism/collectivism and the content of scale items used to assess them could explain the lack of cross-cultural differences reported in some research. Specifically, existing scales may not adequately assess expected cultural differences. In study 1 , a new scale was given in Japan and the USA. Three factors were identified in both cultures. Japanese scored higher on the others focus factor but scored lower on the helping others factor than the US Americans. In study 2 , a forced choice version replicated results in study 1 . In studies 3 and 4 , the factor structure and cultural differences were replicated and the convergent and the divergent validities of the scale were examined. Results indicate that Japanese may be more others oriented depending on the item content.     

Independent and interdependent self‐construals: Ramifications for a multicultural society1

Abstract: This study examined American students, Japanese students in Japan, and Japanese students in the USA. First, it examined whether respondents’ scale for independent and interdependent construals of the self (SII) scores would vary depending on the type of relationship (i.e., family members, friends, or peers at the student's university) posited by the instructions. It was found that the SII score of each of the three groups changed depending on the relationship. Second, the relationship between SII scores, perceived conflict, and self‐efficacy were examined. It was found that self‐efficacy was highest among the American students, followed by the Japanese students in the USA, and lowest among the Japanese students in Japan. Self‐efficacy was correlated to independent and interdependent construals of the self. Third, the respondents’ preferences for expressiveness in communication were analyzed. The results of this study showed that there was a difference between the American students and both groups of Japanese students in their preference for three communication styles (independent, mixed, interdependent‐type). Finally, the relationship between intercultural sensitivity, as measured by the intercultural sensitivity inventory, and self‐efficacy were examined. Intercultural sensitivity was shown to have a positive correlation to general self‐efficacy.     

Understanding response patterns in dyadic conflict: An interactive approach combining self‐construal and opponent's dominance‐submissiveness

Previous works on the effect of self‐construal in interpersonal behaviours tend to adopt a main effect approach. The present research proposes an interactive approach in understanding two response patterns in dyadic conflict by combining self‐construal and the stance of the opponent. Independent self‐construal was hypothesised to be associated with a self‐centred pattern of conflict response, which is characterised by taking contending responses regardless of whether the stance of the opponent is dominant or submissive. Relational self‐construal was hypothesised to be associated with a tuning‐in pattern of conflict response, which is characterised by showing contending responses when the opponent is submissive but yielding responses when the opponent is dominant. With trait self‐construal measured and opponent's stance manipulated, Study 1 provided initial support for the hypotheses. Study 2 showed a three‐way interaction effect between trait self‐construal, manipulated self‐construal and the opponent's stance on actual conflict responses during discussion of a scenario. The effect of self‐construal manipulation was only observed among people who were low in trait independent self‐construal and average in trait relational self‐construal. The results pinpoint the importance of considering personal and opponent factors simultaneously in understanding the dynamics of dyadic conflict processes.     

Effect of self‐construal and threat to self‐esteem on ingroup favouritism: Moderating effect of independent/interdependent self‐construal on use of ingroup favouritism for maintaining and enhancing self‐evaluation

The present study examined the hypothesis that in situations that threaten self‐esteem, people with independent self‐construal show more ingroup favouritism, whereas people with interdependent self‐construal do not. Using a minimal group paradigm, consistent with the hypothesis, the results showed that self‐construal and threats to self‐esteem have an interactive effect on ingroup favouritism. Individuals with independent self‐construal showed more ingroup favouritism when their self‐esteem was threatened than when it was not threatened, whereas individuals with interdependent self‐construal exhibited less ingroup favouritism when their self‐esteem was threatened than when it was not threatened. These findings suggest that independent/interdependent self‐construal moderates the use of ingroup favouritism for maintaining and enhancing self‐evaluation.     

个体主义的地区差异和代际变迁

个体主义作为一个重要的文化维度, 是指强调注重自我的独立性、重视个人目标和成就的价值取向。个体主义的测量方法包括自我报告、启动法以及心外之物的客观指标测量。近来气候—经济理论和病原体假说等新的影响个体主义的因素被证实。个体主义不仅存在着文化之间差异, 同时也存在着同一文化内部的地区(州、省)差异。另外, 从纵向的角度利用大数据和客观指标发现, 同一文化内个体主义呈现逐渐增强的代际变化趋势。未来个体主义的研究要从多种测量方法来综合考察。     

Self‐construal and students’ math self‐concept,anxiety and achievement: An examination of achievement goals as mediators

This study examines the role of self‐construal in student learning by testing a mediation model: through math achievement goals, self‐construal predicts math self‐concept and anxiety, which further predict math achievement. A sample of 1196 students from 104 secondary classes in Singapore took a survey and a math achievement test. The results from multi‐group structural equation modelling support measurement invariance and equal path coefficients in the mediation model between boys and girls. Interdependent self‐construal positively predicted mastery approach and avoidance goals, through which interdependent self‐construal had a positive total indirect effect on math anxiety. Independent self‐construal positively predicted mastery approach, performance approach and performance avoidance goals, and through the two approach goals, high independent self‐construal was associated with high math self‐concept. Overall, self‐construal was not associated with math achievement. The findings enhance our understanding of achievement motivation from a sociocultural perspective and help explain East Asian students’ relatively higher anxiety and lower self‐concept in comparison with their Western counterparts as reported in international studies.     

不同的文化,不同的“人”——人格模型之文化阐释

人格是文化的产物。文化影响了个体人格的形成与发展。文章介绍了文化对人格模型及自我的具体影响,集体主义文化与个体主义文化有不同的人格模型和自我增强方式,在两种文化下特质理论的意义并不相同。当代心理学主要以西方文化为理论基础,如果我们的目标是理解全人类的行为,就必须首先建立属于各文化的本土心理学。     

Ideological Views in Emerging Adulthood: Balancing Autonomy and Community

Ideological views of 140 emerging adults (ages 20–29) were explored, using the ethics of Autonomy, Community, and Divinity. Two questions were asked as part of an interview: “When you get toward the end of your life, what would you like to be able to say about your life, looking back on it?” and “What values or beliefs do you think are the most important to pass on to the next generation?” Overall, emerging adults used Autonomy and Community in roughly equal proportions, whereas Divinity was used relatively infrequently. Use of Autonomy was negatively correlated with use of Community on both questions, but the correlations were modest, and some emerging adults were able to reconcile the two ethics. Qualitative examples are presented to illustrate the findings of the study, and the findings are discussed in the context of claims about American individualism.     

自我对跨期决策的影响——基于个人-集体主义文化视角

跨期决策是指发生在不同时期的收益和成本的权衡决策。已有研究发现, 决策者的自我意识对跨期决策有着重要影响, 个人?集体主义文化在自我形成中起着重要作用, 但当文化因素被纳入自我对跨期决策影响的研究中时, 三者间的关系显得模糊不清。为了从已有文献中厘清三者间的理论关系, 我们基于个人?集体主义文化视角, 综述了自我对跨期决策影响的相关研究：介绍了跨期决策的相关概念及理论, 详细阐述了跨期决策中的两种自我理论(多重自我模型和自我连续性模型), 探讨了个人?集体主义文化对自我的影响, 并简要介绍了个人主义与集体主义文化下人们的跨期决策偏好差异及其心理机制。最后, 分别从研究内容、研究方法与实际应用三个方面, 提出了将个人?集体主义文化这一因素纳入自我对跨期决策影响过程、系统地考虑三者间关系的研究构想, 以期为未来研究提供新的思路, 深化人们对跨期决策机制的理解。     

Core self‐evaluations and subjective well‐being in the U.S. and the Philippines: The moderating role of self‐construal

Extant literature has shown that the compound personality variable core self‐evaluations (CSE) is associated with various psychological outcomes. However, there is a dearth of research on CSE across cultures. Consistent with self‐construal theory, because there can be differences in self‐construals within and between cultures, the present study examined the moderating role of culture on the relation between CSE and subjective well‐being while also allowing for individual differences in self‐construal in the US and the Philippines. In both countries, CSE positively predicted subjective well‐being. Notably, the association between CSE and subjective well‐being was stronger in the US than in the Philippines. In addition, independent self‐construal strengthened the positive impact of CSE on subjective well‐being especially in the US. Overall, CSE positively predicts subjective well‐being; however, the relationship depends on not only the cultural context, but also on individual differences in self‐construal.     

大学生文化倾向性与姓名知觉反应时的关系

摘要 本文采用问卷调查和字词辨别反应时任务的方法,考察了大学生对个体姓名信息反应时与文化倾向性之间的关系。结果表明：（1）自陈式《垂直、水平个人-集体主义问卷》的集体主义维度上具有较低的区分效度,有待改善;（2）在视觉通路中,个体对自我的姓名、姓、名的加工时均具有一定的优先性,并发现个体对自我姓名的知觉模式为整体知觉;（3）姓名信息所蕴含的文化信息与文化倾向问卷中所测量的信息具有一定的相关,支持并验证了文化倾向问卷的内容效度;同时研究发现姓、名作为自我结构的标识物比姓名更佳。     

The influence of self‐efficacy,subjective norms,and risk perception on behavioral intentions related to the H1N1 flu pandemic: A comparison between Korea and the US

This study examined the extent to which individualism‐collectivism moderates the relative effects of agency control beliefs (i.e., self‐efficacy), social norms (i.e., subjective norms), and risk perception (perceived vulnerability and perceived severity) on behavioral intention to engage in self‐protection behavior in the context of the H1N1 flu pandemic. Using multistage stratified sampling, the present study sampled people from the US (n = 399) and Korea (n = 500), two countries that have been found to be prototypical of individualistic and collectivistic national cultures, respectively. Consistent with the contrast between individualism and collectivism, the results of moderated regression analyses showed that intrapersonal control beliefs (i.e., self‐efficacy) and risk perception (i.e., perceived severity) had stronger effects on behavioral intention in the American sample than in the Korean sample, whereas social norms (i.e., subjective norms) had a stronger predictive power for the Korean sample than for the American sample. Overall, the findings contribute to health and risk studies by specifying which aspects of risk perceptions or beliefs are affected by national culture and how this translates into cross‐national variations in health risk behavioral intention.     

个体主义/集体主义的影响因素:生态视角

个体主义/集体主义是衡量文化的重要维度。两者的价值取向有所区别,前者关注自我的独特性,而后者关注自我与他人的关系。近年来研究者发现了众多影响个体主义/集体主义的新因素并构建了理论。这些理论中有4个理论非常具有代表性:现代化理论、气候-经济理论、传染病理论以及大米理论。其中后3个理论从远因的角度来对个体主义/集体主义的成因进行了探讨,为研究者探究个体主义/集体主义成因提供了新思路。未来个体主义/集体主义影响因素的研究可以用多种测量方法综合的方式或者从基因的角度来进行探索。