Cuing consumerism: situational materialism undermines personal and social well-being

Correlational evidence indicates that materialistic individuals experience relatively low levels of well-being. Across four experiments, we found that situational cuing can also trigger materialistic mind-sets, with similarly negative personal and social consequences. Merely viewing desirable consumer goods resulted in increases in materialistic concerns and led to heightened negative affect and reduced social involvement (Experiment 1). Framing a computer task as a "Consumer Reaction Study" led to a stronger automatic bias toward values reflecting self-enhancement, compared with framing the same task as a "Citizen Reaction Study" (Experiment 2). Consumer cues also increased competitiveness (Experiment 3) and selfishness in a water-conservation dilemma (Experiment 4). Thus, the costs of materialism are not localized only in particularly materialistic people, but can also be found in individuals who happen to be exposed to environmental cues that activate consumerism-cues that are commonplace in contemporary society.     

Mother's choice: An exploration of extended self in infant clothing consumption

Consumption behaviour has long been linked to identity and notions of the self, where materialistic behaviours and attitudes are seen as determinants of self‐image. Previous literature has focused on mothers' consumption in general, but not specifically in regard to identity construction through purchasing for an infant. There is a dearth of academic research understanding mothers' consumption behaviour that links identity construction with infant clothing, where the child is part of the mothers' extended self and display of self‐identity. This qualitative, exploratory study provides insight into how mothers construct and express their identity through the extended self, contributing to consumer culture theory. The study examines the purchasing motivations of 14 mothers, utilizing depth interviews and projective association techniques. The findings indicate three predominant drivers underlying mothers' consumption, namely prioritizing the child, self‐representation and conspicuous branding. Copyright © 2014 John Wiley & Sons, Ltd.     

Personal values and prosocial behaviour in strategic interactions: Distinguishing value‐expressive from value‐ambivalent behaviours

Relying on the framework provided by Schwartz's theory of personal values, we investigated whether values can help explain prosocial behaviour. We first distinguished value‐expressive behaviours from value‐ambivalent behaviours. The former are compatible with primarily one value or with congruent values, the latter with mutually conflicting values. In Study 1, an analysis over all 41 (39 unpublished) samples in which we measured personal values and prosocial behaviour in monetarily incentivized strategic interactions (N = 1289; data collected between 2007 and 2010 in China, Finland, Germany, Israel, and the West Bank) supported our idea that personal values, universalism in particular, predict value‐expressive (prisoner's dilemma cooperation and trust game back‐transfers) but not value‐ambivalent behaviours (trust game transfers and ultimatum game proposals and responses). Study 2 (N = 56) focused on dictator game behaviours, which we expected and found to be strongly value‐expressive. The findings contribute to the ongoing discussion on whether and under which circumstances values shape behaviour. Copyright © 2013 John Wiley & Sons, Ltd.     

Joining a consumer society: Russian immigrant versus American materialism

• Regardless of their home country, immigrants to the United States often arrive in search of personal freedom and a share of the riches of this country. Prior research has identified a range of knowledge and skills that immigrants must acquire in order to navigate such a consumer society. One aspect of joining a consumer society that has not been addressed, however, is the role of material goods in one's life. The purpose of this paper is to examine the changing role, if any, of material goods in the lives of immigrants arriving in the United States from a non‐consumer society and to compare the level of materialism among such immigrants with that of Americans. The results of a study of 278 Soviet‐era Russian immigrants and 200 native‐born Americans indicate that at the time the immigrants arrived, they were just as materialistic as Americans and became no more materialistic, the longer they lived in the United States. Both Americans and Russians, however, became less materialistic with age. Copyright © 2006 John Wiley & Sons, Ltd.

     

Consumer Choices of Women in Residential Drug Treatment: An Analysis of Risk and Impulsivity1

The relationship between risk taking, impulsivity, temporal discounting, and shopping choices in an onsite token‐economy store was investigated with 10 women in a long‐term residential drug‐treatment center. Participants completed the Balloon Analogue Risk Task (BART), Eysenck Impulsivity Scale, and a delay discounting task, which were then correlated with the mean amount spent on slow‐ and fast‐moving consumer items for self, child, and household (cash‐and‐carry store items and catalog items). Of particular importance, purchases of slow‐ and fast‐moving items for the child seemed to mirror one another, suggesting that these women are valuing their children's well‐being (in terms of consumer goods) more highly than their own.     

“We want the world and we want it now”: Materialism,time perspectives and problem spending tendency of Chinese

Chinese consumers' spending has been expanding rapidly in the past decade, and along with it household and credit card debt. The present research collected evidence to triangulate the contention that materialism is positively related with Chinese's problem spending tendency (PST), and that present‐time‐perspective (PTP) and future‐time perspectives (FTP) interact systematically with materialism to affect PST. A survey of the general population in Macao, China (Study 1; N = 239) confirmed that materialism was positively correlated with PST. An interaction between materialism and PTP intensified the relationship, whereas an interaction with FTP weakened the relationship. Another survey with a sample of university students (Study 2; N = 223) again found positive relationships among PST, materialism, and PTP, as measured by temporal discount rate. But further exploration showed that PST was only related with temporal discounting among high materialists, but not among low materialists. Study 3 experimentally examined the causal effects of materialism and FTP on PST. When being primed of an orientation towards materialism (n = 33), the participants' planned consumption doubled that of the control group (n = 31). A FTP prime interacted with materialism prime and put a “damper” on participants' planned spending (n = 29), compared to their counterparts who were not primed of such a time perspective.     

Assuring me that it is as ‘Good as New’ just makes me think about how someone else used it. Examining consumer reaction toward marketer‐provided information about secondhand goods

The current study explores consumer reaction to marketer‐provided information regarding secondhand products. Contamination fears and repugnance have not been addressed at length in consumer research. This study seeks to understand why consumers react negatively to used goods from a perspective of the Accessibility and Diagnosticity of information, addressing the issue of consumer reaction elicited by information about contamination of those goods by others. Specifically, it looks at the process of information processing in consumer reaction to marketer‐provided information, assuring them that secondhand goods are as good as new. Two studies were done to determine the difference in consumer reaction to information about a pair of pants between three conditions: used pants, used pants with assurance that they are as good as new and new pants. Results find that consumers may react negatively to positive marketer‐provided information, even if they believe it. Even though marketer‐provided information can persuade consumers to believe that a secondhand product is as good as new, consumer reaction is more negative than if consumers saw no such information. Negative emotions revolving around perceived contamination are elicited by this information that influences consumer reaction seemingly independent of beliefs about used goods. These results have implications for understanding the impact of information processing on consumer reaction to secondhand goods and to marketing communications in general. Copyright © 2016 John Wiley & Sons, Ltd.     

How to save the wounded self: Power distance belief's moderation of self‐identity threat and status‐related consumption

There is ample evidence in the relevant literature to show that self‐identity threat affects consumers' behavior, psychological needs, purchasing behavior, and product choice. The present research takes self‐identity threat to another level with a focus on the moderating role of power distance belief (PDB) in the relation to self‐identity threat and status consumption. The research involves two studies. Study 1 shows that threatened participants with a high PDB prefer status goods to nonstatus goods. By contrast, the low‐PDB group is indifferent to the status of goods. Study 2 reexamines the results of Study 2 with different participants and goods and tests the moderated mediation of symbolic compensatory need in the status consumption of high‐PDB participants. The results and implications of our findings are presented in the Discussion section.     

Compulsive buying – a growing concern? An examination of gender,age, and endorsement of materialistic values as predictors

Compulsive buying is an understudied, but growing, dysfunctional consumer behaviour with harmful psychological and financial consequences. Clinical perspectives treat it as a psychiatric disorder, whereas recent proposals emphasize the increasing endorsement of materialistic values as a cause of uncontrolled buying (e.g. Dittmar, 2004b ; Kasser & Kanner, 2004 ). The present research aims to improve understanding of compulsive buying through examining gender, age, and endorsement of materialistic values as key predictors in three UK questionnaire studies, which sampled individuals who had contacted a self‐help organization and residentially matched ‘controls’ (N=330), consumer panelists from a multinational corporation (N=250), and 16‐ to 18‐year‐old adolescents (N=195). The results confirmed previously documented gender differences, and showed that younger people are more prone to compulsive buying. The central findings were that materialistic value endorsement emerged as the strongest predictor of individuals' compulsive buying, and that it significantly mediated the observed age differences.     

So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions

Queue wait is a prevalent daily experience, with most prior research documenting its negative consequences on consumer outcomes. Recent research has suggested otherwise, revealing potential positive effects of queue wait. However, studies on the positive queue effects are rather limited and have largely neglected the role of consumers' affective experience in driving potential favorable consumer outcomes. Expanding this stream of research, in this article, we build on the queue wait literature and the curiosity literature to propose that the presence of queue waits generates feelings of curiosity and more importantly such curious feelings influence consumers' decision-making in fashions that enhance their purchase intentions. The boundary condition for this effect was also examined. Five studies provided empirical evidence: the presence versus absence of queue wait enhances participants' purchase intentions that carry real consequences (Study 1); this effect is mediated by participants' feelings of curiosity after accounting for quality (Study 2) or after controlling for quality (Studies 1, 3–5), and is stronger among participants with hedonic versus utilitarian consumption motivation (Studies 4 and 5). By documenting the curiosity account for the positive effect of queue wait on consumers' purchase intentions, this research adds to extant research on positive queue effects and expands the curiosity literature into the queue wait context. The observed moderating effect of hedonic versus utilitarian consumption motivation echoes with the curiosity account. Practical implications for marketers were discussed.     

Resisting Everything Except Temptation: Evidence and an Explanation for Domain‐specific Impulsivity

We propose a model of impulsivity that predicts both domain‐general and domain‐specific variance in behaviours that produce short‐term gratification at the expense of long‐term goals and standards. Specifically, we posit that domain‐general impulsivity is explained by domain‐general self‐control strategies and resources, whereas domain‐specific impulsivity is explained by how tempting individuals find various impulsive behaviours, and to a lesser extent, in perceptions of their long‐term harm. Using a novel self‐report measure, factor analyses produced six (non‐exhaustive) domains of impulsive behaviour (Studies 1–2): work, interpersonal relationships, drugs, food, exercise and finances. Domain‐general self‐control explained 40% of the variance in domain‐general impulsive behaviour between individuals, r_effect = .71. Domain‐specific temptation (r_effect = .83) and perceived harm (r_effect = ?.26) explained 40% and 2% of the unique within‐individual variance in impulsive behaviour, respectively (59% together). In Study 3, we recruited individuals in special interest groups (e.g. procrastinators) to confirm that individuals who are especially tempted by behaviours in their target domain are not likely to be more tempted in non‐target domains. Copyright © 2011 John Wiley & Sons, Ltd.     

The Illusion of Double‐Discount: Using Reference Points in Promotion Framing

Double‐discount is an effective format for promoting purchase decisions. However, extant literature has overlooked how temporal order of discounts applied affects consumers’ purchase decisions. In this paper, we show that the sequence of discount magnitude (e.g., 10% followed by 40% vs. 40% followed by 10%) leads to biases in consumer judgment and influences the perceived appeal and purchase intention of the deal. We term this the double‐discount sequence effect. Using four experiments, we showed that double‐discount in an ascending sequence (e.g., taking 10% off, then an additional 40% off) is preferable over that in a descending sequence. We also found that discount application sequence—but not the presentation order—matters to consumers. Consumers anchor on the first discount they encounter and evaluate the second discount with respect to this first one.     

The Going Gets Tough,So Let's Go Shopping: On Materialism,Coping, and Consumer Behaviors Under Traumatic Stress

This study investigated the way in which exposure to traumatic stress, posttraumatic reactions, and materialistic values impact coping and maladaptive consumption behaviors in a real-life traumatic situation. One hundred thirty-nine Israelis were sampled from a town under constant rocket fire (a high-stress environment), and 187 comparison respondents were sampled from a low-stress location. Our data show a main effect for materialism for all of the distress and maladaptive consumer behaviors under study, as well as for most coping behaviors with the exception of interpersonal expressive coping. In the high-stress group, interpersonal expressive coping, reflecting an inclination to utilize social support, was highest among mildly materialistic individuals. Highly materialistic persons were, presumably, more oriented to objects than humans, rendering a more support-seeking way of coping less relevant for them. Highly materialistic participants in the high-stress group reported the highest levels of posttraumatic stress symptoms. The results of this study also suggest that the pleasures of shopping cannot attenuate posttraumatic distress and that maladaptive shopping behaviors increase with the level of traumatic exposure.     

Public and Private Values

In this paper, we experimentally examine whether looking at other people's pricing decisions is a type of a decision rule that people over‐apply even when it is not applicable, as in the case of private‐value goods. In Study 1, we find evidence that this is indeed the case—individual valuation of a subjective experience under full information, elicited using incentive compatible mechanism, is highly influenced by values of others. In Study 2, we find that people expect to use this rule to some degree with respect to actual consumption of goods, especially goods with some public value (music), and less so for private‐value goods (noise). However, people expect to use the rule to a very large extent when they are required to express their valuation of a good using a dollar figure (Study 3). These results can shed light on price behavior as rigidities and rents. Copyright © 2015 John Wiley & Sons, Ltd.     

Materialism lowers well‐being: The mediating role of the need for autonomy – correlational and experimental evidence

While there is evidence from the self‐determination perspective for the mediation of basic needs satisfaction in the materialism–well‐being link, no research to date has attempted to examine the relative contribution of the three needs to the mediating effect. Given that the predictive value of psychological needs on well‐being depends upon the match between the need and life domains, in two studies we investigate the differential mediating role of all three needs in the negative relationship between materialism and well‐being. In study 1, 231 adult participants self‐reported their materialistic attitudes, basic needs satisfaction and well‐being. In study 2 (N = 82 undergraduates), we experimentally activated materialistic thoughts and examined their effects on need satisfaction and state well‐being as compared to a neutral control condition. Study 1 furnished cross‐sectional evidence that materialism diminishes well‐being through lower satisfaction of the psychological need for autonomy only. Study 2 showed that experimental activation of materialism via short‐term exposure to pictorial consumer‐cues leads to lower satisfaction of the need for autonomy, which in turn produces higher negative affect among participants. The findings point towards the importance of considering the specific role of the psychological need for autonomy in the materialism–well‐being link.     

Antecedents of consumers' citizenship behaviour towards organic foods

Within the consumer behaviour literature, there has been little research on factors that influence customers' choices for organic foods. This study investigates three aspects of the Taiwanese organic food market. The first aspect considers how argument quality, source credibility, and social comparison affect consumer‐social venture identification. The second aspect examines how identity attractiveness, social media engagement, and self‐determination affect personal relevance. The third and final aspect investigates how consumer‐social venture identification and personal relevance influence customer citizenship behaviour. The results show that consumer‐social venture identification and personal relevance have significant and positive effects on customer citizenship behaviour. Furthermore, argument quality, source credibility, and social comparison all have significant and positive effects on consumer‐social venture identification. Finally, identity attractiveness, social media engagement, and self‐determination have significant and positive effects on personal relevance. This study makes three contributions regarding consumers' behaviour of purchasing organic foods. First, it explores whether consumer‐social venture identification and personal relevance are antecedents of customer citizenship behaviour. Second, it investigates whether argument quality, source credibility, and social comparison are antecedents of consumer‐social venture identification. Last, it examines whether identity attractiveness, social media engagement, and self‐determination are antecedents of personal relevance. The practical implications of this study indicate that firms must pay more attention to consumers' information search/sharing and perceptions of a credible environment for sharing information and their awareness about healthy items and personal images on social networking sites.     

“No More” leads to “Want More,” but “No Less” leads to “Want Less”: Consumers' counterfactual thinking when faced with quantity restriction discounts

The current research examines the impact of point‐of‐purchase (POP) discounts on consumers' counterfactual thinking (CFT). Study 1 reveals that consumers tend to engage in upward CFT (what might have been better) rather than downward CFT (what might have been worse) in response to POP discounts. Study 2 shows that upward CFT depends on how the discount information is framed. A discount with a lower‐quantity restriction (e.g., “X % off if you buy at least Y items”) leads consumers to counterfactually wish to buy more, but a discount with an upper‐quantity restriction (“X % off – limit Y items per customer”) leads consumers to wish to buy less. Study participants in both conditions report they would buy the same POP‐suggested amount, but for completely opposite reasons. In Study 3, this convergence effect in purchase quantity disappears when the maximum and minimum restrictions are lifted, suggesting that quantity restrictions in POP discounts guide quantity decisions. Copyright © 2011 John Wiley & Sons, Ltd.     

Impulsivity in the eye of the beholder: an analysis of teachers' concepts of impulsive and reflective behaviour

The aim of this research was to investigate teachers' perception of the concept of impulsivity and its relation to the concept of reflectivity. Teacher rating scales for both concepts were constructed by means of the prototype method (Study 1). It appeared that impulsivity refers to social behaviour, whereas reflectivity is more cognitive in character. A Principal Components Analysis (Study 2) showed that the item pools for impulsive and reflective behaviour account for separate components. It is concluded that impulsivity and reflectivity as perceived by teachers are not two extremes of one dimension, but refer to different behavioural domains: social and cognitive.     

Managing one's social identity: Successful and unsuccessful identity management

This work explores the motivational dynamics of social identity management. Following social identity theory, we hypothesized that a threat to a positive social identity elicits specific negative emotions (i.e., outgroup‐directed anger) and motivates identity management. Successful identity management restores a positive social identity and decreases outgroup‐directed anger. However, when a successful identity management is blocked (e.g., because of limited cognitive resources), identity management will be unsuccessful and outgroup‐directed anger will remain at a higher level. This effect of unsuccessful identity management on outgroup‐directed anger should be particularly strong for group members who highly value their group (i.e., high group‐based self‐esteem). A negative comparison outcome is discrepant with these group members' positive view of the ingroup, and therefore, unsuccessful identity management should especially elicit negative emotions (i.e., anger) towards the threatening outgroup. Two studies tested these predictions. Study 1 (N = 110) showed that participants' outgroup‐directed anger increased when threatened under cognitive load. Study 2 (N = 99) demonstrated that this was particularly true for participants high in group‐based self‐esteem. The results' implications for research on the motivational processes underlying social identity management are discussed. Copyright © 2014 John Wiley & Sons, Ltd.     

When multiple identities compete: The role of centrality in self‐brand connections

The current research provides a framework for understanding how centrality impacts people's choice of brands and related brand connectedness. Motivated by the need to validate their self‐image, individuals use brands to express and confirm their identities. The authors hypothesize that greater centrality of the identity to the self strengthens the connectedness an individual has for brands with value‐expressive properties. Three studies using experimental designs examined whether people whose identity is central to their self‐conception leads to stronger self‐brand connectedness than peripheral identities. In study 1, the results showed that people whose shopping identity was central (versus peripheral) to their self‐concept led to stronger self‐brand connections. Study 2 replicated the findings of study 1 employing brand symbolism as a moderator. Brands high in symbolic properties led to stronger brand connections for an individual's central identities compared with their peripheral identities. Study 3 replicated the influence of centrality on brand choice and self‐brand connections by generalizing this effect to reference group identities. Collectively, the studies provide evidence that individuals integrate brand associations into their self‐concept on the basis of both the centrality of the identity and the level of symbolism the brands holds for an identity. Copyright © 2013 John Wiley & Sons, Ltd.