道德判断中的框架效应:一个新的视角

道德领域亦存在框架效应,但有关这类偏差的研究仍然存在不足。研究以600名大学生为对象,以亚洲疾病和工厂风波两类经典情境为实验情境,设置正面和负面两类属性框架,以研究道德判断的框架效应。结果发现,在面临道德判断情境时,在正面框架下被试倾向于选择确定性方案,而在负面框架下被试倾向于选择风险性方案; 在正面框架下被试倾向于评价风险性方案更违背道德,在负面框架下则认为确定性方案更违背道德; 被试对情境中人物选择确定性或风险性方案道德之可谴责性评价与确定性或风险性方案本身之道德违背性评价的判断并不一致:在正面框架下,若情境中人物选择风险性方案,被试认为其行为更应受到谴责; 但在负面框架下,被试对情境中人物选择确定性方案和风险性方案在道德上应受谴责性的评价并无显著差异。研究还发现道德判断框架效应存在性别差异,负面框架下女生更为风险寻求。     

Popular Politics and the Clinton/Lewinsky Affair: The Implications for Leadership

The Clinton/Lewinsky scandal unfolded in an era of "new media" politics that presented fresh and often unanticipated challenges for presidential leadership. New media actors, such as call-in talk radio and TV hosts, tabloid journalists, and Internet gossip columnists, played a significant role in scandal politics. They influenced the framework within which stories were reported and perceived by the public. New media channels, in particular, framed the events leading up to the presidential impeachment in terms of dramatic, prime time–style entertainment. This entertainment news frame allowed citizens to compartmentalize their perceptions of President Clinton as a leader versus a private individual involved in a sex scandal. Media Politics can explain, at least in part, President Clinton's strong job performance evaluations in the midst of one of the most publicized political scandals of the century.     

Finding the Right Value: Framing Effects on Domain Experts

By defining the essence of a policy problem, an issue frame shapes how individuals think about a political issue. In this research, we investigate framing effects among domain experts, an understudied yet increasingly important set of individuals in the policymaking process. Because domain experts have extensive and highly structured knowledge on a particular topic, they are likely to actively process issue frames to which they are exposed. Consequently, we hypothesize that frames consistent with experts' values will be particularly influential, whereas frames inconsistent with their values will lead to contrast effects. We test our hypotheses on a unique set of domain experts by examining professional farmers' attitudes toward no‐till agriculture. Using an experimental design, we find evidence that environmental values interact with frames to influence farmers' interest in no‐till, especially when farmers are exposed to a novel frame.     

More Than Weighting Cognitive Importance: A Dual-Process Model of Issue Framing Effects

Issue frames in policy discourse and news reporting regularly influence citizens' political opinions. Yet, we only have a limited understanding of how and among whom these framing effects occur. I propose a dual-process model of issue framing effects arguing that we must understand mediators of framing (the how question) in connection with individual-level moderators of framing (the whom question). Experimental results show that issue framing affects opinion through different psychological processes depending on who the receiver of the frame is. Among the moderately politically aware or those having weak political values, framing effects were mediated through processes of changing importance of considerations as well as changing content of considerations. Among the highly aware, only the importance change process mediated framing effects, while there were no framing effects among those least aware or those having strong values.     

Die‐by Framing both Lengthens and Shortens Life: Further Evidence on Constructed Beliefs in Life Expectancy

Decisions regarding consumption over the lifespan require some estimate of how long that lifespan is likely to be. Payne et al. (2013) found that respondents' estimates of their own life expectancy are on average 8.6 years shorter when elicited using a die‐by frame than when elicited by a live‐to frame. If decision makers act on these life expectancies, then an arbitrary detail of framing will lead to drastically different choices. We propose that the framing effect is sensitive to the iterative probabilistic elicitation procedure employed by the previous literature. Study 1 compares the framing effect across the iterative probabilistic procedure and a point estimate procedure that simply asks respondents the age they will live to/die by. The iterative probabilistic procedure implies a life expectancy six years shorter in the die‐by frame than in the live‐to frame, replicating the results of Payne et al. (2013). With the point estimate procedure, however, the framing effect reverses: the die‐by frame increases life expectancy by three years. In Study 2, we test for the framing effect using a point estimate procedure on a representative sample of 2000 Britons. Again, and in contrast with the previous literature, we find that the die‐by frame implies longer life. Our results reinforce the previous literature that beliefs around life expectancy are constructed. We recommend caution when attempting to debias life expectancy estimates or using life expectancies in choice architecture. Copyright © 2017 John Wiley & Sons, Ltd.     

即刻学习判断的系列位置效应：内外部线索的影响

为了检验即刻学习判断对内外部线索的敏感性,实验一被试为22名高中生,材料为三列含15个词语的清单,先逐个呈现词语系列位置信息,被试在学习前进行即刻学习判断,结果发现学习判断有显著首因效应,表明学习判断对系列位置信息这一外部线索比较敏感。实验二被试为20名高中生,先逐个呈现词语系列位置信息,被试在学习后进行即刻学习判断,结果发现学习判断同样有显著首因效应,表明学习判断对内部线索的敏感性并未强于外部线索。     

Framing Foreign Policy Alternatives in the Inner Circle: President Carter, His Advisors, and the Struggle for the Arms Control Agenda

This article examines strategic framing efforts within the president's inner circle of foreign policy advisors. The comparative case study method is used to describe and explain the framing process involved in President Jimmy Carter's arms control decisions with respect to the Soviet Union. Carter's two central foreign policy advisors, National Security Advisor Zbigniew Brzezinski and Secretary of State Cyrus Vance, portrayed the Soviets in very different terms. The premise underlying this study is that advisors attempt to frame their policy preferences favorably in order to influence the group process and the president's policy choice. Advisors do so by playing up the positive aspects of an option and downplaying any negative aspects. Three components of the framing process are explored: historical/cultural symbolism, personal beliefs and values, and political cost assessments.     

Values, Framing, and Citizens' Thoughts about Policy Issues: Effects on Content and Quantity

This study examines how frames invoking a core value shape the content and quantity of citizens' thoughts about a policy issue. An experimental study showed that exposure to a pro-school voucher equality frame increased the probability that participants would invoke equality in their open-ended survey responses. Exposure to an anti-school voucher equality frame produced the same effect, as did exposure to both frames. At the same time, participants who received either frame or both frames provided fewer open-ended responses. Thus, the frames appeared to focus participants' thoughts on one value while reducing the overall extent to which they thought about the issue. In broader terms, value framing may have implications for the nature and quality of public deliberation about policy issues—a point that scholars should keep in mind when considering how to define and study framing effects.     

厌恶情绪对法律判断的影响:基于进化心理学的视角

进化心理学认为,厌恶是人类在疾病、资源缺乏等适应性压力情境下,为抵御有害物质入侵通过自然选择而形成的进化心理机制。根据进化的观点,道德厌恶是由生理厌恶进化而来。道德厌恶有利于避免违反社会规范的行为。厌恶的激活会使道德判断更加苛刻,由此提出厌恶在法律判断中的几点启示:(1)避免直觉情绪对判断的干扰;(2)保持审议厅清洁,避免外在环境引起的厌恶情绪干扰法律判断;(3)对陪审团成员进行个体意识性和厌恶敏感性测量,避免道德过度警觉的现象发生。     

The future is now: the impact of present fluency in judgments about the future

Recent research has emphasised the role of episodic memory in both remembering past events and in envisaging future events. On the other hand, it has been repeatedly shown that judgments about past events are affected by the fluency with which retrieval cues are processed. In this paper we investigate whether perceptual fluency also plays a role in judgments about future events. For this purpose we conducted four experiments. The first experiment replicated recent findings showing that stimuli that are processed fluently tend to be wrongly recognised as having been encountered in the past outside the laboratory walls [Brown, A. S., & Marsh, E. J. (2009). Creating illusions of past encounter through brief exposure. Psychological Science, 20, 534–538. doi:10.1111/j.1467-9280.2009.02337.x]. Two follow-up experiments using Brown and Marsh’s [(2009). Creating illusions of past encounter through brief exposure. Psychological Science, 20, 534–538. doi:10.1111/j.1467-9280.2009.02337] task tested the influence of perceptual fluency on future judgments. The fourth and last experiment was designed to rule out a potential confounding factor in the two previous experiments. Across experiments, we found that people rely on fluency when making judgments about events that are yet to come. These results suggest that fluency is an equally valid cue for past and future judgments.     

Framing fast and slow: a dual processing account of multimodal framing effects

ABSTRACT

Human reasoning can be characterized by a continuum anchored by two extremes: fast, automatic, and emotional processing on the one side; versus slow, controlled and rational processing on the other. Despite theoretical linkages, no studies have empirically connected these types of information processing with the mechanisms of multimodal (visual and textual) media effects. We employ tools from dual processing theories in a framing effects paradigm to test whether the effects of news visuals and text take place via relatively more automatic and controlled information processing, respectively. To do so, we combine experimental manipulations and individual differences data collected across two experiments using different political issues. Results from experimental manipulations provide converging evidence for the distinct processing of visuals and text. Individual differences data paint a more nuanced picture, suggesting that the processing of multimodal news frames does not always conform to a simple automatic-controlled dichotomy.     

认知风格影响框架效应的ERP研究

采用ERP方法,考察了不同认知风格被试在决策过程中的框架效应。分析的脑电成分为N200和P300成分。结果发现：场依存者的反应时显著高于场独立者;场依存者诱发的N200和P300平均波幅均显著低于场独立者;大脑右半球的N200和P300平均波幅均显著高于左半球。这些结果表明,场独立者在决策过程中更具有理性,基本不受决策问题表述方式的影响,且该决策过程主要发生在大脑的右半球。     

Framing Childhood Obesity: How Individualizing the Problem Affects Public Support for Prevention

Political actors recognize the power of framing problems using personalized examples and causal stories to shape public opinion. Yet little is known about how these frames interact. This research presents the results of three studies designed to investigate the effect of “individualizing” the problem of childhood obesity, in combination with information about causes of obesity, on public support for obesity prevention policies (Studies 1 and 2) and to examine how frequently the news media rely on individual depictions of obese children to portray the problem in actual news coverage (Study 3). Results from two experiments consistently demonstrated that, regardless of how the cause of childhood obesity was framed, when a news report identified an individual obese child, participants were less likely to support prevention policies than when the report described the problem in more general terms. A content analysis indicated that news articles relatively infrequently frame the problem using individualized depictions of a specific child. When specific overweight or obese children were mentioned, news coverage emphasized internal (behavioral and genetic) causes rather than factors external to the child such as neighborhood, economic, or food‐industry factors. Findings underscore the importance of considering attitudes toward a policy's target population when assessing how individual depictions of a policy problem influence public sentiment.     

Framing the Ultimatum Game: Gender differences and autonomic responses

The present study aimed at investigating whether the way offers are framed in the Ultimatum Game (UG) affects behavioral and autonomic responses in men and women. The “I give you” and “I take” expressions were used as gain and loss frames, respectively. Skin conductance and heart rate were recorded as indices of autonomic activation in response to unfair, mid‐value, and fair offers. Acceptance rates were higher in men than in women under the gain frame. Moreover, men showed higher acceptance rates under the gain than under the loss frame with mid‐value offers, whereas women's choices were not affected by frame. On the physiological level, men produced differential autonomic response patterns during decision‐making when offers were presented under gain and loss framing. The “I take” frame, by acting as a loss frame, elicited in men the characteristic defensive response pattern that is evoked by aversive stimulation, in which increases in skin conductance are coupled with increases in heart rate. On the other hand, the “I give you” frame, by acting as a gain frame, elicited in men increases in skin conductance associated with prevailing heart rate deceleratory responses, reflecting a state of enhanced attention and orienting. In contrast, women's autonomic reactivity was not affected by frame, consistent with behavioral results. Phasic changes in heart rate were crucial in revealing differential functional significance of skin conductance responses under different frames in men, thus questioning the assumption that this autonomic measure can be used as an index of negative emotional arousal in the UG.     

Framing and the Role of the Second Actor: An Application of Prospect Theory to Bargaining

An actor's frame of reference significantly affects that actor's risk attitude. Although the frame of reference is often taken as a given, earlier work shows it to be the result of an actor's assumptions and beliefs, which can be manipulated by a second actor in a bargaining situation. As modeled here, confidence in selected assumptions can be manipulated by one of two means: changing the confidence of the actor about the future domain, and getting the actor to adopt a particular domain by discounting the utility of a course of action. Both methods force a change in the perceived domain and a shift in risk attitude. In addition to showing manipulation of an actor's frame, the model adds to our understanding of Kahneman and Tversky's original expression of prospect theory.     

得失框架效应的分离—— 来自收益与损失型跨期选择的研究

本研究通过创设收益和损失跨期选择情境, 采用不同表征方式(得框架、失框架)的跨期选择任务, 分别探讨了收益和损失情境下的跨期选择是否存在得失框架效应, 及其是否会受任务难度的影响。结果发现：(1)收益型跨期选择只在任务容易时存在得失框架效应, 与失框架相比, 被试在得框架下选择即时获益的概率更高; 任务困难时得失框架效应消失(实验a); (2)损失型跨期选择中不存在得失框架效应(实验b)。结果表明, 得失框架效应在损、益型跨期选择中出现了分离, 收益型跨期选择中的得失框架效应的内在认知机制很可能与风险决策中的框架效应类似并且是一种较为初级的认知加工过程。     

More than words: Judgments of politicians and the role of different communication channels

We collected short video clips of speakers and created five types of stimuli: (1) the original videos, (2) the audio tracks only, (3) single pictures only, (4) speech content, and (5) stick-figure animations displaying body motion. Participants rated these stimuli on a brief Big Five personality inventory. We then used ratings of the incomplete information conditions to predict ratings of the original video condition. Impressions in the audio track condition were strong predictors throughout all trait ratings. However, other cues were also non-negligible contributors to an overall impression. People even make sense of parsimonious cues, e.g., an animated stick-figure. Thus, presenters on a public stage are not only judged by what they say but also by how they move.     

公共决策中的框架效应：理论解释及影响因素

公共决策中的框架效应是指在公共决策情境中, 人们的决策行为受媒体或领导人对同一问题的框架表述形式的影响而表现出不同决策偏好的现象。目前, 研究者对这一现象的解释主要有预期理论、查询理论和模糊痕迹理论。公共决策中框架效应的影响因素主要包括价值取向、知识水平、人际沟通、情绪以及框架的特征等。未来的研究需要从公共决策中框架效应的理论解释及神经机制、跨文化研究以及研究方式和应对策略等方面进一步探讨。     

The Emotional Foundation of Political Cognition: The Impact of Extrinsic Anxiety on the Formation of Political Tolerance Judgments

Common sense recognizes emotion's ability to influence judgments. We argue that affective processes, in addition to generating feeling states, also influence how political cognition is manifested. Drawing on the theory of affective intelligence, we examine the role that anxiety plays in how and when people rely on predispositions and when they rely on contemporaneous information in making political tolerance judgments. We report on two experimental studies to test our arguments. In the first study we find that extrinsic anxiety generates a resistance response among subjects who hold a strong predisposition and a receptive response among those who do not. In the second study we present subjects with explicit "frames" exposing them to a pro- or anti-free speech message. We find that extrinsic anxiety enhances responsiveness to frames while an absence of anxiety diminishes the impact of these frames. Taken together these results show that affective processes shape how people make political judgments.