The effect of earlier experience and reward contingencies on intrinsic motivation

The effects of task-contingent and performance-contingent extrinsic rewards upon subsequent intrinsic motivation are compared. Intrinsic motivation is measured by behavioral observation in a free time period and by rating scales. The results show, as expected, a higher rating of intrinsic motivation in the performance-contingent reward condition. The study further compares strength of intrinsic motivation in one- and two-session conditions. As hypothesized, a two-session condition, in which the subjects have a preexperience with the task without reward administration, leads to a higher rating of intrinsic motivation than a one-session condition without such a preexperience. The behavioral measure of intrinsic motivation is not significantly affected by the conditions. A post hoc analysis of the data indicates that there may be a different effect of extrinsic rewards on behavioral measures and on rating scale measures of intrinsic motivation.     

Pervasive negative effects of rewards on intrinsic motivation: The myth continues

A major concern in psychology and education is that rewards decrease intrinsic motivation to perform activities. Over the past 30 years, more than 100 experimental studies have been conducted on this topic. In 1994, Cameron and Pierce conducted a meta-analysis of this literature and concluded that negative effects of reward were limited and could be easily prevented in applied settings. A more recent meta-analysis of the literature by Deci, Koestner, and Ryan (1999) shows pervasive negative effects of reward. The purpose of the present article is to resolve differences in previous meta-analytic findings and to provide a meta-analysis of rewards and intrinsic motivation that permits tests of competing theoretical explanations. Our results suggest that in general, rewards are not harmful to motivation to perform a task. Rewards given for low-interest tasks enhance free-choice intrinsic motivation. On high-interest tasks, verbal rewards produce positive effects on free-choice motivation and self-reported task interest. Negative effects are found on high-interest tasks when the rewards are tangible, expected (offered beforehand), and loosely tied to level of performance. When rewards are linked to level of performance, measures of intrinsic motivation increase or do not differ from a nonrewarded control group. Overall, the pattern of results indicates that reward contingencies do not have pervasive negative effects on intrinsic motivation. Theoretical and practical implications of the findings are addressed.     

Immunizing children against the negative effects of reward: A further examination of intrinsic motivation training techniques

An investigation was conducted to extend previous research on the effect of intrinsic motivation focus sessions on children's subsequent motivational orientation and creativity in an expected‐reward situation. Numerous earlier studies have demonstrated the over justification effect: Initially interested in an activity, an individual who is led to engage in that activity in the presence of some salient extrinsic constraint will judge him‐ or herself to be motivated by the constraint and not by his own interest. This phenomenon has been demonstrated across the life span. Even very young children who work on an interesting task in order to obtain a reward evidence lower subsequent intrinsic motivation than do children not working for a reward. Other research has shown similar negative effects on creativity. However, two recent investigations indicated that the usual over justification effect need not always occur. These studies demonstrated that the undermining of school children's intrinsic motivation and creativity may be counteracted by means of videotaped modeling and directed discussion sessions that explicitly (a) deal with ways to cognitively distance oneself from reward contingencies and (b) focus on intrinsic reasons for working in school. The present study incorporates important refinements of these earlier immunization attempts and provides particularly strong evidence for the hypothesis that children participating in sessions designed to focus on intrinsic reasons for doing things in school will later treat reward as an actual augmentation of intrinsic motivation. Theoretical and practical implications of this phenomenon are discussed.     

Causality orientations moderate the undermining effect of rewards on intrinsic motivation

The present study tested the hypothesis that individual differences in autonomy or control causality orientation would moderate the undermining effect of rewards on intrinsic motivation. Equal numbers of autonomy- and control-orientated participants provided solutions to an interesting puzzle under reward or no reward conditions. Participants were then required to provide further solutions to the puzzle in a free-choice period. The time spent in solving the puzzle during the free-choice period constituted the dependent measure of intrinsic motivation. Results revealed a significant interaction effect of causality orientations and reward condition on intrinsic motivation. Control-oriented participants assigned to the reward condition exhibited significantly lower levels of intrinsic motivation compared to those assigned to the no reward condition. In contrast, there was no significant difference in intrinsic motivation levels across the reward conditions for autonomy-oriented individuals. Findings indicate that an autonomy-oriented causality orientation offered a degree of ‘protection’ from the undermining effect of rewards on intrinsic motivation. This is in keeping with self-determination theory in terms of the interactive effects of environmental events and interpersonal factors on intrinsic motivation.     

Eating for pleasure or profit: the effect of incentives on children's enjoyment of vegetables

Parents commonly use rewards to encourage children to eat healthfully, but this practice remains controversial because rewards are suspected of undermining children's intrinsic motivation. A cluster-randomized trial examined children's acceptance of a disliked vegetable over 12 daily taste exposures. These exposures were paired with a tangible reward, a social reward, or no reward, and the findings were compared with the results from a no-treatment control condition. Liking and intake of the vegetable were assessed in a free-choice consumption task at preintervention, postintervention, 1 month after intervention, and 3 months after intervention. Liking increased more in the three intervention conditions than in the control condition, and there were no significant differences between the intervention conditions. These effects were maintained at follow-up. Children in both reward conditions increased consumption, and these effects were maintained for 3 months; however, the effects of exposure with no reward became nonsignificant by 3 months. These results indicate that external rewards do not necessarily produce negative effects and may be useful in promoting healthful eating.     

A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation

A meta-analysis of 128 studies examined the effects of extrinsic rewards on intrinsic motivation. As predicted, engagement-contingent, completion-contingent, and performance-contingent rewards significantly undermined free-choice intrinsic motivation (d = -0.40, -0.36, and -0.28, respectively), as did all rewards, all tangible rewards, and all expected rewards. Engagement-contingent and completion-contingent rewards also significantly undermined self-reported interest (d = -0.15, and -0.17), as did all tangible rewards and all expected rewards. Positive feedback enhanced both free-choice behavior (d = 0.33) and self-reported interest (d = 0.31). Tangible rewards tended to be more detrimental for children than college students, and verbal rewards tended to be less enhancing for children than college students. The authors review 4 previous meta-analyses of this literature and detail how this study's methods, analyses, and results differed from the previous ones.     

Use of the maximal-operant principle to motivate children's intrinsic interest

The present research examined the hypothesis that in contrast to theory and research indicating that tangible reward decreases subsequent interest in enjoyable academic activities, rewards are perceived by adults as effective techniques to maximize long- and short-term subsequent interest for academic tasks of both high and low initial interest level. The results of our first three studies demonstrated that college students and parents view tangible reward as more effective than other less controlling techniques to enhance intrinsic motivation and value rewards more for intrinsically interesting academic behaviors in comparison with others (e.g., prosocial behaviors). Our fourth study supported the hypothesis that adults do not subscribe to the minimal-sufficiency analysis of increasing intrinsic motivation but prefer a maximal-operant principle in which the likelihood of producing long-term interest in academic tasks is assumed to vary positively with the size of a reward. Our fifth and sixth studies investigated illusory correlation as one mechanism that may perpetuate beliefs about the assumed positive relation between tangible reward and intrinsic interest in academic tasks.     

Children's affective,behavioral, and cognitive responses to social comparison

Relative outcomes in social commerce with peers are potent determinants of cognitions and behavior in young children. Although there has been considerable attention given to the behavioral consequences of social comparisons following the receipt of rewards, there has been less concern with cognitive or affective consequences. Additionally, little is known about the accrued effects of multiple social comparison experiences that may be consistent or inconsistent with one another. In the present study, young children received a constant level of reward but the amount they saw a peer receive was varied. There were two sequences of reward distribution, and in a given sequence children received either the same number of rewards as the peer (=), more (+), or fewer (?). In a 3 × 3 factorial design all possible combinations occurred. A negative inequality in reward distribution, no matter where it fell in a sequence, made children sad and inclined children to distribute fewer rewards to peers. When a sequence contained an initial experience of positive inequality, children decreased subsequent levels of self-reward. Experiencing a comparison that revealed a negative inequality in reward distribution also disrupted children's accuracy in appraising the overall distribution of rewards: even when an initial negative inequality was completely offset by an equivalent experience of positive inequality, children inaccurately concluded that they had received fewer rewards than their peers.     

On how task-contingent rewards,individual differences in causality orientations,and imagery abilities are related to intrinsic motivation and performance

This study explored how causality orientations, individual differences in imagery, and reward contingency are related to performance and intrinsic motivation. Cognitive evaluation theory, as applied to both causality orientation and reward contingency, was used to make predictions about the effects of internal or external events perceived as being autonomy supportive or controlling. In the light of the fact that task-contingent rewards must be salient to undermine intrinsic motivation and performance, one can suppose that high imagery may increase the controlling aspects of task-contingent rewards. Moreover, research now indicates that vegetative activation correlates with levels of imagined effort, and that high imagery capabilities enhance performance in motor skills. The main purpose of this study was to contribute some arguments for imagery and reward interaction effects on intrinsic motivation and performance. As predicted, autonomy-oriented subjects reported more interest and intrinsic motivation, and exhibited better performance than did control-oriented individuals. Similar differences were observed in favour of high-imagery individuals. Moreover, the effects of imagery were not only subject to an interaction between imagery and causality orientation, but also between imagery and reward contingency. The links between these variables are discussed in the framework of both Carver and Scheier's (1981) motivational control theory, and Deci and Ryan's (1985a) cognitive evaluation theory. © 1998 John Wiley & Sons, Ltd.     

A process analysis of the effects of performance-contingent rewards on intrinsic motivation

In this study, the effects of performance-contingent rewards on intrinsic motivation were examined in comparison to no-reward controls receiving identical performance feedback. A path analytic process analysis was conducted to examine the mediation of reward effects on subsequent task interest. It was hypothesized that competence valuation, or the personal importance of doing well, would be an important mediator of interest in situations where performance feedback was available. Rewards were predicted to affect interest by influencing an individual's valuation of competence, and by altering the competence valuation mediation process. In addition, achievement orientation was hypothesized to interact with reward in affecting importance and the mediation process. Prior to performing an interesting puzzle, high school students were offered a performance-contingent reward, and then indicated how personally important it was to do well. After doing three puzzles, all subjects received positive feedback regarding their performance. Multiple regression analyses indicated that importance was affected by the experimental variables, and had a positive causal impact on subsequent intrinsic motivation. It was found that the promise of performance-contingent reward positively affected importance for low achievers relative to high achievers, and that the mediation of subsequent intrinsic interest by importance differed according to reward by achievement combinations. Additionally, a direct effect revealed that performance-contingent rewards significantly enhanced interest, relative to no-reward controls receiving identical performance feedback.     

Manipulating affective state influences conditioned appetitive responses

Affective states influence how individuals process information and behave. Some theories predict emotional congruency effects (e.g. preferential processing of negative information in negative affective states). Emotional congruency should theoretically obstruct the learning of reward associations (appetitive learning) and their ability to guide behaviour under negative mood. Two studies tested the effects of the induction of a negative affective state on appetitive Pavlovian learning, in which neutral stimuli were associated with chocolate (Experiment 1) or alcohol (Experiment 2) rewards. In both experiments, participants showed enhanced approach tendencies towards predictors of reward after a negative relative to a positive performance feedback manipulation. This increase was related to a reduction in positive affect in Experiment 1 only. No effects of the manipulation on conditioned reward expectancies, craving, or consumption were observed. Overall, our findings support the idea of counter-regulation, rather than emotional congruency effects. Negative affective states might therefore serve as a vulnerability factor for addiction, through increasing conditioned approach tendencies.     

Giving a Reason for Unfairness: Effects of a Rationale upon Australian Students' Performances Within an Implicit Reward Situation

Two experimental conditions (giving a rationale vs no-rationale for “unfair” rewards) were compared under an implicit reward paradigm in which “target” subjects received rewards directly and contingently for improvements on a simple motor skills task while “peer” subjects who were also performing the same task received no rewards. Data showed that there were significant reinforcement effects on the behavior of both target and peer subjects during the implicit reward situation when no rationale was given for the “unfair” application of rewards. However, when a rationale was given for the non-reward of the peer subjects, neither target nor peer subjects showed significant increases in responses from baseline. Implications for group reinforcement practices are discussed.     

Motivated semantic control: Exploring the effects of extrinsic reward and self-reference on semantic retrieval in semantic aphasia

Recent insights show that increased motivation can benefit executive control, but this effect has not been explored in relation to semantic cognition. Patients with deficits of controlled semantic retrieval in the context of semantic aphasia (SA) after stroke may benefit from this approach since ‘semantic control’ is considered an executive process. Deficits in this domain are partially distinct from the domain-general deficits of cognitive control. We assessed the effect of both extrinsic and intrinsic motivation in healthy controls and SA patients. Experiment 1 manipulated extrinsic reward using high or low levels of points for correct responses during a semantic association task. Experiment 2 manipulated the intrinsic value of items using self-reference, allocating pictures of items to the participant (‘self’) or researcher (‘other’) in a shopping game before participants retrieved their semantic associations. These experiments revealed that patients, but not controls, showed better performance when given an extrinsic reward, consistent with the view that increased external motivation may help ameliorate patients’ semantic control deficits. However, while self-reference was associated with better episodic memory, there was no effect on semantic retrieval. We conclude that semantic control deficits can be reduced when extrinsic rewards are anticipated; this enhanced motivational state is expected to support proactive control, for example, through the maintenance of task representations. It may be possible to harness this modulatory impact of reward to combat the control demands of semantic tasks in SA patients.     

Motivational determinants of coalition formation

Coalition preferences of 300 male and female subjects were ascertained under varying motivational conditions. Two of the experimental conditions repeated the typical three-person coalition paradigm, with a monetary reward (extrinsic motivation) offered for the winning of a luck-determined game. In a third condition, skill rather than luck influenced the outcome and no monetary reward was given for winning (intrinsic motivation). Two additional conditions examined coalition preferences in a mixed-motive situation, with either a small or a large monetary reward offered for winning a skill-related game. In the extrinsic motivation condition, the low and the medium resource persons typically desired to coalesce, contrary to the wishes of the excluded, high resource player. In contrast, the coalition between the low and the medium resource persons also was preferred by the high resource player in the intrinsic motivation condition. Coalition conflict was intermediate in the mixed-motive conditions. In sum, it was demonstrated that coalition formation and interpersonal conflict are dependent upon the motivational determinants of group activity.     

Effects of frustration and magnitude of reward on selective attention, size estimation, and verbal evaluation

A high expectancy of success in playing a “fishing game” was established for all subjects (fourth-grade children) Subjects then played the fishing game for money A nonsense syllable was associated with the money. Half of the subjects were frustrated in their attempts to obtain the money, while the remaining subjects were rewarded in their attempts The dependent measures indicated that, relative to rewarded and control subjects, frustrated subjects (a) looked at pictures of money more often, (b) overestimated the size of money, and (c) attributed more positive statements to the syllable associated with reward Subjects frustrated on a larger reward showed these effects to a greater extent than subjects frustrated on a smaller reward These data support the hypothesis that the incentive value of a reward, and of salient neutral stimuli associated with the reward, is increased by frustration, and that this effect is strengthened by the use of larger rewards.     

Interest as a Motivational Resource: Feedback and Gender Matter, but Interest Makes the Difference

This study tested the hypothesis that interest in a certain topic enables children to sustain their intrinsic motivation in topic-related tasks when positive feedback is absent. Ninety-one Israeli children in the seventh grade completed a questionnaire assessing their interest in the topic of logic questions. Later, in individual sessions, children worked on logic questions, and either received positive feedback or no feedback on their performance. Then, they completed a questionnaire assessing their intrinsic motivation to participate in a similar task. As expected, children with a high level of interest reported more intrinsic motivation than did children not high on interest. Among children with moderate interest, absence of positive feedback was associated with decreased intrinsic motivation for boys, and increased motivation for girls. This gender-related pattern was interpreted as suggesting that girls with moderate interest perceived the positive feedback as an attempt to control them. The findings support the view that interest may serve as a personal resource that helps children to cope with non-optimal learning conditions.     

Candy and the brain: neural response to candy gains and losses

Incentive processing is a critical component of a host of cognitive processes, including attention, motivation, and learning. Neuroimaging studies have clarified the neural systems underlying processing of primary and secondary rewards in adults. However, current reward paradigms have hindered comparisons across these reward types as well as between age groups. To address methodological issues regarding the timing of incentive delivery (during scan vs. postscan) and the age-appropriateness of the incentive type, we utilized fMRI and a modified version of a card-guessing game (CGG), in which candy pieces delivered postscan served as the reinforcer, to investigate neural responses to incentives. Healthy young adults 22–26 years of age won and lost large and small amounts of candy on the basis of their ability to guess the number on a mystery card. BOLD activity was compared following candy gain (large/small), loss (large/small), and neutral feedback. During candy gains, adults recruited regions typically involved in response to monetary and other rewards, such as the caudate, putamen, and orbitofrontal cortex. During losses, they displayed greater deactivation in the hippocampus than in response to neutral and gain feedback. Additionally, individual-difference analyses suggested a negative relationship between reward sensitivity (assessed by the Behavioral Inhibition/Behavioral Activation Scales) and the difference between high- and low-magnitude losses in the caudate and lateral orbitofrontal cortex. Also within the striatum, greater punishment sensitivity was positively related to the difference in activity following high as compared to low gains. Overall, these results show strong overlap with those from previous monetary versions of the CGG and provide a baseline for future work with developmental populations.     

The Effects of Extrinsic Motivation on Scientific and Artistic Creativity among Middle School Students

The present study tested the effects of extrinsic motivation on scientific and artistic creativity among Chinese middle school students. In Study 1, a between-groups design was applied to examine the effects of expected rewards on scientific and artistic creativity among 123 students, and in Study 2 the same design was applied to examine the effects of expected evaluation from different raters on scientific and artistic creativity among 120 students. We also considered the effects of grade and gender in both studies. The results of Study 1 indicated that expected material reward had significant negative effects on scientific creativity for 7th graders, while expected social reward had significant positive effects on scientific creativity for 8th graders, and both expected material and social rewards had significant positive effects on artistic creativity. The results of Study 2 indicated that expected evaluation from teachers and classmates had significant negative effects on scientific creativity and significant positive effects on artistic creativity. These results suggest that there is no one-size-fits-all answer to the effects of extrinsic motivation and creativity, Factors such as culture, type of extrinsic motivation, grade, and domains of creativity must be fully considered when cultivating adolescents’ creativity.     

On the self-perception explanation of the overjustification effect: The role of the salience of initial attitude

An experiment was conducted to examine the proposition, derived from self-perception theory, that the “overjustification” effect would be mitigated if initial attitudes toward the task were made salient. Children engaged in a target activity with or without the promise of reward for doing so. Half the children were shown a photograph of themselves freely engaging in the target activity in an earlier session so as to remind them of their intrinsic interest in the task. The other children were not shown such a photograph. Consistent with the predictions. expected reward decreased subsequent intrinsic interest only when initial attitudes were relatively nonsalient. The findings demonstrate the relevance of self-perception processes to the “overjustification” effect.