Gender Stereotypes in Japanese Television Advertisements

The aim of this study was to reveal gender portrayal types in Japanese television advertisements through content analysis. Five hundred and thirty-one adult main characters were coded for sex, age, ethnic background, credibility, role, place, dress, background, persuasion type, camera work, camera angle, product type, target, and sex of voice-over. Five types were found by performing quick cluster analysis: beautiful and wise housewives, young ladies attracting people's attention, young celebrities, middle- and old-aged people enjoying private time, and middle-aged worker bee. The first three were mainly women and the latter two were mainly men. The results indicate that in Japanese television advertisements men and women are portrayed differently, and the differences correspond with traditional gender stereotypes.     

Development of Gender Differences in Children's Responses to Animated Entertainment

This study examined gender differences in children's responses to animated scenes from an action adventure versus a sad film, and to animated previews of a prototypical male versus female movie. Females were more likely than males to express sadness in response to the sad scene, and gender differences in intensities of sadness increased with age. Children were much more likely to stereotype the male preview as most liked by other boys, whereas the majority of children perceived the female preview as liked by either gender equally. In terms of enjoyment of the male and female previews, gender differences in enjoyment of the male preview were apparent only among children who perceived the film as more appealing to boys, and gender differences in enjoyment of the female preview were apparent only among children who perceived the film as more appealing to girls. Implications for children's programming are discussed.     

Theorizing Gender for Experimental Game Theory: Experiments with “Sex Status” and “Merit Status” in an Asymmetric Game

In experimental game-theoretic research, to the extent that sex has been considered at all, the approach has been to focus on the individual level of analysis. This paper reports the results of experiments designed to focus on sex/gender and to expand the level of analysis to include the institutional level. An asymmetric game was designed such that players in the male and female institutional locations had 3 and 2 alternatives, respectively. Players earned the institutional locations based on a test, so that top and bottom scorers respectively merited the 3- and 2-alternatives locations. Game-theoretic understandings of sex-of-player were compared to the expectations states theory concept of sex status; that is, men expect and are expected to perform more competently than women. Results indicated that top-scorer men and women behave similarly; bottom-scorer men resist their low merit status (behaving the most rationally of all player groups); bottom-scorer women accept their low merit status (behaving the most irrationally of all player groups). Whereas game theory cannot provide a coherent understanding of these findings, the concept of sex status helps to interpret the behavior of all four player groups and shows how judgments about rationality and irrationality depend critically on the interpretive framework used.     

Life Orientation and Work Attitudes of Israeli Males Who Make Atypical Career Choices

The article examines differences between male students who make gender-typical career choices and those who choose female-dominant careers in Israel, with emphasis on life orientations and attitudes toward various aspects of work. The sample consisted of engineering students (the gender typical group) and students of psychology and social work (the gender atypical group). The findings revealed several differences between the two groups. On the whole, the gender atypical group expressed a more masculine orientation toward work than their gender typical counterparts: The former attributed more importance to career success and competition, and derived more satisfaction from political activity than did the latter. In light of these results, the personal and social benefits of referring candidates with relevant vocational interests to atypical careers are considered.     

Definitions of Gender and Sex: The Subtleties of Meaning

Definitions of the word gender were collected from 137 participants, who also completed questionnaires designed to determine aspects of the usage of the words gender and sex. The majority of participants were European American (86.9%), followed by Latino/a (3.6%), Asian/Asian American (2.9%), African American (2.2%), Native American (1.5%), and West Indian (1.5%). Most participants (70.9%) had attended at least some college and occupations included students (43%), professionals (27.8%), health care workers (4.3%), technical workers (5%), sales and service workers (9.4%), maintenance workers (1.4%), and business owners (1.4%). Data were examined to see which common themes emerged from the free form define gender question, the amount of interchangeability of sex and gender in a sentence completion task, and the varieties of beliefs about the relation between the terms gender and sex. Results indicate a variety of understandings and beliefs about gender that range from the common response that gender is the same as sex to some less common responses that associate gender with females or discrimination. Implications of the ambiguous meaning of gender are discussed with an emphasis on the responsibility of researchers to clarify their own understanding of the terms when they discuss gender or sex in their research and publications.     

The effect of sex labels on adults' knowledge of infant development

The present study investigated the influence of sex label of an infant on adult men's and women's knowledge of infant development. Two hundred thirty nine adults were asked to indicate on a questionnaire the age at which they believed infants were first able to perform a variety of developmental skills. The 56 skills equally represented cognitive, language, motor, and personal-social behaviors. One third of the adults received a questionnaire about girls, one third about boys, and one third about babies (sex label not provided). Each of the three groups had equal numbers of men and women. Contrary to previous findings, results indicated that the sex label of the infant did not affect adults' ratings of behaviors. This finding is discussed with respect to current cognitive-social psychological conceptualizations of gender stereotypes.Portions of this paper were presented at the annual meeting of the Early Childhood Education Conference, Kent, Ohio, October 1984, and the American Psychological Association, Los Angeles, California, August 1985.     

Embeddability,syntax, and semantics in accounts of scientific theories

Recently several philosophers of science have proposed what has come to be known as the semantic account of scientific theories. It is presented as an improvement on the positivist account, which is now called the syntactic account of scientific theories. Bas van Fraassen claims that the syntactic account does not give a satisfactory definition of empirical adequacy and empirical equivalence. He contends that his own semantic account does define these notations acceptably, through the concept of embeddability, a concept which he claims cannot be defined syntactically. Here, I define a syntactic relation which corresponds to the semantic relation of embeddability. I suggest that the critical differences between the positivist account and van Fraassen's account have nothing to do with the distinction between semantics and syntax.     

Performativity and Pedagogy: The Making of Educational Subjects

Building from J.L. Austin's concept of performative, this essay explores the production of subjectivity and of educational subjects by applying important work from Judith Butler on Foucault, Derrida, and as centrally illustrative, through an analysis of sex and gender. Given this analytical framework, the turn is then to queer performativity and the possibility of performative power in pedagogy. The last draws assistance from Valerie Walkerdine, Homi Bhabha and especially James Donald.     

The elegant solution to the problem of impotence

Although most therapists are committed to debunking the dual myths that sex requires an erection and that sex equals intercourse, sex researchers continue to use successful intercourse as a primary dependent variable. It is here asserted that RET therapists would do well to approach the problem of erectile dysfunction from a more elegant philosophical perspective. The treatment approach outlined here is aimed at reducing client disturbance as well as increasing sexual satisfaction rather than at simply helping the client to regain his potency.     

An investigation into the relationships between gender and language

The present investigation focused upon the impact of gender and various powerful and less powerful linguistic features on the communication of unfamiliar male and female college students. Same-sex and mixed-sex dyads were recorded as they engaged in discussions regarding suggestions for a bogus freshman orientation booklet. Although few gender differences were found, the result of a factor analysis yielded three factors: questions, suggestions, and process variables. These factors are consistent with a power perspective in the use of various linguistic features. However, the present findings suggest that gender and power alone cannot explain differences in communication styles. Rather, the results suggest the need to consider other aspects of the speaker to explain differences that occur in the use of language.     

A Rose by any other name: Attitudes toward feminism as a function of its label

Male and female subjects were asked to rate one of the following labels on a variety of evaluative dimensions: equal rights for women (ERW), feminism (FEM), women's liberation (WLN) and women's lib (WLB). It was found that there were differences among the labels, with ERW being the most positively evaluated and WLN being the most negatively evaluated. Furthermore, there were sex differences on some of the dimensions wherein females made more favorable evaluations than males. Subjects' ratings were mixed, being favorable on some dimensions and unfavorable on others. Interpretations and implications of the results are discussed.     

Gendered Patterns of Experience in Social and Cultural Transition: The Case of English-Speaking Immigrants in Israel

This study aimed to connect between work on the impact on the self as a consequence of the immigration process an theories of gender. It was based on semistructured interviews with 12 English-speaking immigrants to Israel. The data were analyzed using grounded theory (A. Strauss & J. Corbin, 1990, 1994) to examine the difficulties that the immigrants felt when leaving and since being in Israel, their methods of coping and their views of what constitutes a successful immigration. Two major patterns were identified, each of which rested on a different self need that appeared to have been affected by the immigration process: (1) the need to feel competent and (2) the need to feel a sense of belonging. Although most of the interviewees talked of both needs being damaged or affected to some extent, there was a strong tendency for the women respondents to place belonging needs in the foreground of their accounts and for men to place competence needs in theirs. Such results can be understood in the context of feminist theories of self that distinguish between women's sense of self, built in relation through connection to others, and men's sense of self, built around the concept of separation.     

Postmodernism Versus Modernism: Rethinking Theoretical Tensions in Social Gerontology

The interconnection of social theory to social aspects of aging has grown in recent years. The theoretical movement entitled structured dependency, couched in social class analysis, has tended to ignore an understanding of aging identity, the body, cultural representations of aging, and positive images of aging, all of which are central features of an emerging postmodern paradigm in gerontological theory. This article argues that the concept of gender can form a useful bridge, a continuity, between structured dependency and postmodernism in theoretical gerontology. Unfortunately, the compartmentalization of these two conceptual approaches has made their links difficult to forge. This article attempts to take a first step in this direction by highlighting the way postmodern ideas can be used to understand a modernist issue—gender in a gerontological context. Also, focusing on the aging body as a primary form of analysis generates some novel insights into the importance of both the theoretical understanding and cultural representations of the body.     

The family as portrayed on prime-time television, 1947–1990: Structure and characteristics

Successful family series across four decades of American prime-time television were examined. Family portrayals were defined as either conventional or nonconventional. Conventional families were categorized as couples without children and couples with children. Nonconventional families were categorized as single parent or contrived. Additional family characteristics were also recorded including sex of single parent, reason for singleness, social class status, females employed outside the home, live-ins, race, and whether the presentation was dramatic or comedic. The data show a trend toward more equal presentation of conventional and nonconventional families, few divorced or female single parents, and few minority families. Implications of findings are discussed and future research questions suggested.     

Best and Worst Professors: Gender Patterns in Students' Choices

Over 100 primarily White students described their best and worst professor. For best, female professors were chosen more by their female students and less by their male students than expected. There were no gender differences in choice of worst professors. The qualities that students criticize are similar for their male and female professors, mainly a lack of organization and clarity. Best professors most often are described as caring and knowledgeable, but other qualities vary as a function of professor or student gender. These findings suggest that more attention should be paid to gender dynamics in classroom teaching and in student evaluations.     

Covering Gender on Memory's Front Page: Men's Prominence and Women's Prospects

The gender composition of highly available, naturally acquired memories for famous people was investigated in four field studies and three experiments with predominantly Caucasian children and adults. When memory was probed with only a linguistically gender-neutral retrieval cue (famous people), both male and female participants recalled significantly more famous men than famous women. Adding a gender-inclusive retrieval cue (men or women) significantly attenuated this androcentric recall effect for men and completely eliminated it for women. Women also recalled famous women just as rapidly as they recalled famous men in an experiment that utilized gender-specific cues (famous men famous women). Regardless of how memory was probed, large gender of participant effects were consistently observed. Gendercentric processing of androcentric cultural data is proposed as an explanation for the pattern of results observed here, and limitations and implications of this research are noted.     

Influence and development: Two basic paradigms of education

The article discusses two basic paradigms of western educational theory, namely the concept of influence and the concept of development. Two historical contextes are analyzed, John Locke's theory of human learning and Jean-Jacques Rousseau's theory of natural development. Both theories are rejected in favour of a position beyond influence and development. This position of a theory of education (Erziehung) is marked with the term moral communication.An earlier and slightly different version of this article was presented to the International Symposion The Crisis of Schools (Corsendonck/Belgium, March 1992). It was translated from the german original by Annette Roeder. The final draft is my own.     

Impression formation as a function of the sex role appropriateness of linguistic behavior

Differences between perceptions of men's and women's language were investigated. Undergraduates (64 male, 64 female) read 14 short stories with male or female speakers using seven categories of male and female language. Subjects then rated stimulus persons on 23 sex role related adjectives. Male language was rated as more masculine, less feminine, more instrumental, and less socially positive than female language. Effects were strongest for the categories of expletives and adjectives, followed by weaker effects for hedges and polite forms. Subjects rated males who spoke women's language as homosexual; they tended to rate females who spoke men's language as uppity. The results are discussed in terms of Robin Lakoff's hypotheses concerning linguistic sex differences and in terms of inrole vs out-of-role behavior.The research reported here is based upon a thesis submitted by the first author to Tulane University in partial fulfillment of the requirements for a Master's degree. The support of Professors Larry Dachowski, William P. Dunlap and Edgar C. O'Neal, members of the thesis committee, is gratefully acknowledged.     

Gender Differences in Self-Reported Response to Troubles Talk

Tannen [(1990) You Just Don't Understand: Women and Men in Conversation, New York: William Morrow] and others have argued that women and men differ in communication style, and particularly in the way they respond to troubles talk. However, her research on gender differences in communication style has primarily made use of qualitative analysis of naturally occurring discourse. A Communication Styles Survey was developed to assess self-reported behavioral and emotional responses in troubles talk situations. This survey was administered to a total of 384 participants, the majority of whom were Caucasian college students. Statistically significant gender differences consistent with Tannen's predictions were found but the effect sizes tended to be small. Self-reported responses to troubles talk (such as giving advice) showed consistent individual differences among persons; for example, some persons tend to report themselves as advice givers or jokers across a wide range of troubles talk situations.     

Gender differences in depression: The role of anxiety and generalized negative affect

This study used the tripartite model of depression and anxiety to examine whether gender differences in depression may be accounted for, in part, by the overlap of depression with anxiety and negative affectivity. The tripartite model distinguishes between pure forms of depression and anxiety, co-morbid depression and anxiety, and mixed anxiety-depression. One hundred-six college students completed questionnaires that measured depression, anxiety, and negative and positive affectivity. Results were moderately consistent with hypotheses. Specifically, the proportion of women versus men was significantly higher in the categories of co-morbid depression and anxiety and mixed anxiety-depression, but not in the categories of specific (i.e., pure) depression or anxiety. It is argued that specific depression may be equally prevalent in men and women, but that other depression-related syndromes may be more common among women than men.