Relatively certain! Comparative thinking reduces uncertainty

Comparison is one of the most ubiquitous and versatile mechanisms in human information processing. Previous research demonstrates that one consequence of comparative thinking is increased judgmental efficiency: comparison allows for quicker judgments without a loss in accuracy. We hypothesised that a second potential consequence of comparative thinking is reduced judgmental uncertainty. We examined this possibility in three experiments using three different domains of judgment and three different measures of uncertainty. Results consistently demonstrate that procedurally priming participants to rely more heavily on comparative thinking during judgment induces them to feel more certain about their judgment.     

To achieve or not to achieve? Comparative mindsets elicit assimilation and contrast in goal priming

Goal priming typically leads to goal‐consistent behavior. This uniform pattern is surprising given other types of priming effects, which have been found to be more variable. On the basis of previous research on judgment priming effects, we predicted that a comparative mindset to focus on similarities versus differences also affects the direction of goal priming. Two studies show that assimilation to a primed goal results if participants focus on similarities, whereas a focus on differences leads to contrast. In Study 1, participants induced to focus on similarities behaved more neatly after being primed with neatness rather than the goal to be carefree. For participants induced to focus on differences, the opposite pattern emerged. In Study 2, a similarity focus led to assimilation to an achievement prime, whereas a difference focus resulted in contrast. These findings highlight the importance of comparative processes in goal striving and demonstrate that assimilative goal‐priming effects are less invariable than existing research suggests. Copyright © 2012 John Wiley & Sons, Ltd.     

The role of similarity and dissimilarity focus in sequential judgments of physical attractiveness

The present results indicate that procedurally priming comparison focus can change the contrast effect in judgments of physical attractiveness (Kenrick & Gutierres, 1980). Participants were primed to search for similarities vs. differences between target and standard of comparison in a task using material irrelevant to the subsequent physical attractiveness judgment. Focusing participants on similarities testing produced the assimilation effect: evaluation of target and comparison standard as being similar. Focusing participants on dissimilarity testing produced the contrast effect: evaluating the target as different from the standard of comparison.     

Bringing automatic stereotyping under control: implementation intentions as efficient means of thought control

The evidence for whether intentional control strategies can reduce automatic stereotyping is mixed. Therefore, the authors tested the utility of implementation intentions- specific plans linking a behavioral opportunity to a specific response-in reducing automatic bias. In three experiments, automatic stereotyping was reduced when participants made an intention to think specific counterstereotypical thoughts whenever they encountered a Black individual. The authors used two implicit tasks and process dissociation analysis, which allowed them to separate contributions of automatic and controlled thinking to task performance. Of importance, the reduction in stereotyping was driven by a change in automatic stereotyping and not controlled thinking. This benefit was acquired with little practice and generalized to novel faces. Thus, implementation intentions may be an effective and efficient means for controlling automatic aspects of thought.     

Not all contrast effects are created equal: extent of processing affects contrast strength

Prevailing theories of judgmental contrasts propose mechanisms ranging from relatively low versus high degrees of thought. The present research tests the hypothesis that the degree of thought involved in producing judgmental contrast has important implications. In three experiments, participants' ability or motivation to engage in effortful thinking was manipulated. In Experiment 1, varying personal relevance produced equivalent contrast effects, but these judgments differed in certainty. In two additional studies, despite equivalent amounts of contrast, a manipulation of the order of the standards and target of comparison led to differences in certainty (Experiment 2) and attitude–behavioral intention correspondence (Experiment 3). This is the first research to show that amount of thinking has implications for the strength and consequences of the judgment.     

Fast similarities: efficiency advantages of similarity-focused comparisons

People constantly have to make efficient use of their limited cognitive resources. Recently, T. Mussweiler and K. Epstude (2009) demonstrated that comparative thinking simplifies information processing and increases the efficiency of judgment. However, there are different types of comparative thinking. While comparing 2 entities, people may focus on either similarities or dissimilarities between target and standard. The authors propose that these 2 comparative thinking styles differ in their efficiency. Specifically, the authors hypothesize that comparisons with a focus on similarities lead to more focused information processing and faster judgments than comparisons with a dissimilarity focus. In line with these hypotheses, the authors demonstrate that participants are indeed faster at judging the similarity of 2 stimuli (Study 1) and that they search for less target information in a comparative judgment task (Study 2) if they focus on similarities rather than dissimilarities. Focusing on similarities thus appears to be the more efficient comparative thinking style.     

Stigma Consciousness in Intergroup Contexts: The Power of Conviction

People vary in the extent to which they expect to be stereotyped, and these differences in “stigma consciousness” have cognitive and behavioral consequences that contribute to people's experience of stereotyping, prejudice, and discrimination (20). Here it is argued that high levels of stigma consciousness also have significant interpersonal consequences. Consistent with this claim, female participants who were high in stigma consciousness acted critically toward male participants whom they believed to be sexist. Moreover, these critical behaviors elicited unfavorable responses from the male participants, responses which then provided fodder for the women's belief that they would not like the men. The results are discussed in light of previous work on the target's perspective on stereotyping and call into question the wisdom of adopting a vigilant stance when interacting with out-group members.     

Ghosts of the past and dreams of the future: the impact of temporal focus on responses to contextual ingroup devaluation

The authors investigated the impact of temporal focus on group members' responses to contextual ingroup devaluation. Four experimental studies demonstrated that following an induction of negative ingroup evaluation, participants primed with a past temporal focus reported behavioral intentions more consistent with this negative appraisal than participants primed with a future temporal focus. This effect was apparent only when a negative (but not a positive) evaluation was induced, and only among highly identified group members. Importantly, the interplay between temporal focus and group identification on relevant intentions was mediated by individual self-esteem, suggesting that focus on the future may be conducive to separating negative ingroup appraisals from individual self-evaluations. Taken together, the findings suggest that high identifiers' responses to ingroup evaluations may be predicated on their temporal focus: A focus on the past may lock such individuals within their group's history, whereas a vision of the future may open up opportunities for change.     

反事实思维对行人交通安全行为意向的影响

反事实思维是对过去发生事情进行否定而产生的假设性思维表征,对行为改变和绩效改善有显著影响。因此,作为一种重要的认知策略,反事实思维常常被用于行为干预的研究。本研究采用单因素(反事实启动/经验启动)被试间实验设计,以4种常见的行人不安全行为为实验材料,运用顺序启动范式的语义启动分别激活自变量的两个水平,将遵守交通规则行为意向的评分和反应时双变量作为因变量指标,探索反事实思维对行人安全行为的促进作用。结果表明:与基线水平和经验启动相比,反事实启动诱导产生的行人交通安全行为意向更加积极,并且产生的自动化水平更高。文章最后讨论了研究的理论意义和对安全管理实践的启发。     

Anxiety,self-discrepancy,and regulatory focus theory: acculturation matters

Previous research has found that Asians (vs. Caucasians) exhibit higher levels of ought and undesired self-discrepancies and prevention focus, all of which have been linked with anxiety. We examined these ethnic differences in the context of acculturation. Participants (N=155) completed two sessions scheduled a week apart. In Session 1, participants completed a computer task to measure self-discrepancy and prevention focus. In Session 2, participants' ought self-discrepancies and closeness to an undesired self were primed. Moderation analyses indicated that Asian participants who were highly assimilated to an Asian culture exhibited higher levels of a prevention focus. Acculturation also had significant moderation effects for affect when self-discrepancies were primed. Our results suggest that interventions based on these systems (i.e., self-system therapy) should consider acculturation when treating diverse individuals.     

Different selves,different values: Effects of self‐construals on value activation and use

Three experiments demonstrated structural properties and dynamic effects of self‐construal on the processing and use of values. In Study 1, it was found that self‐focus during encoding caused spontaneous cognitive clustering of individualistic versus relational values. Study 2 demonstrated that self‐construal affected the implicit weight of a value‐related attribute in a multi‐attribute choice task. In Study 3, behavioral intentions were better predicted by personal values than social norms when the personal self was primed, whereas social norms predicted better when the collective self was primed. The effects of manipulated self‐construal were mimicked when comparing participants with an individualistic versus collectivistic cultural background. No interaction was found between priming and cultural background. Taken together, the studies demonstrated that different domains of the self are associated with different values, which may instigate different cognitive and behavioral processes when activated. Copyright © 2008 John Wiley & Sons, Ltd.     

Accentuation and sensitization effects in the categorization of multifaceted stimuli

Categorization affects perceptions in ways that are assumed to underlie social stereotypes. Research on categorization, however, has focused either on very simple stimuli or on judgmental tasks that focus attention only on single dimensions. To more fully understand the role of categorization in social perception, it is important to examine its effects in the case of multifaceted stimuli and holistic judgments. In 3 studies, participants formed an impression of a focal category of multifaceted stimuli either by itself or in the context of another category. They then judged the typicality of exemplars to the focal category. Results showed that categorization in the presence of a context produced both accentuation and sensitization effects: Participants accentuated between-category differences on relevant dimensions, and they were less sensitive to exemplar differences on irrelevant dimensions.     

Stereotypes and Shifting Standards: Some Paradoxical Effects of Cognitive Load

Four studies tested a prediction derived from the shifting-standards model (Biernat, Manis, & Nelson, 1991) regarding the role stereotypes play in judgments of individual group members. Previous research has documented that stereotyping effects are stronger on objective than on subjective response scales, and the present studies found that these effects were intensified when participants were under heavy cognitive load. Stereotyping effects increased on objective judgment scales, but decreased on subjective scales. The latter is a paradoxical effect: By relying on stereotypes, one may increasingly use them as within-category comparative standards, which leads to the apparent reduction of stereotyping effects.     

Rebel Without a (Conscious) Cause: Priming a Nonconscious Goal for Psychological Reactance

Psychological Reactance is typically studied using conscious manipulations and individual-difference measures. We hypothesized that, similar to other goals, a reactance motive can be primed nonconsciously. In this experiment, participants were given an explicit expectation that a pill would improve their performance on an accuracy task, or they were not given this expectation. Participants also received a reactance or neutral prime. On a subsequent accuracy task, participants given both the reactance prime and the explicit accuracy expectation committed the most errors. The findings suggest that reactance can be nonconsciously primed, generating behavioral effects. Evidence supporting the goal-priming interpretation is also presented.     

A friend is a present you give to your “Self”: Avoidance of intimacy moderates the effects of friends on self-liking

The current research proposes that thinking about friends improves feelings about the self and does so differentially depending on avoidance of intimacy. Based on previous findings that individuals who avoid intimacy in relationships (avoidant individuals) contrast their self-concepts with primed friends whereas those who pursue intimacy in relationships (non-avoidant individuals) assimilate their self-concepts to primed friends [Gabriel, S., Carvallo, M., Dean, K., Tippin, B. D., & Renaud, J. (2005). How I see “Me” depends on how I see “We”: The role of avoidance of intimacy in social comparison. Personality and Social Psychology Bulletin, 31, 156-157], we predicted that friends who embody negative aspects of self would lead avoidant individuals to like themselves more, whereas friends who embody positive aspects of self would lead non-avoidant individuals to like themselves more. A pretest determined that good friends were seen as more similar to positive and ideal aspects of the self, whereas friends about whom participants had more mixed feelings (ambivalent friends) were seen as more similar to disliked and feared aspects of the self. Four experiments supported the main hypotheses. In Experiment 1, non-avoidant individuals like themselves more when good friends were primed. In Experiment 2, avoidant individuals like themselves more when ambivalent friends were primed. In Experiment 3, non-avoidant individuals liked themselves better after thinking about a friend’s positive traits, whereas avoidant individuals liked themselves better after thinking about a friend’s negative traits. In Experiment 4, all individuals under self-esteem threat strategically brought friends to mind who would help them like themselves more.     

Adaptation of Reactive Saccades is Influenced by Unconscious Priming of the Attention Focus

The authors investigated whether the size of the attention focus can influence saccadic adaptation, and whether this influence changes in older age. Using the scrambled sentence task, young and older participants were either primed for a wide attention focus, or primed of a narrow attention focus, or were not primed for any specific attention focus. Subsequently, all participants underwent a double-step saccadic adaptation paradigm aimed at changing the direction of reflexive saccades. The authors found that compared to the nonprimed control group, priming for a wide attention focus enhanced saccadic adaptation in both age groups by a similar amount; the benefit persisted throughout the adaptation phase, but was absent during the deadaptation phase. In contrast, the authors found no effects of priming with a narrow attention focus on saccadic adaptation. From this the authors conclude that a wide attention focus is beneficial for workaround strategies but not for adaptive recalibration, and that those benefits are similar in young and older persons.     

The Obama effect: Decreasing implicit prejudice and stereotyping

This project explores the impact of Barack Obama’s presidential campaign and the resulting high levels of exposure to a positive, counter-stereotypic Black exemplar, on prejudice and stereotyping among non-Black participants. We found dramatically decreased levels of implicit anti-Black prejudice and stereotyping as compared with bias observed previously at the same institutions and in the literature. Providing some insight why the bias was reduced, Study 1 demonstrated that participants had positive Black exemplars come to mind or anticipated that other people have positive exemplars come to mind when they thought of Black people and this was associated with low levels of racial prejudice. Our second study revealed that participants who had qualities strongly associated with Obama as a political figure (e.g., president) activated when they were primed with “Black” had lower levels of implicit prejudice. These findings indicate that the extensive exposure to Obama resulted in a drop in implicit bias.