The situated person: Effects of construct accessibility on situation construals and interpersonal perception

Three studies examined the interrelationship between primed constructs, situation construal, and person perception. Previous research on priming and person perception has generally neglected the situational context. We predicted that when rich situational information is included, primed constructs can lead to assimilation effects on situation construals, which can in turn lead to contrast effects in person perceptions. Study 1 demonstrated that when situation information is included in the experimental context, primes lead to contrast in person perceptions. Study 2, employing a subliminal methodology, demonstrated that these effects could not be accounted for via previous explanations of contrast effects, such as correction-based mechanisms, that require overt recognition of the priming stimuli by the participants. Study 3 demonstrated that the contrastive effects of the priming stimuli on person perception obtained in Studies 1 and 2 are in fact due to the intervening assimilative effects of the priming stimuli on situation construal—that is, the primed constructs led to contrast effects on perceptions of the actor via their assimilative effects on perceptions of the situation in which that actor was embedded. Additionally, moderator variables demonstrated that this effect is most pronounced when the target actor’s behavior is described as relatively unambiguous or situation focus is increased.     

Female sexual orientation and menstrual influences on person perception

Heterosexual women have previously been shown to display enhanced sensitivity to information that is both reproductively- and sexually-relevant (e.g., sexually mature male faces) during phases of high fertility. In the present study, homosexual women who maintained a regular menstrual cycle and did not use hormonal contraceptives completed a sex-categorization task at periods of high and low fertility within their menstrual cycle. For homosexual women there is a separation between reproductively-relevant (i.e., sexually mature males) and sexually-relevant (i.e., sexually mature females) targets. Our participants showed enhanced sensitivity to sexually-relevant information (i.e., female faces) at high fertility but showed no fluctuation in sensitivity to reproductively-relevant information (i.e., male faces) across testing sessions. These findings are considered in terms of adaptive person perception and the impact of sexual desire on mate preferences.     

Cultural differences in the primacy effect for person perception

Previous work has shown there are robust differences in how North Americans and East Asians form impressions of people. The present research examines whether the tendency to weigh initial information more heavily—the primacy effect—may be another component of these cultural differences. Specifically, we tested whether Americans would be more likely to use first impressions to guide person perception, compared to Japanese participants. In this experiment, participants read a vignette that described a target person's behaviour, then rated the target's personality. Before reading the vignette, some trait information was given to create an expectation about the target's personality. The data revealed that Americans used this initial information to guide their judgments of the target, whereas the Japanese sample based their judgments on all the information more evenly. Thus, Americans showed a stronger primacy effect in their impression formation than Japanese participants, who engaged in more data‐driven processing.     

What emotional reactions can tell us about the nature of others: An appraisal perspective on person perception

The present research aimed to assess how people use knowledge about the emotional reactions of others to make inferences about their character. Specifically, we postulate that people can reconstruct or “reverse engineer” the appraisals underlying an emotional reaction and use this appraisal information to draw person perception inferences. As predicted, a person who reacted with anger to blame was perceived as more aggressive, and self-confident, but also as less warm and gentle than a person who reacted with sadness (Study 1). A person who reacted with a smile (Study 1) or remained neutral (Study 2) was perceived as self-confident but also as unemotional. These perceptions were mediated by perceived appraisals.     

When feeling bad makes you look good: Guilt,shame, and person perception

In two studies, we examined how expressions of guilt and shame affected person perception. In the first study, participants read an autobiographical vignette in which the writer did something wrong and reported feeling either guilt, shame, or no emotion. The participants then rated the writer's motivations, beliefs, and traits, as well as their own feelings toward the writer. The person expressing feelings of guilt or shame was perceived more positively on a number of attributes, including moral motivation and social attunement, than the person who reported feeling no emotion. In the second study, the writer of the vignette reported experiencing (or not experiencing) cognitive and motivational aspects of guilt or shame. Expressing a desire to apologise (guilt) or feelings of worthlessness (private shame) resulted in more positive impressions than did reputational concerns (public shame) or a lack of any of these feelings. Our results indicate that verbal expressions of moral emotions such as guilt and shame influence perception of moral character as well as likeability.     

The automatic and co-occurring activation of multiple social inferences

People make a variety of automatic inferences when observing others' actions. These include inferences about stable dispositions as well as transitory goal states and social situations. However, models of social inference have rarely considered whether different types of automatic inferences can co-occur. We present three experiments in which participants were incidentally exposed to texts depicting behaviors that afforded inferences about actors' traits and the social situations these actors were experiencing. Results from lexical decision and probe-recognition tasks revealed heightened activation of both trait and situational inferences; furthermore, this co-occurring activation was spontaneous, unconscious, and independent of processing resources or specific impression-formation goals. A fourth experiment extended these findings by showing that when participants were asked to make deliberate attributional judgments of the same set of behaviors, typical goal-directed biases reflecting the selection of either trait or situational interpretations emerged. Implications for social inference processes are discussed.     

The stories we tell,the reputations we form: Narrative identity and person perception

We explored the degree of consensus and accuracy in observers’ ratings of targets’ traits and autobiographical narratives. Targets narrated life high, low, and turning points and reported their personality traits. The conceptual content of these stories had previously been quantified. Here, groups of observers provided ratings of targets’ traits, knowability (how well the observer felt they ‘knew’ the target), and story conventionality, after reading each narrative. Observers exhibited consensus in perceptions of traits, knowability, and story conventionality. These ratings corresponded with targets’ self-ratings of traits, to a modest degree. The knowability of narrators did not moderate this relation, nor did key scene type. The conceptual content of targets’ narratives partially accounted for the relation between observer-reported and target-reported traits.     

A model of “substance” and “evaluation” in person judgments

For decades, person perception research has grappled with the distinction between the targets’ actual characteristics (“substance”) and how positively or negatively those characteristics are viewed by perceivers (“evaluation”); however, lack of an overarching theoretical framework makes it difficult to establish connections between related lines of research. We review the relevant literature, and present and test an algebraic model that incorporates the major insights from that literature. The model posits that all person judgments reflect substance and evaluation to different extents. The evaluation component reflects an interaction between the item’s evaluative tone and the perceiver’s evaluative attitude regarding the target person. The model may function as an integrative framework that helps improve conceptual clarity and cumulative progress in person perception research.     

Embodied perception with others’ bodies in mind: Stereotype priming influence on the perception of spatial environment

It has been shown that spatial perception is not only a function of optical variables but also a function of people’s physiological potential. When this potential is reduced, either due to age or fatigue, individuals have been observed to report hills steeper and distances longer. Two studies have demonstrated that the experience of an actual reduction in capacities is not necessary. After being primed with the elderly category, young participants estimated the gradient of various pathways and that of a hill steeper (Study 1) and distances across a grassy field longer (Study 2) than their non-primed counterparts. The activation of a social category has often been found to result in stereotype-congruent behaviors. The present findings indicate that, in addition to this well-documented behavioral mimetism, this activation also leads to perceptual mimetism. I suggest that it helps facilitate social interactions by investing the partners with a shared vision of their environment.     

The flexible unconscious: Investigating the judgmental impact of varieties of unaware perception

Two studies were conducted to investigate the notion that stimulus exposure time, target category, and mindset orientation can influence the impact of subliminally presented emotion faces on judgments of neutral targets. Specifically, Study 1 showed that when the stimulus and target were from different categories, assimilative judgments occurred at both short and long (but still subliminal) stimulus exposure times. Yet, when the stimulus and target were from the same category, assimilation occurred at short exposure times, and contrast occurred at long exposure times. Findings from Study 2 show that this effect is moderated by one’s goal during processing. That is, when motivated to see a specific type of stimulus, contrast occurred regardless of stimulus exposure time; however, when one is not poised to see specific stimuli, assimilation occurred at short exposure times and contrast occurred at long exposure times. These findings support the notion that unconscious perception is flexible and goal contingent.     

Processing style and person recognition: Exploring the face inversion effect

It has frequently been reported that recognition performance is impaired when faces are presented in an inverted rather than upright orientation, a phenomenon termed the face inversion effect (FIE). Extending previous work on this topic, the current investigation explored whether individual differences in global precedence—the propensity to process nonfacial stimuli in a configural manner—impacts memory for faces. Based on performance on the Navon letter-classification task, two experimental groups were created that differed in relative global precedence (i.e., strong global precedence [SGP] and weak global precedence [WGP]). In a subsequent face-recognition task, results revealed that while both groups demonstrated a reliable FIE, this effect was attenuated among participants displaying WGP. These findings suggest that individual differences in general processing style modulate face recognition.     

Taking a closer look: On the operation of nonconscious impression formation

In this article, we analyzed the information processing that underlies nonconscious impression formation. In the first experiment, the nonconscious activation of the impression formation goal led to a faster analysis of the trait implications of behaviors, compared with a control group. In Experiment 2, participants who were nonconsciously primed with an impression formation goal were more likely than those in a control condition to form associations in memory between behaviors and implied traits. In Experiment 3, nonconsciously primed participants were more sensitive than those in a control condition to whether inconsistent trait information was relevant or irrelevant to the actor’s disposition. Moreover, in Experiments 2 and 3, those with a nonconscious goal showed just as much evidence of impression formation as those who were consciously and intentionally trying to form an impression. Implications for nonconscious goal-pursuit and impression formation are discussed.     

Forming first impressions: The role of gender and normative accuracy in personality perception

Gender is associated with interpersonal sensitivity across different domains, with females, on average, demonstrating higher levels of interpersonal sensitivity than males. What underlies these gender differences in the accuracy of first impressions of personality remains unclear. Across two large video studies and a large round-robin design, perceivers’ gender was related to the accuracy of general personality trait impressions. Specifically, female perceivers achieved higher levels of accuracy, but only with respect to normative accuracy or perceiving what others are like in general. There were no significant gender differences in terms of distinctive accuracy or perceiving how others are different from the average person. Discussion considers how these findings relate to previously established gender differences in other domains of interpersonal sensitivity.     

How extending your middle finger affects your perception of others: Learned movements influence concept accessibility

Body movements both express and influence how people feel and think. Conceptualizations of this bidirectional influence assume that movement-concept associations can be innate or learned, although evidence for learned associations remained ambiguous. Providing a conservative test of learned movement-concept associations, two studies investigate the influence of culture-specific body movements, which involve an arbitrary relationship between movements and associated concepts. Paralleling the influence of hostility primes, extending the middle finger influenced the interpretation of ambiguously aggressive behaviors as hostile, but did not influence unrelated trait judgments (Study 1). Paralleling the effects of global evaluative primes, upward extension of the thumb resulted in more positive evaluations of the same target along all trait dimensions and higher liking of the target (Study 2).     

Social effects of oxytocin in humans: context and person matter

Building on animal research, the past decade has witnessed a surge of interest in the effects of oxytocin on social cognition and prosocial behavior in humans. This work has generated considerable excitement about identifying the neurochemical underpinnings of sociality in humans, and discovering compounds to treat social functioning deficits. Inspection of the literature, however, reveals that the effects of oxytocin in the social domain are often weak and/or inconsistent. We propose that this literature can be informed by an interactionist approach in which the effects of oxytocin are constrained by features of situations and/or individuals. We show how this approach can improve understanding of extant research, suggest novel mechanisms through which oxytocin might operate, and refine predictions about oxytocin pharmacotherapy.     

Distinguishing the effects of action relations and scene context on object perception

Objects are rarely viewed in isolation, and so how they are perceived is influenced by the context in which they are viewed and their interaction with other objects (e.g., whether objects are colocated for action). We investigated the combined effects of action relations and scene context on an object decision task. Experiment 1 investigated whether the benefit for positioning objects so that they interact is enhanced when objects are viewed within contextually congruent scenes. The results indicated that scene context influenced perception of nonaction-related objects (e.g., monitor and keyboard), but had no effect on responses to action-related objects (e.g., bottle and glass) that were processed more rapidly. In Experiment 2, we reduced the saliency of the object stimuli and found that, under these circumstances, scene context influenced responses to action-related objects. We discuss the data in terms of relatively late effects of scene processing on object perception.     

The Color of Safety: Ingroup Associated Colors make Beer Safer

Individuals display high levels of trust and express feelings of safety when interacting with social ingroup members. Here, we investigated whether cues related to ingroup membership would change perceptions of the safety of alcohol. Participants were exposed to images of beer in either a standard can or a can featuring the colors of their university (i.e., ‘fan cans’). We hypothesized that exposure to fan cans would change perceptions of the risks of beer drinking. Results showed that participants exposed to fan cans rated beer consumption as less dangerous (Experiment 1), were more likely to automatically activate safety-related mental content after unconscious perception of beer cues (Experiment 2), and viewed their ingroup's party practices as less dangerous (Experiment 3). These results provide evidence that ingroup-associated colors can serve as a safety cue for alcohol, which may in theory perpetuate alcohol-related risk-taking, already a cause for concern on college and university campuses.