Of deadly beans and risky stocks: Political ideology and attitude formation via exploration depend on the nature of the attitude stimuli

An attitude formation task examined how conservatives and liberals explore information about novel stimuli and form attitudes towards them. When framed as the BeanFest game, conservatives sampled fewer beans and exhibited a stronger learning asymmetry (i.e., better learning for negative than positive beans) than liberals. This has been taken as strong evidence that conservatives are more sensitive to negative stimuli than liberals. We argue that the learning asymmetry and sampling bias by conservatives is due to framing of the game. In addition to the BeanFest, we framed the game as StockFest (i.e., a stock market game) where participants learned about novel stocks. We replicated the pronounced learning asymmetry for conservatives in the BeanFest game, but found a pronounced learning asymmetry for liberals in the StockFest game. We suggest that conservatives and liberals are equally sensitive to negative stimuli but in different domains.     

Attitude formation through exploration: valence asymmetries

The formation of attitudes toward novel objects was examined as a function of exploratory behavior. An initial experiment, in which participants played a computer game that required them to learn which stimuli, when sampled, produced favorable or unfavorable outcomes, demonstrated learning, attitude formation, and generalization to novel objects. The findings also revealed 2 interesting valence asymmetries: a learning asymmetry involving better learning for negatively valenced than positively valenced objects and a generalization asymmetry involving stronger generalization as a function of negative than of positive attitudes. Findings from 4 experiments led to an explanation of the learning asymmetry in terms of information gain being contingent on approach behavior and related the generalization asymmetry to a negativity bias that weighs resemblance to a known negative more heavily than resemblance to a positive.     

Attitude generalization: Similarity, valence, and extremity

Attitude generalization was explored as a function of object similarity and attitude valence and extremity. Participants in a computer game formed attitudes toward positive and negative, mild or extreme stimuli. How well these attitudes generalized to similar, novel stimuli was then examined. Visual similarity to game targets affected categorization of novel stimuli, such that greater resemblance resulted in more similar classification. However, generalization varied by valence and extremity. Negative attitudes generalized more than positive attitudes, requiring less resemblance for a novel target to be classified as negative. This pattern was more obvious with extreme attitudes than mild attitudes. That is, extreme attitudes were more influential and given more weight than mild attitudes. Also, specific conditions were identified under which positive attitudes proved more influential than negative attitudes.     

Recalibrating positive and negative weighting tendencies in attitude generalization

Individual differences in the weighting of positive versus negative information when generalizing attitudes towards novel objects predict a variety of assessments that involve the integration of valence information (Pietri, Fazio, & Shook, 2013). The goal of the current research was to manipulate valence weighting in attitude generalization to demonstrate its causal impact on various judgments and behaviors. In four experiments, participants first played BeanFest—a game in which they approached/avoided novel stimuli (beans) varying in shape and speckles, in order to increase and not decrease their points (Fazio et al., 2004). Following the game, participants classified game beans, and novel ones that varied in resemblance to the game beans as either positive or negative. In the recalibration condition, participants were told whether each classification was or was not correct. Thus, they received feedback regarding the appropriate valence weighting of resemblance to a known positive versus a known negative. In Experiment 1, this recalibration influenced individuals' attitude generalizations regarding other (non-bean) novel objects. We then examined if recalibration would produce far-transferring effects by influencing interpretations of ambiguous situations (Experiment 2), risk assessments (Experiment 3), and finally risk-taking behavior (Experiment 4). Across the four experiments, the recalibration procedure led participants who were initially relatively cautious to be more positive when making these various judgments, whereas people who exhibited an initial risky bias became more negative as a function of recalibration.     

Emotion words, regardless of polarity, have a processing advantage over neutral words

Despite increasing interest in the interface between emotion and cognition, the role of emotion in cognitive tasks is unclear. According to one hypothesis, negative valence is more relevant for survival and is associated with a general slowdown of the processing of stimuli, due to a defense mechanism that freezes activity in the face of threat. According to a different hypothesis which does not posit a privileged role for the aversive system, valence, regardless of polarity, facilitates processing due to the relevance of both negative and positive stimuli for survival and for the attainment of goals. Here, we present evidence that emotional valence has an overall facilitatory role in the processing of verbal stimuli, providing support for the latter hypothesis. We found no asymmetry between negative and positive words and suggest that previous findings of such an asymmetry can be attributed to failure to control for a number of critical lexical variables and to a sampling bias.     

Bad things come easier to the mind but harder to the body: Evidence from brain oscillations

An intriguing finding of research on emotional processing is a discrepancy between perception and behavior. Perceptually, a robust finding is that negative stimuli are processed faster and more efficiently than positive stimuli. Behaviorally, a similarly robust finding is that response times are slower for negative than for positive stimuli. We proposed and tested a novel account to explain this still unexplained discrepancy, on the basis of the assumption that negative valence narrows perceptual processes to the benefit of speeded perception, but broadens motor processes at the cost of slowed responding. Participants performed a valence judgment task in which they responded with their left or right hand to negative and positive stimuli that were presented on the left or right, and we measured the activation of relevant/deactivation of irrelevant perceptual and motor processes, as revealed by the lateralization of electroencephalographic brain oscillations. Stimulus-related lateralization of alpha activity (8–12 Hz) over perceptual areas was increased for negative stimuli, indicating more efficient perceptual processing. By contrast, response-related lateralization of beta activity (20–25 Hz) over motor areas was decreased for negative stimuli, indicating less efficient response activation. Consistent with our predictions, more detailed analyses showed that both lateralization effects were caused by dynamics at the level of inhibiting irrelevant processes. For negative as compared to positive stimuli, the inhibition of irrelevant perceptual processes was increased, but the inhibition of irrelevant motor processes was decreased. These findings indicate that the discrepancy between perception and behavior in emotional processing may stem from asymmetrical effects of emotional valence on the breadth of cortical activations in perceptual and motor networks.     

Why are conservatives happier than liberals?

In this research, we drew on system-justification theory and the notion that conservative ideology serves a palliative function to explain why conservatives are happier than liberals. Specifically, in three studies using nationally representative data from the United States and nine additional countries, we found that right-wing (vs. left-wing) orientation is indeed associated with greater subjective well-being and that the relation between political orientation and subjective well-being is mediated by the rationalization of inequality. In our third study, we found that increasing economic inequality (as measured by the Gini index) from 1974 to 2004 has exacerbated the happiness gap between liberals and conservatives, apparently because conservatives (more than liberals) possess an ideological buffer against the negative hedonic effects of economic inequality.     

Attitude learning through exploration: advice and strategy appraisals

Processes of attitude learning were investigated through a game requiring discrimination between good and bad objects, where feedback about object valence (involving gain or loss) is contingent on approach. Previous research demonstrates a preponderance of false‐negative errors, with some good objects (‘learning asymmetry’) and most novel objects (‘generalization asymmetry’) being judged as bad, but provides no direct evidence concerning how participants appraise alternative strategies and their own performance. To compare alternative strategies, participants received advice, supposedly from a previous participant, that most objects were bad and should be avoided, or good and should be approached. Learning and generalization asymmetries were replicated, especially among participants who followed the former (risk‐averse) advice. Additionally, participants' evaluations of their own game strategy were inversely related to amount of negative feedback (the number of bad objects approached), but unrelated to positive feedback (from good objects approached), pointing to the salience of negative information for self‐appraisals. Copyright © 2007 John Wiley & Sons, Ltd.     

Are Conservatives Less Likely to be Prosocial Than Liberals? From Games to Ideology,Political Preferences and Voting

Do political preferences reflect individual differences in interpersonal orientations? Are conservatives less other‐regarding than liberals? On the basis of past theorising, we hypothesised that, relative to individuals with prosocial orientations, those with individualistic and competitive orientations should be more likely to endorse conservative political preferences and vote for conservative parties. This hypothesis was supported in three independent studies conducted in Italy (Studies 1 and 2) and the Netherlands (Study 3). Consistent with hypotheses, a cross‐sectional study revealed that individualists and competitors endorsed stronger conservative political preferences than did prosocials; moreover, this effect was independent of the association between need for structure and conservative political preferences (Study 1). The predicted association of social value orientation and voting was observed in both a four‐week (Study 2) and an eight‐month (Study 3) longitudinal study. Taken together, the findings provide novel support for the claim that interpersonal orientations, as measured with experimental games rooted in game theory, are important to understanding differences in ideology at the societal level. Copyright © 2011 John Wiley & Sons, Ltd.     

On the political right,the customer is always right: Political ideology,entitlement, and complaining

Across three preregistered studies and five supplementary datasets, we predicted and found that conservatives were more inclined to complain than liberals due to conservative consumers feeling a greater sense of entitlement. This research contributes to the literature by introducing consumer entitlement as a novel explanation for ideological differences in consumer behavior, and by building on previous work suggesting that conservative consumers complain less than liberals (Journal of Consumer Research, 2017, 44 , 477). Evidence is provided across several service contexts and types of complaining behaviors. Study 1 and 4 supplementary datasets supported the basic process. Next, theory-relevant boundary conditions provided converging process evidence. In Study 2, complaining intentions decreased among conservatives when they felt less (vs. more) entitled than the target of social comparison. In Study 3, complaining intentions decreased among conservatives when a service recovery was framed as providing special treatment. Implications and future research directions are discussed.     

Memory for affectively valenced and neutral stimuli in depression: Evidence from a novel matching task

Depressed persons have better memory for affectively negative than positive stimuli, a pattern generally not exhibited by non-depressed individuals. The mechanisms underlying this differential memory are not clear. In this study we examined memory for valenced and neutral stimuli in depressed and non-depressed individuals under conditions of relatively unconstrained encoding. We developed a novel task based on the game, Concentration, in which participants tried to match pairs of positive and negative words, and pairs of neutral words, hidden under squares in as few turns as possible. Whereas non-depressed participants selected and turned over positive squares more frequently than they did negative squares, depressed participants selected and turned over positive and negative squares equally often. Depressed participants also matched fewer positive word pairs within the first five minutes of the task than did non-depressed participants, and they exhibited poorer learning of positive words. Depressed and non-depressed participants did not differ in their matching of neutral words. These findings add to a growing literature indicating that depression is characterised by difficulties in the processing of positive stimuli.     

Memory for affectively valenced and neutral stimuli in depression: evidence from a novel matching task

Depressed persons have better memory for affectively negative than positive stimuli, a pattern generally not exhibited by non-depressed individuals. The mechanisms underlying this differential memory are not clear. In this study we examined memory for valenced and neutral stimuli in depressed and non-depressed individuals under conditions of relatively unconstrained encoding. We developed a novel task based on the game, Concentration, in which participants tried to match pairs of positive and negative words, and pairs of neutral words, hidden under squares in as few turns as possible. Whereas non-depressed participants selected and turned over positive squares more frequently than they did negative squares, depressed participants selected and turned over positive and negative squares equally often. Depressed participants also matched fewer positive word pairs within the first five minutes of the task than did non-depressed participants, and they exhibited poorer learning of positive words. Depressed and non-depressed participants did not differ in their matching of neutral words. These findings add to a growing literature indicating that depression is characterised by difficulties in the processing of positive stimuli.     

The affective consequences of cognitive inhibition: devaluation or neutralization?

Affective evaluations of previously ignored visual stimuli are more negative than those of novel items or prior targets of attention or response. This has been taken as evidence that inhibition has negative affective consequences. But inhibition could act instead to attenuate or "neutralize" preexisting affective salience, predicting opposite effects for stimuli that were initially positive or negative in valence. We tested this hypothesis by presenting trustworthy and untrustworthy faces (Experiment 1), strongly positive and negative photographs (Experiment 2), and monetary gain- and loss-associated patterns (Experiment 3) in a Go/No-Go task and assessing subsequent affective ratings. Evaluations of prior No-Go (inhibited) stimuli were more negative than of prior Go (noninhibited) stimuli, regardless of a priori affective valence. Ratings of No-Go stimuli also became increasingly negative (vs. increasingly neutral) when preexisting salience was increased via stimulus repetition (Experiment 4). Our results suggest inhibition leads to affective devaluation, not affective neutralization.     

Asymmetries in the processing of emotionally valenced words

Earlier research has shown a valence dependent encoding asymmetry of emotional words (e.g., Pratto & John, 1991; White, 1996; Stenberg, Wiking & Dahl, 1998). To further study this asymmetry, two word detection experiments were performed based on the following hypothesis: when there is a more thoroughly processing of the valence, in this case a valence categorisation, there will be, in a subsequent task, prolonged latencies for negative words, compared to positive words. The result gave significantly prolonged response latencies for negative words compared to positive ones in the subsequent detection task when using an affective orienting task, something not found using a non-affective orienting task. The results support the Mobilization-Minimization hypothesis (Taylor, 1991), according to which negative events and stimuli occupy more cognitive resources, but with some limitation: the affective asymmetry, with prolonged latencies for negative words, occurs only when there is a deepened encoding of the affective component of the words.     

Ideology is related to basic cognitive processes involved in attitude formation

Ideological orientation shapes the perception of the social world and conservatism is associated to an increased weighting of negative over positive information. In the present work we explored how this ideology-based difference is also related to basic cognitive processes involved in attitude formation. In particular, we hypothesized that conservatives, as compared to liberals, would show stronger illusory correlation effects when negative information is relatively infrequent. In Study 1 we employed the typical illusory correlation paradigm (Hamilton & Gifford, 1976) and results confirmed the hypothesis: conservatives developed more negative impressions toward the minority group and showed consistent memory biases. In Study 2, positive information represented the infrequent dimension and in this case no ideology-based difference was observed. Overall, findings indicate that when exposed to numerically different novel groups and negative behaviors are infrequent, illusory correlation effects are accentuated among individuals embracing conservative rather than liberal views of the world. This result may help to understand why conservatives tend to form more negative attitudes toward social minorities.     

Hemispheric asymmetry in the processing of negative and positive words: a divided field study

Research on the lateralisation of brain functions for emotion has yielded different results as a function of whether it is the experience, expression, or perceptual processing of emotion that is examined. Further, for the perception of emotion there appear to be differences between the processing of verbal and nonverbal stimuli. The present research examined the hemispheric asymmetry in the processing of verbal stimuli varying in emotional valence. Participants performed a lexical decision task for words varying in affective valence (but equated in terms of arousal) that were presented briefly to the right or left visual field. Participants were significantly faster at recognising positive words presented to the right visual field/left hemisphere. This pattern did not occur for negative words (and was reversed for high arousal negative words). These results suggest that the processing of verbal stimuli varying in emotional valence tends to parallel hemispheric asymmetry in the experience of emotion.     

Hemispheric asymmetry in the processing of negative and positive words: A divided field study

Research on the lateralisation of brain functions for emotion has yielded different results as a function of whether it is the experience, expression, or perceptual processing of emotion that is examined. Further, for the perception of emotion there appear to be differences between the processing of verbal and nonverbal stimuli. The present research examined the hemispheric asymmetry in the processing of verbal stimuli varying in emotional valence. Participants performed a lexical decision task for words varying in affective valence (but equated in terms of arousal) that were presented briefly to the right or left visual field. Participants were significantly faster at recognising positive words presented to the right visual field/left hemisphere. This pattern did not occur for negative words (and was reversed for high arousal negative words). These results suggest that the processing of verbal stimuli varying in emotional valence tends to parallel hemispheric asymmetry in the experience of emotion.     

Parochial Altruism and Political Ideology

Parochial altruism refers to the propensity to direct prosocial behavior toward members of one's own ingroup to a greater extent than toward those outside one's group. Both theory and empirical research suggest that parochialism may be linked to political ideology, with conservatives more likely than liberals to exhibit ingroup bias in altruistic behavior. The present study, conducted in the United States and Italy, tested this relationship in the context of the COVID-19 pandemic, assessing willingness to contribute money to charities at different levels of inclusiveness—local versus national versus international. Results indicated that conservatives contributed less money overall and were more likely to limit their contribution to the local charity while liberals were significantly more likely to contribute to national and international charities, exhibiting less parochialism. Conservatives and liberals also differed in social identification and trust, with conservatives higher in social identity and trust at the local and national levels and liberals higher in global social identity and trust in global others. Differences in global social identity partially accounted for the effects of political ideology on donations.     

Learning where to look for danger: integrating affective and spatial information

Although not previously addressed by researchers of spatial cognition or affect, the combination of spatial and affective information is essential for many approach and avoidance behaviors, and thus for survival. We provide the first evidence that through incidental experience, people form representations that capture correlations between affective and spatial information. Participants were able to do so even when the correlation was weak, they were not told to look for the correlation, and the stimuli varied on multiple other dimensions besides valence. In addition, people were more sensitive to the presented correlation when stimuli were negative than when they were positive. This asymmetry in representation may stem from underlying differences in the activation functions for positive and negative hedonic information processing.