Attitudes in the social context: the impact of social network composition on individual-level attitude strength

Four studies, using both experimental and correlational designs, explored the implications of being embedded within attitudinally congruent versus attitudinally heterogeneous social networks for individual-level attitude strength. Individuals embedded within congruent social networks (i.e., made up of others with similar views) were more resistant to attitude change than were individuals embedded within heterogeneous social networks (i.e., made up of others with a range of views). Mediational evidence suggests that attitudinally congruous social networks may increase attitude strength by decreasing attitudinal ambivalence and perhaps by increasing the certainty with which people hold their attitudes. These results suggest that features of the social context in which an attitude is held have important implications for individual-level attitude strength.     

Social Constraint and Self‐Doubt: Mechanisms of Social Network influence on Resistance to Persuasion

Those around us have a profound influence on our political attitudes and attitude strength, such that people whose social networks include a variety of perspectives have weaker, less deeply entrenched attitudes than those who are surrounded by like‐minded others. In particular, those embedded in attitudinally heterogeneous networks are more open to changing their views. The nature and mechanisms of this network influence on openness to attitude change remain unclear. A survey experiment examines two mechanisms proposed by prior literature: (1) social doubt triggered by network members' dissent and (2) social constraint to maintain similar attitudes. It also provides some data on the more commonly assumed mechanism, (3) information exchange. Results strongly support social constraint and are mixed on social doubt. This contrasts with the theoretical emphasis of much previous interdisciplinary social network research, which has focused primarily on information exchange, to the detriment of other mechanisms. Findings also indicate that like‐minded social network members solidify attitudes at least as much as dissent erodes them, suggesting that prior emphasis on the influence of heterogeneous rather than attitudinally congruent networks is overstated. Implications for political movements are discussed.     

The impact of the social context on resistance to persuasion: Effortful versus effortless responses to counter-attitudinal information

Past research has demonstrated that the presence of attitudinal diversity within a person’s social network increases his or her openness to attitude change. The current research explores whether this increased openness to attitude change is the result of relatively thoughtful or nonthoughtful processes. A nationally representative sample of US adults was exposed to a counter-attitudinal persuasive message that contained either strong or weak arguments. Attitudinal diversity within participants’ social networks was associated with greater argument quality differentiation: people embedded in networks that included a variety of views were more likely than those in attitudinally homogenous networks to carefully scrutinize attitude-relevant information, modifying their attitudes in response to strong but not weak arguments.     

Moral conviction: another contributor to attitude strength or something more?

Attitudes held with strong moral conviction (moral mandates) were predicted to have different interpersonal consequences than strong but nonmoral attitudes. After controlling for indices of attitude strength, the authors explored the unique effect of moral conviction on the degree that people preferred greater social (Studies 1 and 2) and physical (Study 3) distance from attitudinally dissimilar others and the effects of moral conviction on group interaction and decision making in attitudinally homogeneous versus heterogeneous groups (Study 4). Results supported the moral mandate hypothesis: Stronger moral conviction led to (a) greater preferred social and physical distance from attitudinally dissimilar others, (b) intolerance of attitudinally dissimilar others in both intimate (e.g., friend) and distant relationships (e.g., owner of a store one frequents), (c) lower levels of good will and cooperativeness in attitudinally heterogeneous groups, and (d) a greater inability to generate procedural solutions to resolve disagreements.     

Political Attitudes and the Processing of Misinformation Corrections

Misinformation often continues to influence people’s memory and inferential reasoning after it has been retracted; this is known as the continued influence effect (CIE). Previous research investigating the role of attitude‐based motivated reasoning in this context has found conflicting results: Some studies have found that worldview can have a strong impact on the magnitude of the CIE, such that retractions are less effective if the misinformation is congruent with a person’s relevant attitudes, in which case the retractions can even backfire. Other studies have failed to find evidence for an effect of attitudes on the processing of misinformation corrections. The present study used political misinformation—specifically fictional scenarios involving misconduct by politicians from left‐wing and right‐wing parties—and tested participants identifying with those political parties. Results showed that in this type of scenario, partisan attitudes have an impact on the processing of retractions, in particular (1) if the misinformation relates to a general assertion rather than just a specific singular event and (2) if the misinformation is congruent with a conservative partisanship.     

Attitudes in social context: A social identity perspective

Research on attitudes and attitude phenomena occupies a central place in social psychology, but tends to focus mainly on cognitive, intra-individual, and interpersonal dimensions. The normative, group membership, and identity dimensions of attitudes tend to attract less attention. This article approaches attitudes from the perspective of research on group processes, intergroup relations, and social identity, and conceptualises attitudes and attitude phenomena in terms of their group normative properties and dynamics. Our perspective is explicitly framed and focused by contemporary social identity theory—a theory that has a great deal to contribute to attitude research, but often does not talk directly about attitudes. We discuss attitudinal influence and change, how people perceive normative attitudes, and how attitudes relate to action.     

Cognition through a social network: the propagation of induced forgetting and practice effects

Although a burgeoning literature has shown that practice effects and socially shared retrieval-induced forgetting can reshape the memories of speakers and listeners involved in a conversation, it has generally failed to examine whether such effects can propagate through a sequence of conversational interactions. This lacuna is unfortunate, since sequences of social interactions are more common than single, isolated ones. The present research explores how people exposed to attitudinally biased selective practice propagate the practice and forgetting effects into subsequent conversations with attitudinally similar and dissimilar others and, through these conversations, affect subsequent acts of remembering. The research establishes that the propagation of retrieval-induced forgetting and practice effects is transitive. It also determines when attitude influences propagation. These findings are discussed in the context of the formation of collective memories.     

An examination of the relation of individual difference variables to loneliness

This study investigated the relation of five individual difference variables (extroversion, depression, self-esteem, neuroticism, and attitude toward others) to loneliness. The relative contributions of two different models that might explain these relations were examined. One model suggests that individual difference variables are related to loneliness through the mediation of social network variables; that is, individual difference variables may reduce people's motivation and/or ability to build and maintain social relationships, which in turn leads to loneliness. The second model, the cognitive bias model, states that both the individual difference variables and loneliness are influenced by the same intrapersonal, cognitive processes. Some people are prone to negative affect and tend to evaluate themselves and their relationships negatively. The relations of self-esteem, neuroticism, and depression to loneliness were hypothesized to reflect the cognitive bias model, while extroversion and attitudes toward others were hypothesized to be related to loneliness through the mediation of social network variables. Eighty-two female and 42 male adults completed measures of loneliness and the five individual difference variables, as well as an instrument assessing their social networks. The results indicated partial support for both models for each of the individual difference variables. Together, the two models did a good job of explaining the correlations of the individual difference variables and loneliness. The implications of these findings, as well as their relation to previous research, are discussed.     

Do Disagreeable Political Discussion Networks Undermine Attitude Strength?

How attitudes change and affect behavior depends, in large part, on their strength. Strong attitudes are more resistant to persuasion and are more likely to produce attitude‐consistent behavior. But what influences attitude strength? In this article, we explore a widely discussed, but rarely investigated, factor: an individual's political discussion network. What prior work exists offers a somewhat mixed picture, finding sometimes that disagreeable networks weaken attitudes and other times that they strengthen attitudes. We use a novel national representative dataset to explore the relationship between disagreeable networks and attitude strength. We find, perhaps surprisingly, no evidence that disagreements in networks affect political attitude strength. We conclude by discussing likely reasons for our findings, which, in turn, provide a research agenda for the study of networks and attitude strength.     

Follow Your Heart: Could Psychophysiology Be Associated with Political Discussion Network Homogeneity?

Most Americans are sorted into social networks that are largely politically homogeneous. A large body of political science research has explored the behavioral implications of being embedded in a politically homogeneous or heterogeneous network, but substantially less attention has been given to explaining why some people find themselves in politically homogeneous or heterogeneous social networks. In this article, we explore the psychological and physiological underpinnings of political network homogeneity. We use social network data from an original survey of 129 undergraduates paired with lab experimental evidence that measures individuals' physiological reactivity to an anticipated political discussion. Using our original survey and a separate nationally representative survey, we find suggestive evidence that individuals who are more socially anxious are more likely to share partisanship with their social network ties. Moreover, we find that individuals who experienced a greater increase in heart rate when anticipating a political discussion were more likely to be in homogeneous discussion networks, but we do not find a relationship between electrodermal activity and network homogeneity. Aversion to psychological and physiological discomfort induced by political discussions could contribute to social polarization in the American public.     

Off‐Target? Changing Cognitive‐Based Attitudes

Researchers argue that the effectiveness of cognitive versus affective persuasive appeals depends in part on whether the appeal is congruent or incongruent with a primarily cognitive or affective attitude base. However, considerable research suggests that these persuasion effects may hold only for predominantly affective attitudes and not cognitive attitudes. Indeed, results of Experiment 1 show that the relative effectiveness of congruent relative to incongruent persuasion appeals holds for brands with predominantly affective associations, but not those with predominantly cognitive associations. Experiment 2 explores one reason for this anomalous finding: Cognitive attitudes may be relatively impervious to persuasive appeals because the probability of targeting the specific attribute on which the cognitive attitude is based is smaller. The results are supportive, showing that significant persuasion effects are found when the specific beliefs on which cognitive attitudes are based are taken into account. However, these effects only occur under conditions of low cognitive load and not high cognitive load where resources for the cognitive processing of the appeals are limited. We discuss the implications of the research for the role of attitude structure in understanding persuasion effects and the interplay of affective and cognitive elements in persuasion processes.     

Attitudes and Attraction: Optimism and Weight as Explanations for the Similarity–Dissimilarity Asymmetry

The positive link between attitude similarity and attraction is one of the fundamental outcomes in social psychology. However, attitude dissimilarity seems to be a stronger driver of this relationship than attitude similarity. The authors review the evidence on this similarity–dissimilarity asymmetry, and discuss two explanations. One is that people generally enter into interactions with optimism, and so supposedly neutral partners are often seen as mildly positive. Another is that dissimilar attitudes carry greater weight than similar attitudes in cognitive processes. Implications of these mechanisms for wider issues in person perception and attitude structure are discussed, connecting them with more recent theories of attitudinal ambivalence and evaluative space.     

Emerging perspectives on the structure and function of attitude strength

For more than 20 years, scholars have used the term “attitude strength” to refer to the durability and impactfulness of attitudes, and a large literature attests to the important leverage that this concept offers for understanding and predicting behaviour. Despite its prominence, however, a number of fundamental questions remain regarding the structure and function of attitude strength. In this chapter we draw on a wide range of evidence to clarify the nature of attitude strength. Rather than conceiving of attitude strength as a meaningful psychological construct, we argue that it is better conceptualised as an umbrella term that refers in only the most general way to multiple, separable classes of attitude outcomes, instigated by different antecedents and produced by distinct psychological processes. Although strong attitudes share a set of general qualities—resistance to change, persistence over time, impact on thought and behaviour—there are many distinct routes by which attitudes come to possess these qualities, and many diverse ways in which these qualities manifest themselves. Our analysis shifts the focus away from the structural properties of attitude strength and towards a fuller appreciation of the distinct sources from which attitudes derive their strength. We argue in particular for the value of attending more closely to the social bases of attitude strength, and we illustrate the value of this approach by reviewing several lines of research.     

We're Closer than I Thought: Social Network Heterogeneity,Morality, and Political Persuasion

Literature in the area of social networks indicates that increases in perceived social network attitudinal heterogeneity generate increased openness to attitude change. Recent evidence in the area of morality, however, shows that morally based attitudes are particularly resistant to persuasion and can result in the rejection of disagreeing others. Positing that considering morality would reduce network influence, an experiment varied moral cues presented along with a non‐network persuasive message while holding the actual content constant. Results demonstrate that morality and network composition interact to predict persuasion, such that when people are not cued to consider morality increased network heterogeneity predicts increased persuasion, but when identical messages are presented in a way that invokes morality the impact of network heterogeneity disappears or even reverses marginally. This interactive effect was replicated in two very different political issues: gay adoption and nationalized healthcare. Implications for persuasion by morally motivated sources independent of the effects of specific moral arguments are discussed.     

Attitudes Toward Divorce: Embeddedness and Outcomes in Personal Relationships

Divorce attitudes, attitude embeddedness, parental marital status and conflict, and personal relationship outcomes were examined in a sample of 289 undergraduate students. Results indicated that highly embedded divorce attitudes were more predictive of evaluations of divorce issues and relationship scenarios than were less embedded attitudes. Consistent with findings that divorce attitudes influence personal relationships ( Amato & DeBoer, 2001 ), participants with embedded divorce attitudes reported greater conflict and influence of relationship partners. Recollections of high parental conflict were associated with greater relationship conflict; and individuals from high-conflict intact families reported greater relationship closeness, conflict, and embedded divorce attitudes. Consequences of parental divorce and conflict for offspring divorce attitudes are discussed, as well as future research on divorce attitudes and their strength.     

The vicissitudes of attitudes and similar representational constructs in twentieth century psychology

‘Attitudes’ has been the central concept of social psychology in three different periods, over which the interest evolved to three progressively more sophisticated topics. The first of these three peakings was the 1920s and 1930s preoccupation with the static topics of attitude scaling and relation to behaviour. Then, after a 1935–1955 interlude in which the study of group processes supplanted attitude as the central concern of social psychology, attitude research re-emerged as the dominant interest during the 1950s and 1960s enthusiasm for the dynamic topic of attitude change, approached by a convergent style in the 1950s and a divergent style in the 1960s. During the 1965–1985 period interest shifted from attitudes to social cognition, including representational reductions in information encoding and decoding as well as inferential extrapolations in meaning attribution, person perception, and cognitive ramifications. Now we are experiencing the beginnings of a third flourishing of attitude research likely to dominate the 1980s and 1990s, this third peaking focused on more evolved structural issues, including the structure of individual attitudes, of systems of attitudes, and of attitudinal systems as they relate to other systems within the person. Intrinsic and extrinsic forces underlying these shifts of interest are considered.     

Why would social networks be linked to affect and health practices?

OBJECTIVE: To examine the relation among social integration (SI), affect, and smoking and alcohol consumption. DESIGN: The authors administered social network and psychological questionnaires to 193 adults and then interviewed them on 14 consecutive evenings about their daily social interactions, affect, and smoking and alcohol consumption. MAIN OUTCOME MEASURES: The main outcome measures were positive and negative affect, smoking, and alcohol consumption. RESULTS: Between-subjects analyses found that those with more diverse social networks (high in SI) interacted with more people and smoked and drank less. SI was not, however, associated with affect. In contrast, within-subject analyses found that the more people participants interacted with during a day, the greater their positive affect, drinking, and smoking on that day. However, this occurred primarily for persons low in SI. High-SI persons reported high positive affect irrespective of the number of people with whom they interacted, and their smoking and drinking behaviors were less influenced by number of interactants. CONCLUSION: SI may alter health because it affects responsiveness to the social influences of others.     

Attitudes toward marriage: Embeddedness and outcomes in personal relationships

This study examines marriage attitudes, attitude embeddedness, personal relationship outcomes, and parental marital status and conflict using 400 undergraduate students. In a conceptual replication of Prislin and Ouellette (1996) , more embedded marriage attitudes are more predictive of evaluations of general marriage issues and relationship scenarios than less embedded attitudes. Consistent with findings that marriage attitudes influence relationship quality ( Amato & Rogers, 1999 ), more embedded attitudes predict relationship conflict, commitment, desirability of alternatives, and expectations of relationship success. Recollections of high parental conflict are associated with greater relationship conflict, and individuals with divorced parents report more negative marriage attitudes. Future research on relationship attitudes, their strength, and consequences of parental divorce and conflict for offspring marriage attitudes is discussed.     

The moderating role of attitude strength in selective exposure to information

Individuals prefer to receive information that is consistent with their attitudes. Three experiments examined whether attitude strength moderates this selective exposure effect. Experiments 1A and 1B found that participants preferred attitudinally consistent information but that this effect was more pronounced to the extent that the attitude was strongly held. Experiment 2 replicated these findings and ruled out an alternative interpretation that a general tendency to hold strong attitudes rather than issue-specific attitude strength moderates selective exposure. Discussion concerns the implications of these findings and the possibility that other variables moderate the selective exposure effect.     

Implicit ambivalence from attitude change: an exploration of the PAST model

Traditional models of attitude change have assumed that when people appear to have changed their attitudes in response to new information, their old attitudes disappear and no longer have any impact. The present research suggests that when attitudes change, the old attitude can remain in memory and influence subsequent behavior. Four experiments are reported in which initial attitudes were created and then changed (or not) with new information. In each study, the authors demonstrate that when people undergo attitude change, their old and new attitudes can interact to produce evaluative responses consistent with a state of implicit ambivalence. In Study 1, individuals whose attitudes changed were more neutral on a measure of automatic evaluation. In Study 2, attitude change led people to show less confidence on an implicit but not an explicit measure. In Studies 3 and 4, people whose attitudes changed engaged in greater processing of attitude-relevant information than did individuals whose attitudes were not changed.