Demonstrating the acquired familiarity of faces by using a gender-decision task

We report an experiment in which participants made gender judgments (male or female) to faces. There were three groups of faces: unfamiliar, familiar (celebrities), and a set which had been learned earlier by the participants during the experimental session. The principal purpose of this study was to establish an indirect measure of assessing whether faces have become familiar through learning that does not require overt recognition. Bruce and Young's (1986 British Journal of Psychology 77 305-327) model of face recognition suggests face-processing tasks are independent of one another and so familiarity should have no impact on the time taken to perform gender decisions. However, recent studies have suggested that some face processes are not completely independent. A gender judgment is a simple task which would be useful in face-learning experiments. We examined whether exposure to previously novel faces facilitates a later gender decision to those faces. During a learning stage, participants viewed a set of unfamiliar faces. At test, participants were able to assign gender faster to previously familiar (famous) faces and learned faces than they were to unfamiliar faces. Therefore familiarity can influence the speed at which gender is analysed. We explain our findings with reference to the Burton et al (1990 British Journal of Psychology 81 361-380) interactive activation and competition (IAC) model of face recognition and discuss how the gender judgment might be employed as a means of tracking the acquisition of familiarity in face-learning studies.     

Demonstrating how unfamiliar faces become familiar using a face matching task

Two experiments examine a novel method of assessing face familiarity that does not require explicit identification of presented faces. Earlier research (Clutterbuck & Johnston, 2002; Young, Hay, McWeeny, Flude, & Ellis, 1985) has shown that different views of the same face can be matched more quickly for familiar than for unfamiliar faces. This study examines whether exposure to previously novel faces allows the speed with which they can be matched to be increased, thus allowing a means of assessing how faces become familiar. In Experiment 1, participants viewed two sets of unfamiliar faces presented for either many, short intervals or for few, long intervals. At test, previously familiar (famous) faces were matched more quickly than novel faces or learned faces. In addition, learned faces seen on many, brief occasions were matched more quickly than the novel faces or faces seen on fewer, longer occasions. However, this was only observed when participants performed “different” decision matches. In Experiment 2, the similarity between face pairs was controlled more strictly. Once again, matches were performed on familiar faces more quickly than on unfamiliar or learned items. However, matches made to learned faces were significantly faster than those made to completely novel faces. This was now observed for both same and different match decisions. The use of this matching task as a means of tracking how unfamiliar faces become familiar is discussed.     

The role of attention and familiarity in face identification

How is attention allocated during face identification? Previous work using famous and unfamiliar faces suggests that either no attention or a special attentional mechanism is required. We used a conventional attentional blink (AB) procedure to measure face identification with temporarily reduced attention. The participants viewed a rapid series of face images with one embedded nonface abstract pattern (T1). They judged the texture of T1 and then detected a prespecified face (T2) presented at varying lags after T1. T2 was either famous or unfamiliar, as were distractor faces. Regardless of distractor type, detection of an unfamiliar T2 face was significantly impaired at short versus long T1-T2 lags, indicating an attentional requirement for face identification. Detection of a famous T2 face was unaffected by lag, suggesting that familiarity protects against atemporal attentional bottleneck These findings do not support propositions that face identification is "special" in its need for attentional control     

The effects of familiarity in a perceptual matching task

Latencies of same-different judgments to pairs of two-digit numerals were recorded for stimuli presented in familiar or unfamiliar (inverted) orientation. Familiar stimuli were responded to more quickly than unfamiliar. For both stimulus types, latencies were correlated with the syllable length of the verbal representation of the numerals, allowing the interpretation that the effect of stimulus orientation is on encoding processes. In two other experiments, it was found that familiarity had no effect on different judgments when the stimuli were relatively simple (e.g., a single digit), but did affect different judgments with more complex stimuli. These results were related to the hypothesis that the complexity of verbal material determines whether different judgments are instigated by visual or by verbal representations of the stimuli.     

Typicality and familiarity of faces

We examined context-free familiarity information as a source of the effects of face typicality upon face recognition. Experiment 1 tested memory for typical and unusual faces by (1) subjects who received an input list followed immediately by a recognition test (standard condition), (2) subjects who viewed all test faces (targets and lures) prior to the input list (prefamiliarization condition), and (3) subjects who viewed all test faces after the input list but prior to recognition (postfamiliarization condition). Although false-alarm errors in the standard condition were lower for unusual than for typical faces, this effect was reduced by postfamiliarization and was eliminated entirely by prefamiliarization. The prefamiliarization and typicality effects were replicated in Experiment 2, which showed that patterns of old judgments were compatible with the hypothesis that, although familiarity of new faces is greater if these faces are typical, the increment in familiarity that results from presentation is greater if these faces are unusual.     

The role of spatial frequency in emotional face classification

Previous studies with emotional face stimuli have revealed that our ability to identify different emotional states is dependent on the faces’ spatial frequency content. However, these studies typically only tested a limited number of emotional states. In the present study, we measured the consistency with which 24 different emotional states are classified when the faces are unfiltered, high-, or low-pass filtered, using a novel rating method that simultaneously measures perceived arousal (high to low) and valence (pleasant to unpleasant). The data reveal that consistent ratings are made for every emotional state independent of spatial frequency content. We conclude that emotional faces possess both high- and low-frequency information that can be relied on to facilitate classification.     

The effect of familiarity on face adaptation

Face aftereffects can provide information on how faces are stored by the human visual system (eg Leopold et al, 2001 Nature Neuroscience 4 89-94), but few studies have used robustly represented (highly familiar) faces. In this study we investigated the influence of facial familiarity on adaptation effects. Participants were adapted to a series of distorted faces (their own face, a famous face, or an unfamiliar face). In experiment 1, figural aftereffects were significantly smaller when participants were adapted to their own face than when they were adapted to the other faces (ie their own face appeared significantly less distorted than a famous or unfamiliar face). Experiment 2 showed that this 'own-face' effect did not occur when the same faces were used as adaptation stimuli for participants who were unfamiliar with them. Experiment 3 replicated experiment 1, but included a pre-adaptation baseline. The results highlight the importance of considering facial familiarity when conducting research on face aftereffects.     

The role of familiarity in recognition

The role of familiarity in recognition was investigated by having subjects study a list of stimuli, some of which had been presented earlier in the experiment. The number of positive responses, both to targets and distractors, increased as a result of this familiarization process. This familiarization process had a greater effect on false alarms than on hits, so that recognition accuracy was lower for familiar stimuli than for relatively novel stimuli. This pattern of results differs from that found in most experiments studying the effects of linguistic word frequency on recognition.     

When inverted faces are recognized: The role of configural information in face recognition

The identification of upright faces seems to involve a special sensitivity to "configural" information, the processing of which is less effective when the face is inverted. However the precise meaning of "configural" remains unclear. Five experiments are presented, which showed that the disruption of the processing of relational, rather than holistic, information largely determines the occurrence as well as the size of the face-inversion effect. In Experiment 1, faces could be identified either by unique combinations of local information (e.g. a specific eye colour plus hair colour) or by unique relational information (e.g. nose-mouth distance). The former showed no inversion effect, whereas the latter did. A combination of local and relational information (Experiment 2) again produced an inversion effect, although this effect was smaller than that found when only relational information was used. The results were replicated in Experiment 3 when differences in the brightness of local features were used instead of specific colour combinations. Experiment 4 used different retrieval conditions to distinguish relational from holistic processing, and demonstrated again that spatial relations between single features appeared to provide crucial information for face recognition. In Experiment 5, the importance of relational information was confirmed using faces that also varied in the shapes of local features.     

The role of familiarity in dietary development

The rise in inadequate and unhealthily diets in children has led investigations to examine the development of food preferences. This review outlines the ways in which children choose between foods made available to them and the subsequent shaping of their own habitual diet. Children are liable to form preferences to certain hedonic foods, and to exhibit neophobic reactions to the unfamiliar. Unfamiliar foods can elicit anxiety and suspicion. Trust and liking of a once novel food can be gained through exposure, increasing familiarity towards that food. This review examines: visual familiarity (awareness of foods within their environment); taste familiarity (knowledge and experience of the taste of foods); contextual familiarity (knowledge of how foods should be presented); and categorical familiarity (which family foods belong to). The influence of familiarity is also explained with regards to both positive and negative associative learning. These associations are influenced by the specific presentation and the social environment of a novel food. The potential benefits of understanding the nature of children’s learning and preference development for the promotion of healthy nutrition to both parent and child are discussed.     

The role of familiarity in determining typicality

Ashcraft (1978b) found that people tend to know more properties of instances they rate as typical of a category than of instances they rate as atypical. This suggests that variations in typicality result from variations in familiarity. Three experiments are presented that challenge or qualify this suggestion. Experiment 1 showed that subjects sometimes produce more properties for items they rate as low in typicality. Experiment 2 showed that in a large, random sample of items, there was a tendency to produce fewer properties for atypical items, but Experiment 3 indicated that part of the reason for this result was a response bias to assign low typicality ratings to unfamiliar words, rather than a reflection of low perceived typicality of the referents themselves. These results suggest that variations in typicality can exist independent of variations in familiarity, although familiarity may also play a role.     

Exploring levels of face familiarity by using an indirect face-matching measure

An experiment is reported in which participants matched complete images of unfamiliar, moderately familiar, and highly familiar faces with simultaneously presented images of internal and external features. Participants had to decide if the two images depicted same or different individuals. Matches to internal features were made faster to highly familiar faces than both to moderately familiar and to unfamiliar faces, and matches to moderately familiar faces were made faster than to unfamiliar faces. For external feature matches, this advantage was only found for "different" decision matches to highly familiar faces compared to unfamiliar faces. The results indicate that the differences in familiar and unfamiliar face processing are not the result of all-or-none effects, but seem to have a graded impact on matching performance. These findings extend the earlier work of Young et al (1985 Perception 14 737-746), and we discuss the possibility of using the matching task as an indirect measure of face familiarity.     

A comparative study of face processing using scrambled faces

It is a widespread assumption that all primate species process faces in the same way because the species are closely related and they engage in similar social interactions. However, this approach ignores potentially interesting and informative differences that may exist between species. This paper describes a comparative study of holistic face processing. Twelve subjects (six chimpanzees Pan troglodytes and six rhesus monkeys Macaca mulatta) were trained to discriminate whole faces (faces with features in their canonical position) and feature-scrambled faces in two separate conditions. We found that both species tended to match the global configuration of features over local features, providing strong evidence of global precedence. In addition, we show that both species were better able to generalize from a learned configuration to an entirely novel configuration when they were first trained to match feature-scrambled faces compared to when they were trained with whole faces. This result implies that the subjects were able to access local information easier when facial features were presented in a scrambled configuration and is consistent with a holistic processing hypothesis. Interestingly, these data also suggest that, while holistic processing in chimpanzees is tuned to own-species faces, monkeys have a more general approach towards all faces. Thus, while these data confirm that both chimpanzees and rhesus monkeys process faces holistically, they also indicate that there are differences between the species that warrant further investigation.     

Unfamiliar faces are not faces: Evidence from a matching task

It is difficult to match two images of the same unfamiliar face, even under good conditions. Here, we show that there are large individual differences on unfamiliar face matching. Initially, we tried to predict these using tests of visual short-term memory, cognitive style, and perceptual speed. Moderate correlations were produced by various components of these tests. In three other experiments, we found very strong correlations between face matching and inverted face matching on the same test. Finally, we examined potential associations between familiar and unfamiliar face processing. Strong correlations were found between familiar and unfamiliar face processing, but only when the familiar faces were inverted. We conclude that unfamiliar faces are processed for identity in a qualitatively different way than are familiar faces.     

Influences of familiarity on the processing of faces

Three experiments are reported in which undergraduate subjects made simple perceptual judgements about the faces of familiar and unfamiliar academic staff. Any effects of familiarity in these tasks were assessed by comparison with performance on the two groups of faces when both sets were unfamiliar to student subjects at a different university. In experiment 1 there was no effect of familiarity of the faces on a task requiring judgements of expression, consistent with recent models of face processing in which expression analysis proceeds independently from the analysis of identity. In experiment 2 there was a significant effect of familiarity on a task in which the sex of the faces was judged. This appeared to be due to familiarity acting to facilitate only those faces whose sex was difficult to judge from the picture presented. In experiment 3, significant effects of familiarity were also observed when the task was to distinguish intact faces from jumbled faces. Although the effects of familiarity in experiments 2 and 3 were small and emerged in interactions between item sets and university, they suggest that a simple perceptual hierarchy of the kind proposed by Ellis requires some revision.     

The role of stimulus familiarity in context-dependent recognition

Memory & Cognition - Investigations of context-dependent recognition, a phenomenon in which recognition is better for items studied and tested with the same rather than different context, have...     

The role of facial attractiveness and facial masculinity/femininity in sex classification of faces

We tested whether adults (experiment 1) and 4 - 5-year-old children (experiment 2) identify the sex of highly attractive faces faster and more accurately than not very attractive faces in a reaction-time task. We also assessed whether facial masculinity/femininity facilitated identification of sex. Results showed that attractiveness facilitated adults' sex classification of both female and male faces and children's sex classification of female, but not male, faces. Moreover, attractiveness affected the speed and accuracy of sex classification independently of masculinity/femininity. High masculinity in male faces, but not high femininity in female faces, also facilitated sex classification for both adults and children. These findings provide important new data on how the facial cues of attractiveness and masculinity/femininity contribute to the task of sex classification and provide evidence for developmental differences in how adults and children use these cues. Additionally, these findings provide support for Langlois and Roggman's (1990 Psychological Science 1 115 121) averageness theory of attractiveness.     

The role of familiarity in binary choice inferences

In research on the recognition heuristic (Goldstein & Gigerenzer, Psychological Review, 109, 75–90, 2002), knowledge of recognized objects has been categorized as “recognized” or “unrecognized” without regard to the degree of familiarity of the recognized object. In the present article, we propose a new inference model—familiarity-based inference. We hypothesize that when subjective knowledge levels (familiarity) of recognized objects differ, the degree of familiarity of recognized objects will influence inferences. Specifically, people are predicted to infer that the more familiar object in a pair of two objects has a higher criterion value on the to-be-judged dimension. In two experiments, using a binary choice task, we examined inferences about populations in a pair of two cities. Results support predictions of familiarity-based inference. Participants inferred that the more familiar city in a pair was more populous. Statistical modeling showed that individual differences in familiarity-based inference lie in the sensitivity to differences in familiarity. In addition, we found that familiarity-based inference can be generally regarded as an ecologically rational inference. Furthermore, when cue knowledge about the inference criterion was available, participants made inferences based on the cue knowledge about population instead of familiarity. Implications of the role of familiarity in psychological processes are discussed.     

The role of language familiarity in voice identification

Four experiments examined the effects of language characteristics on voice identification. In Experiment 1, monolingual English listeners identified bilinguals' voices much better when they spoke English than when they spoke German. The opposite outcome was found in Experiment 2, in which the listeners were monolingual in German. In Experiment 3, monolingual English listeners also showed better voice identification when bilinguals spoke a familiar language (English) than when they spoke an unfamiliar one (Spanish). However, English-Spanish bilinguals hearing the same voices showed a different pattern, with the English-Spanish difference being statistically eliminated. Finally, Experiment 4 demonstrated that, for English-dominant listeners, voice recognition deteriorates systematically as the passage being spoken is made less similar to English by rearranging words, rearranging syllables, and reversing normal text. Taken together, the four experiments confirm that language familiarity plays an important role in voice identification.