Convergences with behavior analysis: Recommendations from the rhetoric of inquiry

This analysis speculates on reasons why behavior analysis has not had the professional impact it desires, and suggests that increased contact with non-behavior-analytic research traditions and increased research in the area of verbal behavior may reverse the profession's fortunes. Behaviorists have accured a number of advantages from constituting themselves as a separate school in psychology. Nonetheless, school status can lead to isolation from other research traditions and can restrict communicative encounters with outside scholars to efforts to attack their research programs and defend one's own. Efforts to counteract these tendencies should help bring behavior analysis into the mainstream of contemporary social science research. In addition, if behavior analysts reconsider some of their assumptions about verbal and nonverbal behaviors and some of their methodological assumptions about how verbal behavior is to be studied, and if they place verbal behavior research on center stage, they may make substantive contributions to the contemporary multidisciplinary study of language.     

How research in behavioral pharmacology informs behavioral science

Behavioral pharmacology is a maturing science that has made significant contributions to the study of drug effects on behavior, especially in the domain of drug-behavior interactions. Less appreciated is that research in behavioral pharmacology can have, and has had, implications for the experimental analysis of behavior, especially its conceptualizations and theory. In this article, I outline three general strategies in behavioral pharmacology research that have been employed to increase understanding of behavioral processes. Examples are provided of the general characteristics of the strategies and of implications of previous research for behavior theory. Behavior analysis will advance as its theories are challenged.     

Escalation research: providing new frontiers for applying behavior analysis to organizational behavior

Decision fiascoes such as escalation of commitment, the tendency of decision makers to "throw good money after bad," can have serious consequences for organizations and are therefore of great interest in applied research. This paper discusses the use of behavior analysis in organizational behavior research on escalation. Among the most significant aspects of behavior-analytic research on escalation is that it has indicated that both the patterns of outcomes that decision makers have experienced for past decisions and the patterns of responses that they make are critical for understanding escalation. This research has also stimulated the refinement of methods by researchers to better assess decision making and the role reinforcement plays in it. Finally, behavior-analytic escalation research has not only indicated the utility of reinforcement principles for predicting more complex human behavior but has also suggested some additional areas for future exploration of decision making using behavior analysis.     

What happened to analysis in applied behavior analysis?

This paper addresses the current help-oriented focus of researchers in applied behavior analysis. Evidence from a recent volume of JABA suggests that analytic behavior is at low levels in applied analysis while cure-help behavior is at high strength. This low proportion of scientific behavior is apparantly related to cure-help contingencies set by institutions and agencies of help and the editorial policies of JABA itself. These contingencies have favored the flight to real people and a concern with client gains, evaluation and outcome strategies rather than the analysis of contingencies of reinforcement controlling human behavior. In this regard, the paper documents the current separation of applied behavior analysis from the experimental analysis of behavior. There is limited use of basic principles in applied analysis today and almost no reference to the current research in the experimental analysis of behavior involving concurrent operants and adjunctive behavior. This divorce of applied behavior research and the experimental analysis of behavior will mitigate against progress toward a powerful technology of behavior. In order to encourage a return to analysis in applied research, there is a need to consider the objectives of applied behavior analysis. The original purpose of behavioral technology is examined and a re-definition of the concept of "social importance" is presented which can direct applied researchers toward an analytic focus. At the same time a change in the publication policies of applied journals such as JABA toward analytic research and the design of new educational contingencies for students will insure the survival of analysis in applied behavior analysis.     

Countercontrols for the american educational research association

Publications of the American Educational Research Association (AERA) maintain that years of research in education have failed to produce a useful technology for teachers. Little is said to be known about teaching children beyond the potential of new findings such as mastery learning, time on task, and features of an appropriate school climate. These latter conclusions are in stark contrast to the large body of useful findings in the behavior analysis literature. Several possible reasons are discussed for the discrepancy in views between behavior analysts and educational researchers. The lack of acknowledgement of behavior analysis is viewed as a serious problem because of the control that the educational research establishment exerts over federal funding of research and the training of teachers. There is a growing use of some of the aspects of behavior analysis by educational researchers; however, the derivation is not acknowledged and there is little enlightenment about radical behaviorism. It is suggested that ABA should countercontrol the influence of AERA by incorporating doctoral students in educational research as students of behavior analysis, teaching the complexity of behaviorism, teaching the positions of the opposing camp to behavior analysis students. ABA can take an aggressive role in countercontrolling AERA by forming committees to insure (a) quality of treatment, (b) funding representation in government, (c) protection and qualified review of untenured behavior analysts, (d) expansion of certification.     

NEGATIVE REINFORCEMENT IN APPLIED BEHAVIOR ANALYSIS: AN EMERGING TECHNOLOGY

Although the effects of negative reinforcement on human behavior have been studied for a number of years, a comprehensive body of applied research does not exist at this time. This article describes three aspeas of negative reinforcement as it relates to applied behavior analysis: behavior acquired or maintained through negative reinforcement, the treatment of negatively reinforced behavior, and negative reinforcement as therapy. A consideration of research currently being done in these areas suggests the emergence of an applied technology on negative reinforcement.     

The basic importance of applied behavior analysis

We argue that applied behavior analysis is relevant to basic research. Modification studies, and a broad range of investigations that focus on the precipitating and maintaining conditions of socially significant human behavior, have basic importance. Applied behavior analysis may aid basic researchers in the design of externally valid experiments and thereby enhance the theoretical significance of basic research for understanding human behavior. Applied research with humans, directed at culturally-important problems, will help to propagate the science of human behavior. Such a science will also be furthered by analogue experiments that model socially important behavior. Analytical-applied studies and analogue experiments are forms of applied behavior analysis that could suggest new environment-behavior relationships. These relationships could lead to basic research and principles that further the prediction, control, and understanding of behavior.     

Behavioral obesity research: Where have all the single subjects gone?

Many recent reviews of the literature concerning behavioral treatments of obesity have concluded that behavioral methods have not been as successful in treating this problem as might have been predicted in the early years of behavior modification. Among the many potential reasons for this lack of success is the growing trend to utilize group statistical designs rather than single subject designs to examine the problem of obesity, in spite of the fact that single case methodology has provided the foundation for applied behavior analysis and behavior therapy. Several behavioral journals were surveyed to determine more precisely the trends in types of research strategies utilized in obesity studies. The potential relationship between research methodology and the development of effective treatments is discussed.     

BEHAVIOR ANALYSIS: THRIVING,BUT HOW ABOUT ITS FUTURE?

Behavior analysis has been thriving by continuing to make important theoretical and empirical contributions to a wide array of problems, as well as by contributing to interdisciplinary research. Applied research in behavior analysis is flourishing. Despite these positive signs there may be an erosion of support for basic research in animal learning and behavior, including behavior analysis. Increased attention by behavior analysts to fundamental problems in areas of cognition, including decision-making and language, may help behavior analysis to evolve more successfully. An experimental analysis of gambling may prove particularly fruitful.     

CAN AN UNDERSTANDING OF BASIC RESEARCH FACILITATE THE EFFECTIVENESS OF PRACTITIONERS? REFLECTIONS AND PERSONAL PERSPECTIVES

I have written before about the importance of applied behavior analysis to basic researchers. That relationship is, however, reciprocal; it is also critical for practitioners to understand and even to participate in basic research. Although applied problems are rarely the same as those investigated in the laboratory, practitioners who understand their basic research background are often able to place their particular problem in a more general context and thereby deal with it successfully. Also the procedures of applied behavior analysis are often the same as those that characterize basic research; the scientist-practitioner will appreciate the relation between what he or she is doing and what basic experimenters do, and as a consequence, will be able to apply therapeutic techniques more creatively and effectively.     

The impact of functional analysis methodology on treatment choice for self-injurious and aggressive behavior.

Self-injurious behavior (SIB) and aggression have been the concern of researchers because of the serious impact these behaviors have on individuals' lives. Despite the plethora of research on the treatment of SIB and aggressive behavior, the reported findings have been inconsistent regarding the effectiveness of reinforcement-based versus punishment-based procedures. We conducted a literature review to determine whether a trend could be detected in researchers' selection of reinforcement-based procedures versus punishment-based procedures, particularly since the introduction of functional analysis to behavioral assessment. The data are consistent with predictions made in the past regarding the potential impact of functional analysis methodology. Specifically, the findings indicate that, once maintaining variables for problem behavior are identified, experimenters tend to choose reinforcement-based procedures rather than punishment-based procedures as treatment for both SIB and aggressive behavior. Results indicated an increased interest in studies on the treatment of SIB and aggressive behavior, particularly since 1988.     

Neuromarketing and consumer behavior: A bibliometric analysis

Neuromarketing is the field of studying neural signals to comprehend consumer behavior, which can help improve marketing strategies. In the recent past, scholars have conducted research to enhance the conceptual understanding of neuromarketing by applying bibliometric analysis. However, most studies either had a myopic view or considered a few articles. As a result, existing literature fails to provide a nuanced understanding of neuromarketing. The present research addresses this lacuna using a bibliometric analysis of 383 research articles across different domains from the Scopus database. The research covers the most influential authors, articles, top journals, most prominent countries, and institutions in the neuromarketing field. Next, keyword co-occurrence analysis reveals major themes such as decision-making in consumers, marketing and consumer behavior, advertisement, non-invasive techniques in advertisement effectiveness, ERP and brand extension, brand and fMRI. Finally, analyzing the six thematic areas gives valuable insights into the current research. The study also provides research areas for future researchers by identifying the gaps in the present thematic areas.     

When things are not the same: A review of research into relations of difference

Responding to stimuli as same and different can be considered a critical component of a variety of language and academic repertoires. Whereas responding to “sameness” and generalized identity matching (i.e., coordination) have been studied extensively, there appears to be a significant gap in behavior analytic research and educational programs with regard to nonmatching relations or relations of difference. We review research on difference relations from a variety of domains, including comparative psychology, as well as experimental, and translational behavior analysis. We examine a range of studies, including research on the perception of difference and oddity responding, as well as investigations on establishing relational frames of distinction. We present suggestions for future research and describe potential methods for teaching skills related to relations of difference.     

Basic research needed for stimulating the development of behavioral technologies

The costs of disconnection between the basic and applied sectors of behavior analysis are reviewed, and some solutions to these problems are proposed. Central to these solutions are collaborations between basic and applied behavioral scientists in programmatic research that addresses the behavioral basis and solution of human behavior problems. This kind of collaboration parallels the deliberate interactions between basic and applied researchers that have proven to be so profitable in other scientific fields, such as medicine. Basic research questions of particular relevance to the development of behavioral technologies are posed in the following areas: response allocation, resistance to change, countercontrol, formation and differentiation/discrimination of stimulus and response classes, analysis of low-rate behavior, and rule-governed behavior. Three interrelated strategies to build connections between the basic and applied analysis of behavior are identified: (a) the development of nonhuman animal models of human behavior problems using operations that parallel plausible human circumstances, (b) replication of the modeled relations with human subjects in the operant laboratory, and (c) tests of the generality of the model with actual human problems in natural settings.     

Job Performance as Multivariate Dynamic Criteria: Experience Sampling and Multiway Component Analysis

Questions about the dynamic processes that drive behavior at work have been the focus of increasing attention in recent years. Models describing behavior at work and research on momentary behavior indicate that substantial variation exists within individuals. This article examines the rationale behind this body of work and explores a method of analyzing momentary work behavior using experience sampling methods. The article also examines a previously unused set of methods for analyzing data produced by experience sampling. These methods are known collectively as multiway component analysis. Two archetypal techniques of multimode factor analysis, the Parallel factor analysis and the Tucker3 models, are used to analyze data from Miner, Glomb, and Hulin's (2010) experience sampling study of work behavior. The efficacy of these techniques for analyzing experience sampling data is discussed as are the substantive multimode component models obtained.     

Destructive behavior increases as a function of reductions in alternative reinforcement during schedule thinning: A retrospective quantitative analysis

The behavioral processes determining the magnitude of the resurgence of destructive behavior during reinforcement schedule thinning have yet to be described, despite an uptick in prevalence research on the topic. As predicted by Resurgence as Choice theory, recent animal research has found that resurgence increases with the magnitude of a downshift in alternative reinforcement. Here we reanalyze the data from 2 recent prevalence studies to determine whether the size of the decrease in alternative reinforcement availability predicts the magnitude of resurgence in the clinic. Results from this retrospective analysis suggest that resurgence of destructive behavior increases significantly with decreases in the availability of alternative reinforcement. Implications for future research and translations of theoretical analyses to the clinic are discussed.     

Roger T. Kelleher, behavior analyst

Roger T. Kelleher, rightly known as one of the foremost contributors to behavioral pharmacology, also made many important contributions to the experimental analysis of behavior. He participated significantly in the development of the discipline, through both his research and his editorial contributions to thisjournal. This article summarizes his contributions to the field of behavior analysis. His most significant empirical and conceptual contributions to behavior analysis came in two domains-conditioned reinforcement and the power of schedules of reinforcement. His accomplishments in these two domains still serve as principal foundations for modern research and theory.     

Within‐subject analysis of a prevention strategy for problem behavior

Although decades of research on functional analysis methodology have identified common contingencies that maintain problem behavior and effective interventions, relatively little research has been conducted on strategies to prevent the initial development of problem behavior. We conducted a 2‐part case study, the purposes of which were to illustrate the use of sensitivity tests as the bases for intervention (Study 1) and subsequently to assess the efficacy of a prevention strategy using a single‐subject design (Study 2). Results showed that the sensitivity tests identified establishing operations that may set the occasion for the development of problem behavior and that interventions based on differential reinforcement prevented increases in the severity of problem behavior relative to untreated and control baselines. Benefits and limitations to this individualized approach to prevention are discussed.