A behavioral analysis of incentive prompts for motivating seat belt use

The seat belt usage of drivers was observed at the entrance to two campus parking lots during morning arrival times. After 11 days of baseline, fliers which prompted seat belt wearing were handed to drivers of incoming vehicles. At one parking lot all fliers offered a chance to win a prize (noncontingent rewards); while at the second lot only those fliers given to seat belt wearers included a chance to win a prize (contingent rewards). After 24 consecutive observation days, these interventions were removed for 14 days of withdrawal. The recording of vehicle license plates enabled an analysis of belt usage per individual over repeated exposures to the experimental conditions. At the lot with the contingent reward intervention, mean belt usage was 26.3% during baseline, 45.7% during treatment, and 37.9% during withdrawal. At the noncontingent reward lot, the mean percentage of belt wearing was 22.2% during baseline, 24.1% during treatment, and 21.8% during withdrawal. The analysis of repeated exposures per individual verified that only contingent rewards influenced substantial increases in belt wearing, and showed that most of the influence occurred after the initial incentive prompt.     

Rewarding safety belt usage at an industrial setting: Tests of treatment generality and response maintenance

An incentive program to motivate seat belt use was implemented at a large munitions plant. Seat belt usage was assessed daily at an entrance/exit gate of the industrial complex when employees arrived for work in the morning and departed in the afternoon. During treatment incentive fliers, which prompted seat belt usage and gave belt wearers opportunities to win prizes, were distributed only in the afternoon. Seat belt wearing increased from baseline means of 20.4% and 17.3% during the morning and afternoon, respectively, to averages of 55.5% during afternoon departures and 31.1% during morning arrivals. During follow-up, mean belt use dropped almost to baseline levels. Categorizing vehicles according to driver sex and license plate number enabled a study of belt wearing practices of individuals, and revealed that the incentive program influenced some drivers to wear their seat belts during morning arrival when incentives were not distributed (i.e., treatment generalization) and during a follow-up period after the incentives were withdrawn (i.e., response maintenance).     

Increasing seat belt use in service vehicle drivers with a gearshift delay

This study evaluated a device that prevents drivers from shifting vehicles into gear for up to 8 s unless seat belts are buckled. Participants were 101 commercial drivers who operated vans, pickups, or other light trucks from the U.S. and Canada. The driver could escape or avoid the delay by fastening his or her seat belt before shifting out of park. Unbelted participants experienced either a constant delay (8 s) or a variable delay (M = 8 s). A 16‐s delay was introduced for those U.S. drivers who did not show significant improvement. Seat belt use increased from 48% to 67% (a 40% increase) for U.S. drivers and from 54% to 74% (a 37% increase) for Canadian drivers. The fixed delay was more effective for U.S. drivers than the variable delay, but there was no difference between these two delay schedules for Canadian drivers. After the driver fastened his or her seat belt, it tended to remain fastened for the duration of the trip.     

Predictors of seat belt use amongst Spanish drivers

Seat belt use on Spanish urban roads is very low. Surprisingly, there is very little information to explain this low level. A number of perceptions and expectancies about seat belt use were investigated to identify factors that were able to discriminate between observed seat belt use and non-use. Seat belt use was 88% for those whose journeys included travelling on the motorway, and 35% for those travelling solely on urban roads. Unbelted drivers reported that the seat belt limited their movement and was uncomfortable significantly more often than those observed to be wearing a seat belt. Seat belt use was predicted by the type of road participants had driven on (urban or motorway), beliefs about their friends’ seat belt use, reported discomfort and the number of years driving experience. This research suggests the need for particular types of advertising campaigns paired with enforcement to increase seat belt use in order to save the lives of those travelling on Spanish roads.     

Using accelerator pedal force to increase seat belt use of service vehicle drivers

This study evaluated a device that applied a sustained increase in accelerator pedal back force whenever drivers exceeded a preset speed criterion without buckling their seat belts. This force was removed once the belt was fastened. Participants were 6 commercial drivers who operated carpet-cleaning vans. During baseline, no contingency was in place for unbuckled trips. The pedal resistance was introduced via a multiple baseline design across groups. On the first day of treatment, the device was explained and demonstrated for all drivers of the vehicle. The treatment was associated with an immediate sustained increase in seat belt compliance to 100%. Occasionally, drivers initially did not buckle during a trip and encountered the force. In all instances, they buckled within less than 25 s. These results suggest that the increased force was sufficient to set up an establishing operation to reinforce seat belt buckling negatively. Drivers indicated that they were impressed with the device and would not drive very long unbelted with the pedal force in place.     

A university-based incentive program to increase safety belt use: Toward cost-effective institutionalization

A cost-effective incentive program to increase safety belt use was implemented by the campus police of a large university. For each of the 3-week intervention periods during three consecutive academic quarters, the 22 campus police officers recorded the license plate numbers of vehicles with drivers wearing a shoulder belt. From these numbers, 10 raffle winners were drawn who received gift certificates donated by community merchants. Faculty and staff increased their belt usage markedly as a result of the "Seatbelt Sweepstakes," whereas students increased their belt use only slightly. A cost-effectiveness analysis indicated that the sweepstakes cost an average of $0.98 per each newly buckled driver. During each sweepstakes intervention, officers' belt usage increased significantly, but diminished to initial baseline levels after the final withdrawal of the program. Surveys of officers' opinions indicated that the police would accept the program demands as a regular task requirement. This result and the fact that program promotion and coordination were eventually taken over by two student organizations suggest that institutionalization of the "Seatbelt Sweepstakes" is feasible.     

Long-term benefits of prompts to use safety belts among drivers exiting senior communities

Senior drivers are vulnerable to automobile crashes and subsequent injury and death. Safety belts reduce health risks associated with auto crashes. Therefore, it is important to encourage senior drivers to wear safety belts while driving. Using a repeated baseline design (AAB), we previously reported that motivating signs boosted safety belt usage by drivers exiting senior communities from baseline (72% and 68% usage), to postinstallation of signs (94%), to 6 months follow-up (80%). The current study was a 4-year follow-up in which six senior communities, with seat belt signs, were compared to six matched control senior communities with no signs. Safety belt usage was stable, across 4 years, at approximately 80% for both male and female drivers and front seat passengers for the six communities with signs, and was approximately 55% for control sites. These finding suggest that the simple and low-cost intervention of erecting signs to prompt safety belt use has persistent benefits that affect driver and passenger behavior alike.     

Incentives and Seat Belts: Changing a Resistant Behavior Through Extrinsic Motivation

Because previously-attempted methods of increasing automobile seat belt usage have proven to be either ineffective or unworkable, a series of field experiments was carried out to test a technique of behavior influence utilizing a modest, positive incentive. In three separate studies, seat belt use of 4,745 drivers was observed as they drove out of a parking lot, after receiving one of several safety reminder leaflets. Some versions of the leaflet offered a gift certificate to a certain proportion of drivers who wore seat belts; other versions offered no incentive. The results showed that an incentive, regardless of the probability of payoff, raised belt use from about 15% to nearly 40%. Implications for future research and applications are discussed.     

An observational study of restraint and helmet wearing behaviour in Malaysia

Unrestrained and unhelmeted occupants are at increased risk of severe injury or death in the event of a crash, and there is evidence that children, particularly in low and middle income countries, have low restraint and helmet wearing rates.Roadside observations of occupants of passing vehicles (7247 cars, vans and taxis and 2897 motorcycles) in nearside lanes were made at seven selected road sites located around the Klang Valley (greater Kuala Lumpur) area representing a variety of demographic locations.The findings revealed an overall low rate of seat-belt wearing in vehicles (front seat drivers: 44.6%; front seat adult passengers: 33.8%; front seat child passengers: 11.8%; rear seat adult passengers: 5.2%; and, rear seat child passengers: 5.8%). For motorcyclists, the majority of adult riders and pillions wore helmets (93.4% and 85.8%, respectively), however a substantial proportion (40%) did not fasten their helmet properly. Of children observed on motorcycles, only 30.5% wore helmets.This study shows low seat-belt and helmet wearing rates, despite enactment of legislation that requires all vehicle passengers to be restrained and for all motorcyclists to wear helmets. This was particularly evident for children (front and rear seating positions) and rear seat adult passengers. It is suggested there is a general lack of awareness of safety and the benefits of restraint/helmet use, and lack of adequate and appropriate enforcement. The implications of the findings are discussed in terms of promoting restraint/helmets use, enforcement of legislation and implementation of technologies to increase appropriate restraint/helmet use.     

Active prompting to decrease cell phone use and increase seat belt use while driving

Automobile crashes are the leading cause of death for those aged 3 to 33, with 43,005 (118 per day) Americans killed in 2002 alone. Seat belt use reduces the risk of serious injury in an accident, and refraining from using a cell phone while driving reduces the risk of an accident. Cell phone use while driving increases accident rates, and leads to 2,600 U.S. fatalities each year. An active prompting procedure was employed to increase seat belt use and decrease cell phone use among drivers exiting a university parking lot. A multiple baseline with reversal design was used to evaluate the presentation of two signs: "Please Hang Up, I Care" and "Please Buckle Up, I Care." The proportion of drivers who complied with the seat belt prompt was high and in line with previous research. The proportion of drivers who hung up their cell phones in response to the prompt was about equal to that of the seat belt prompt. A procedure that reduces cell phone use among automobile drivers is a significant contribution to the behavioral safety literature.     

Response of part-time belt users to enhanced seat belt reminder systems of different duty cycles and duration

Enhanced seat belt reminders are an effective means of increasing seat belt use. It is important to optimize the design of these systems so that they increase belt use and are acceptable to vehicle occupants. This study examined the effects of duty cycle and duration on seat belt reminder effectiveness and annoyance. It also evaluated the European New Car Assessment Programme (Euro NCAP) duration requirement. Eighty part-time belt users experienced one of four seat belt reminders in a driving simulator and rated the likelihood that they would buckle up and how annoyed they were every 45 s. Overall, participants that experienced an enhanced reminder said they would be more likely to buckle up than participants that experienced a basic reminder which complied with but did not exceed the US federal requirements. The reported likelihood of buckling up did not change significantly as reminder duration increased. Increasing the duty cycle of the chime and flashing icon in a reminder cycle did not influence these ratings either, but it did make the system more annoying. Reducing the duty cycle of enhanced reminders would be one method of increasing user acceptance while ensuring the reminder system still motivates belt use. Lastly, the variation in duration and duty cycle permitted under Euro NCAP requirements for seat belt reminders did not affect the reported likelihood of belt use for participants in the three enhanced reminder conditions.     

Relationship of seat belt use to health and driver behaviors

Seat belts are effective safety devices for protecting car occupants from injuries and fatalities in road vehicle accidents. Seat belt use has been reported to be related to some health and driving-related behaviors. The aim of the present study was to investigate to what degree seat belt use can be seen as health behavior or driver behavior. Participants were 252 licensed Turkish drivers (180 males, 72 females) with the mean age of 30.8 (SD = 12.15). A questionnaire including questions related to health-related behaviors, driver behaviors and seat belt use was used. Results of factor analysis showed that seat belt use in front seat grouped with driver behaviors (e.g., driving errors and violations) but not with health-related behaviors (e.g., healthy diet and sports participation). Regression analyses showed that seat belt use in back seat; and, regular walking and adequate sleep were positively related to seat belt use in front seat, whereas being male, driving errors and smoking frequency were negatively related to seat belt use in front seat. The present findings suggest that seat belt use can be considered in the context of driver behaviors such as driving errors and violations.     

Driving in the fasting month of Ramadan: An observational study on speeding,horn honking,and using seat belts

The aim of this study was to examine how Ramadan, i.e., fasting month for believers of Islam, was associated to observable driving behaviours (i.e., speeding, horn honking, and using seat belts) as compared to non-Ramadan. Observations on speeding, horn honking, and using seat belts were held during and after Ramadan in different times of the day in the same region of the city of Ankara. Speeds of 1885 vehicles were measured by hand held radar on a two-way eight-lane road with a 50 km/h speed limit. Horn honking was recorded at a signalised intersection with a hidden camera when the light turned into green in terms of 510 traffic light cycles. Seat belt wearing of 2106 drivers was observed at the same intersection. Findings indicated that (a) mean speed was lower, (b) honked horns were higher, and (c) seat belt use was lower in Ramadan as compared to non-Ramadan, though each negative driving behaviour was prevalent in both periods. Thus this study showed that the Ramadan period had a limited role on speeding, horn honking, and using seat belts.     

An international comparative study of self-reported driver behavior

Using a large data base of 20,725 questionnaires from 19 European countries, this article uses a combination of factor analysis and tree based regression to determine driver groups with homogeneous self-reported behavior and determine whether regional differences in driving behaviors exist. Self-reported behavior, including speeding, reckless driving, seat belt use, and drinking and driving are examined. The results suggest that speeding and general reckless (dangerous) behavior are related, perhaps capturing a driver's “risk taking” or “pre-trip violations” behavior. Similarly, seat belt use and driving under the influence of alcohol are also related and may represent a driver's “law abiding” tendency or “during-trip violations” behavior. Further, important regional differences and similarities between European drivers are uncovered. Northern European drivers report a significantly higher compliance with drinking and driving laws and seat belt use regulations than do Southern and Eastern European drivers.     

A CLASSIFICATION SCHEME OF SOCIAL CONDITIONS OF REINFORCEMENT WITHIN GROUP OPERANT SYSTEMS1

Many different reinforcement contingencies are found in group operant systems, such as token economies and point systems. Some systems use group contingencies in which the reinforcement of any one participant may depend on the behavior of some other group member. Other programs are individual, in that participants earn reinforcers dependent only on their own behavior. The various possible arrangements of people and their response requirements are labelled “social conditions of reinforcement” in this paper. Previous attempts at classification have failed to categorize the variety of social conditions of reinforcement. In addition, some conditions that may produce behaviorally different effects have not been separated. The present paper classifies the social conditions of reinforcement found in applied programs in a three-dimensional scheme. The efficacy of the three major dimensions—reinforcing agent, recipient response requirement, and group response requirement—is supported by clinical and research data. The reinforcing agent dimension refers to the person(s) who dispenses reinforcers to group members. This major dimension is further subdivided: one or several agents may be either designated or nondesignated. Recipients are the group members who receive reinforcement. This dimension is also subdivided: one or several recipients in a social condition of reinforcement may obtain reinforcers either contingently or noncontingently. The group response requirement is a criterion that must be satisfied before any group participant is eligible for reinforcement. Some systems have no group requirement, and others have a group requirement that must be met by some designated or nondesignated participant(s). Supportive references and examples are given in the explanation of each dimension and subdimension. The behavioral impact of the various categories is emphasized. For all major dimensions, applied implications and research suggestions are discussed. Concluding remarks center on the utility of the present scheme, the classification of operant procedures other than positive reinforcement, and both theoretical and applied issues requiring further study (e.g., the long-term effects of participation in group contingencies).     

Drivers’ propensity to have different types of intelligent speed adaptation installed in their cars

The aim of the present study was to examine if there are differences in drivers’ propensity to have different types of intelligent speed adaptation installed in their cars depending on the sample of drivers (i.e. Swedish or Turkish), their aberrant driving behaviours (i.e. violations and errors), and/or the technical solution used (i.e. speed limit information, advisory, supportive and intervening systems). A sample of 224 Swedish and 316 Turkish drivers completed a questionnaire including questions based on the driver behaviour questionnaire (DBQ) as well as questions about the drivers’ propensity to have different types of intelligent speed adaptation installed in their cars. The results showed that the Swedish sample of drivers was less positive than the Turkish sample of drivers towards having the advisory, supportive and intervening systems installed. Furthermore, drivers who frequently commit violations were less positive towards having any of these systems installed than were drivers who commit violations less frequently, while drivers who frequently make errors were more positive towards having the systems installed than were drivers who make errors less frequently. Both the Swedish and the Turkish sample of drivers were most positive towards having the speed limit information system installed, followed by the advisory system on second place, the supportive system on third place and lastly the intervening system on fourth place.     

A single-subject approach to evaluating vehicle safety belt reminders: Back to basics

A single-subject ABA reversal design was applied to evaluate the effectiveness of a limited 8-s safety belt reminder system and two modified reminder systems (a delayed and second reminder) to increase the safety belt use of 13 drivers. The research was conducted with a specially equipped research vehicle that permitted the manipulation of different safety belt reminder stimuli and the unobtrusive recording of a driver's belt use. For 2 subjects, the limited 8-s reminder increased safety belt use. For another 2 subjects, the second reminder markedly increased belt use. Some subjects were uninfluenced by the reminder systems presented; others always buckled up during both baseline and intervention conditions. The approach and results are discussed with regard to the application of behavior analysis methodologies (e.g., cumulative records) and principles (e.g., schedules of reinforcement) to advance the utility and investigation of safety belt reminder systems.     

Modification of behavior problems in the home with a parent as observer and experimenter

Four parents enrolled in a Responsive Teaching class carried out experiments using procedures they had devised for alleviating their children's problem behaviors. The techniques used involved different types of reinforcement, extinction, and punishment. One parent increased the frequency of the wearing of an orthodontic device during five daily time checks by making an immediate monetary payoff contingent on wearing the device. A second parent increased the number of points earned for doing daily household tasks by providing back-ups for which the points could be exchanged. The parents of a 4-yr-old boy decreased the frequency of whines, cries, and complaints by removing social attention when such behavior occurred. A mother decreased the duration of time it took for her 5-yr-old daughter to get dressed by making permission to watch television contingent on dressing within 30 min of the time she got up in the morning. Brief reversals of contingencies were used to show causal relationships between the procedures used and the changes in behavior. Checks on the reliability of measurement were made by persons present in the home.     

Motivating signage prompts safety belt use among drivers exiting senior communities

Senior drivers are vulnerable to automobile crashes and subsequent injury and death. Safety belts reduce health risks associated with auto crashes. Therefore, it is important to encourage senior drivers to wear safety belts while driving. Using an AB design, replicated five times, we evaluated the short- and long-term effects of a sign with the message "BUCKLE UP, STAY SAFE" attached to a stop sign at the exits of five different senior communities. Safety belt use was stable during two pretreatment assessments averaged across the five sites and 250 drivers (72% and 68% usage), but significantly increased following installation of these signs (94% usage). Six months after installation of the signs, the effect persisted (88% usage). Use of such signs may be a cost-effective way of promoting safety belt use.     

Altering contingencies to facilitate compliance with traffic light systems

The effects of altering light pattern sequences on driver compliance at a busy, urban intersection were explored. The baseline light timing sequences resulted in only 46.8% of drivers stopping at the yellow or red lights. Using an A-B-C design, we altered light pattern sequences that increased the probability of drivers stopping at the signals to 88.8% and 98.8%. These findings indicate that traffic light contingencies have potent effects in influencing driver behaviors at busy intersections. Following completion of the study, the traffic engineer approved the permanence of the light timing pattern that increased traffic rule compliance. Accident data collected before and after the light timing changes indicated a reduction in automobile accidents.