Effects of subliminal stimulation on masculinity-femininity ratings of a male model

The effects of subliminal stimulation on masculinity-femininity ratings of a male model were tested for 100 male undergraduates, randomly divided into four groups and individually shown a slide of a male model. One group received no further stimulation. A second group received a subliminal flash of white light across the image of the model; a third group was presented with the subliminal message "masculine," while a fourth group was presented with the subliminal message "feminine." Subjects were asked to rate the model on a six-point scale of masculinity-femininity. The differences in ratings among groups were not significant, indicating that subliminal stimulation did not influence masculinity-femininity value-norm-anchor judgments. There were no significant differences in the reported perception of additional stimuli or the tendency to be relaxed among the four groups. However, subjects who received the "masculine" message and reported that they were more relaxed did tend to rate the model higher in masculinity.     

What's in an author's name? Differential evaluations of performance as a function of author's name

Three hundred college students (150 female, 150 male) were asked to evaluate an academic article in the field of politics, psychology of women, or education (judged masculine, feminine, and neutral, respectively) that was written by either a male, a female, or an author with a sexually ambiguous name. The results indicated that ratings of the articles were differentially perceived and evaluated according to the name of the author. An article written by a male was valued more positively than if the author was not male. Furthermore, subjects' bias against women was stronger when they believed that sexually neutral authors were female.We thank Brad Waite for his help in data collection.     

Sexism and beautyism in women's evaluations of peer performance

The purpose of this study was to investigate independent and interactive effects of physical attractiveness (PA), sex, and task sex-typing on performance evaluations. Subjects were 216 college women who read poorquality essays written on masculine, feminine, or neutral topics. Essays supposedly were written by a male or a female student who was either attractive, unattractive, or physically unidentified. Results indicated that PA enhanced evaluations of both male and female essayists, except for the predicted effect that female attractiveness is less beneficial for masculine than feminine task performances. Women did not evaluate the sexes differently, and sexism was largely restricted to the interactive effects of PA. PA stereotypes also affected causal attributions of performers' outcomes in a manner consistent with attribution theory. These data are considered in the context of the existing literature and the directions for further research on sexism and beautyism.     

Goldberg revisited: What's in an author's name

The present research was a replication and extension of Goldberg's 1968 study of performance evaluation. 360 college students (180 male; 180 female) were asked to evaluate an academic article in the fields of politics, psychology of women or education (judged masculine, feminine, and neutral, respectively) that was written either by a male, female, or an author whose name was initialized. Results indicated that the articles were differentially perceived and evaluated according to the name of the author. An article written by a male was evaluated more favorably than if the author was not male. Subjects' bias against women was stronger when they believed the author with the initialized name was female.     

Using masculine generics: Does generic he increase male bias in the user's imagery?

Previous research has shown that experimenter-presented masculine generics can create male bias in the gender content of subjects' imagery. The present study tests experimentally whether subjects' own use of masculine generics has a similar effect on their imagery. College student subjects were induced to complete sentence fragments using masculine or unbiased generics, then asked to describe their imagery for each sentence and to give a first name to fit the person they visualized for each sentence. These dependent measures were coded for gender, and as predicted, analysis of variance showed that male bias was higher in the masculine generic condition than in the unbiased condition. Also as predicted, male subjects were more male-biased overall than were female subjects. The findings are discussed in terms of linguistic relativity (the proposition that language can shape thought), prototypicality (the most typical he is probably a man), and activation of multiple meanings (he has male-specific and gender-neutral denotations, and both may be activated even when the gender-neutral meaning is intended).     

Causal Attributions of Male and Female Performance by Young Children

Males and females in kindergarten and third grade predicted whether a boy or a girl would succeed on a masculine or a feminine task. Some predictions were confirmed; others were not. The children were asked to explain the winner's success by choosing among four determinants of achievement: ability, effort, task ease, and luck. For third graders, luck was more important in determining the success of an unpredicted winner than a predicted winner. For both ages, female success on a masculine task was attributed more to effort than to ability. These findings support attribution theory and indicate that differential perceptions of male and female performance exist in young children.     

MASCULINE BIAS IN THE ATTRIBUTION OF PERSONHOOD

Silveira (1980) noted that not just masculine generics, but also neutral terms, have masculine connotations; she called this the "people = male" bias. Her hypothesis takes two forms: people = male, a male is more likely seen as a person than is a female; and male = people, a person is more likely believed to be male than female. A total of 108 female and 91 male college students participated in three studies. Study 1 tested male = people. Participants referring back to a female or male protagonist as a woman/man or as a person were significantly more likely to refer to the male with a nongender-specific term. Studies 2 and 3 tested people = male. In Study 2, reanalysis of data from Hamilton and Henley (1982) showed that hearing unbiased generics promoted male-biased mental imagery in men. In Study 3, participants'imagined "typical person" was significantly more likely to be male than female.     

"Eating lightly" and the self-presentation of femininity

In Experiment 1, male and female subjects were given an opportunity to snack as they participated in a "get-acquainted study" with a same-sex or opposite-sex partner (confederate) whose social desirability was manipulated. Consistent with the hypothesis that women may eat less when motivated to present themselves in a feminine light, female subjects ate significantly less with a desirable male partner than in the remaining three conditions. In contrast, male subjects did not eat more (or less) with a desirable woman, although they did show an overall tendency to eat less with female (vs. male) partners. In Experiment 2, female subjects snacked as they got acquainted with a desirable male partner (confederate). Before this interaction, subjects received feedback indicating that they had either very masculine or very feminine interests. In addition, subjects believed either that their male partner was aware of their gender feedback or that he was unaware. Consistent with predictions derived from Schlenker's (1982) analytic-identity theory of social conduct, subjects in the partner-aware conditions ate less when they had received masculine (vs. feminine) feedback, whereas subjects in the partner-unaware conditions ate less when they had received feminine (vs. masculine) feedback. Implications for understanding eating disorders such as anorexia and bulimia are discussed.     

She Looks Sad,But He Looks Mad: The Effects of Age,Gender, and Ambiguity on Emotion Perception

This study investigated how target sex, target age, and expressive ambiguity influence emotion perception. Undergraduate participants (N = 192) watched morphed video clips of eight child and eight adult facial expressions shifting from neutral to either sadness or anger. Participants were asked to stop the video clip when they first saw an emotion appear (perceptual sensitivity) and were asked to identify the emotion that they saw (accuracy). Results indicate that female participants identified sad expressions sooner in female targets than in male targets. Participants were also more accurate identifying angry facial expressions by male children than by female children. Findings are discussed in terms of the effects of ambiguity, gender, and age on the perception of emotional expressions.     

Sex typing and the perception of body outlines

Does sex typing influence one's direct perception of gender from physical body cues? To answer this question, a study was conducted in which 47 female and 39 male subjects, after filling out the Bem Sex Role Inventory, viewed 24 body outlines varying in waist and shoulder width. Subjects were asked to indicate whether each body was female or male, or whether they were uncertain about its gender. Subjects also selected what they judged to be the most attractive and most typical female and male bodies from among the 24 body outlines. Finally, the actual shoulder, waist, and hip widths of 66 subjects were measured as a normative comparison to subjects' judgments of “typical” and “attractive” body proportions. Analyses indicated that sex-typed subjects used the “uncertain” rating less than did non-sex-typed subjects, and that males used that rating less than females did. Thus, sex-typed subjects and males showed a stronger tendency to classify stimuli by gender. Sex-typed subjects also tended to nominate more physically divergent male and female bodies as attractive than did non-sex-typed subjects; however, there were no effects of assessed masculinity or femininity on nominations of typical male and female bodies. In addition, the data provide evidence that subjects judged there to be greater physical differences between the sexes than actually exist. The results are discussed in terms of recent research on gender schemas and prototypes in person perception.     

Sex differences in attributions for sex-typed tasks1

Recent studies have indicated that males make more egotistical attributions than females, that is, males make more internal attributions for success and more external attributions for failure than females do. These sex differences in attributions were examined in terms of male/female differences in expectancies for success and ego-involvement in the tasks. Male and female subjects succeeded or failed on a masculine or a feminine task. It was found that males made more egotistical attributions than females on the masculine task, but females made more egotistical attributions than males on the feminine task. A covariance analysis revealed that these sex differences in attributions could be explained in terms of the differences between the males and females in expectancy for success and in ego-involvement. Finally, it was found that ego-involvement was a more important determinant of egotisical attributions in the present study than was expectancy.     

The female athletic role as a status determinant within the social systems of high school adolescents

This study examined the relationship between female athletic participation and status attainment within the social status systems of high school adolescents. Although earlier research has consistently demonstrated that the athletic role for males is associated with greatest status within the school, findings regarding the status of female athletes have been contradictory: Some studies have found high status rankings for female athletes while others have revealed negative results. It was therefore argued that current research go beyond the general construct of "female athlete" and consider the type of sport with which the adolescent female is associated as a possible status determinant. Employing a sport typology proposed by Metheny (1967), it was predicted that females associated with sex-appropriate or "feminine" sports (e.g., tennis) would receive significantly higher status ratings than those identified with sex-inappropriate or "masculine" sports (e.g., basketball). One hundred and twenty-one male subjects were asked to indicate which female athlete (associated with a sex-appropriate versus a sex-inappropriate sport) they would most like to date, while 111 female subjects were asked to choose which female athlete they would most like to have as a friend. Chi-square analyses revealed that, as predicted, females associated with sex-appropriate sports were given significantly greater status than females identified with sex-inappropriate sports by both male and female subjects. These results suggest that social assessments made about female sport participation within high school status systems remain heavily influenced by traditional beliefs regarding feminine, "ladylike" behavior.     

Adult sex typing of children's toys

A primary focus of this study was to determine whether adults use traditional sex-type standards when choosing toys for boys or girls. I also investigated whether an adult's sex or gender role influences this decision. College students were shown pictures of 74 toys, and were asked to indicate whether they would buy each toy for a boy or girl. Traditional sex-type ratings were found. In addition, male subjects sex-typed toys to a greater extent than female subjects. Subjects' gender role was unrelated to sex-type ratings. Subjects also judged whether each toy provided educational value, required activity, and encouraged cooperation. Toys rated as requiring activity were not considered educational, but many toys considered educational were also rated as encouraging cooperation. In addition, toys considered masculine were rated as requiring more activity than feminine toys.The author thanks Fran Rosati, Dawn Pillitteri, and Karen Molison for their help with data scoring.     

Perceived Influence of Male Sex Role Identity on Female Partner's Life Choices

The relationship between a man's sex role identity and his and his female partner's perceptions of his influence on her life choices was investigated in this study. Sex role identity was measured by the Bem Sex Role Inventory (BSRI), and perception of influence was measured by the Interpersonal Influence Survey (IIS). The BSRI and IIS were administered by mail to 131 pairs of female graduate students and their male partners. Male and female perceptions of the man's influence were found to be related to the man's BSRI scores. Masculine men were not found to differ in their perceptions of influence from feminine or un-differentiated men, but they were found to have significantly lower perceptions of their influence than androgynous men. Feminine men were not found to differ in their perceptions of influence from masculine or undifferentiated men, but they were found to be lower in their perceptions of influence than androgynous men. Women with androgynous or feminine male partners perceived the man as being more influential than did female partners of masculine men, but they did not differ in their perceptions of male partner influence from women with undifferentiated male partners. Women with masculine or undifferentiated male partners did not differ in their perceptions of the male partner's influence.     

Social perceptions of male and female extreme mesomorphs.

In this study, male and female university students in the United States were exposed to mesomorphic or nonmesomorphic stimuli as reflected by photographs of either male body builders and non-body builders or female body builders and non-body builders. Then they were asked to attribute various personality traits and sex-role behaviors to them. Subjects, irrespective of their sex, perceived male and female body builders as possessing more traditionally masculine and less traditionally feminine personality characteristics than male and female non-body builders. Also, male and female body builders were seen as possessing less socially desirable traits than non-body builders. As predicted, female body builders were perceived generally as being more likely to engage in traditionally masculine sex-role behaviors in their dating and marriage relationships than female non-body builders. Contrary to expectation, however, male body builders were not perceived as more likely to engage in higher levels of masculine sex-role behaviors than male non-body builders.     

Sex differences in listening comprehension

In order to examine the effect of sex of the speaker on listening comprehension in a public speaking situation, 60 male and 60 female subjects viewed either a male or female speaker presenting a talk on either a masculine (chess), feminine (interior decorating), or neutral (snow skiiing) topic. The results supported the hypotheses that when a male speaks he is listened to more carefully than a female speaker, even when she makes the identical presentation. No differences were found when the topic was biased towards one sex; males were still recalled better than females. The above relationships were also true for male and female subjects; both recalled information more accurately from male speakers than from female ones. Rating of informativeness of the presentation showed no difference for sex of the speaker; but effectiveness ratings of the speaker indicated that while both male and female subjects rated male speakers equally effective, the same was not true for the female speakers. Male subjects rated the female speakers significantly more effective than they did male speakers, whereas female subjects rated male and female speakers equally effective.This article is based in part on the first author's master's thesis, submitted to the Graduate School, University of North Carolina at Greensboro, under the direction of the second author. This research was supported in part by the Center for Creative Leadership, Greensboro, North Carolina. A portion of this paper was presented at the 23rd Southeastern Psychological Association Convention, Hollywood, Florida, May 1977.     

Perceiving affect from the voice and the face

This experiment examines how emotion is perceived by using facial and vocal cues of a speaker. Three levels of facial affect were presented using a computer-generated face. Three levels of vocal affect were obtained by recording the voice of a male amateur actor who spoke a semantically neutral word in different simulated emotional states. These two independent variables were presented to subjects in all possible permutations—visual cues alone, vocal cues alone, and visual and vocal cues together—which gave a total set of 15 stimuli. The subjects were asked to judge the emotion of the stimuli in a two-alternative forced choice task (either HAPPY or ANGRY). The results indicate that subjects evaluate and integrate information from both modalities to perceive emotion. The influence of one modality was greater to the extent that the other was ambiguous (neutral). The fuzzy logical model of perception (FLMP) fit the judgments significantly better than an additive model, which weakens theories based on an additive combination of modalities, categorical perception, and influence from only a single modality.     

The role of facial masculinity/femininity in the attribution of homosexuality

This study examined whether subjects would differentially perceive male and female faces as homosexual based upon facial masculinity/femininity, and the extent to which their attitudes toward homosexuals would influence their perceptions. Sixty-eight undergraduates indicated how likely they thought it was that 6 male and 6 female faces were homosexual; they also rated the individuals on attractiveness. The present sample also completed the Index of Homophobia, the Bem Sex Role Inventory, the Attitudes Toward Women Scale, a conservatism scale, and a demographic questionnaire. The subjects assigned higher homosexuality ratings to feminine male and masculine female faces compared to their masculine and feminine counterparts, respectively. In addition, unattractive female faces received higher attribution of homosexuality ratings compared to the attractive faces; such an effect was not observed for the male photographs. Sex of subject and attitudes toward homosexuality did not significantly affect evaluations.Portions of this paper were presented at the meetings of the American Psychological Association, New Orleans, Louisiana, August 1989.