From women to objects: Appearance focus, target gender, and perceptions of warmth, morality and competence

Most literally, objectification refers to perceiving a person as an object, and consequently, less than fully human. Research on perceptions of humanness and the stereotype content model suggests that humanness is linked to perceptions of warmth, morality and competence. Merging these insights with objectification theory, we hypothesized that focusing on a woman's, but not a man's, appearance should induce objectification, and thus reduce perceptions of these characteristics. In three studies, females, but not males, were perceived as less competent (Studies 2 and 3) and less warm and moral (Studies 1, 2 and 3) when participants were instructed to focus on their appearance. These findings support our position and help rule out stereotype activation as an alternative explanation to dehumanization. Further, they generalized to targets of different races, familiarity, physical attractiveness and occupational status. Implications for gender inequity and the perpetuation of objectification of women are discussed.     

Universal dimensions of social cognition: warmth and competence

Like all perception, social perception reflects evolutionary pressures. In encounters with conspecifics, social animals must determine, immediately, whether the "other" is friend or foe (i.e. intends good or ill) and, then, whether the "other" has the ability to enact those intentions. New data confirm these two universal dimensions of social cognition: warmth and competence. Promoting survival, these dimensions provide fundamental social structural answers about competition and status. People perceived as warm and competent elicit uniformly positive emotions and behavior, whereas those perceived as lacking warmth and competence elicit uniform negativity. People classified as high on one dimension and low on the other elicit predictable, ambivalent affective and behavioral reactions. These universal dimensions explain both interpersonal and intergroup social cognition.     

Effects of facial features and styling elements on perceptions of competence,warmth, and hireability of male professionals

ABSTRACT

Few studies investigated the effects of facial characteristics on stereotyping in the business context. Using a 2 (beard/no beard) x 2 (acne/no acne) x 2 (tie/no tie) x 2 (eyeglasses/no eyeglasses) between subjects’ design, two representative samples of 364 and 711 participants rated different stimuli of male subjects on dimensions of competence, warmth and hireability. Based on 4,215 observations, results show acne has a negative and eyeglasses a positive effect on both competence and warmth. Wearing a necktie has a positive effect on competence and a negative effect on warmth. Finally, beardedness has a negative effect on warmth. We also observe that competence has a greater effect on hireability than warmth. We discuss the findings in the context of theoretical and managerial implications for male job applicants as well as HR practices.     

“凭感觉”的热情与能力：社会认知内容的生理线索

热情与能力是解析社会认知的普适性框架,同现实情境中诸多要素存在着关联。与众多明显带有社会属性的要素相比,源自面孔或者颜色的视觉、声音的听觉、身体姿态的动觉、温度变化的肤觉等生理线索,也可以跟热情与能力的社会知觉产生关联,这个过程可能基于生理–社会的知觉联结假设或者知觉启动假设而发生。以生理–社会的知觉关系为切入点,热情与能力更能发挥解析具体情境的灵活性。侧重典型生理线索的挖掘、建立生理线索同热情与能力的组态关系,以及这种关系对社会性偏向的影响,将有助于推进热情与能力融入更为广泛的社会应用之中。     

Fundamental dimensions of social judgment: understanding the relations between judgments of competence and warmth

In seems there are two dimensions that underlie most judgments of traits, people, groups, and cultures. Although the definitions vary, the first makes reference to attributes such as competence, agency, and individualism, and the second to warmth, communality, and collectivism. But the relationship between the two dimensions seems unclear. In trait and person judgment, they are often positively related; in group and cultural stereotypes, they are often negatively related. The authors report 4 studies that examine the dynamic relationship between these two dimensions, experimentally manipulating the location of a target of judgment on one and examining the consequences for the other. In general, the authors' data suggest a negative dynamic relationship between the two, moderated by factors the impact of which they explore.     

The universality of warmth and competence: A response to brands as intentional agents

Considerable effort has been devoted towards the understanding of the ways in which people interact with brands. However, little attention has been paid to the personal differences that may impact these interactions. The framework for brands as intentional agents by Kervyn, Fiske, and Malone (this issue) is the groundbreaking application of almost three decades of research on warmth and competence as predictors of interpersonal stereotypes to the realm of brands. Our paper argues that demographic differences impact interactions with brands and offer additional explanatory power to the framework. Findings support conclusions of Kervyn et al., but they also suggest the importance of age, education, and income on warmth and competence evaluations.     

A double-edged sword: How social diversity affects trust in representatives via perceived competence and warmth

Previous research has claimed that diversity erodes trust, even though the empirical evidence is mixed and restricted to ethnic neighborhood diversity. Against the backdrop of increasing diversity within the political sphere and concurrently declining political trust, we examined the impact of social diversity on trust in groups of political representatives. In two experiments (N₁ = 109, N₂ = 248) we tested how the diversity of political parties affected citizens’ trust in them. In line with predictions of the stereotype content model, diverse parties were perceived as warmer and less competent than non-diverse parties (Experiments 1–2). Additionally, party diversity was perceived as having more benefits, but also involving more threats (Experiment 2). Consequently, diversity had both positive (via warmth and benefits) and negative (via competence and threats) indirect effects on trust. These results help to untangle previously mixed, for the most part non-experimental, findings of the relationship between diversity and trust.     

Voice-based assessments of trustworthiness,competence, and warmth in blind and sighted adults

The study of voice perception in congenitally blind individuals allows researchers rare insight into how a lifetime of visual deprivation affects the development of voice perception. Previous studies have suggested that blind adults outperform their sighted counterparts in low-level auditory tasks testing spatial localization and pitch discrimination, as well as in verbal speech processing; however, blind persons generally show no advantage in nonverbal voice recognition or discrimination tasks. The present study is the first to examine whether visual experience influences the development of social stereotypes that are formed on the basis of nonverbal vocal characteristics (i.e., voice pitch). Groups of 27 congenitally or early-blind adults and 23 sighted controls assessed the trustworthiness, competence, and warmth of men and women speaking a series of vowels, whose voice pitches had been experimentally raised or lowered. Blind and sighted listeners judged both men’s and women’s voices with lowered pitch as being more competent and trustworthy than voices with raised pitch. In contrast, raised-pitch voices were judged as being warmer than were lowered-pitch voices, but only for women’s voices. Crucially, blind and sighted persons did not differ in their voice-based assessments of competence or warmth, or in their certainty of these assessments, whereas the association between low pitch and trustworthiness in women’s voices was weaker among blind than sighted participants. This latter result suggests that blind persons may rely less heavily on nonverbal cues to trustworthiness compared to sighted persons. Ultimately, our findings suggest that robust perceptual associations that systematically link voice pitch to the social and personal dimensions of a speaker can develop without visual input.     

Managers' perceptions of workplace romances: An interview study

Although workplace romances occur frequently, no research has directly examined managers' perceptions of these relationships. In this study, managers (N=30) were interviewed about workplace romances. Included in these interviews were questions about organizational policies regarding these relationships, knowledge of prior or current workplace romances, and reactions to workplace romances and the participants in those relationships. Managers also responded to 12 items designed to assess the effect of different characteristics of workplace romances on perceptions of the need for management intervention. Responses to these items indicated that managers were most likely to recommend intervention when the relationship occurred between unequal organizational status participants, and it was negatively affecting the work group. The hypothesis that women managers would respond more negatively than would male managers to workplace romances was not supported. Factors that may affect managers' reactions to participants in workplace romances are discussed.This paper is based on research conducted by the first author with the direction of the second author. Funding was provided by the Psychology Department and Office of Research Services at Bowling Green State University.     

Uncertainty and group identification: Moderation by warmth and competence as cues to inclusion and identity validation

Drawing upon uncertainty-identity theory, we argue that self-uncertainty creates a motivated mindset in which people desire to have their social identity validated thorough inclusion, and that this transforms the meaning of group warmth and competence to cue inclusion. US College students (N = 289) participated in an on-line experiment in which self-uncertainty and the perceived warmth and competence of their college were primed, and group identification was measured as the dependent variable. As predicted, the three-way interaction significantly affected group identification. Specifically, uncertainty weakened identification with cold-but-competent groups. We also found that uncertainty strengthened identification with cold-and-incompetent groups. This research highlights the preference for certain group attributes under uncertainty.     

Effects of mothers' perceptions of children's competence: the moderating role of mothers' theories of competence

There is much evidence that parents' perceptions of children's competence affect the development of children's academic functioning. In the current research, the possibility that this is moderated by parents' theories about the stability of competence was examined. In a 2-wave, 1-year study of 126 children (9 to 12 years old) and their mothers, children's academic functioning (i.e., grades, perceptions of competence, attributions for performance, and mastery orientation) and affective functioning (i.e., self-esteem and depressive symptoms) were examined. Among mothers with relatively high entity theories, their perceptions acted as self-fulfilling prophecies foreshadowing children's academic and affective functioning over time. However, among mothers with relatively low entity theories, mothers' perceptions did not predict children's academic and affective functioning.     

The effect of fee level on therapists' perception of competence and nonpossessive warmth

Therapists' fee levels generate conflict between their sense of providing nonpossessive warmth and their sense of competence. This was investigated by asking two groups of therapist trainees to self-rate their competence and nonpossessive warmth, respond to an exploratory, open-ended question, and rate a therapist in a vignette. Therapists in the high fee condition rated themselves as significantly more competent than those in the low fee condition. Fee level did not affect trainees' perception of nonpossessive warmth, however. Negative countertransference expectations are implicated in these findings, suggesting a need for greater awareness of fee issues in training, practice and supervision.     

Single mothers of early adolescents: perceptions of competence

The purpose of this study was to examine similarities and differences in single mothers' and adolescents' perceptions of parenting competencies from a developmental assets approach. A multi-source (mothers [n = 29] and 10-14-year-old adolescent children [n = 29]), single-method (both generations completed the Parent Success Indicator) investigation was employed. Generational assessments were compared and effects of independent variables were examined. Generational views significantly differed on 9 of 10 items implicating a mother's need for additional information. The presence of an adult at home when the child returned from school and the amount of time the dyad spent together each week significantly differentiated both groups of respondents on areas of parenting. Implications for group-specific parenting curriculum were also discussed.     

Changes in achievement goals and competence perceptions across the college semester

We investigated the relationship between changes in perceptions of competence and changes in achievement goals across a college semester for students enrolled in an introductory psychology course. Two types of competence perceptions were examined: self-efficacy for learning and normative perceived ability. Changes in normative perceived ability were predicted to relate to changes in performance goals, but not mastery goals. Because mastery goals rely on self-referent standards to evaluate ability, we predicted changes in self-efficacy for learning would relate to changes in mastery goals. We also expected changes in self-efficacy for learning to relate to changes in performance goals because learning can lead to the demonstration of superior competence. The predictions were supported for mastery and performance-approach goals, but not for performance-avoidance goals. Very little change in performance-avoidance goals was observed. Scores on the first course exam also predicted change in performance-approach goals, with this effect partially mediated by competence perceptions.     

Perceived warmth and competence of others shape voluntary deceptive behaviour in a morally relevant setting

The temptation to deceive others compares to a moral dilemma: it involves a conflict between the temptation to obtain some benefit and the desire to conform to personal and social moral norms or avoid aversive social consequences. Thus, people might feel different levels of emotional and moral conflict depending on the target of the deception. Here we explored, in a morally relevant setting, how social judgements based on two fundamental dimensions of human social cognition – ‘warmth’ and ‘competence’ – impact on the decision to deceive others. Results revealed independent effects for warmth and competence. Specifically, while people are less inclined to deceive for self-gain those individuals they perceive as warm, they also tend to lie more to highly competent others. Furthermore, the perceived warmth and competence modulated the general tendency to reduce deceptive behaviour when there was a risk of disclosure compared to when the lying was anonymous, highlighting the importance of these judgements in social evaluation processes. Together, our results demonstrate that the emotional costs and personal moral standards that inhibit engagement in deceptive behaviour are not stable but rather malleable according to the target and the consequences of the deception.     

Children's perceptions of relative competence in sex-typed occupations

Children ranging in age from 5 1/2 to 9 years old selected either a male or a female doll in response to questions about who would be “better” at an occupation. The occupations were selected so that half were female and half were male sex-typed occupations. The responses indicated that children have clear sex-typed expectations concerning occupational competence. While the differences between the “female” and “male” occupations were significant at each age level, the interaction revealed an increasing adherence to the stereotypes with increasing age. A sex of child main effect was produced by the tendency of female children to select the female doll more often than did male children. The results are interpreted as demonstrating that children's perceptions of these occupations reflect an evaluative bias and not simply a recognition of adult stereotypes or actual rates of employment in the positions.     

工作场所中他人感知的员工工作-家庭冲突：刻板印象视角

以往研究发现工作场所中他人感知的员工工作-家庭冲突对员工工作结果具有重要影响, 但相关研究处于起步阶段。在文献回顾的基础上, 从刻板印象理论出发, 提出可能影响他人感知员工工作-家庭冲突的工作、家庭相关因素; 采用能力-热情维度框架探讨他人感知员工工作-家庭冲突的作用机制及其结果。今后研究可在整合工作-家庭冲突研究和刻板印象理论的基础上, 对他人感知员工工作-家庭冲突的形成及人际效用机制等方面进行拓展。     

The influence of perceived warmth and competence on realistic threat and willingness for intergroup contact

Unwillingness for contact with outgroup members is a form of prejudice. In two studies, we tested the proposition that perceived competence has an indirect effect on willingness for intergroup contact through its effect on realistic threat, and that perceived warmth moderates this relationship. In Study 1, Hong Kong students (N = 144) rated the perceived warmth and competence of an outgroup, Mainland Chinese students, as well as the extent to which they perceived the group as presenting a realistic threat, and willingness for contact with them. In Study 2 (N = 205), we attempted to manipulate the warmth (high vs. low) and competence (high vs. low) of an unfamiliar outgroup, and tested the effects on realistic threat and willingness for intergroup contact. In both studies, we found an interaction effect between warmth and competence in the prediction of realistic threat. When the outgroup was perceived as warm, competence was found to have a negative association with realistic threat (Study 1), whereas when the outgroup was perceived as lacking warmth, competence was found to have a positive association with realistic threat (Study 2). In both studies, perceived warmth moderated the indirect effect of perceived competence on willingness for intergroup contact. Implications for the role of warmth and competence stereotypes in threat perception and prejudice are discussed.     

Self-controlled practice: Autonomy protects perceptions of competence and enhances motor learning

ObjectiveIn previous self-controlled feedback studies, it was observed that participants who could control their own feedback schedules usually use a strategy of choosing feedback after successful trials, and present superior motor learning when compared with participants who were not allowed to choose. Yoked participants of these studies, however, were thwarted not only regarding autonomy but also, presumably, regarding perceived competence, as their feedback schedules were provided randomly, regarding good or bad trials. The purpose of the present study was to examine whether self-controlled feedback schedules would have differential effects on learning if yoked participants are provided with feedback after good trials at the same rate as their self-controlled counterparts.DesignExperimental study with two groups. Timing accuracy was assessed in two different experimental phases, supplemented by questionnaire data.MethodParticipants practiced a coincident-anticipation timing task with a self-controlled or yoked feedback schedule during practice. Participants of the self-controlled group were able to ask for feedback for two trials, after each of five 6-trial practice blocks. Yoked participants received a feedback schedule matching the self-control group schedule, according to accuracy.ResultsParticipants asked for (self-controlled group) and received (yoked group) feedback, mainly after relatively good trials. However, participants of the self-controlled group reported greater self-efficacy at the end of practice, and performed with greater accuracy one day later, on the retention test, than the yoked group.ConclusionsThe findings indicate that the autonomy provided by self-controlled feedback protocols can raise learners' perceptions of competence, with positive consequences on motor learning.     

Influence of warmth and competence on the promotion of safe in-group selection: Stereotype content model and social categorization of faces

Categorizing an individual as a friend or foe plays a pivotal role in navigating the social world. According to the stereotype content model (SCM), social perception relies on two fundamental dimensions, warmth and competence, which allow us to process the intentions of others and their ability to enact those intentions, respectively. Social cognition research indicates that, in categorization tasks, people tend to classify other individuals as more likely to belong to the out-group than the in-group (in-group overexclusion effect, IOE) when lacking diagnostic information, probably with the aim of protecting in-group integrity. Here, we explored the role of warmth and competence in group-membership decisions by testing 62 participants in a social-categorization task consisting of 150 neutral faces. We assessed whether (a) warmth and competence ratings could predict the in-group/out-group categorization, and (b) the reliance on these two dimensions differed in low-IOE versus high-IOE participants. Data showed that high ratings of warmth and competence were necessary to categorize a face as in-group. Moreover, while low-IOE participants relied on warmth, high-IOE participants relied on competence. This finding suggests that the proneness to include/exclude unknown identities in/from one's own in-group is related to individual differences in the reliance on SCM social dimensions. Furthermore, the primacy of the warmth effect seems not to represent a universal phenomenon adopted in the context of social evaluation.