Contextual connections to puns in Tom Swifties

Previous research conducted with short fables was replicated in this study with Swifties in which sentence length and presence of a pun were controlled. Of the 24 one-sentence word plays shown to each participant, half had an enhanced contextual connection that was predicted to increase appropriateness and detection of the incongruity, resulting in heightened perceived cleverness and humor. Results supported predictions, showing especially strong enhancement of perceived cleverness. The authors suggest that this outcome could be generalized to other forms of word play.     

Contextual Connections to Puns in Tom Swifties

Previous research conducted with short fables was replicated in this study with Swifties in which sentence length and presence of a pun were controlled. Of the 24 one-sentence word plays shown to each participant, half had an enhanced contextual connection that was predicted to increase appropriateness and detection of the incongruity, resulting in heightened perceived cleverness and humor. Results supported predictions, showing especially strong enhancement of perceived cleverness. The authors suggest that this outcome could be generalized to other forms of word play.     

Prediction and classification in nonlinear data analysis: Something old,something new,something borrowed,something blue

Prediction and classification are two very active areas in modern data analysis. In this paper, prediction with nonlinear optimal scaling transformations of the variables is reviewed, and extended to the use of multiple additive components, much in the spirit of statistical learning techniques that are currently popular, among other areas, in data mining. Also, a classification/clustering method is described that is particularly suitable for analyzing attribute-value data from systems biology (genomics, proteomics, and metabolomics), and which is able to detect groups of objects that have similar values on small subsets of the attributes.This article is based on the Presidential Address Jacqueline Meulman gave on July 9, 2003 at the 68th Annual Meeting of the Psychometric Society held near Cagliari, Italy on the island of Sardinia.—Editor     

Effects of repetition on associative recognition in young and older adults: item and associative strengthening

Young and older adults studied word pairs and later discriminated studied pairs from various types of foils including recombined word-pairs and foil pairs containing one or two previously unstudied words. We manipulated how many times a specific word pair was repeated (1 or 5) and how many different words were associated with a given word (1 or 5) to tease apart the effects of item familiarity from recollection of the association. Rather than making simple old/new judgments, subjects chose one of five responses: (a) Old-Old (original), (b) Old-Old (rearranged), (c) Old-New, (d) New-Old, (e) New-New. Veridical recollection was impaired in old age in all memory conditions. There was evidence for a higher rate of false recollection of rearranged pairs following exact repetition of study pairs in older but not younger adults. In contrast, older adults were not more susceptible to interference than young adults when one or both words of the pair had multiple competing associates. Older adults were just as able as young adults to use item familiarity to recognize which word of a foil was old. This pattern suggests that recollection problems in advanced age are because of a deficit in older adults' formation or retrieval of new associations in memory. A modeling simulation provided good fits to these data and offers a mechanistic explanation based on an age-related reduction of working memory.     

The role of associative history in models of associative learning: A selective review and a hybrid model

Associative learning theories strive to capture the processes underlying and driving the change in strength of the associations between representations of stimuli that develop as a result of experience of the predictive relationships between those stimuli. Historically, formal models of associative learning have focused on two potential factors underlying associative change, namely processing of the conditioned stimulus (in terms of changes in associability) and processing of the unconditioned stimulus (in terms of changes in error). This review constitutes an analysis of the proper role of these two factors, specifically with regard to the way in which they are influenced by associative history (the prior training undergone by cues). A novel “hybrid” model of associative learning is proposed and is shown to provide a more satisfactory account of the effects of associative history on subsequent learning than any previous single-process theory.     

Humour in advertising: An associative processing model

This chapter reviews a research programme on the effects of humour in advertising on positive and negative brand associations and brand choice, and integrates the findings into a single overarching model. Based on the Associative and Propositional Processes Model of Evaluation (Gawronski & Bodenhausen, 2006, 2007, 2011), we propose that repeated pairings of a novel brand with brand-unrelated humour forms positive brand associations, which mediate spontaneous brand choice. This associative process was found to be independent from the level of distraction posed by humour and from awareness of the stimulus pairings. In fact the distraction posed by humour benefits persuasion by preventing negative brand associations. Previous marketing research, which mainly viewed humour as a cue in peripheral processing, was rather pessimistic about the persuasive impact of humour. In contrast, this research programme suggests that a repeated pairing of a brand with humour affects the brand’s underlying associative structure, which may lead to stable attitude changes that guide overt spontaneous brand choice. Theoretical and practical implications are discussed.     

Frightfully funny: combining threat and humour in health messages for men and women

Objective: It is imperative for public health to investigate what factors may reduce defensive responses and increase the effectiveness of health information. The present research investigated gender differences in responses to threatening health-promoting information communicated with humour.

Design: Male and female participants were exposed to a health message stressing the negative consequences of binge drinking (Experiment 1; N = 209) or caffeine consumption (Experiment 2; N = 242), that did or did not contain a funny visual metaphor (Experiment 1) or a slapstick cartoon (Experiment 2).

Main Outcome Measures: Message evaluation, message attention, and attitudes and intentions towards the behaviour were measured.

Results: Results showed that health messages were more persuasive when communicated with humour, although humour played a different role for men and women. Whereas men responded more in line with message goals when the message combined high threat with humour, women preferred the low threat humour messages.

Conclusion: By uncovering the moderating role of gender as a key audience characteristic, this research contributes to designing effective future health campaigns and provides important insights for future studies investigating the underlying mechanisms responsible for the different effects of threat and humour appeals for men and women.     

On trying something new: effort and practice in psychoanalytic change

This paper describes one of the ingredients of successful psychoanalytic change: the necessity for the analysand to actively attempt altered patterns of thinking, behaving, feeling, and relating outside of the analytic relationship. When successful, such self-initiated attempts at change are founded on insight and experience gained in the transference and constitute a crucial step in the consolidation and transfer of therapeutic gains. The analytic literature related to this aspect of therapeutic action is reviewed, including the work of Freud, Bader, Rangell, Renik, Valenstein, and Wheelis. Recent interest in the complex and complementary relationship between action and increased self-understanding as it unfolds in the analytic setting is extended beyond the consulting room to include the analysand's extra-analytic attempts to initiate change. Contemporary views of the relationship between praxis and self-knowledge are discussed and offered as theoretical support for broadening analytic technique to include greater attention to the analysand's efforts at implementing therapeutic gains. Case vignettes are presented.     

This is funny: on the beneficial role of self-enhancing and affiliative humour in job design

Building on positive psychology, the present study aims to address the role of humour in the workplace, and particularly in job design, one of the crucial job aspects contributing to employee well-being. Specifically, we examine the main effects of self-enhancing and affiliative types of humour both on burnout and work engagement. Furthermore, we study whether these humour styles serve as personal resources, moderating the associations of job hindrances (i.e., role conflict), job challenges (i.e., workload) and job resources (i.e., social support) with burnout and work engagement, as outlined in the Job Demands-Resources model. Results in a large sample of Belgian employees ( N = 1200) showed that both types of humour related negatively to burnout and positively to work engagement. No interactions between humour and the job characteristics were found in the prediction of burnout. The significant interactions in predicting work engagement showed that self-enhancing and affiliative humour played a positive role, particularly when role conflict and social support were low. No interactions with workload were found. The discussion aims to shed light on the unexpected results and to further the study of the humour-health hypothesis.     

The connection between macro and micro levels: states' spending for hospitals and their suicide rates

A trend analysis of states' spending for hospitals and their suicide rates in 1960, 1970, 1980, and 1984 showed that states' spending for hospitals was not directly related to their suicide rates until 1984. The analysis also showed that in 1984, states' spending for hospitals was not only directly and inversely related to their suicide rates, but also accounted for a 5% increase in their variance. Drawing on Durkheim's theory of social integration, the analysis took into account the effects of states' divorce rates, rates of population change, population density, and the economic level and racial composition of states' population. Following policy trends in health care more generally, the findings call attention to the wider implications of institutional norms of cost containment at all costs and states' suicide rates, and thus to the largely ignored connection between macro and micro levels.     

Say something nice: A meta-analytic review of peer reporting interventions

Peer reporting interventions (i.e., Positive Peer Reporting and tootling) are commonly used peer-mediated interventions in schools. These interventions involve training students to make reports about peers' prosocial behaviors, whether in oral or written form. Although peer reporting interventions have been included in meta-analyses of group contingencies, this study is the first meta-analytic review of single-case research focusing exclusively on peer reporting interventions. The literature search and application of inclusion criteria yielded 21 studies examining the impact of a peer reporting intervention on student behavior compared to baseline conditions. All studies used single-case experimental designs including at least three demonstrations of an effect and at least three data points per phase. Several aspects of studies, participants, and interventions were coded. Log response ratios and Tau were calculated as effect size estimates. Effect size estimates were synthesized in a multi-level meta-analysis with random effects for (a) studies and (b) cases within studies. Overall results indicated peer reporting interventions had a non-zero and positive impact on student outcomes. This was also true when data were subset by outcome (i.e., disruptive behavior, academically engaged behavior, and social behavior). Results were suggestive of more between- than within-study variability. Moderator analyses were conducted to identify aspects of studies, participants, or peer reporting interventions associated with differential effectiveness. Moderator analyses suggested published studies were associated with higher effect sizes than unpublished studies (i.e., theses/dissertations). This meta-analysis suggests peer reporting interventions are effective in improving student behavior compared to baseline conditions. Implications and directions for future investigation are discussed.     

Evidence that blocking is due to associative deficit: Blocking history affects the degree of subsequent associative competition

Rats were trained on an appetitive discriminated operant procedure according to a blocking design, in which training with a compound stimulus (A + B) was given with or without prior training with A alone. Stimulus B was then presented in compound with a new stimulus (B + C compound). The ability of Stimulus B to block acquisition of control by Stimulus C was decreased by B having itself been blocked by A during the prior training. The results imply that the mechanism of blocking during the initial blocking procedure was a reduced association between Stimulus B and the reinforcer, and not a performance deficit such as that postulated by comparator models of learning.     

有“新”同享：共有消费促进对不熟悉产品的选择*

共有消费是多位消费者共同参与并承担开销的一种常见的消费活动。本研究基于风险转移理论, 探究了消费情境(单独消费vs.共有消费)对不熟悉产品偏好的作用机理及边界条件。通过5个实验, 结果发现：相比于单独消费情境下的消费者, 在共有消费情境下的消费者更愿意尝试不熟悉的产品。原因在于共有消费情境会转移消费风险, 使得消费者对不熟悉产品的感知风险降低。但是该效应仅发生于产品风险较低的产品。同时, 当共有消费群体的关系较为疏远时, 该效应会消失甚至逆转。     

Motivational interviewing in health promotion: it sounds like something is changing.

Motivational interviewing (MI), initially developed for addiction counseling, has increasingly been applied in public health, medical, and health promotion settings. This article provides an overview of MI, outlining its philosophic orientation and essential strategies. Major outcome studies are reviewed, nuances associated with the use of MI in health promotion and chronic disease prevention are described, and future directions are offered.     

Temporal coding in conditioned inhibition: analysis of associative structure of inhibition

Two experiments with rats as subjects were conducted to investigate the associative structure of temporal control of conditioned inhibition through posttraining manipulation of the training excitor-unconditioned stimulus (US) temporal relationship. Experiment 1 found that following simultaneous Pavlovian inhibition training (i.e., A --> US/XA-no US) in which a conditioned stimulus (CS A) was established as a delay excitor, maximal inhibition was observed on a summation test when CS X was compounded with a delay transfer CS. Furthermore, posttraining shifts in the A-US temporal relationship from delay to trace resulted in maximal inhibition of a trace transfer CS. Experiment 2 found complementary results to Experiment 1 with an A-US posttraining shift from serial to simultaneous. These results suggest that temporal control of inhibition is mediated by the training excitor-US temporal relationship.