British men's hair color preferences: an assessment of courtship solicitation and stimulus ratings

Two studies examined the influence of women's hair color on approach behavior by British men and on ratings of physical attractiveness and personality. In Study 1, a female confederate whose hair color was dyed blonde, brunette, or red was instructed to sit in several nightclubs. It was found that she was approached significantly more frequently by men in the blonde condition. In Study 2, images of the same confederate were rated by 126 men. Results showed that the brunette stimulus was rated as more physically attractive, intelligent, approachable, competent, and arrogant, whereas the blonde stimulus was rated as more needy. These results are discussed in relation to the literature on hair color and attractiveness, but also in terms of women's own perceptions of their hair color.     

Influence of conception risk and sociosexuality on female attraction to male red

An experiment was conducted to test the moderating roles of ovulatory status and sociosexuality on female attraction to male red. Female participants were shown a picture of a man surrounded by a red or gray border, and then reported their sexual desire toward the man and their perceptions of his general likeability. The results indicated that women at times of high conception probability reported stronger sexual desire for the man surrounded by a red, relative to gray, border; this pattern was not found for women at times of low conception probability. The effect was significant only when the categorical “fertile window” (days 9–14) was calculated using the forward counting method from last menstrual onset. Color did not influence ratings of general likeability, and sociosexuality did not moderate the influence of color on participants' reports of sexual desire or their perceptions of general likeability. The results suggest that women tend to have a stronger sensitivity to red stimuli when their likelihood of conception is greatest. The increased sexual desire for men in red may be due to preferences for healthy and dominant men with high status.     

The Role of Status in Producing Depressed Entitlement in Women's and Men's Pay Allocations

Extensive empirical evidence confirms a depressed entitlement effect wherein women pay themselves less than men for comparable work and believe the allocation fair. The present study tests the hypothesis that status subordination linked to being female underlies at least some of this effect. A 2 × 3 design crossed 180 undergraduates' gender with a control condition, which successfully established the depressed entitlement effect, and two experimental conditions. In one, women's status was enhanced through legitimation of women's task abilities; in the other, both women's and men's status was enhanced by adding educational credentials relevant to task ability. Follow-up analyses of the significant interaction revealed that the gap in self-pay demonstrated in the control condition disappeared when women's status was enhanced such that higher-status women's self-pay equaled that of men and exceeded that of control women. Although these findings confirm that status plays a role in producing depressed entitlement in self-pay, ancillary analyses of participants' perceptions point to the persistence of shifting standards and men's resistance to status threats.     

Are Women Perceived as Engaging in More Maladaptive Worry Than Men? A Status Interpretation

Studies 1 and 2 addressed people's perceptions of women's and men's overall maladaptive worry. In Study 1, participants rated how they perceive women's and men's worry in general. In Study 2, participants rated the worry of either a woman or a man whom they know well. As expected in both studies, participants perceived women as experiencing more maladaptive worry than men. A second objective was to compare people's perceptions of women's and men's worry to their perceptions of low- and high-status individuals' worry to determine if a status model can account for the perception that women worry more than men. In Study 3, participants were presented a minimal instantiation of status (Conway, Pizzamiglio, & Mount, 1996). As expected, participants perceived low-status individuals as experiencing more maladaptive worry than high-status individuals. Findings are discussed in terms of gender stereotypes and theoretical models of gender.     

The effect of red on male perceptions of female attractiveness: Moderation by baseline attractiveness of female faces

Past research has demonstrated the importance of color in a variety of social contexts, including human mating. For example, red increases heterosexual men's feelings of attraction toward women. In the current work, this basic red‐attraction link is qualified by the initial attractiveness of female faces. In two experiments, red enhanced men's ratings of female attractiveness, but only for faces pre‐rated as attractive; red had no influence on perceptions of initially unattractive faces. Additionally, Experiment 1 manipulated how long participants viewed attractive and unattractive faces as an exploratory test of when color and face features are integrated. The findings show that initial female attractiveness moderates the influence of red on judgments of attractiveness even when the faces are viewed for extremely short exposures. The present findings identify an important boundary condition of the red‐attractiveness effect and provide an initial indication of where in the processing stream color impacts social judgments. Copyright © 2015 John Wiley & Sons, Ltd.     

The Impact of Gender and Setting on Perceptions of Others' Ethics

In this article we explore how differences in gender and setting affect individuals' perceptions of others' ethics. We examine 4 hypotheses: first, that men would be perceived as more utilitarian in their ethics and women would be perceived as more formalist; second, individuals would be perceived to be more utilitarian in work settings than in nonwork settings; third, women would be more accurate in their perceptions of others' ethics; fourth, both men and women would be more accurate in their perceptions of women's ethics. Results strongly support the first, refute the second, modestly support the third, and support the fourth. Overall, the data suggest that men and women share very similar perceptions of own-gender and other-gender ethics. However, these shared perceptions are often quite inaccurate.     

Red and romantic behavior in men viewing women

In many non‐human primate species, a display of red by a female increases attraction behavior in male conspecifics. In two experiments, we investigate an analogous effect in humans, specifically, whether red on a woman's shirt increases attraction behavior in men. In Experiment 1, men who viewed an ostensible conversation partner in a red versus a green shirt chose to ask her more intimate questions. In Experiment 2, men who viewed an ostensible interaction partner in a red versus a blue shirt chose to sit closer to her. These effects were observed across participants' perceptions of their own attractiveness (Experiment 1) and general activation and mood (Experiment 2). Our findings suggest that red acts as a basic, non‐lexical prime, influencing reproduction‐relevant behavior in like manner across species. Copyright © 2010 John Wiley & Sons, Ltd.     

The influence of red on impression formation in a job application context

Recent research has shown that the color red can influence psychological functioning. In the present research we tested the hypothesis that red influences impression formation related to another person’s abilities. We conducted three experiments examining the influence of red on the evaluation of male target persons. In Experiment 1, participants viewing red, relative to green, on the shirt of a person presented on a photograph perceived him to be less intelligent. This effect was strongest in a job application context compared to other contexts. In Experiment 2, focusing solely on the job application context, participants viewing red, relative to blue, on an applicants’ tie perceived him to have less earning and leadership potential. In Experiment 3, participants viewing red, relative to green, on a job applicants’ tie rated him as less likely to be hired, and perceptions of ability and leadership potential mediated this effect. Both the conceptual and applied implications of these findings are discussed.     

Myths and stereotypes of actors involved in domestic violence: Implications for domestic violence culpability attributions

Stereotypes exist about actors involved in domestic violence, particularly women of color. It has been suggested that Black women are more aggressive and accustomed to violence than White women. Moreover, victim resistance, marital status, and perceiver’s sex have all been found to influence perceptions of domestic violence culpability. Since the 1970s, when domestic violence was acknowledged as a social problem, researchers have examined how the lay person’s perceptions of battered women and their batterers are influenced by extralegal factors. Although research on perceptions of domestic violence when White women and men are involved has increased dramatically in recent years, there is a dearth of research on perceptions of such violence when women and men of color are participants. The available findings on the influence of stereotypical notions concerning victims and batterers upon perceptions of domestic violence are examined. This review will provide the available evidence and suggest research areas where information is needed to more fully address the needs of people of color in understanding their own victimization and how actors in the legal system can guard against biased responding.     

Relationship between preference for red and locus of control

The validity of the assumptions about the color red in the Lüscher color theory were examined by correlating preference for red to locus of control and sex. Undergraduates (100 men and 100 women) who scored < or = 8 or > or = 16 on the Rotter Internal-External Locus of Control Scale were administered the short form of the Lüscher Color Test. Consistent with the assumptions by Lüscher about the color red, the analysis of variance showed that Internal scorers preferred red significantly more than External scorers, but no sex difference was found.     

People's Perceptions of Women's and Men's Worry about Life Issues: Worrying about Love, Accomplishment, or Money?

The study was designed to examine people's perceptions of women's and men's worry about life issues and self-perceptions of worry. Some undergraduates (n = 498) rated typical women's or men's worry, and others (n = 396) rated significant others' worry based on the Worry Domain Questionnaire (Tallis, Eysenck, & Mathews, 1992). As expected, participants perceived women as worrying more than men do about relationships, when they rated typical or significant others. As well, they rated typical men as worrying more than typical women about achievement and finances. Participants who rated significant others' worry also rated their own worry and parallel findings were expected. However, women tended to report more worry about achievement than men did. Overall, the findings indicate that the better people know their targets, the less likely they are to perceive their worry in gender stereotypical terms. This article is partially based on Wendy-Jo Wood's Master's thesis.     

Black and White College Women's Perceptions of Sexual Harassment

In this study, we examined how racial factorsinfluence college women's perceptions of sexualharassment. Specifically, we examined whether Black (N= 46) and White (N = 89) women perceive unsolicitedsexual behavior between a Black woman and Black mandifferentfrom such behavior between a Black woman and aWhite man. The data suggest that sexual harassmentbetween Black women and men are trivialized compared to sexual behavior between Black women andWhite men. The findings are interpreted with regard tothe necessity of studying sexual harassment for women ofcolor.     

Facial appearance, gender, and emotion expression

Western gender stereotypes describe women as affiliative and more likely to show happiness and men as dominant and more likely to show anger. The authors assessed the hypothesis that the gender-stereotypic effects on perceptions of anger and happiness are partially mediated by facial appearance markers of dominance and affiliation by equating men's and women's faces for these cues. In 2 studies, women were rated as more angry and men as more happy-a reversal of the stereotype. Ratings of sadness, however, were not systematically affected. It is posited that markers of affiliation and dominance, themselves confounded with gender, interact with the expressive cues for anger and happiness to produce emotional perceptions that have been viewed as simple gender stereotypes.     

Correlated male preferences for femininity in female faces and voices

Sexually dimorphic physical traits are important for mate choice and mate preference in many species, including humans. Several previous studies have observed that women's preferences for physical cues of male masculinity in different domains (e.g., visual and vocal) are correlated. These correlations demonstrate systematic, rather than arbitrary, variation in women's preferences for masculine men and are consistent with the proposal that sexually dimorphic cues in different domains reflect a common underlying aspect of male quality. Here we present evidence for a similar correlation between men's preferences for different cues of femininity in women; although men generally preferred feminized to masculinized versions of both women's faces and voices, the strength of men's preferences for feminized versions of female faces was positively and significantly correlated with the strength of their preferences for feminized versions of women's voices. In a second study, this correlation occurred when men judged women's attractiveness as long-term, but not short-term, mates, which is consistent with previous research. Collectively, these findings (1) present novel evidence for systematic variation in men's preferences for feminine women, (2) present converging evidence for concordant preferences for sexually dimorphic traits in different domains, and (3) complement findings of correlations between women's facial and vocal femininity.     

The effect of red color on perceived self‐attractiveness

Recent research showed that individuals are perceived as more attractive when presented with the color red. We seek to extend these findings by studying the effects of red color on individuals' perception of self‐attractiveness, rather than the attractiveness of others. Based on the color‐in‐context theory, we hypothesized that individuals would perceive themselves as more attractive under red chromatic conditions. In three experiments, participants were asked to wear a red or a blue shirt and rated their own attractiveness. As expected, participants in the red shirt condition indicated a higher level of self‐attractiveness than participants in the blue condition. Moreover, the results showed that the self‐perception red effect was mediated by the individuals' self‐perceived sexual receptivity and self‐perceived status.     

The mere presence of opposite-sex others on judgments of sexual and romantic desirability: opposite effects for men and women

Men's and women's mate preferences impose on each a unique set of adaptive problems that must be solved when judging the desirability of prospective mates. One potentially revealing source of information about an individual's desirability as a romantic partner is contained in the decisions made by same-sex others. The present studies predicted that men's and women's desirability assessments would be affected in opposite ways when target persons were depicted with members of the target's opposite sex. Study 1 (N = 847) documented that women rated men more desirable when shown surrounded by women than when shown alone or with other men (a desirability enhancement effect). In sharp contrast, men rated women less desirable when shown surrounded by men than when shown alone or with women (a desirability diminution effect) . Study 2 (N = 627) demonstrated similar sexually divergent effects for estimates of the desirability of same-sex competitors.     

Sex ratio and women's career choice: does a scarcity of men lead women to choose briefcase over baby?

Although the ratio of males to females in a population is known to influence behavior in nonhuman animals, little is known about how sex ratio influences human behavior. We propose that sex ratio affects women's family planning and career choices. Using both historical data and experiments, we examined how sex ratio influences women's career aspirations. Findings showed that a scarcity of men led women to seek high-paying careers and to delay starting a family. This effect was driven by how sex ratio altered the mating market, not just the job market. Sex ratios involving a scarcity of men led women to seek lucrative careers because of the difficulty women have in finding an investing, long-term mate under such circumstances. Accordingly, this low-male sex ratio produced the strongest desire for lucrative careers in women who are least able to secure a mate. These findings demonstrate that sex ratio has far-reaching effects in humans, including whether women choose briefcase over baby.     

Hair Color and Courtship: Blond Women Received More Courtship Solicitations and Redhead Men Received More Refusals

Previous research on the effect of hair color on people??s evaluation and behavior has revealed discrepant results and the real effect of both male and female hair color on their mating attractiveness has never been tested. In Study 1, female confederates wearing blond, brown, black or red colored wigs were observed while sitting in a nightclub. In Study 2, male confederates wearing different colored wigs asked women in a nightclub for a dance. It was found that blond women were more frequently approached by men whereas blond males did not receive more acceptances to their requests. However, in both conditions, red hair was associated with less attractiveness. Evolutionary theory and differences in mating preferences are used to explain the blond hair effect. Scarcity of red-haired individuals in the population and negative stereotypes associated with red hair are used to explain the negative effect of red hair.     

The malleability of gender stereotypes: influence of population size on perceptions of men and women in the past, present, and future

Recent studies on the malleability of gender stereotypes show that they are flexible, dynamic structures that change with the passage of time. In a study, we examined perceptions about men and women of the past, present, and future in Spain and focused on the influence of an important demographic variable on these perceptions: the population size of people's location of residence. Results showed that people perceived an increase in similarity of men and women from the past to the present and from the present to the future. In less-populated locations, however, men and women were more gender stereotyped and, consequently, still perceived to be further from equality than those in more populated areas. We concluded that the study of dynamic gender stereotypes benefits from extensive research in populations that vary in their demographic characteristics and shows the importance of recent movements in rural areas supporting women's participation in the modernization process.