EFFECTS OF TRANSMITTER TUNING ON ATTITUDE CHANGE PERSISTENCE:

Abstract— assiter, Petto, and Apple (this issue) replicated the effect of transmitter tuning on attitude change persistence (Boninger, Brock, Cook, Cruder, & Romer, 1990) and included an additional condition as the basis for an alternative explanation. Although their independent replication is an important contribution that provides significant empirical corroboration, a superficial rendering of the interrupted-task literature (Zeigarnik, 1927/1938) and ambiguity in the operationalization of the additional condition appear to weaken their proposed interruption-perseveration explanation. We also summarize ancillary data from our earlier work (Boninger et al., 1990) that shed further doubt on this alternative explanation.     

In search of reliable persuasion effects: III. The sleeper effect is dead. Long live the sleeper effect

The sleeper effect in persuasion is a delayed increase in the impact of a message that is accompanied by a discounting cue. Despite a long history, the sleeper effect has been notoriously difficult to obtain or to replicate, with the exception of a pair of studies by Gruder et al. (1978). We conducted a series of 16 computer-controlled experiments and a replication of the Gruder et al. study to demonstrate that a sleeper effect can be obtained reliably when subjects (a) note the important arguments in a message, (b) receive a discounting cue after the message, and (c) rate the trustworthiness of the message communicator immediately after receiving the discounting cue. These operations are sufficiently different from those used in earlier studies to justify a new differential decay interpretation of the sleeper effect, in place of the dissociation hypothesis favored by most previous sleeper effect researchers. According to the differential decay interpretation, a sleeper effect occurs when message and discounting cue have opposite and near-equal immediate impacts that are not well-integrated in memory. The effect occurs, then, if the impact of the discounting cue decays faster than that of the message.     

Effing the Ineffable: The Logocentric Fallacy in Argumentation

Words, just because they are words, are not inherently clear. The message they contain becomes clear to those who speak the language and are familiar with the issues and contexts. If the message lacks linguistic clarity the recipient of the message will typically make a query that will bring forth further information intended to clarify. The result might be more words, but it might also involve pointing or drawing, or words that utilize other modes such as references to context, history, and so on. If the ambiguity derives from an inconsistency between, say, words and behaviour, one may look to either mode for clarity. Communication, we must accept, actually occurs in messages, and our ability to transmit information may be limited by any number of factors. When we focus entirely on discursive aspects of communication we limit both the ways in which we receive and ways in which we transmit information. The logocentric fallacy is committed when language, especially in it's most logical guise, is seen to be the only form of rational communication.     

THE AFFECTIVE CONSEQUENCES OF MINIMIZING WOMEN'S BODY IMAGE CONCERNS

We propose that women regularly anticipate and receive messages from others that trivialize the severity of their body image concerns. Moreover, we suggest that these minimizing messages can heighten women's negative affective reactions to body image threats, particularly if they internalize them. Two studies provided support for these ideas. In Study 1, women and men estimated the likelihood that others would minimize the feelings of a woman who felt badly about her body. As expected, women estimated a high likelihood of minimization. In Study 2, women internalized or rejected a message that either minimized or validated the severity of body image concerns before undergoing a body image threat themselves. Women felt heightened negative affect following the threat if they internalized the minimizing message, but they maintained their prethreat affective state if they rejected the minimizing message or internalized the validating message. The discussion focuses on the implications of these findings for research on effective social support and clinical interventions.     

Encoding under trust and distrust: the spontaneous activation of incongruent cognitions

Past studies of strategic thinking have shown that the encoding of the message information becomes more complex under distrust. Receivers process the information as if they are trying to protect themselves from being misled by testing alternative potential interpretations. The present study investigates the possibility that when people are mistrustful they spontaneously activate associations that are incongruent with the given message. Findings from 3 experiments suggest that, even when the distrust is unrelated in any meaningful way to the message and even when receivers are unable to prepare a strategic response, the cognitive system reacts to distrust by automatically inducing the consideration of incongruent associations--it seems designed to ask, "and what if the information were false?" The theoretical implications of the results for theories of social perception and persuasion are discussed.     

The power of regression to the mean: A social norm study revisited

This research follows up on a study by Schultz et al. ( 2007 ), in which the effect of a social norm intervention on energy consumption was examined. The present studies included control groups to examine whether social norm effects would persist beyond regression to the mean. Both studies had a 2 (baseline consumption: below mean versus above mean) × 2 (message condition: no‐message control versus norm message) design . Based on baseline fruit ( Study 1 ) or unhealthy snack ( Study 2 ) consumption, students were classified as above mean or below mean for consumption. One week later, half of the students in the above‐mean and below‐mean groups received normative feedback; control groups did not. Neither study showed an effect of norm messages on behavior relative to control, providing evidence for regression to the mean as an alternative explanation. Findings highlight the importance of control groups to distinguish social norm intervention effects from mere regression to the mean.     

Distraction and attitude change: A resolution

Previous studies have shown that distraction may either increase or decrease attitude change. The present experiment, designed to reconcile earlier findings, was based on the hypothesis that distraction should interfere with message reception but also increase yielding to the message. Distraction should thus increase attitude change to a simple message (one which is easily understood but not very convincing), but decrease attitude change to a complex message (one which is difficult to understand but convicing if understood). Subjects beard messages on two topics, sometimes while distracted by a tape recording of music and sometimes not. Message complexity was successfully manipulated for one of the topics. The results support a model of attitude change which considers the effects of independent variables on both reception and yielding.     

Rethinking the Inoculation Analogy: Effects on Subjects With Differing Preexisting Attitudes

Inoculation messages employed in past studies have been consistently preventative. Yet, if inoculation strategies are to be used in mass media campaigns, researchers need to know what the effects will be on all audience members—not just those known to support a message sponsor’s position. A 3‐phase experiment was conducted involving 558 participants. Linear regression analyses identified that initially supportive, neutral, and opposed subjects exposed to the inoculation message reported significantly more positive attitudes toward the study topic of agricultural biotechnology following an attack message than did their respective controls. The inoculation message contributed to significantly increased threat levels among initially neutral and opposed subjects and marginally increased counterarguing output among initially supportive and neutral subjects. Additionally, counterarguing partially mediated final attitudes for inoculated supportive subjects.     

Text‐message reminders plus incentives increase adherence to antidiabetic medication in adults with type 2 diabetes

Some adults with Type 2 diabetes mellitus have difficulty adhering to their oral medication regimens. The current study used a multiple baseline design with 3 adults with Type 2 diabetes. Medication taking was monitored remotely in real time via an electronic pill bottle. During the intervention, monetary incentives were delivered contingent on evidence of adherence to taking medication at specified times. Text‐message reminders were also sent if medication was not taken. Adherence increased for all participants. Future studies should separate the relative contributions of text‐message and incentive components of the intervention.     

Resisting persuasion by illegitimate means: a metacognitive perspective on minority influence

The present research tests a new metacognitive perspective on resistance in minority influence situations. It is proposed that when people initially resist persuasive messages from sources in the numerical minority, they can lose attitude certainty if they perceive that they have based their attitudes on the source's minority status and also believe this is an illegitimate basis for resistance. In three studies, participants were presented with a message from a minority source. In Study 1, participants became less certain of their attitudes after resisting this message. In Study 2, this effect only emerged when participants were led to believe they had based their attitudes on the source's minority status and this was an illegitimate thing to do. In Study 3, this effect was shown to have implications for persuasion in response to a second message. The implications of these findings for classic minority influence effects are discussed.     

Do Multiple Source Appeals Enhance the Confidence Level of Message Recipients?

Cette étude examine dans quelle mesure la confiance dans leurs jugements de récepteurs de message peut être influencée, par l'accroissement du nombre des sources et la variation de la qualité des arguments présentés dans le message. Utilisant l'approche des processus d'information proposée par Harkins et Petty (1981a), il est démontré que la polarisation des niveaux de confiance en réponse aux arguments, forts contre faibles, est plus grande quand les sujets sont exposéà de multiples sources plutôt qu'à des messages de source unique. S'ensuit une discussion sur les implications et les développements d'une recherche future.     

Counting On Blood Donors: Increasing the Impact of Reminder Calls

Two experiments were conducted to see if blood drive attendance could be increased by altering the content of reminder calls. In Experiment 1 college students received either a standard reminder (the place, time, and necessity of eating beforehand) or a commitment-enhancing reminder in which they agreed to be "counted on". Those in the latter condition were significantly more likely (p <.007) to attend a blood drive. Experiment 2 demonstrated that an alternate wording for the commitment-enhancing message was possible; that a verbal response was necessary to ensure the commitment; and that a message enhancing altruism was not as effective. The studies suggest that asking for an additional commitment during a reminder call can appreciably increase blood drive participation rates.     

Interpretation and Meaning

The article describes and attempts to resolve a problem that arises for interpreters, translators, teachers, linguists, literary critics, and lawyers. Professional interpreters, for example, see themselves as the impartial transmitters of messages. Their dilemma notably arises in legal contexts when judges and prosecutors use language that is technical and belongs to a political system whose traditions are unfamiliar to defendants. In an effort to explain what such concepts as 'habeas corpus' and 'taking the fifth amendment' mean to Spanish-speaking monoglots, for example, interpreters may become independent voices sending a nuanced version of the original message to its recipients. In such cases, and for other reasons, they may breach the principle of impartiality. The dilemma arises through a seeming incompatibility between two principles essential to impartial interpretation: the need neutrally to transmit a message and the need to communicate the content of a message in such a way as to make it comprehensible to an alien auditor. The author argues that these principles are not necessarily inconsistent. Thus whether an interpreter has deviated from the ideal of impartiality can only be decided on a case-by-case basis.     

Message strength and persuasion when consumers imagine product usage

This paper analyzes the effects of message strength on brand attitude when consumers simulate product usage. The relevant literature suggests that advertising message strength does not matter when consumers imagine product usage, but previous studies do not consider the potential moderating effects of involvement and product category knowledge. The results of this research demonstrate that among high‐involvement consumers who perceive their knowledge in the product category as limited, imagining product usage does not reduce the relevance of a strong advertising message. This paper also shows that overall, imagining product usage positively affects brand attitude – regardless of message strength, involvement, and self‐perceived knowledge. An important practical implication arises from the study. Marketers should encourage mental simulation in their advertisements, but be careful not to set a good argument aside if the product/service is highly relevant to potential customers and the potential customers do not perceive themselves as very knowledgeable about the product category. This finding is particularly relevant to complex or relatively new products, because here, the group of consumers who are highly involved but do not perceive themselves as very knowledgeable may be large. Copyright © 2010 John Wiley & Sons, Ltd.     

Are dietary restraint scales valid measures of acute dietary restriction? Unobtrusive observational data suggest not

The finding that dietary restraint scales predict onset of bulimic pathology has been interpreted as suggesting that dieting causes this eating disturbance, despite the dearth of evidence that these scales are valid measures of dietary restriction. The authors conducted 4 studies that tested whether dietary restraint scales were inversely correlated with unobtrusively measured caloric intake. These studies, which varied in foods consumed, settings, and populations, indicated that common dietary restraint scales were largely uncorrelated with acute caloric intake. Results suggest that these scales are not valid measures of short-term dietary restriction and imply that it may be prudent to reinterpret findings from studies thai use these scales, including those that suggest dietary restraint is a risk factor for bulimic pathology.     

Satir's Formula for Therapeutic Endurance

SUMMARY

Of the many factors thai accounted for Virginia Satir's ability to create change in intransigent couples and families, the sine qua nan may have been her therapeutic endurance (ability to “hang in there” with tough clients). Satir's formula for therapeutic endurance was her constant belief in the intrinsic worth of each individual—the wonderful human being myth—and its corollary thai all people arc capable of changing     

Hate Crime Legislation Reconsidered

In “Is Penalty Enhancement a Sound Idea?” Claudia Card calls into question hate crime legislation, querying whether hatred makes a crime worse, whether hatred of the sort pertinent to hate crimes is worse than a more personal hatred, and whether the message sent by hate crime legislation is the intended message. This essay questions her assumption that penalty enhancement for hate crimes is warranted only if the crimes are worse than otherwise similar crimes that do not count as hate crimes. Instead, it may be the case that it is the proper business of the state to take a particular interest in such crimes, in part because they enact not just any hatred but civic hatred. And if hate crimes are understood as enacting civic hatred, hate crime legislation can indeed serve to counter a message that very much needs to be countered.     

Gaze and emotional expression: The effects of message positivity-negativity and emotional intensity

The effects of emotional positivity-negativity and emotional intensity on actor's gaze were examined by simulating emotional situations to a camera. Female subjects were first asked to act out a neutral message as if they were speaking to a person to obtain a baseline for direct gaze. Subjects were then asked to perform a positive or a negative message to the camera. Half the subjects attempted to express the message with strong emotion; half expressed it with weak, ambivalent emotion. As expected, it was found that more direct gaze was maintained when expressing strong emotion. Whether the message was positive or negative did not affect gaze direction. The results were discussed in relation to the dimensions of nonverbal communication.     

Female Development-How to Operationalize What We Know

Females struggle to exist in a culture which gives the clear message that what is white and male is what has true credibility. Women, particularly in the last twenty years, have attempted to adapt to a male model of thinking, one which stresses autonomy, initiative, independence and self-sufficiency. Even if these values feel alien, women will alter their behavior to succeed or reject the values and feel less worthy. This paper has taken the theoretical work of Gilligan et al. and attempted to devise a way to intercede in this cycle through a preventive group design. Adolescent girls participate in ongoing groups where they experience a sense of confirmation and collaboration and have the opportunity to examine the dissonance between what they know internally and what the society imposes. There are suggested ways for incorporating the groups into high school and middle school settings so that the concept of female development differing from male development is one that begins to be addressed and acted upon in the educational environment.     

Urgently Yours: Temporal Communication Norms and Psychological Distance

Communicators have at their disposal an ever‐increasing variety of modalities by which to transmit messages. Do the prominent norms attached to different communication modalities contain information in and of themselves? The present investigation considers this question through the lens of text messages and emails, hypothesized to confer different normative information about urgency. Text messages (vs. emails)—or any communication inferred by receivers to have been sent with greater urgency—cause the content of those messages to seem, in the eyes of receivers, closer in time (Study 1), closer in space (Study 2), and more likely to occur (Study 3). Moderation and mediation analyses confirm the role of urgency underlying the relationship between modality and distance. We provide evidence for these effects in a series of laboratory studies together with a field study in which real text messages and emails impact not only inferred distance but also a behavior deriving therefrom. Theoretical and practical implications highlight the importance, for both researchers and practitioners, of understanding how the medium of communication can shape interpretation of the message.