Perceptual awareness and categorical representation of faces: evidence from masked priming

How internal categories influence how we perceive the world is a fundamental question in cognitive sciences. Yet, the relation between perceptual awareness and perceptual categorization has remained largely uncovered so far. Here, we addressed this question by focusing on face perception during subliminal and conscious perception. We used morphed continua between two face identities and we assessed, through a masked priming paradigm, the perceptual processing of these morphed faces under subliminal and supraliminal conditions. We found that priming from subliminal faces followed linearly the information present in the primes, while priming from visible faces revealed a non-linear profile, indicating a categorical processing of face identities. Our results thus point to a special relation between perceptual awareness and categorical processing of faces, and support the dissociation between two modes of information processing: a subliminal mode involving analog treatment of stimuli information, and a supraliminal mode relying on discrete representation.     

Unconscious priming according to multiple S-R rules

The present study investigated if unconscious primes can be processed according to different stimulus-response (S-R) rules simultaneously. Participants performed two different S-R rules, such as judging a digit as smaller or larger than five and judging a letter as vowel or consonant. These S-R rules were administered in random order and announced by a previously presented cue. Each target stimulus was preceded by subliminal primes which afforded a different or an identical response according to either the currently irrelevant or currently relevant S-R rule. In three experiments, we consistently found priming effects according to currently irrelevant S-R rules, even when primes for the relevant and irrelevant S-R rules were presented simultaneously. Thus, unconscious stimuli have the power to activate responses according to currently required and currently not required S-R rules concurrently. The results are in line with response activation accounts of subliminal priming and suggest that at least two routes may gain access on response processes simultaneously.     

Unconscious cognition isn't that smart: modulation of masked repetition priming effect in the word naming task

Masked repetition primes produce greater facilitation in naming in a block containing a high, rather than low proportion of repetition trials. [Bodner, G. E., & Masson, M. E. J. (2004). Beyond binary judgments: Prime-validity modulates masked repetition priming in the naming task. Memory & Cognition, 32, 1-11] suggested this phenomenon reflects a strategic shift in the use of masked prime as a function of its validity. We propose an alternative explanation based on the Adaptation to the statistics of the environment (ASE) framework, which suggests the proportion effect reflects adaptation of response-initiation processes to recent trial difficulty. Consistent with ASE's prediction, (1) stimuli that produce the proportion effect also produced an "asymmetric blocking effect", showing a smaller fall in response latencies of hard items than the rise of easy items when the two item types were intermixed relative to pure blocks comprised of only one item type, and (2) manipulation of prime validity was neither necessary nor sufficient to modulate the size of masked-priming effect.     

Variability in response criteria affects estimates of conscious identification and unconscious semantic priming

Three experiments examined the role of response criteria in a masked semantic priming paradigm using an exclusion task. Experiment 1 used on-line prime-report (“report the prime if you saw it”) and exclusion instructions in which participants were told to avoid completing a word stem (e.g. mo—) with a word related to a prime (e.g. cash) flashed for 0, 38 or 212 ms. Semantic priming (i.e. exclusion failure) was significant in the items analysis, but was moderated by peoples’ ability to report the prime in the participant analysis. Prime-report thresholds in Experiment 2 were made more liberal by instructing participants to guess on every trial. Prime-report increased from Experiment 1 as exclusion failures were eliminated. Experiment 3 clarified the relationship between awareness and prime identification using an on-line measure of confidence and different liberal prime report instructions. The current findings suggest that the ability to act upon (via exclusion performance) and report information in a masked prime is determined by a variable response criterion, which can be manipulated as an independent variable.     

Exploring the identification-production hypothesis of repetition priming in young and older adults

The identification-production hypothesis of age-related differences in repetition priming predicts reduced priming in older adults on indirect memory measures that require stimulus production (production priming) together with age constancy on indirect measures that require stimulus identification, verification, or classification processes (identification priming). Although some evidence is consistent with this hypothesis, comparisons of identification and production priming in young and older adults often confound stimulus, subject, and dependent measure factors across tasks. Consequently, repetition priming has yet to be assessed in healthy young and healthy older adults using identification and production tasks that control for these factors. The identification-production hypothesis was tested using verb generation as a measure of production priming (Experiments 1-3) and semantic classification (Experiment 1) or semantic verification (Experiments 2 and 3) as the measure of identification priming. Contrary to the identification-production hypothesis, no age-related diminutions in identification or production forms of priming were found.     

Unconscious semantic priming in the absence of partial awareness

In a recent paper in Psychological Science, Kouider and Dupoux reported obtaining unconscious Stroop priming only when subjects had partial awareness of the masked distractor words (i.e., could consciously perceive subword features that enabled reconstruction of whole words). Kouider and Dupoux conjectured that semantic priming occurs only when such partial awareness is present. The present experiments tested this conjecture in an affective categorization priming task that differed from Kouider and Dupoux’s in using masked distractors that subjects had practiced earlier as visible words. Experiment 1 showed priming from practiced words when subjects had no partial awareness of those words. Experiment 2 showed that, in the absence of partial awareness, practiced words yielded priming but not-practiced words did not. Experiment 3 corroborated Experiment 1 and 2s results using a different test of partial awareness. These results suggest that unconscious processing (rather than partial awareness) of subword elements drives masked semantic priming by practiced words.     

Attentional sensitization of unconscious visual processing: Top-down influences on masked priming

Classical theories of automaticity assume that automatic processes elicited by unconscious stimuli are autonomous and independent of higher-level cognitive influences. In contrast to these classical conceptions, we argue that automatic processing depends on attentional amplification of task-congruent processing pathways and propose an attentional sensitization model of unconscious visual processing: According to this model, unconscious visual processing is automatic in the sense that it is initiated without deliberate intention. However, unconscious visual processing is susceptible to attentional top-down control and is only elicited if the cognitive system is configured accordingly. In this article, we describe our attentional sensitization model and review recent evidence demonstrating attentional influences on subliminal priming, a prototypical example of an automatic process. We show that subliminal priming (a) depends on attentional resources, (b) is susceptible to stimulus expectations, (c) is influenced by action intentions, and (d) is modulated by task sets. These data suggest that attention enhances or attenuates unconscious visual processes in congruency with attentional task representations similar to conscious perception. We argue that seemingly paradoxical, hitherto unexplained findings regarding the automaticity of the underlying processes in many cognitive domains can be easily accommodated by our attentional sensitization model. We conclude this review with a discussion of future research questions regar-ding the nature of attentional control of unconscious visual processing.     

Perceptual and lexical components of auditory repetition priming in young and older adults

In the present study, we examined whether age modulates the processing of lexical and perceptual information in auditory implicit and explicit memory tests. Young and older adults performed a surface encoding task on spoken and printed words and then either identified degraded words or made explicit recognition judgments. The implicit test of perceptual identification yielded no evidence of age-related declines in the processing of either lexical information or coarse perceptual details (modality of presentation). The same test, however, produced marked age-related declines in the processing of fine-grained perceptual details (voice) when subjects were not familiarized with the talkers' voices prior to the encoding task. Marked age differences were also observed in recognition memory. These findings suggest that although aging preserves the encoding and incidental retrieval of lexical and coarse perceptual information, it affects the encoding of fine-grained perceptual information and deliberate retrieval processes.     

Electrophysiological evidence for size invariance in masked picture repetition priming

This experiment examined invariance in object representations through measuring event-related potentials (ERPs) to pictures in a masked repetition priming paradigm. Pairs of pictures were presented where the prime was either the same size or half the size of the target object and the target was either presented in a normal orientation or was a normal sized mirror reflection of the prime object. Previous masked repetition priming studies have found a cascade of priming effect sensitive to perceptual (N190/P190) and semantic (N400) properties of the stimulus. This experiment found that both early (N190/P190 effects) and later effects (N400) were invariant to size, whereas only the N190/P190 effect was invariant to mirror reflection. The combination of a small prime and a mirror reflected target led to no significant priming effects. Taken together, the results of this set of experiments suggests that object recognition, more specifically, activating an object representation, occurs in a hierarchical fashion where overlapping perceptual information between the prime and target is necessary, although not always sufficient, to activate a higher level semantic representation.     

Subliminal priming of autobiographical memories

The current research examined subliminal priming of autobiographical memories. In Experiment 1 the subliminal primes consisted of affect-associated words (positive vs negative) and were presented just before the participants retrieved specific experiences to cue-words. The subliminal primes produced an inhibitory effect on autobiographical memory retrieval, with significantly lower positive ratings given to the emotional content of experiences retrieved after positive primes than given to experiences retrieved after negative primes. The subliminal primes for the second experiment consisted of words that related to specific lifetime periods (early childhood vs late childhood/early adulthood). A negative priming effect resulted again, with earlier life experiences retrieved after the presentation of late childhood/early adulthood primes. We believe the negative priming effects obtained in both experiments are consistent with predictions based on the self-memory system model of autobiographical memory. The results of this research may also explain mood-incongruent recall.     

Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice

With his claim to have increased sales of Coca Cola and popcorn in a movie theatre through subliminal messages flashed on the screen, James Vicary raised the possibility of subliminal advertising. Nobody has ever replicated Vicary’s findings and his study was a hoax. This article reports two experiments, which assessed whether subliminal priming of a brand name of a drink can affect people’s choices for the primed brand, and whether this effect is moderated by individuals’ feelings of thirst. Both studies demonstrated that subliminal priming of a brand name of drink (i.e., Lipton Ice) positively affected participants’ choice for, and their intention to, drink the primed brand, but only for participants who were thirsty. Theoretical and practical implications of these findings are discussed.     

The relationship between the objective identification threshold and priming effects does not provide a definitive boundary between conscious and unconscious perceptual processes

The Objective Threshold/Strategic Model (OT/S) proposes that strong, qualitative inferences of unconscious perception can be made if the relationship between perceptual sensitivity (typically priming effects) and stimulus visibility is nonlinear and nonmonotonic. The model proposes a nadir in priming effects at the objective identification threshold (identification d′ = 0). These predictions were tested with masked semantic priming and repetition priming of a lexical decision task. The visibility of the prime stimuli was systematically varied above and below the objective identification threshold. The obtained relationship between prime visibility and priming facilitation was nonlinear, but the results failed to confirm a nadir in priming effects at the objective identification threshold. We conclude that the objective identification threshold does not necessarily indicate the point where presumably unconscious priming effects might be inhibited by conscious cognitive processes.     

Greater priming for previously distracting information in young than older adults when suppression is ruled out

The use of previously distracting information on memory tests with indirect instructions is usually age-equivalent, while young adults typically show greater explicit memory for such information. This could reflect qualitatively distinct initial processing (encoding) of distracting information by younger and older adults, but could also be caused by greater suppression of such information by younger adults on tasks with indirect instructions. In Experiment 1, young and older adults read stories containing distracting words, which they ignored, before studying a list of words containing previously distracting items for a free recall task. Half the participants were informed of the presence of previously distracting items in the study list prior to recall (direct instruction), and half were not (indirect instruction). Recall of previously distracting words was age-equivalent in the indirect condition, but young adults recalled more distracting words in the direct condition. In Experiment 2, participants performed the continuous identification with recognition task, which captures a measure of perceptual priming and recognition on each trial, and is immune to suppression. Priming and recognition of previously distracting words was greater in younger than older adults, suggesting that the young engage in more successful suppression of previously distracting information on tasks in which its relevance is not overtly signaled.     

Evidence of fast and automatic gender bias in affective priming

Previous studies have revealed a gender bias in ratings of the valence and intensity of supraliminally presented facial expressions of emotion such that positive emotions receive higher ratings when expressed by females and negative emotions receive higher ratings when expressed by males. However, surprisingly, this gender bias has not been investigated for suboptimal presentation of emotional expressions. Our first experiment aimed at investigating the existence of such a bias for very fast presentation of the stimulus (20 ms onset) on the basis of a classic priming procedure commonly used in affective priming studies that involved the use of a single prime. Our second experiment aimed at proposing a new method involving four fast, repeated presentations of the prime-target pairs (based on the innovative design proposed by Höschel and Irle), that could be used to reduce the gender bias in future studies in affective sciences. Results show that the classic procedure for subliminal affective priming seems, indeed, sensitive to gender bias, but that it is possible to maximise the affective effect and decrease the impact of the gender bias using repeated presentations of the prime.     

Effects of execution duration on within-item strategy switching in young and older adults

This study aimed at determining whether previously found age-related differences in within-item strategy switching is modulated by duration of engagement in initial strategy execution. In a computational estimation task, young and older adults had to find estimates to arithmetic problems like 37×64 while either rounding down (i.e., 30×60) or rounding up (i.e., 40×70) both operands to the closest decades. Participants were asked to execute a cued strategy for different durations (i.e., 1, 2, or 3 s), before deciding whether the cued strategy was the best strategy and to switch to the best strategy if the cued strategy was not the best. The main findings revealed that (1) young and older adults were able to switch strategies, especially when they started to execute poorer strategy on a given item; (2) older adults switched strategy less often than young adults, and (3) both young and older participants switched strategy less frequently for long than for short durations. These findings suggest that to be able to switch strategy within item, participants should not be too much engaged in execution of the initially selected strategy, and that duration of engagement in initial strategy execution does not modulate age-related differences in within-item strategy execution.     

Boundary conditions for the influence of unfamiliar non-target primes in unconscious evaluative priming: The moderating role of attentional task sets

Evaluative priming by masked emotional stimuli that are not consciously perceived has been taken as evidence that affective stimulus evaluation can also occur unconsciously. However, as masked priming effects were small and frequently observed only for familiar primes that there also presented as visible targets in an evaluative decision task, priming was thought to reflect primarily response activation based on acquired S–R associations and not evaluative semantic stimulus analysis. The present study therefore assessed across three experiments boundary conditions for the emergence of masked evaluative priming effects with unfamiliar primes in an evaluative decision task and investigated the role of the frequency of target repetition on priming with pictorial and verbal stimuli. While familiar primes elicited robust priming effects in all conditions, priming effects by unfamiliar primes were reliably obtained for low repetition (pictures) or unrepeated targets (words), but not for targets repeated at a high frequency. This suggests that unfamiliar masked stimuli only elicit evaluative priming effects when the task set associated with the visible target involves evaluative semantic analysis and is not based on S–R triggered responding as for high repetition targets. The present results therefore converge with the growing body of evidence demonstrating attentional control influences on unconscious processing.     

Location invariance in masked repetition priming of letters and words

Earlier studies have suggested that information from a prime stimulus can be integrated with target information even when the two stimuli appear at different spatial locations. Here, we examined such location invariance in a masked repetition priming paradigm with single letter and word stimuli. In order to neutralize effects of acuity and spatial attention on prime processing, subliminal prime stimuli always appeared on fixation. Target location varied randomly from trial to trial along the horizontal meridian at one of seven possible locations for letter stimuli (? 7° to + 7°) and three positions for word stimuli (? 4°, 0°, + 4°). Speed of responding to letter and word targets was affected by target location, and by priming, but the size of repetition priming effects did not vary as a function of target location. These results suggest that masked repetition priming is mediated by representations that integrate information about object identity independently of object location.     

Influence of attended repetition trials on negative priming in younger and older adults

A lengthened response time when a distractor becomes a target, called negative priming, is an undisputed phenomenon in selective attention, yet just what the underlying mechanism responsible for negative priming is has not been resolved. In this study, the proportion of attended repetition trials was manipulated in order to test the predictions of three theories that have been proposed for explaining spatial negative priming: distractor suppression (e.g., Tipper, 1985), episodic memory retrieval (e.g., Neill, Valdes, &; Terry, 1995), and novelty bias (e.g., Milliken, Tipper, Houghton, &; Lupiáñez, 2000). The results supported the proposal that a novelty bias, which is flexible and can be overridden, is the primary mechanism responsible for priming in spatial tasks. Memory retrieval obscured the novelty bias for target processing, was more selective in older adults, and did not affect distractor processing. Novelty bias and distractor suppression may share the same inhibitory attentional mechanism.     

Using warnings to reduce categorical false memories in younger and older adults

Warnings about memory errors can reduce their incidence, although past work has largely focused on associative memory errors. The current study sought to explore whether warnings could be tailored to specifically reduce false recall of categorical information in both younger and older populations. Before encoding word pairs designed to induce categorical false memories, half of the younger and older participants were warned to avoid committing these types of memory errors. Older adults who received a warning committed fewer categorical memory errors, as well as other types of semantic memory errors, than those who did not receive a warning. In contrast, young adults' memory errors did not differ for the warning versus no-warning groups. Our findings provide evidence for the effectiveness of warnings at reducing categorical memory errors in older adults, perhaps by supporting source monitoring, reduction in reliance on gist traces, or through effective metacognitive strategies.