Impact of Teachers' Language Expression and Message Valence when Conveying Classroom-Compliance Instructions1

This study examines how the types of language expression and message valence used by teachers to convey classroom-compliance instructions affect elementary-school children's psychological reactance and their intention to follow instructions. Altogether, 178 elementary-school children (54% girls) participated in a mixed-design experiment. Participants read four self-developed cartoons, where a hypothetical teacher conveyed classroom-compliance instructions through four expressions, and responded to questions measuring psychological reactance and the intention to follow instructions based on the cartoons. The results showed that psychological reactance was relatively significant in the high-controlling language condition. In the low-controlling language condition, the approach evoked less psychological reactance and enhanced the intention to follow instructions, whereas avoidance did so in the high-controlling language condition. Our findings offer suggestions on how teachers can improve classroom management by altering their messages in accordance with the motivation characteristics of their students.     

Psychometric properties of the Hong psychological reactance scale

The Hong Psychological Reactance Scale (HPRS; Hong & Felda, 1996) was developed to measure the individual difference in reactance proneness, that is, a person's trait propensity to experience psychological reactance. We performed confirmatory factor analyses to test the dimensionality of the 11-item version of the HPRS. Three message outcome variables (i.e., perceived threat to freedom, attitude, and intention) served as reference variables to test the construct validity of the HPRS. Data from 3 studies (Ns = 188, 200, and 233) of reactions to persuasive health messages confirmed the existence of 4 first-order factors but also provided evidence that the HPRS can be treated as unidimensional at the second order. The relationships between the second-order factor and the message outcome variables provided evidence of the validity of the scale.     

When communications collide with recipients' actions: effects of post-message behavior on intentions to follow the message recommendation

Two experiments investigated the processes through which post-message behavior (e.g., noncompliance) influences resistance to the message. Participants in Experiment 1 read preventive, consumer-education messages that either opposed the consumption of an alcohol-like product or recommended moderation. Half of the participants then tried the product, whereas the remaining participants performed a filler task. In the absence of trial, the two messages had the same effect. However, recipients of the abstinence-promoting preventive message who tried the product had stronger intentions to use the product in the future than recipients of the moderation message. This finding suggests that assessments of message impact may be inadequate unless an opportunity for trial is also provided. Results are interpreted in terms of self-perception and cognitive dissonance and contrasted from psychological reactance.     

Anticipated Guilt as Behavioral Motivation

The current study posits that messages used to elicit behaviors to help unknown others must present substantial perceptions of a threat and efficacy to be successful. Given that many prosocial helping messages depict a threat to unknown others, the current investigation proposed that anticipated guilt is a motivating force behind individuals' willingness to engage in behaviors to avert the unknown‐other‐directed threat. Specifically, this study hypothesized that messages which induce substantial perceptions of (a) threat, (b) response‐efficacy, and (c) self‐efficacy would result in feelings of anticipated guilt that subsequently motivate behavioral intent and, ultimately, behaviors to avert the threat to unknown others and avoid the future guilt that they might feel personally. Brehm's (1966) psychological reactance theory, however, notes that such appeals might result in reactance and thus decrease compliance with a message's prescribed actions. Two research questions were posed to determine (a) whether or not individuals experience reactance and (b) what effect, if any, reactance has on compliance. Additionally, participants' accuracy in forecasting guilt was assessed. The proposed model and research questions were tested by focusing on the topic of bone marrow donation. Participants were assigned randomly to one of three message conditions (control and two experimental messages), completed a questionnaire and returned to complete a follow‐up survey 7–10 days later. The data were consistent with the proposed model, and additional findings indicated that participants did not experience psychological reactance and were not accurate when forecasting future feelings of guilt.     

Who Fights,Who Flees? An Integration of the LC4MP and Psychological Reactance Theory

ABSTRACT

This study tests the hypothesis that defensive message processing, like defensive behaviors in the real world, has two directions, fight-and-flight. The Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) characterizes defensive message processing by increases in unpleasantness and arousal reports, and accelerated heart rate indicating either a focus on internal processing (internal thoughts) or the active withdrawal of cognitive resources from processing highly arousing and unpleasant media messages. However, the LC4MP has not included direct measures that allow discrimination between fight-and-flight responses. Psychological reactance theory (PRT) predicts defensive responses including anger and counterarguments (reactance) when media messages threaten viewers’ freedom and autonomy. We hypothesized that PRT provides the LC4MP with the appropriate measures (anger and counterarguments) needed to discriminate fight-or-flight responses. Results supported this prediction. Participants (N = 49 adult-smokers) high in defensive and low in appetitive reactivity (risk-avoiders) withdrew from the message (fled: characterized by low anger and counterarguments) while those high in appetitive and low in defensive reactivity (risk-takers) experienced reactance (fought: characterized by high anger and counterarguments) in response to freedom threatening antitobacco messages that are highly arousing and unpleasant. Moreover, both reactance and message withdrawal yielded the same cognitive, emotional, and physiological responses predicted by the LC4MP as indicators of defensive message processing. Theoretical and message design recommendations are discussed.     

Mitigating Psychological Reactance: The Role of Message‐Induced Empathy in Persuasion

This article examines the role of message‐induced state empathy in persuasion. Message‐induced empathy is conceptualized as a perception–action process that consists of affective, cognitive, and associative components. Twenty professionally produced public service announcements (PSAs) were used as stimuli messages in a 2 (high vs. low empathy) × 2 (antismoking vs. drunk driving) × 5 (messages) mixed‐design quasi‐experimental study. The 289 participants were randomly assigned to each cell and watched five PSAs presented in a random sequence. Results showed that state empathy has unique contribution to predicting persuasion outcomes above and beyond the individual's affective and cognitive responses to the messages. In addition, state empathy also has an indirect effect on persuasion via mitigating psychological reactance.     

Boosting the Potency of Resistance: Combining the Motivational Forces of Inoculation and Psychological Reactance

The efficacy of inoculation theory has been confirmed by decades of empirical research, yet optimizing its effectiveness remains a vibrant line of investigation. The present research turns to psychological reactance theory for a means of enhancing the core mechanisms of inoculation—threat and refutational preemption. Findings from a multisite study indicate reactance enhances key resistance outcomes, including: threat, anger at attack message source, negative cognitions, negative affect, anticipated threat to freedom, anticipated attack message source derogation, perceived threat to freedom, perceived attack message source derogation, and counterarguing. Most importantly, reactance‐enhanced inoculations result in lesser attitude change—the ultimate measure of resistance.     

“I,Me, Mine” or “Us,We, Ours?”: The Influence of Cultural Psychology on Web-Based Customization

A profusion of recent research on consumer responses to individualized messages points to an enduring interest in the psychology of web-based customization. Across disciplines, the consensus is that highly individualized messages will generate more favorable outcomes than less individualized ones because they match message recipients' need for unique self-identity. We challenge this popular notion by arguing that highly individualized messages will not be as effective in collectivistic cultures that discourage unique self-identity. We test this proposition in a 2 × 3 experiment by randomly assigning participants (N = 120) representing either an individualistic or collectivistic culture (American, Chinese, respectively) to one of two levels of a customized message (highly individualized vs. less highly individualized) or a noncustomized, generic message (control condition). The experimental findings suggest a significant mediated moderation effect: Culture moderates the relationship between message type and attitude such that American participants report a more favorable attitude toward highly individualized messages and Chinese participants report a more favorable attitude toward less highly individualized messages, and this moderation is mediated by a psychological sense of community. Besides theoretical implications, we also highlight an original methodological procedure for manipulating customized messages in online environments.     

Impact of Behavioral Intention on Effectiveness of Message Features Evidence From the Family Sun Safety Project

The effectiveness of messages with different logical styles might change, regardless of factual content, depending on receiver intent to practice prevention. Predictions based on reactance theory, postdecisional regret, and language expectancy theory were tested in a study altering logical style (inductive versus deductive) and language intensity in messages to parents advocating family sun safety. A prediction that deductively formatted messages would be inferior for parents not intending to act was confirmed in analyses of their reported sun protection, supporting a reactance theory explanation. For parents with mixed intentions to increase protection for themselves or their children, deductive messages were most effective, consistent with postdecisional regret processes. High language intensity enhanced both effects. Reactance effects among nonintenders completely disappeared in a follow-up survey, but language intensity effects remained. The influence of message features varies by stage of progression to action, which has practical implications for tailoring health communication to individual needs.     

The Effects of Team Context on Peer Ratings of Task and Citizenship Performance

Recent trends indicate that organizations will continue their strategic pursuit of teamwork for the foreseeable future, which will create a need for accurate assessments of individuals’ performance in teams. Although individual behaviors can be perceived and assessed by fellow team members (i.e., peers), the extent to which the team shapes perceivers’ judgments versus the target’s behavior is unclear. We conducted two studies to understand how and why team context influences peer ratings of individual performance. In study 1, we conducted cross-classified modeling on a sample of 7160 performance observations of 568 targets made by 567 perceivers, who were each members of four separate teams. Results indicated that team membership accounted for a substantially higher proportion of perceiver, relative to target, variance. In study 2, we conducted social relations modeling with a sample of 679 performance observations collected from 217 individuals nested in 46 teams to test the effects of psychological safety on perceiver, target, and team variance components. Perceptions of psychological safety accounted for proportionally larger perceiver, relative to target, variance in OCB, and task performance ratings. Altogether, team context appears to affect perceivers’ judgments of behavior more than the target’s behavior itself, implying that peer ratings sourced from different teams may not be comparable. We consider the implications for the collection and interpretation of peer performance ratings in teams and the potential implications for social cognitive theory, such that certain aspects of the team context, including psychological safety, may act as a cognitive heuristic by molding perceiver judgments of targets.

     

Factors influencing drivers’ reading and comprehension of on-board traffic messages

IntroductionWhen variable message signs (VMS) or on-board traffic information systems are used, it is essential that while driving, motorists read and understand the information as soon as possible in order to make appropriate decisions to increase road safety and/or facilitate traffic flow. Thus, it is important to investigate the factors that may increase fast reading and comprehension of on-board traffic information.ObjectivesWe examined the influence of the type of message (warnings vs. recommendations), location of the pictogram (top or bottom of the text), type of display device (IPhone, Blackberry, or Tablet) and its position (horizontal or vertical) on drivers’ fast reading and comprehension of on-board messages provided via in-vehicle system. Moreover, we were interested in drivers’ acceptability of in-vehicle system.MethodForty-nine drivers (M_Men = 32, 19–65 years) participated to a reading and comprehension task while travelling on a desktop driving simulator. Participants were exposed to two series of 11 traffic messages displayed on one of the three devices. Reading and comprehension times were measured (= milliseconds) for each message. At the end, they had to fill in a questionnaire on their beliefs about on-board traffic messages and in-vehicle system.ResultsDrivers expressed a positive attitude toward on-board traffic messages and in-vehicle system. Reading and comprehension times were of approximately 4 seconds and were longer for warnings as compared to recommendations. The pictogram placed at the top of the text, the tablet and the vertical display device facilitated fast reading and comprehension.     

The Role of Psychological Reactance in Drinking Following Alcohol Prevention Messages1

Two experiments tested whether a dogmatic alcohol prevention message may, by arousing psychological reactance (the motivation to reassert a threatened freedom) result in more subsequent alcohol consumption, compared to a neutral message. In Study 1, 535 college students received either a high-threat (dogmatic) or low-threat (neutral) message recommending either abstinence or controlled drinking. Results indicated that high-threat messages were rated more negatively and resulted in more drinking intentions compared to low threat. The negative effect of high threat on message ratings was most pronounced for habitually heavy drinkers and an abstinence-espousing message. In Study 2, under the guise of a “memory study,” 74 college students received either a high- or low-threat message recommending abstinence from alcohol. Then, under the guise of a “perception study,” all subjects participated in a taste-rating task in which their beer consumption was unobtrusively measured. Results indicated that the effect of high threat was most negative for male heavy drinkers, who drank significantly more beer compared to low-threat controls. These results suggest that the persuasive ability of alcohol prevention efforts depend to a considerable extent on the reactance-arousing properties of the materials and that dogmatic alcohol prevention materials may have counterproductive effects for some college students.     

Compensatory Effects of Cognitive Characteristics of the Source,the Message,and the Receiver Upon Attitude Change

This study explored the interactive effects of four cognitive variables (perceived expertise of the source, recipients' initial attitudes, number of arguments, and message sidedness) on attitude change. A 2 × 2 × 2 factorial design was used (N = 236 Canadian students): Results showed a positive and significant main effect of initial attitude on attitude change and three significant compensatory effects of independent variables on attitude change: (a) two-sided messages were more persuasive with fewer arguments; conversely for one-sided messages; (b) high expertise compensated for low number of arguments and conversely; and (c) higher expertise was more persuasive in the case of unfavorable recipients and conversely. Results also showed that when the message was one-sided and the number of arguments was large, low expertise was more persuasive than high expertise on initially opposed recipients, which confirms the cognitive response.     

Effect of verbal messages with reminders to communicate driving situations to alter driver behavior in conditional driving automation

In conditionally automated driving, drivers are relieved of steering (hands-off), accelerating, and braking actions as well as of continuous monitoring of driving situations and the system operation status (eyes off). This enables continuously engagement in non-driving-related activities. Managing the allocation of a driver’s attention to the surrounding environment and automation status presents a major challenge in human–machine system design. In this study, we propose a verbal message with a reminder (monitoring request) to divert the driver’s attention from non-driving-related activities to peripheral monitoring under conditionally automated driving. When the system encounters events related to weather, traffic, and road geometry, it provides a verbal message pertaining to the road surroundings (e.g., “It is foggy outside”) to the driver. After three seconds, the system provides a reminder message (i.e., “Did you confirm it?”) to the driver. We explore two questions: (1) how does the message with the reminder affect the driver’s attention allocation, and (2) how does the message with the reminder affect the driver behavior in response to a request to intervene (RTI). With a driving simulator, we designed a repeated measures mixed design with a between-participant factor of “Driving condition” and within-participant factors of “Event type” and “Measurement time”. Three driving conditions were established as follows: no messages, messages without reminders, and messages with reminders. Twenty-seven drivers participated as participants in the driving simulator experiment. Results showed that the reminder message was effective in allocating the participants’ attention to the surrounding environment, and the participants took over the driving task after spending more time understanding the take-over situation in the condition of messages with reminders compared to those in the condition of no messages. We conclude that the proposed reminder message can direct drivers’ attention to the road surroundings during conditionally automated driving. In the future, we plan to design adaptive verbal monitoring requests to adjust the reminder message according to the situation.     

Can prosocial attitude reduce the risk behavior in simulated driving?

High traffic density may lead to more traffic accidents because of more frequent lane change and overtaking behaviors, but drivers with different characteristics may exhibit different driving behaviors. The present study explored the difference in driving behaviors between drivers with a high/low prosocial attitude under high/low traffic density. In this study, a 2 (high/low prosocial attitude) *2 (high/low traffic density) mixed design was used to investigate the interaction between prosocial attitude and traffic density on lane change and overtaking behavior. The implicit association test paradigm was used to measure prosocial attitude, and drivers were divided into two groups. Forty subjects were asked to complete simulated driving tasks under the two conditions of high and low traffic density, and driving behaviors were recorded by driving simulators. The results show that high traffic density leads to more lane change and overtaking behavior. Drivers with a high prosocial attitude have better driving performance under both high and low traffic density, but drivers with a low prosocial attitude maintain a smaller transverse distance from adjacent vehicles in high traffic density, which may increase risk. This study provides support for the selection, training and intervention of professional drivers.     

Subject variables and reactance to persuasive communications about drugs

The role of three subject variables in the mediation of reactance to pro- and anti-LSD messages was investigated: sex, authoritarianism, and suspiciousness that the purpose of the experiment was to study persuasion. No reactance effect occurred reliably either overall or in any subgroup of subjects for the anti-LSD message which supported the initial views of most subjects (evening-division undergraduates). In the pro-LSD case, reactance effects occurred among highly suspicious male subjects only. It was suggested that reactance could be a responce to perceived threat from the experimenter rather than, or as well as the communicator, and that male and female subjects responded to such threat in accordance with their culturally prescribed roles.     

The effectiveness of road safety interventions using three different messages: Emotional,factual or a combination of both messages

The present study is an evaluation of a road safety intervention programme dealing with alcohol in traffic. The intervention was based on a programme developed by the Swedish Road Administration using three different messages. The aim of the study was to evaluate which message (emotional, factual or a combination of both messages) had the largest effect on the variables included in the theory of planned behaviour (TPB). Of the 930 Senior High School Students who took part in the study 265 received an emotional message, 251 received a factual message, 254 received a combination of both messages and 160 were assigned to a control group who did not receive any message. Two scenarios were used describing situations where the participants would receive a lift from someone who had drunk two ‘strong’ beers and was either someone they did not know very well or their best friend. The results showed that the intervention combining the emotional and the factual message had the largest effect on the variables included in the theory of planned behaviour (TPB). Attitude was affected the most by the interventions while further activities need to be taken in order to better target perceived behavioural control and especially subjective norm and thereby also intention.     

Examining the Role of Trait Reactance and Sensation Seeking on Perceived Threat,State Reactance,and Reactance Restoration

The present investigation sought to advance Psychological Reactance Theory (PRT) by examining whether trait reactance and sensation seeking influence the magnitude of a perceived threat, state reactance, and reactance restoration. Results revealed that high trait reactant (HTR) and low trait reactant (LTR) individuals and high sensation seekers (HSS) and low sensation seekers (LSS) processed persuasive messages similarly, adding credibility to recent PRT advances. Dogmatic and vivid language were perceived as a threat for most individuals. An interaction between dogmatic and vivid language on perceived threat was found for HTR and HSS for the sunscreen message. An indirect effect connecting language features and state reactance through perceived threat was supported. Regression analysis revealed that trait reactance and sensation seeking predict variables associated with state reactance.