Changes in implicit and explicit exercise-related attitudes after reading targeted exercise-related information

The purpose of this research was to examine if reading exercise information targeted at pretest explicit attitudes were related to changes in corresponding implicit or explicit attitudes. The associative-propositional evaluation (APE) model guided the research. Participants (N = 154) completed pretest measures of implicit and explicit attitudes; one week later they read information that targeted pretest explicit affective or instrumental attitudes and again completed the attitude measures. Results showed changes in implicit attitudes in both instrumental message conditions that supported the hypotheses that counter-attitudinal information would result in implicit attitude change in the opposite direction to the reading whereas information that targeted congruent attitudes would show changes in keeping with the information. This study demonstrates the importance of considering how implicit cognitions may change as a result of reading exercise-related information, and the relationship between implicit and explicit attitudes.     

Understanding the relation between explicitly and implicitly measured political orientation: The moderating role of political sophistication

Researchers have argued that to understand more fully political orientation, non-reactive measures similar to those used in the broader implicit attitudes literature should be explored. Recently, the nature of the relation between explicitly and implicitly measured attitudes has been a topic of considerable discussion, with researchers stressing the importance of when explicit and implicit measures are related and when they are not. In the present research, the relation between explicit and implicit political orientation, and the potential moderating role of political sophistication was investigated. Participants (N = 116) completed an explicit measure of political orientation, a liberal–conservative Implicit Association Test (IAT), and a test of political knowledge. Results showed that explicit and implicit political orientation scores were moderately correlated (r = .48) with each other. Moreover, results from regression analyses showed that the association between explicit and implicit political orientation was moderated by political knowledge scores, such that the positive association was stronger among participants with a greater knowledge of politics.     

Understanding patterns of attitude change: When implicit measures show change, but explicit measures do not

A common assumption in research on attitudes is that indirect measures assess relatively stable implicit attitudes, whereas traditional self-report measures assess more recently acquired explicit attitudes that coexist with old, presumably stable implicit attitudes. This assumption seems difficult to reconcile with research showing experimentally induced changes on implicit but not explicit measures. The present research tested a process-account of such asymmetrical patterns. Specifically, we argue that implicit measures show experimental effects that do not emerge on explicit measures when (a) the pairing of an attitude object with positive or negative valence creates new automatic associations in memory, and, at the same time, (b) the consideration of additional information about the attitude object eliminates the impact of automatic associations on self-reported evaluative judgments. Results from three studies support these predictions. Implications for research on attitude change are discussed.     

Explicit- and Implicit Bullying Attitudes in Relation to Bullying Behavior

The main aim of this study was to examine whether an assessment of implicit bullying attitudes could add to the prediction of bullying behavior after controlling for explicit bullying attitudes. Primary school children (112 boys and 125 girls, M age = 11 years, 5 months) completed two newly developed measures of implicit bullying attitudes (a general Implicit Association Test on bullying and a movie-primed specific IAT on bullying), an explicit bullying attitude measure, and self reported, peer reported, and teacher rated bullying behavior. While explicit bullying attitudes predicted bullying behavior, implicit attitudes did not. However, a significant interaction between implicit and explicit bullying attitudes indicated that in children with relatively positive explicit attitudes, implicit bullying attitudes were important predictors of bullying behavior. Theoretical and practical implications are discussed.     

Understanding the relation between explicitly and implicitly measured political orientation: The moderating role of political sophistication

Researchers have argued that to understand more fully political orientation, non-reactive measures similar to those used in the broader implicit attitudes literature should be explored. Recently, the nature of the relation between explicitly and implicitly measured attitudes has been a topic of considerable discussion, with researchers stressing the importance of when explicit and implicit measures are related and when they are not. In the present research, the relation between explicit and implicit political orientation, and the potential moderating role of political sophistication was investigated. Participants (N = 116) completed an explicit measure of political orientation, a liberal–conservative Implicit Association Test (IAT), and a test of political knowledge. Results showed that explicit and implicit political orientation scores were moderately correlated (r = .48) with each other. Moreover, results from regression analyses showed that the association between explicit and implicit political orientation was moderated by political knowledge scores, such that the positive association was stronger among participants with a greater knowledge of politics.     

Body image and explicit and implicit anti-fat attitudes: the mediating role of physical appearance comparisons

Prejudice against overweight people is rife. However, there is a paucity of research on the underlying reasons for it. In two studies the relationship between body image, the tendency to make physical appearance-related comparisons (PACS), and both explicit and implicit anti-fat attitudes was examined. In Study 1 (n = 227) people with a high tendency to make physical appearance-related comparisons (high PACS scorers) reported lower self-appearance evaluation, but higher appearance orientation and explicit anti-fat attitudes. The PACS fully mediated the relationship between appearance orientation and explicit anti-fat attitudes. Study 2 (n = 134) found that the PACS also mediated the relationship between appearance orientation and implicit anti-fat attitudes. Thus, individual differences in factors such as body image and the tendency to make appearance-related comparisons, appear to play a central role in both explicit and implicit anti-fat attitudes.     

Predictive Validity of the Implicit Association Test in Studies of Brands,Consumer Attitudes,and Behavior

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, product usage, and product differentiation. Implicit attitudes were measured using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT‐measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald's and Milk Bar) showed implicit attitudi‐nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca‐Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta‐analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.     

Comparing implicit and explicit attitudes of gay,straight, and non-monosexual groups toward transmen and transwomen

Background: Transphobia studies have typically relied on self-report measures from heterosexual samples. However, there is evidence suggesting the need to use indirect measures and to explore transphobia among other populations. Aims: This study examined how explicit and implicit attitudes toward transwomen and transmen differ between people of different sexual orientations. Methods: Cisgender participants (N = 265) completed measures of explicit feelings toward transmen and transwomen, as well as Implicit Association Tests (IAT) for each group. Comparisons were made between 54 gay, 79 straight, and 132 non-monosexual (asexual, bisexual, pansexual) individuals. Results: An interaction was found between measurement type (explicit, implicit) and sexual orientation (straight, gay, non-monosexual). With regard to transmen, gay respondents’ explicit and implicit scores diverged such that they explicitly reported lower bias than their straight counterparts, but their Transmen-IAT showed an implicit preference for biological men over transmen. For attitudes toward transwomen, implicit measurement scores were consistently negative and did not differ by group. Gay participants also reported positive explicit attitudes toward transwomen, similar to non-monosexual people. Discussion: Overall, findings show that gay people tend to report positive attitudes toward transgender people explicitly, but tend to have implicit bias against both transmen and transwomen. Future studies need to explore the origins of these biases and how they relate to the complex interplay of sex, gender, and sexual orientation.     

A cross-cultural examination of implicit attitudes toward shyness in Canada and China

The goal of this research was to explore implicit and explicit attitudes about shyness in Canada and Mainland China. In Study 1, Canadian undergraduate students (N = 650) completed a newly developed online version of the Implicit Association Test (IAT) focused on shyness, as well as questionnaires about their own shyness and explicit beliefs about shyness. Results suggested that Canadian university students automatically associated shyness with negative words. In Study 2, Chinese undergraduate students (N = 290) completed a newly developed Mandarin Chinese online version of the IAT related to shyness, as well as questionnaires of their own shyness explicit beliefs about shyness. Results indicated that Chinese students also automatically associated shyness with negative words, but differences were observed in the pattern of association with participants’ own shyness. Results are discussed in terms of the implications of attitudes toward shyness in both cultures.     

The IAT as a predictor of food choice: The case of fruits versus snacks

One of the issues concerning the application of implicit measures like the IAT is whether they can be successfully applied to consumer choices. The empirical evidence of the predictive validity of the IAT so far has been mixed, both at the level of eating habits and of specific behavioural food choices. Moreover, whereas the predictive validity of the IAT has been tested in a number of studies, its incremental validity has not been studied as thoroughly. In this contribution, four studies, run at different points in time and analysed as a single sample (N = 399), tested the predictive and incremental validity of an IAT of attitudes towards fruits versus snacks on the choice of a fruit or a snack at the end of the experimental session. Specifically, an additive pattern in which both implicit and explicit measures predict independently, and an interactive one in which implicit and explicit measures predict interactively, were tested for the prediction of the behavioural preference towards snacks or fruits. The results showed that the IAT has both predictive and incremental validity, over and above the significant prediction provided by explicit measures for behavioural food choice. Furthermore, no interaction effect between implicit and explicit measures in the behavioural prediction was obtained, supporting the additive rather than the interactive pattern. Finally, only the explicit attitude towards snacks predicted behavioural choice whereas the explicit attitude towards fruits did not. This result indirectly suggests that a single target IAT might be fruitfully adopted in future research.     

What do you think about ink? An examination of implicit and explicit attitudes toward tattooed individuals

Tattoos are increasing in popularity, yet minimal research has examined implicit attitudes or the relationship between implicit and explicit attitudes toward tattooed individuals. Seventy-seven online participants (Mage = 36.09, 52% women, 78% white, 26% tattooed) completed measures assessing implicit and explicit attitudes toward tattooed individuals. Results revealed evidence of negative implicit attitudes, which were associated with less perceived warmth, competence, and negative explicit evaluations. However, implicit attitudes were not correlated with measures of disgust or social distance. In addition, age predicted implicit prejudice, but other individual difference measures—such as personal tattoo possession, political identity, and internal/external motivations to respond without prejudice—did not. These findings are discussed in terms of how attitudes toward tattooed individuals may be multifaceted, and research may benefit from measuring implicit and explicit attitudes.     

Implicit attitudes towards romantic partners predict well‐being in stressful life conditions: Evidence from the antenatal maternity ward

An idiographic variant of the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998 ) was used to investigate how implicit attitudes towards romantic partners are related to explicit attitudes, relationship‐related variables such as adult attachment and relationship satisfaction, and psychological well‐being as a potential outcome of relationship quality. The validity of the Partner‐IAT was investigated using a known group approach that contrasted abused women currently living in a refuge (N = 22), women who had recently fallen in love (N = 19), women who were currently hospitalized due to pregnancy complications (N = 48), and a control group of female students (N = 52). Across the whole sample, the Partner‐IAT showed satisfactory internal consistency (α  =  .83). As expected, the analysis of group differences revealed that abused women living in a refuge showed more negative implicit and explicit attitudes toward (ex‐)partners than women belonging to the other three groups. Women in love showed the most positive partner attitudes, but the difference to the control group reached significance only for explicit but not implicit attitudes. Implicit attitudes toward partners correlated significantly with explicit attitudes, secure attachment, and psychological well‐being. To investigate whether implicit and explicit partner attitudes can predict important relationship outcomes, psychological well‐being was regressed on both variables in group‐wise hierarchical multiple regression analyses. Explicit partner attitudes were significantly related to psychological well‐being in student controls and hospitalized pregnant women. However, only in hospitalized pregnant women did implicit attitudes account for variance in well‐being over and above explicit attitudes. This pattern of results is compatible with the notion that positive implicit representations of the romantic partner can function as a genuine coping resource that effectively buffers against major stressful life circumstances.     

Using the implicit association test to measure age differences in implicit social cognitions

Two studies investigated the use of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to study age differences in implicit social cognitions. Study I collected IAT (implicit) and explicit (self-report) measures of age attitudes, age identity, and self-esteem from young, young-old, and old-old participants. Study 2 collected IAT and explicit measures of attitudes toward flowers versus insects from young and old participants. Results show that the IAT provided theoretically meaningful insights into age differences in social cognitions that the explicit measures did not, supporting the value of the IAT in aging research. Results also illustrate that age-related slowing must be considered in analysis and interpretation of IAT measures.     

Veg*ns’ and omnivores’ reciprocal attitudes and dehumanization: The role of social dominance orientation,ingroup identification,and anticipated reproach

Two studies compared omnivores’ and veg*ns’ attitudes and dehumanization tendencies toward each other and identified the social psychological factors explaining them. Study 1 (N = 208, Italians) showed that veg*ns’ hold less positive attitudes toward omnivores than the reverse, and attributed to them less human uniqueness and nature; these differences were explained by veg*ns’ stronger identification with the ingroup and higher perceptions of reproach from the outgroup, even if omnivores’ higher levels of social dominance orientation worsened their attitude toward veg*ns. Study 2 (preregistered, N = 200, mostly from UK) overall replicated Study 1 findings at the explicit level. Interestingly, omnivores’ and veg*ns’ implicit attitudes were equally positive (but less positive than self-reported attitudes) and not predicted by the same mediators associated with the explicit measures. This work suggests that neither veg*ns nor omnivores hold negative attitudes toward each other: they were both positive or neutral toward the outgroup, even if at the explicit level this positivity is greater for omnivores.     

想象接触对大学生内隐态度和外显态度的影响

本研究旨在探讨想象接触对不同民族群体内隐态度和外显态度的影响。实验1和实验2分别随机选取不同先前接触经验的汉族大学生和维吾尔族大学生进行想象接触,采用“单类内隐联想测验(SC-IAT)”和外显态度量表评估不同条件下的内隐态度和外显态度。结果表明：想象接触显著提高了不同群体对外群体的内隐态度,对外显态度影响不显著;而先前接触经验对不同群体的内隐态度影响不显著,对外显态度影响显著。研究还发现,即使是已经发生过面对面接触的个体,也可以通过想象接触来提高对外群体的内隐态度,进一步拓展了想象接触在整个群际接触体系中地位和作用。     

The role of implicit and explicit components of exerciser self-schema in the prediction of exercise behaviour

ObjectivesThis study investigated implicit and explicit components of exerciser self-schema and their role in the prediction of exercise behaviour. In addition, the effect of implicit and explicit exerciser self-schema on intention to exercise was examined. Moderation and mediation effects involving exerciser self-schema, in both its implicit and explicit forms, were investigated.MethodMembers of fitness centres and other regular exercisers (N = 98, n_males = 37, n_females = 65) completed a written questionnaire to measure explicit exerciser self-schema and exercise intentions. An exercise Implicit Association Test (IAT) was also administered to measure implicit exerciser self-schema. Actual exercise occurrence was measured one week and two weeks following the initial testing phase.ResultsCorrelations indicated that implicit and explicit components of exerciser self-schema were related but distinct constructs. Hierarchical regression analysis revealed that high levels of both implicit and explicit exerciser self-schema improved absolute levels of exercise behaviour. Regression analyses examining the possibility that self-schema moderated the intention–behaviour relationship were not significant for implicit or explicit forms of self-schema. Forced entry regression analyses provided evidence for explicit exerciser self-schema being mediated by intention in its relationship with behaviour.ConclusionsIt is beneficial to consider both implicit and explicit exerciser self-schema when attempting to understand and predict exercise behaviour. Both implicit and explicit exercise self-schema have a direct effect on behaviour, although explicit self-schema also indirectly influences behaviour via intention to exercise.     

Measuring implicit attitudes of 4-year-olds: the preschool implicit association test

The Preschool Implicit Association Test (PSIAT) is an adaptation of an established social cognition measure (IAT) for use with preschool children. Two studies with 4-year-olds found that the PSIAT was effective in evaluating (a) attitudes toward commonly liked objects (flowers = good) and (b) gender attitudes (girl = good or boy = good). The gender attitude PSIAT was positively correlated with corresponding explicit attitude measures and also children’s actual sex. The new implicit and explicit measures of gender attitudes demonstrated discriminant validity; each predicted variance in children’s gendered play activities beyond that predicted by the other. Discussion describes potential uses of the PSIAT to investigate development of societally significant attitudes and stereotypes at younger ages than are achievable with currently available methods.     

Emotional eating moderates the relationship between implicit measures of attitudes and chocolate consumption

Emotional eaters tend to eat more when emotionally aroused and their food‐related actions are associated with lack of control. Two studies tested the hypothesis that implicit measures of attitudes would be more strongly associated with the dietary behaviour of emotional eaters. In both Study 1 (N = 32) and Study 2 (N = 101), participants completed the DEBQ sub‐scale of emotional eating and implicit measures of attitude, explicit attitude and behaviour measures concerning chocolate consumption. In both studies, high emotional eaters were more likely than low emotional eaters to eat in line with their implicit measures of attitudes. The relationship between implicit measures of attitudes and food intake varies as a function of emotional eating style. Copyright © 2010 John Wiley & Sons, Ltd.     

Implicit and explicit attitudes toward fatness and thinness: The role of the internalization of societal standards

Two studies examined restrained and unrestrained eaters’ implicit and explicit attitudes toward fatness and thinness. Participants completed measures of implicit and explicit attitudes toward fatness and thinness (Studies 1 and 2), and a measure of the internalization of sociocultural attitudes toward thinness (Study 2). Restrained and unrestrained eaters both had strong implicit negative attitudes toward fatness, but restrained eaters had stronger negative explicit attitudes and beliefs about fatness. Explicit attitudes and beliefs were related to the degree of internalization of sociocultural attitudes, and the internalization of sociocultural attitudes partially mediated the relation between dietary restraint and explicit attitudes. These results suggest that most people are aware of societal standards regarding fatness and thinness and have developed negative implicit attitudes toward fatness, but that only some people (in particular, restrained eaters) have internalized these standards and developed negative explicit attitudes toward fatness that they endorse as personal beliefs.     

Liking of Movie Genre Alters the Effectiveness of Background Product Placements

Product placement has been likened to evaluative conditioning (EC) in which a viewer's liking of an actor using a brand transfers to the brand. Less research has evaluated how more subtle background placements work. Further, most published studies report explicit brand attitudes as outcome measures. We show that background placements of a familiar brand can alter implicit brand attitudes. Furthermore, viewers who liked the movie genre showed positive implicit attitudes, and viewers who disliked the movie genre showed negative implicit attitudes, suggesting that genre generated affect transferred to implicit attitudes. Advertising implications are discussed.