Antecedents of consumer loyalty in ride-hailing

The rise of the sharing economy has remarkedly shifted consumers’ traffic behaviour, which gave rise to successful start-up businesses, such as Uber and Grab, that offer innovative transport alternatives through car and ride sharing. This study investigates consumers’ traffic attitudes and behavioural responses to on-demand ride-hailing. Using structural equation modelling, our survey findings showed that price consciousness, perceived usefulness, ease of use, safety risk and customer value exert significant influences on word-of-mouth (WOM), a manifestation of attitudinal loyalty towards ride-hailing. Contrary to findings in previous studies, our study found insignificant effects of personal innovativeness, subjective norm and perceived privacy security on WOM. In addition, although environmental consciousness is a predictor of WOM, its significant effect on WOM is negative. WOM is found to significantly impact purchase intention which is an indicator of behavioural loyalty. By identifying the antecedents of consumer loyalty in ride-hailing, this study provides recommendations for the ride-hailing ecosystem to generate more sustainable urban transport solutions.     

Knowledge, Attitudes and Behavioral Intentions of Agricultural Professionals Toward Genetically Modified (GM) Foods: A Case Study in Southwest Iran

While there has been a number of consumers’ studies looking at factors that influence individuals’ attitudes and behavior toward GM foods, few studies have considered agricultural professionals’ intentions in this regard. This study illuminates agricultural professionals’ insights toward GM foods in Southwest Iran. A random sample of 262 respondents was studied. The results indicated that the majority of the respondents had little knowledge about GM foods. They perceived few benefits or risks of GM foods. Their perceived benefits and trust in individuals and institutions had positive impacts on the behavioral intentions of the agricultural professionals. The results also revealed that the low knowledge level of the respondents had a negative impact on the behavioral intentions toward GM foods. This state of affairs is problematic, either GM foods have serious problems or the knowledge conveyed to the Iranian agricultural experts is inappropriate. We recommend a well defined communication strategy to provide information in such a way that allows individuals to feel adequately informed about GM foods. Furthermore, the development of trust and knowledge regarding GM foods can be greater when risk analysis frameworks are transparent, risk assessment methodologies are objective, all stakeholders are engaged in the risk management process, and risk communication focuses on consumers.     

Participants' perceptions of smartphone travel surveys

Smartphone travel surveys are becoming of central importance in collecting detailed, accurate data of people’s travel activities. As with their conventional survey counterparts, the quality of data collected through these surveys is adversely affected by participants’ non-response and resulting biases. However, little is known about the factors affecting people’s perceptions and intentions to continue participating in such surveys. Although literature has investigated the associations between individuals’ socio-demographic attributes and their likelihood of survey participation, the impact of their subjective perceptions and attitudes on their survey participation intentions and behaviour is underexplored. Hence, through a model of participants’ perceptions of smartphone travel survey applications (survey apps), this study aims to reveal such impacts and how they affect the participants’ intentions to continue participating in these surveys. In this study, a survey is designed and used to collect data in a smartphone travel survey before the participants are asked about their personal perceptions and attitudes. Partial least squares path modelling (PLS-PM) is applied to analyse the data, as it allows simultaneous estimation of the relationships between multiple latent constructs as well as the indicators of each construct. The results showed a significant, positive impact of the perceived “ease of use” and “usefulness” of the survey app as the technological medium of data collection on the participants’ “satisfaction” and “intention” to continue participating in the corresponding survey. The study also found that participants’ perceived “risk” associated with privacy concerns did not have any significant impact on their intention to continue participating in the survey.     

A Comparison of Health Behavior Constructs: Social Psychological Predictors of AIDS-Preventive Behavioral Intentions

The present study focused on predicting AIDS-preventive behavioral intentions (i. e., intentions to discuss AIDS-related information and to use condoms) from constructs taken from the health belief model, the theory of reasoned action/planned behavior, and social cognitive theory. Questionnaire data were collected from 124 undergraduates using scales from previously published work as well as some new measures designed for this study. Perceived behavioral control, perceived risk, attitudes, self-efficacy, subjective norms, negative expected outcomes, and perceived severity of HIV infection were correlated with at least one intention measure; but regression analyses showed that perceived behavioral control was the strongest independent predictor of condom use intentions and of intentions to discuss AIDS information with a partner. Implications for theory and application are discussed.     

Perceived Organizational Ethics and the Ethical Decisions of Sales and Marketing Personnel

Using a scenario-based approach, this study analyzed data collected from marketers with sales backgrounds and investigated the impact of perceived organizational ethics on their ethical issue recognition, ethical judgments, and ethical behavioral intentions. The results indicated that perceived organizational ethics, which was operationalized with two separate measures, was positively related to both the ethical judgments and expressed behavioral intentions of respondents. Further, ethical issue recognition was positively associated with ethical judgments and expressed behavioral intentions, and ethical judgments were positively related to ethical behavioral intentions. The findings suggest that, in order to enhance sales professionals’ ethical reasoning, organizations should focus on developing an ethical context that is relevant to the issues confronted by sales professionals in their work and that is as specific as possible with regard to these ethical dilemmas.     

Assessing carpooling drivers and barriers: Evidence from Bangkok,Thailand

Carpooling, an innovative transportation sharing economy, has been created to benefit the economy, environment, and society, easing the negative influences of the current transportation system. Therefore, this study explored the key factors that may drive consumers’ intentions to use carpooling services in Bangkok, Thailand. Regarding the theoretical framework, this study applied Social Exchange Theory (SET) and Self-Determination Theory (SDT) and evaluated the data from 409 respondents using Partial Least Square Structural Equation Modelling (PLS-SEM) analysis. There are three important findings in this study. First, although the increase in trust would reduce the privacy risk, the effect is not significant. Second, perceived risk has no impact on consumers’ intentions to use carpooling. Third, sustainability, enjoyment, and economic benefit would significantly form the perceived value, and the perceived value would affect intention to use. The findings enrich the literature on combining SET and SDT and provide theoretical and managerial insights on carpooling research.     

Issue Salience, Perceived Efficacy and Perceived Risk: A Study of the Origins of Anti-Nuclear War Activity

One hundred eleven college students participated in this two-session experiment designed to explore the origins of anti-nuclear war activism. In Session 1 participants completed questionnaires assessing a number of background characteristics and attitudes, the most important of which for this study's purpose was a measure of perceived political efficacy in the nuclear realm. One week later both the salience of the nuclear weapons issue and participants' sense of personalized risk were experimentally manipulated in a 2 × 2 × 2 (salience × risk × measured efficacy) design. Dependent measures were a behavioral intentions questionnaire and an actual opportunity to sign a petition which participants did not recognize as part of the experiment. High salience significantly increased both anti-nuclear war behavioral intentions and actual behavior as predicted. Individuals who felt highly efficacious were also significantly more likely to take action than others as predicted. A similar relation between efficacy and behavioral intentions was not found, although a salience by efficacy interaction was. Personalized risk influenced only behavioral intentions. Finally, the relative impact of these three variables and of other background and attitudinal variables measured in the first session was explored using regression techniques.     

Young driving learners’ intention to use a handheld or hands-free mobile phone when driving

This paper presents a survey investigating young driving learners’ intention to use a handheld or hands-free mobile phone when driving. A sample of 164 young driving learners completed a questionnaire based on the theory of planned behavior (TPB), which measured people’s intentions to use mobile phone while driving in handheld condition or hands-free condition, along with their attitudes towards the behavior, subjective norms, perceived behavioral control. The regression analysis models revealed that the TPB was able to explain 43% and 48% variance in hands-free mobile phone use intention and handheld mobile phone use intention, respectively, with perceived behavioral control emerging as the strongest predictor. In addition, TPB components, usage frequency and perceived risk were more dependent on gender than age. These results have several theoretical and practical implications. In particular, interventions should emphasize on the risk of hands-free mobile phone use when driving for young drivers, especially for young male drivers.     

Application of the Theory of Planned Behavior to Recidivism: The Role of Personal Norm in Predicting Behavioral Intentions of Re‐Offending1

The study is a partial application of the theory of planned behavior (TPB) to the prediction of young offenders’ behavioral intentions to re‐offend. Participants were 152 young offenders who were randomly selected and who completed a self‐report questionnaire assessing the sociocognitive determinants of the TPB and personal norm. It was found that attitudes and perceived behavioral control are necessary factors for the prediction of intentions to re‐offend; while personal norm contributed significantly, yet marginally. The TPB provides a parsimonious way to predict behavioral intentions to re‐offend. Personal norm could be a variable that expands the model when it is applied to the prediction of young offenders’ behavioral intentions to re‐offend.     

Extending Technology Acceptance Model to the E‐recruitment Context in Iran

Using a sample of 332 job applicants in Iran, this study integrates Technology Acceptance Model (TAM) and signaling theory to explain factors influencing applicants' behavioral intentions to apply for jobs online. Of the two main constructs of TAM, perceived usefulness was found to have a significant impact on applicants' behavioral intentions, while perceived ease of use was not. Based on the signaling theory, impression of the organizational website appeared to create interests in organization as a potential employer; hence, prompt applicants to apply for jobs. These results extend our understanding of the online recruitment in different context and provide further insights with regard to possible effects of website features on applicants' attractions toward organizations operating in Iran.     

Negative Psychological Experiences and Saliva Secretory Immunoglobulin A in Field Hockey Players

Understanding psychological factors that affect immunity in sport might help to reduce infection risk in athletes. The present study examined within-person changes and individual differences in perceived coach control, intentions to drop out, and saliva secretory immunoglobulin A (SIgA). Thirty-two field hockey players completed questionnaires and provided saliva samples over a 2-month period. Within-person increases in individuals’ perceptions of psychological control and intentions to drop out were positively associated with SIgA concentration. Individual differences in control or drop-out intentions were not associated with SIgA. Interventions in athletes to prevent immune disturbances and reduce infection should consider these psychological factors.     

Attitudes, Intentions, and Behavior: A Study of Women's Participation in Collective Action

The present study tests the theories of reasoned action and planned behavior in the context of women's participation in collective action. Participants were 387 women who completed two questionnaires with an interval of 1 year. In the first questionnaire, participants were asked to provide measures of attitudinal, normative, and control factors, as well as measures of intention to participate in 4 group-related activities over the coming year. One year later in the second questionnaire, the same women provided measures of the degree to which they had actually participated in these behaviors during the course of the year. Findings showed strong relationships between attitudinal factors and intentions, and between intentions and behavior. The addition of perceived behavioral control, as specified by the theory of planned behavior, made little difference in regression analyses. Further analyses focused on the mediating role of identification as an activist. This revealed that attitudinal considerations were only important in the prediction of intention for those individuals with a weaker sense of themselves as activists. It is suggested that expectancy-value calculations may be less important in predicting the intentions of strongly committed individuals to engage in group-relevant acts.     

What drives corporate carsharing acceptance? A French case study

Corporate carsharing allows employees to make use of a fleet of vehicles for their business travels. It offers a means of managing vehicle fleets more optimally, bringing both economic and environmental benefits. However, this kind of use can cause concerns, and even rejection in some cases. This paper describes an online survey of 259 people in France that assessed the psychological variables determining intentions to use a corporate carsharing service. The questionnaire instantiated the dimensions of the UTAUT acceptability model. Because of the specificities of carsharing as a means of transportation, we added a dimension referring to the service’s perceived environmental friendliness. Results showed that effort expectancy (i.e., degree of ease associated with use) is the most important dimension in determining behavioral intentions about corporate carsharing. Moreover, perceived environmental friendliness had only a small effect on behavioral intentions, mediated by performance expectancy (i.e., the degree to which individuals believe that using the system will help them improve their job performance). Results are notably discussed in terms of practical recommendations to favor corporate carsharing.     

Predicting pedestrians’ intention to cross the road in front of automated vehicles in risky situations

Due to the absence of a human driver, the introduction of fully automated vehicles (FAVs) may bring new safety challenges to the traffic system, especially when FAVs interact with vulnerable road users such as pedestrians. To ensure safer interactions between pedestrians and FAVs, this questionnaire-based study aims to understand Australian pedestrians’ intention to engage in risky road-crossing behaviors when they interact with FAVs vs. human-driven vehicles (HDVs). A 2 × 2 between-subject design was utilized, in which two risky road-crossing scenarios were designed and took into account the vehicle type (FAV vs. HDV) and vehicle speed (30 km/h vs. 50 km/h). A total of 493 participants (aged 18–77) were randomly assigned to one of the four experimental conditions and completed an online questionnaire based on the extended Theory of Planned Behavior (TPB). This questionnaire measured pedestrians’ intentions to cross the road in the assigned scenarios as well as the motivational factors behind these intentions in terms of attitude, subjective norm, perceived behavioral control, perceived risk and trust in the vehicle. The results show that pedestrians had significantly higher intentions to cross the road in front of approaching FAVs than HDVs. Participants also reported a lower risk perception of crossing in front of FAVs and greater trust in this type of vehicle. Attitude, subjective norm, and perceived behavioral control were significant predictors of intentions to engage in risky road-crossing behavior. Findings of this study provide important implications for the development and implementation of FAVs in the future road transport system.     

The role of perceptions of political tactics in predicting turnover from behavioral intentions

The role of behavioral intentions in predicting turnover has received considerable attention in recent years. The purpose of the present study was to examine the potential moderating impact of a person's perceptions of political tactics (PPT) on the relationship between turnover intentions and voluntary turnover. The research sample consisted of 404 white-collar employees working for a textile manufacturing firm. Logistic regression indicated support for the hypothesized moderator effect. Results suggested that turnover intentions were less predictive of turnover for individuals who perceived political tactics to be useful in attaining organizational success as compared to those who perceived them not to be useful. Future research suggestions are provided.     

Applicability of the Extended Theory of Planned Behavior in Predicting Job Seeker Intentions to Use Job‐Search Websites

Although use of the Internet for job searching is rapidly increasing, the motivations for using electronic recruitment (e‐recruitment) services by job seekers have seldom been addressed. Derived from the extended theory of planned behavior, this study develops a research model for the empirical examination of factors affecting job seeker intentions to use job‐search websites. Utilizing data collected from 174 participants in Taiwan, various relationships in the research model are tested using structural equation modeling approach. The results showed that job seeker attitude, subjective norm, and perceived behavioral control significantly affected their intentions to use job‐search websites. Also, perceived usefulness and perceived ease of use showed a significant effect on attitude, interpersonal influence on subjective norm, and perceived ease of use and self‐efficacy on perceived behavioral control. However, external influence was found to be an insignificant predictor of subjective norm. In addition to providing further insight into the factors that influence job seeker intentions to use job‐search websites, this study offers valuable suggestions for subsequent research and practitioners investigating the use of e‐recruitment services.     

Having Casual Sex: Additive and Interactive Effects of Alcohol and Condom Availability on the Determinants of Intentions

The impact of alcohol, condom availability, and gender on intentions to engage in casual sex and its antecedents was investigated. Students ( N = 384) who were or were not intoxicated with alcohol completed measures based on the theory of planned behavior (TPB) in relation to having casual sex in a scenario. The scenario described sex between 2 individuals not in a relationship and manipulated the consumption of alcohol of the sexual partners and availability of condoms. The data were supportive of the TPB: Intentions were predictable from attitudes, subjective norms, and perceived behavioral control (PBC). Results also support the inclusion of measures of past behavior and anticipated affective reactions, but not self-identity or moral norms as predictors of intentions. Alcohol in the scenario and condom availability increased intentions to have sex. There were also several interaction effects. Implications for using the TPB to understand sexual behaviors under the influence of alcohol are discussed.     

Factors Influencing Condom Use Among African American Women: Implications for Risk Reduction Interventions

Examined factors associated with condom use in a community-based sample of 423 sexually active African American women. Measures were selected to reflect the components in prevailing models of health behavior. Condom users were higher on AIDS health priority, prevention attitudes, stage of change, behavioral intentions, reported more frequent and comfortable sexual communication with partners, perceived greater partner and peer approval for condom use, and reported that peers also used condoms. Women in exclusive relationships evidenced earlier stage of change, lower intentions to use condoms, fewer peers who engaged in preventive behaviors, perceived themselves to have lower risk, and had lower rates of condom use, higher education, and family income. Women in fluid relationships were at particularly high risk, with lower rates of condom use relative to women not in a relationship and greater sexual risk for HIV. Implications for HIV-risk reduction interventions with African American women are discussed.     

Does it matter whether friends,parents, or peers drink walk? Identifying which normative influences predict young pedestrian’s decisions to walk while intoxicated

Drink walking, that is walking in a public place while intoxicated, is associated with increased risk of injury and fatality. Young people and males are especially prone to engaging in this behaviour, yet little is known about the factors associated with individual’s decisions to drink walk. The present research explores the role of different normative influences (friendship group norm, parent group norm, university peer group norm) and perceived risk, within an extended theory of planned behaviour (TPB) framework, in predicting young people’s self-reported drink walking intentions. One hundred and eighteen young people (aged 17–25 years) completed a survey including sociodemographic measures and extended TPB measures related to drink walking. Overall the extended TPB explained 72.8% of the variance in young people’s intentions to drink walk in the next six months with attitude, perceived behavioural control, friendship group norm, and gender (male) emerging as significant predictors. Males, as compared with females, had higher intentions to drink walk and lower perceptions of risk regarding drink walking. Together, these findings provide a clearer indication of the salient normative influences and gender differences in young pedestrian’s decisions to walk while intoxicated. Such findings can be used to inform future interventions designed to reduce injuries and fatalities associated with drink walking.