Subliminal exposure to faces and racial attitudes: Exposure to Whites makes Whites like Blacks less

Despite recent social and political advances, most interracial contact is still superficial in nature, and White individuals interact mainly with other Whites. Based on recent mere exposure research, we propose that repeated exposure to Whites may actually increase prejudice. In a series of experiments, White participants were subliminally exposed to White faces or nothing (control) and then completed various explicit and implicit measures of racial attitudes. Exposure to White faces consistently led to more prejudice by making attitudes toward Blacks more negative, rather than by making attitudes toward Whites more positive. A final experiment demonstrated that the pattern of increased prejudice following exposure to Whites was moderated by the strength of participants’ attitudes toward Whites. Only when White attitudes were strong did Black attitudes became more negative after exposure to White faces.     

The role of ethnicity,gender, emotional content,and contextual differences in physiological,expressive, and self-reported emotional responses to imagery

Cardiovascular responses, skin conductance, corrugator ("frown"), and zygomaticus ("smile") electromyographic activity, and self-reported emotional responses were examined in response to scenarios that varied in emotional content and whether they involved interacting with a Black or White person. Black (33 women, 25 men) and White (28 women, 26 men) students imagined joy, neutral, fear, and anger situations. Emotional contents replicated patterns of physiological and self-reported emotion found in other studies, although gender differences in emotion found in other studies were evident only in White participants. Blacks exhibited more positive facial expressions, while Whites were more negatively expressive. Blacks, and particularly Black men, exhibited greater blood pressure reactivity to the emotional contexts. For both White and Black participants, imagined interactions with Blacks increased both positive and negative facial expression. Results suggest that, compared to Whites, Blacks are both more autonomically reactive to emotional interactions and may be responded to more emotionally. The results are discussed in terms of the need to study specific contextual factors rather than broad cross-cultural characterisations.     

Whites’ Favorability Toward African Americans: The Influence of a Bargainer or Challenger Strategy1

The purpose of this research is to examine how Whites respond to African Americans who differ in their attitudes about racism and strategies for handling racism. In one condition, White participants read about an African American student who described racism as a minor problem and expressed an individualistic strategy for dealing with it (bargainer). In another condition, the student described racism as a large problem and endorsed a more collective strategy (challenger). Results showed that the bargainer was perceived more favorably; however, participants low in modern racism gave higher favorability ratings to the challenger than did those high in modem racism. Results are discussed in terms of the limitations of the bargainer approach, as well as its appeal to Whites.     

Aversive Affect Versus Racism as Predictors of Racial Discrimination in Helping

We examined aversive affect and racism as predictors of differences in helping White versus Black targets. According to aversive racism theory, Whites may express egalitarian attitudes but experience discomfort in interracial interactions, producing discrimination. Participants completed racism measures and reported their likelihood of helping White or Black targets. Racism negligibly predicted discriminatory helping across studies. In Studies 2 and 3, participants experiencing aversive affect were less likely to help Black than White targets. Results demonstrate negative feelings, more so than racial biases, impacts discriminatory helping. We hope to inspire future research examining why White bystanders experience aversion in interracial helping.     

Endorsing Obama licenses favoring Whites

Three studies tested whether the opportunity to endorse Barack Obama made individuals subsequently more likely to favor Whites over Blacks. In Study 1, participants were more willing to describe a job as better suited for Whites than for Blacks after expressing support for Obama. Study 2 replicated this effect and ruled out alternative explanations: participants favored Whites for the job after endorsing Obama, but not after endorsing a White Democrat, nor after seeing Obama’s photo without having an opportunity to endorse him. Study 3 demonstrated that racial attitudes moderated this effect: endorsing Obama increased the amount of money allocated to an organization serving Whites at the expense of an organization serving Blacks only for participants high in a measure of racial prejudice. These three studies suggest that expressing support for Obama grants people moral credentials [Monin, B., & Miller, D. T. (2001). Moral credentials and the expression of prejudice. Journal of Personality and Social Psychology, 81, 33-43], thus reducing their concern with appearing prejudiced.     

Concern for the in-group and opposition to affirmative action

The present experiments suggest that the desire to benefit the in-group drives dominant-group members' policy preferences, independent of concern for out-groups' outcomes. In Experiment 1, the effect of a manipulation of affirmative action procedures on policy support was mediated by how Whites expected the policy to affect fellow Whites, but not by the expected effect on minorities. In Experiments 2 and 3, when focused on losses for the White in-group, Whites' racial identity was negatively related to support for affirmative action. However, when focused on gains for the Black out-group or when participants were told that Whites were not affected by the policy, racial identity did not predict attitudes toward the policy. In Experiments 2 and 3, perceived fairness mediated these effects.     

Gender and Ethnic Differences in Obesity-Related Behaviors and Attitudes In a College Sample

This study looked at gender and Black/White differences for a number of variables related to attitudes toward obesity in a sample of 650 college students. The overall stereotypes of overweight persons were both negative and unrelated to subjects' own degree of obesity, although individuals reported that their personal views were less negative than those of others.
Women indicated greater concern with obesity than men in several ways, and the societal stereotype of an overweight woman was seen as more negative than that of an overweight man. Men were more concerned about a date's weight than women, and White women's weight (unlike that of other subgroups) was negatively related to their likelihood and frequency of dating. Although Blacks, particularly Black females, were heavier than Whites, they were more satisfied with their body shape. Black males were less likely than White males to have refused to date someone because of her weight, and Blacks personally considered overweight women to be more attractive, sexier, less ugly, and less sloppy than did Whites. The findings suggest that both gender and ethnicity should be considered when discussing people's attitudes towards obesity and the consequences of such attitudes.     

Differences in familism values and caregiving outcomes among Korean, Korean American, and White American dementia caregivers.

Recent theories have suggested that burden and distress among dementia caregivers may be higher in American culture, which emphasizes individualism, and lower in cultures with higher levels of familism. However, immigrants may experience higher levels of burden because of acculturation with attendant values, conflicts and stresses. Forty-four Korean caregivers and 32 Korean American caregivers were compared with 54 White American caregivers on sociodemographic variables, familism, burden, anxiety, and depression. Familism was highest in Korean caregivers and lowest in Whites, with Korean Americans in the middle. Koreans and Korean Americans reported higher levels of burden. Koreans showed higher levels of depression and of anxiety than White American caregivers, with Koreans and Korean Americans higher than Whites on anxiety. These results suggest a need for greater specificity in theories about familism values, with attention to the specific meaning of familism in different cultures.     

“I'm Not Prejudiced,but . . .”: Compensatory Egalitarianism in the 2008 Democratic Presidential Primary

The historic 2008 Democratic presidential primary race between Barack Obama and Hillary Clinton posed a difficult choice for egalitarian White voters, and many commentators speculated that the election outcome would reflect pitting the effects of racism against sexism ( Steinem, 2008 ). Because self‐reported prejudices may be untrustworthy, we used the Implicit Association Test (IAT) to assess White adults’ (1) condemnation of prejudices, and (2) attitudes toward the candidates in relation to voting decisions, as part of an online survey. Results supported the proposed compensatory egalitarianism process, such that Whites’ voting choice was consistent with their implicit candidate preference, but in an effort to remain egalitarian, participants compensated for this preference by automatically condemning prejudice toward the other candidate's group. Additional findings showed that this process was moderated by participants’ ethnicity and level of prejudice, as expected. Specifically, compensatory egalitarianism occurred primarily among Whites and individuals low in explicit prejudice. Implications for candidate support, aversive racism theory, and implicit compensation processes are discussed.     

Sympathy for the Devil: Evidence That Reminding Whites of Their Mortality Promotes More Favorable Reactions to White Racists

Terror management research has often shown that after reminders of mortality, people show greater investment in and support for groups to which they belong. The question for the present research was whether or not this would extend to Euro American investment in their identification as White. Although it seemed unlikely that White participants would directly exhibit increased identification as Whites, we hypothesized that mortality salience would increase sympathy for other Whites who expressed racial pride or favoritism toward Whites. In support of the hypothesis, a White person expressing pride in his race was viewed by White participants as particularly racist relative to a Black person who does so in Study 1, but was deemed less racist after White participants were reminded of their own mortality in Study 2. Similarly, in Study 3, White participants rated an explicitly racist White employer as less racist when they were reminded beforehand of their own mortality. The results were discussed in terms of implications for affiliation with racist ideologies and terror management defenses.     

The persuasive “power” of stigma?

We predicted that able-bodied individuals and White Americans would have a difficult time saying no to persuasive appeals offered by disabled individuals and Black Americans, due to their desire to make such interactions proceed smoothly. In two experiments, we show that members of stigmatized groups have a peculiar kind of persuasive “power” in face-to-face interactions with non-stigmatized individuals. In Experiment 1, wheelchair-bound confederates were more effective in publicly soliciting donations to a range of charities than confederates seated in a regular chair. In Experiment 2, Whites changed their private attitudes more following face-to-face appeals from Black than White confederates, an effect mediated by their increased efforts to appear agreeable by nodding and expressing agreement. This difference was eliminated when impression management concerns were minimized – when participants viewed the appeals on video.     

Living with an other-race roommate shapes Whites' behavior in subsequent diverse settings

In a multi-phase research design over two academic semesters, White college students assigned to either a same-race or other-race roommate were tracked across two survey phases and a third phase involving an interracial interaction with a Black stranger. After four months, Whites who lived with an other-race roommate came to have more diverse friends and believe that diversity was more important than did Whites with a White roommate. After six months, self-reports, partner ratings, and nonverbal behavior indicated that Whites with an other-race roommate were less anxious, more pleasant, and more physically engaged during a novel interracial interaction. These results demonstrate that residential contact with other-race individuals not only affects race-related attitudes, but can also reduce interracial anxiety and positively influence behavior in subsequent diverse settings.     

Implicit and explicit prejudice and interracial interaction.

The present research examined how implicit racial associations and explicit racial attitudes of Whites relate to behaviors and impressions in interracial interactions. Specifically, the authors examined how response latency and self-report measures predicted bias and perceptions of bias in verbal and nonverbal behavior exhibited by Whites while they interacted with a Black partner. As predicted, Whites' self-reported racial attitudes significantly predicted bias in their verbal behavior to Black relative to White confederates. Furthermore, these explicit attitudes predicted how much friendlier Whites felt that they behaved toward White than Black partners. In contrast, the response latency measure significantly predicted Whites' nonverbal friendliness and the extent to which the confederates and observers perceived bias in the participants' friendliness.     

Having an open mind: the impact of openness to experience on interracial attitudes and impression formation

This article considers how Openness to Experience may mitigate the negative stereotyping of Black people by White perceivers. As expected, White individuals who scored relatively high on Openness to Experience exhibited less prejudice according to self-report measures of explicit racial attitudes. Further, White participants who rated themselves higher on Openness to Experience formed more favorable impressions of a fictitious Black individual. Finally, after observing informal interviews of White and Black targets, White participants who were more open formed more positive impressions of Black interviewees, particularly on dimensions that correspond to negative racial stereotypes. The effect of Openness to Experience was relatively stronger for judgments of Black interviewees than for judgments of White interviewees. Taken together these findings suggest that explicit racial attitudes and impression formation may depend on the individual characteristics of the perceiver, particularly whether she or he is predisposed to consider stereotype-disconfirming information.     

News Selection Patterns as a Function of Race: The Discerning Minority and the Indiscriminating Majority

This study examines whether White majority and Black minority members differ in selecting news stories that featured either individuals of their own group or dissimilar others. Hypotheses derived from social-cognitive theory, social comparison theory, and distinctiveness theories were tested utilizing unobtrusive observations of news story selections. This selective exposure research design overcomes methodological constraints of previous experimental studies that employed self-reports and forced-exposure techniques to measure responses of Blacks and Whites to race-specific media sources. Our sample consisted of 112 Blacks and 93 Whites, who browsed 10 online news stories while exposure was unobtrusively logged via software. The news site displayed equal numbers of Black and White characters, with the pictures associated with the news stories rotated across participants. Results indicate that Whites showed no preference based on the race of the character featured in the news story. In contrast, Blacks strongly preferred news stories featuring Blacks and spent more than twice the reading time on them compared to exposure to news stories featuring Whites.     

Racial Attitudes and the Death Penalty1

This study investigated the relationship between overt and subtle forms of racism with Whites' recommendations for capital sentencing of Black and White offenders convicted of murder. White participants (n= 104) viewed 5 other “jurors” (all Whites or 4 Whites and 1 Black) on videotape individually presenting their decisions to vote for the death penalty in the case. It was hypothesized that the bias of high prejudice-scoring participants would be overt, but that the pattern for low prejudice-scoring participants would be more complex. As predicted, among high prejudice-scoring participants, Black defendants received stronger recommendations for the death penalty than did White defendants. Among low prejudice-scoring White participants, Black offenders received stronger recommendations for the death penalty only when a Black juror advocated the death penalty.     

Intergroup contact and attitudes toward the principle and practice of racial equality

ABSTRACT— Research on racial attitudes indicates that acceptance of the principle of racial equality is frequently offset by opposition to policies designed to eliminate injustice. At the same time, research on the contact hypothesis indicates that positive interaction between groups erodes various kinds of prejudiced attitudes. Integrating these two traditions of research, this study examined whether or not interracial contact reduces the principle-implementation gap in racial attitudes. The study comprised a random-digit-dialing survey of the attitudes and contact experiences of White and Black South Africans (N = 1,917). The results suggest that among Whites, there remains a stubborn core of resistance to policies designed to rectify the injustices of apartheid. The results also indicate that interracial contact has differential, and somewhat paradoxical, effects on the attitudes of Whites and Blacks toward practices aimed at achieving racial justice.     

Race and Crime in the News: Whites' Identification and Misidentification of Violent and Nonviolent Criminal Suspects

White participants read a series of newspaper crime briefs (short news stories) that included both violent and nonviolent crime stories and that f e a t u red photographs of both White and Black criminal suspects. Subsequently, participants identified a series of photographs in terms of whether or not they had been featured in each of the crime stories. Misidentification of individuals as criminal suspects was higher when the individual and the actual suspect were the same race than when they were not. In addition, misidentification of Blacks was higher than of Whites for the violent stories, but not for the nonviolent stories. These patterns in misidentification did not vary as a function of participants' self-reported racial attitudes.     

When prejudice does not pay: effects of interracial contact on executive function

Abstract - This study examined the influence of interracial interaction on the cognitive functioning of members of a dominant racial group. White participants had a brief interaction with either a White or a Black confederate, and then completed an ostensibly unrelated Stroop color-naming test. Prior to the interaction, participants' racial attitudes regarding Whites and Blacks were measured via the Implicit Association Test. Racial attitudes were predictive of impairment on the Stroop test for individuals who participated in interracial interactions, but not for those who participated in same-race interactions. The results are consistent with recently proposed resource models of self-regulation and executive control in that interracial interaction, a particularly taxing exercise of self-regulation for highly prejudiced individuals, negatively affected performance on a subsequent, yet unrelated, test of executive function.     

Implicit race bias revisited: On the utility of task context in assessing implicit attitude strength

Decades of research have shown that many people harbor implicit attitudes that are positive toward Whites relative to Blacks. With some notable exceptions, these findings are almost always obtained using implicit attitude tasks that assess attitudes toward Whites and Black simultaneously. This makes it difficult to determine whether implicit race bias effects are the result of strong liking for Whites, dislike for Blacks, or both. The present article reports results from a study in which participants' automatic bias towards Blacks and Whites is assessed across multiple evaluative contexts. Results show consistent negative automatic attitudes towards Blacks, but there was considerable variability in participants' attitudes toward Whites. Consistent with the idea that strong attitudes are less contextually sensitive than weaker attitudes (e.g. Krosnick, 1988), it is concluded that participants harbor strong automatic bias against Blacks, but not strong favoritism for Whites. Implications for a context-centered approach to implicit attitude measurement are discussed.