Partner‐AMP and well‐being: Evidence for an implicit secure base script?

The current research presents an adapted Affect Misattribution Procedure (AMP) to assess the aspects of the relational schema of romantic partners that are difficult to verbalize and tests the prediction that a positive implicit image of the partner constitutes a psychological resource that increases well‐being. In Study 1, the partner‐AMP predicted well‐being in student participants even after controlling for explicit partner attitudes and socially desirable responding. In Study 2, the partner‐AMP was assessed in women with a recent history of physical abuse and a control group. As expected, the partner‐AMP was related to group membership and predicted well‐being over and above explicit partner attitudes and battering experience. The results are compatible with the notion of an implicit secure base schema.     

Implicit and explicit attitudes toward ex‐partners differentially predict breakup adjustment

The present research examined the hypothesis that positive implicit attitudes toward a former romantic partner might be detrimental to well‐being as these attitudes lead to more suffering. In a cross‐sectional study (N = 144), implicit ex‐partner attitudes measured with an Affect Misattribution Procedure were negatively related to well‐being only for those participants who had not found a new partner after breakup. In contrast, positive explicit ex‐partner attitudes were related to greater well‐being, again only for those who were still alone. Contrary to the view that time will heal all wounds, the current research suggests that engaging with a new partner will make both implicit and explicit ex‐partner attitudes irrelevant.     

Understanding the relation between explicitly and implicitly measured political orientation: The moderating role of political sophistication

Researchers have argued that to understand more fully political orientation, non-reactive measures similar to those used in the broader implicit attitudes literature should be explored. Recently, the nature of the relation between explicitly and implicitly measured attitudes has been a topic of considerable discussion, with researchers stressing the importance of when explicit and implicit measures are related and when they are not. In the present research, the relation between explicit and implicit political orientation, and the potential moderating role of political sophistication was investigated. Participants (N = 116) completed an explicit measure of political orientation, a liberal–conservative Implicit Association Test (IAT), and a test of political knowledge. Results showed that explicit and implicit political orientation scores were moderately correlated (r = .48) with each other. Moreover, results from regression analyses showed that the association between explicit and implicit political orientation was moderated by political knowledge scores, such that the positive association was stronger among participants with a greater knowledge of politics.     

Explicit- and Implicit Bullying Attitudes in Relation to Bullying Behavior

The main aim of this study was to examine whether an assessment of implicit bullying attitudes could add to the prediction of bullying behavior after controlling for explicit bullying attitudes. Primary school children (112 boys and 125 girls, M age = 11 years, 5 months) completed two newly developed measures of implicit bullying attitudes (a general Implicit Association Test on bullying and a movie-primed specific IAT on bullying), an explicit bullying attitude measure, and self reported, peer reported, and teacher rated bullying behavior. While explicit bullying attitudes predicted bullying behavior, implicit attitudes did not. However, a significant interaction between implicit and explicit bullying attitudes indicated that in children with relatively positive explicit attitudes, implicit bullying attitudes were important predictors of bullying behavior. Theoretical and practical implications are discussed.     

A cross-cultural examination of implicit attitudes toward shyness in Canada and China

The goal of this research was to explore implicit and explicit attitudes about shyness in Canada and Mainland China. In Study 1, Canadian undergraduate students (N = 650) completed a newly developed online version of the Implicit Association Test (IAT) focused on shyness, as well as questionnaires about their own shyness and explicit beliefs about shyness. Results suggested that Canadian university students automatically associated shyness with negative words. In Study 2, Chinese undergraduate students (N = 290) completed a newly developed Mandarin Chinese online version of the IAT related to shyness, as well as questionnaires of their own shyness explicit beliefs about shyness. Results indicated that Chinese students also automatically associated shyness with negative words, but differences were observed in the pattern of association with participants’ own shyness. Results are discussed in terms of the implications of attitudes toward shyness in both cultures.     

Predictive Validity of the Implicit Association Test in Studies of Brands,Consumer Attitudes,and Behavior

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, product usage, and product differentiation. Implicit attitudes were measured using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT‐measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald's and Milk Bar) showed implicit attitudi‐nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca‐Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta‐analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.     

Music as an Unconditioned Stimulus: Positive and Negative Effects of Country Music on Implicit Attitudes,Explicit Attitudes,and Brand Choice1

An experiment (N = 68) explored how background music in a realistic web advertisement could condition implicit and explicit attitudes toward a novel brand. Conditioning effects were apparent in both traditional explicit attitude measures and also in the Implicit Association Test (IAT). Further, brand choice was predicted by explicit attitudes, but prediction improved significantly when implicit attitudes were considered. Mood‐congruent judgment, demand effects, and conditioning are considered as potential explanations for our results, and we argue that conditioning provides the most parsimonious explanation. Finally, the results are discussed within the context of the associative‐propositional evaluation model ( Gawronski & Bodenhausen, 2006 ). This model provides a framework for the integration of the implicit attitude construct into the study of consumer behavior.     

Understanding the relation between explicitly and implicitly measured political orientation: The moderating role of political sophistication

Researchers have argued that to understand more fully political orientation, non-reactive measures similar to those used in the broader implicit attitudes literature should be explored. Recently, the nature of the relation between explicitly and implicitly measured attitudes has been a topic of considerable discussion, with researchers stressing the importance of when explicit and implicit measures are related and when they are not. In the present research, the relation between explicit and implicit political orientation, and the potential moderating role of political sophistication was investigated. Participants (N = 116) completed an explicit measure of political orientation, a liberal–conservative Implicit Association Test (IAT), and a test of political knowledge. Results showed that explicit and implicit political orientation scores were moderately correlated (r = .48) with each other. Moreover, results from regression analyses showed that the association between explicit and implicit political orientation was moderated by political knowledge scores, such that the positive association was stronger among participants with a greater knowledge of politics.     

The associations in our heads belong to us: Searching for attitudes and knowledge in implicit evaluation

Explicitly, humans can distinguish their own attitudes from evaluations possessed by others. Implicitly, the viability of a distinction between attitudes and evaluative knowledge is less clear. We investigated relations between explicit attitudes, cultural knowledge and the Implicit Association Test (IAT). In seven studies (158 samples, N=107,709), the IAT was reliably and variably related to explicit attitudes, and explicit attitudes accounted for the relationship between the IAT and cultural knowledge. We suggest that people do not have introspective access to the associations formed via experience in a culture. Ownership of mental associations is established by presence in mind and influence on thinking, feeling and doing. Regardless of origin, associations are influential depending on their availability, accessibility, salience, and applicability. Distinguishing associations as “not mine” is a self-regulatory act and contributes to the distinction between explicit evaluation, where such acts are routine, and implicit evaluation, where they are not.     

Assessment of Implicit Health Attitudes: A Multitrait–Multimethod Approach and a Comparison Between Patients With Hypochondriasis and Patients With Anxiety Disorders

Two adaptations of the Implicit Association Task were used to assess implicit anxiety (IAT–Anxiety) and implicit health attitudes (IAT–Hypochondriasis) in patients with hypochondriasis (n = 58) and anxiety patients (n = 71). Explicit anxieties and health attitudes were assessed using questionnaires. The analysis of several multitrait–multimethod models indicated that the low correlation between explicit and implicit measures of health attitudes is due to the substantial methodological differences between the IAT and the self-report questionnaire. Patients with hypochondriasis displayed significantly more dysfunctional explicit and implicit health attitudes than anxiety patients, but no differences were found regarding explicit and implicit anxieties. The study demonstrates the specificity of explicit and implicit dysfunctional health attitudes among patients with hypochondriasis.     

Women's attraction to benevolent sexism: Needing relationship security predicts greater attraction to men who endorse benevolent sexism

Benevolent sexism prescribes that men should cherish and protect women in intimate relationships. Despite the romantic tone of these attitudes, prior research indicates that benevolent sexism undermines women's competence, ambition, and independence. Ambivalent sexism theory proposes that benevolent sexism is able to incur these costs because the promise of a chivalrous and protective partner offers women security in their intimate relationships. We tested this key proposition by examining whether women who intensely need relationship security—women higher in attachment anxiety—are more attracted to men who endorse benevolent sexism. Highly anxious women (N = 632) rated men described as endorsing benevolent sexism as relatively more attractive, and reported greater preferences for partners to hold benevolently sexist attitudes. These results advance understanding regarding the underlying reasons women find benevolent sexism appealing and identify who will be most vulnerable to the potential costs of benevolent sexism.     

Measuring Big-Five personality dimensions with the implicit association test – Implicit personality traits or self-esteem?

We examined whether the implicit association test (IAT) could serve as an implicit measure of the dimensions of the Five-Factor Model of Personality. In the first study (N = 84) IAT-effects of the Big-Five (Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness) were found and the IAT showed good internal consistencies and convergent validity with an explicit Big-Five questionnaire (NEO-FFI-30). In a second study (N = 50), conducted to determine the overlap of the personality-IATs with implicit self-esteem, the Extraversion and the Neuroticism-IAT were shown to correlate with a self-esteem-IAT only moderately.     

Implicit attitudes and executive control interact to regulate interest in extra-pair relationships

Do we actively maintain monogamous relationships by force of will, or does monogamy flow automatically? During functional magnetic resonance imaging (fMRI), male participants in a romantic relationship performed the Implicit Association Test (IAT) to evaluate implicit attitudes toward adultery and a go/no-go task to measure prefrontal activity implicated in explicit executive control. Subsequently, they were engaged in a date-rating task in which they rated how much they wanted to date unfamiliar females. We found that the individuals with higher prefrontal activity during go/no-go task could regulate the interest for dates with unattractive females; moreover, the individuals with both a stronger negative attitude toward adultery and higher prefrontal activity could regulate their interest for dates with attractive females, and such individuals tended to maintain longer romantic relationships with a particular partner. These results indicate that regulation of amorous temptation via monogamous relationship is affected by the combination of automatic and reflective processes.     

Romantic jealousy and implicit and explicit self-esteem

Research on romantic jealousy and self-esteem mostly relies on the measurement of explicit (i.e., conscious, deliberate) aspects, without taking recent developments of the measurement of implicit (i.e., automatic) aspects into account. In this study (N = 154), we applied several measures of romantic jealousy and self-esteem (explicit, implicit), finding sex-specific as well as measurement-specific effects. Men (but not women) higher in jealousy had lower explicit self-esteem, whereas women (but not men) higher in jealousy had higher implicit self-esteem, but only when using the Implicit Association Test (whereas not the Initial Preference Task) for measuring implicit self-esteem. Individuals with damaged (i.e., low explicit and high implicit) self-esteem were more jealous than those with fragile (i.e., high explicit and low implicit) self-esteem. This differential effect was due to higher implicit self-esteem among women, whereas lower explicit self-esteem among men. These novel findings not only add to the expanding literature on romantic jealousy research, but also to research on self-esteem discrepancies.     

Effect of Romantic Relationship on Implicit Regional Prejudice

The study measures both the implicit regional prejudice and the explicit simple attitude of 93 students of five universities in China, either involved or not in different stages of a romantic relationship and at varying distances from their partners, by using the Brief Implicit Association Test and Explicit Reports. Results indicate that close relationships can contribute significantly to decreasing implicit regional prejudice. Further studies are needed to provide support for the causal mechanism between interpersonal relationships and changes in social attitudes. Copyright © 2014 John Wiley & Sons, Ltd.     

The role of implicit and explicit components of exerciser self-schema in the prediction of exercise behaviour

ObjectivesThis study investigated implicit and explicit components of exerciser self-schema and their role in the prediction of exercise behaviour. In addition, the effect of implicit and explicit exerciser self-schema on intention to exercise was examined. Moderation and mediation effects involving exerciser self-schema, in both its implicit and explicit forms, were investigated.MethodMembers of fitness centres and other regular exercisers (N = 98, n_males = 37, n_females = 65) completed a written questionnaire to measure explicit exerciser self-schema and exercise intentions. An exercise Implicit Association Test (IAT) was also administered to measure implicit exerciser self-schema. Actual exercise occurrence was measured one week and two weeks following the initial testing phase.ResultsCorrelations indicated that implicit and explicit components of exerciser self-schema were related but distinct constructs. Hierarchical regression analysis revealed that high levels of both implicit and explicit exerciser self-schema improved absolute levels of exercise behaviour. Regression analyses examining the possibility that self-schema moderated the intention–behaviour relationship were not significant for implicit or explicit forms of self-schema. Forced entry regression analyses provided evidence for explicit exerciser self-schema being mediated by intention in its relationship with behaviour.ConclusionsIt is beneficial to consider both implicit and explicit exerciser self-schema when attempting to understand and predict exercise behaviour. Both implicit and explicit exercise self-schema have a direct effect on behaviour, although explicit self-schema also indirectly influences behaviour via intention to exercise.     

Using the self to change implicit attitudes

Implicit attitudes are automatic evaluations that occur upon encountering an object. Pairing a particular object with one's self should lead to a positive implicit evaluation of that object as, on the whole, people evaluate themselves positively. Study 1 (N = 83) demonstrated that asking participants to associate themselves with a particular drink (A) and others with an alternative drink (B) was enough to enhance implicit preference for drink A over drink B indexed by scores on the Implicit Association Test (IAT). Two further studies were conducted to rule out the possibility that the effects of the manipulation were restricted to the procedure and measures adopted in Study 1. Study 2 (N = 81) tested the mechanism underlying the effects of the manipulation. The results suggested that the change in implicit attitudes towards the drinks varied as a function of the level of one's self‐esteem. Specifically, associating one's self with drink A led to more favourable implicit attitudes towards drink A particularly when one's self was evaluated more positively. In the third study (N = 44), the basic effect of the manipulation was replicated in an alternative measure of implicit attitudes (the Affect Misattribution Procedure). In all three studies, the effects were unique to implicit measures and did not generalize to explicit measures. Copyright © 2009 John Wiley & Sons, Ltd.     

Self‐power associations: the possession of power impacts women's self‐concepts

Women's self‐identification with social power was assessed in three studies using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998 ). In Experiment 1, women held weaker implicit and explicit associations between self and power than did men. Experiment 2 demonstrated that women assigned to a high power group have stronger implicit self‐power associations than do women in a low power group. Experiment 3 showed that women assigned to a high power role have stronger implicit self‐masculine associations than do women assigned to a low power role, but social power did not affect explicit associations with masculinity. These studies suggest that gender differences in implicit self‐concept may be malleable depending on context and social roles. Copyright © 2005 John Wiley & Sons, Ltd.     

Can you make my goals easier to achieve? Effects of partner instrumentality on goal pursuit and relationship satisfaction

Goal pursuits are strongly influenced by romantic partners, and a partner's instrumentality to goals may be particularly important for goal pursuit. This study examined the effects of partner instrumentality on goal‐related effort, goal progress, goal commitment, and relationship satisfaction over time. It also examined whether relationship satisfaction moderated the effects of partner instrumentality on goal pursuit processes. Newly dating romantic partners (N = 59 couples) reported on their goals and relationship satisfaction at two assessments 3 months apart. Multilevel models indicated that partner instrumentality predicted increases in progress over time but only for those high in relationship satisfaction. Partner instrumentality also predicted increases in one's own relationship satisfaction but was unrelated to changes in the partner's satisfaction. These findings suggest that partner instrumentality benefits increased goal progress, particularly for those with satisfying relationships, and further increases relationship satisfaction.     

A pictorial attitude IAT as a measure of implicit motives

We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PA‐IAT) is a valid measure of implicit motives. The PA‐IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude Implicit Association Test (IAT) correlated more highly with non‐IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA‐IAT experimentally and showed that the pictorial attitude IAT correlated with non‐declarative behavioural measures only if implicit motives were aroused. Copyright © 2010 John Wiley & Sons, Ltd.