Use of HyperCard to create pages on the World-Wide Web

A variety of commercial and shareware programs are now available to assist in creating HTML pages for a World-Wide Web (WWW) site. However, users with some knowledge of HTML coding and a simple programming language, such as the HyperTalk language in HyperCard, can create custom tools that will simplify the task of creating and maintaining multiple-page WWW sites. This paper presents examples of two such tools and describes the basic steps they use to create HTML documents.     

A Web-based study of cerebral asymmetry for perception of emotion

Many studies have examined cerebral asymmetry via lateralized presentation of stimuli using specialized software. Because these studies typically require extensive control over variables such as stimulus exposure duration, size, location, and so forth, they are not easily transferred to the World Wide Web. The present study replicated a free-vision, chimeric faces task via the Internet, using HTML and JavaScript. Previous results had shown that right-handed participants tend to perceive a chimeric face with a smile to their (the viewers’) left as happier than its mirror image. That result was replicated in the Web-based study, and the leftward bias was actually significantly greater than that found using the traditional pencil-and-paper version of the task. Possible reasons for this difference are discussed.     

文化生活脚本理论及其研究进展

为了解释人对于生活事件的回忆出现的记忆隆起现象,出现了文化生活脚本理论。文化生活脚本是文化上共享、关于重要生活事件发生时间及顺序的知识。它是规范事件的图式,可以用来检索和叙述个人过去经历的过程。文章综述了文化脚本的研究及其进展,并对进一步的研究提出了设想。     

Quiz-o-Matic: A free Web-based tool for construction of self-scoring on-line quizzes

Increasingly, educators are using the World-Wide Web (the Web) and related technology to supplement their traditional teaching materials. In this paper, we present a free tool that has been placed on the Web to enable educators to create Web pages that present self-scoring quizzes. Such Web-based practice quizzes provide students with an opportunity for interactive assessment and review of course material. The tool, Quiz-o-Matic, uses active server pages to build the HTML and JavaScript code for each quiz, without requiring the user to edit any code. We present evidence that students judge the self-scoring quizzes to be useful and worthwhile additions to a course.     

Acquiring generic knowledge

Generic knowledge is knowledge about kinds of things. The existence of generic knowledge poses a difficult acquisition problem: how do we acquire knowledge about kinds of things if we have experience with only a limited number of examples of the kinds in question? The problem is exacerbated by the fact that we sometimes acquire generic knowledge on the basis of experience with only a single instance of the kind. In this review, it is argued that there is a formal system for common-sense conception that underlies the acquisition of an important class of generic knowledge. Generic knowledge acquired through the use of the formal system represents the stable knowledge we have about kinds of things. It complements, rather than replaces, the statistical and causal (mechanistic) knowledge acquired through the use of other learning mechanisms.     

专家医生的知识结构及诊断推理方式

医学专长研究中“中间者效应”的发现,引发了研究者对专家医生知识结构的探讨。在“知识打包”的基础上,医生的临床知识以“疾病脚本”的方式组织起来。随着临床经验的增加,专家医生积累了丰富的疾病脚本。在临床诊断中,他们无需对病人所有的体征和症状进行仔细地和系统地分析,而是通过非分析性的推理方式——“模式识别”或“样例识别”便可自动激活与之匹配的疾病脚本,据此对病人做出迅速而准确的诊断。医学专长的本质就在于专家医生以“疾病脚本”的方式组织起来的知识结构。“适应性专长”代表了未来医学专长研究的新方向     

Arbitrary metrics in psychology

Many psychological tests have arbitrary metrics but are appropriate for testing psychological theories. Metric arbitrariness is a concern, however, when researchers wish to draw inferences about the true, absolute standing of a group or individual on the latent psychological dimension being measured. The authors illustrate this in the context of 2 case studies in which psychologists need to develop inventories with nonarbitrary metrics. One example comes from social psychology, where researchers have begun using the Implicit Association Test to provide the lay public with feedback about their "hidden biases" via popular Internet Web pages. The other example comes from clinical psychology, where researchers often wish to evaluate the real-world importance of interventions. As the authors show, both pursuits require researchers to conduct formal research that makes their metrics nonarbitrary by linking test scores to meaningful real-world events.     

Mining twitter: A source for psychological wisdom of the crowds

Over the last few years, microblogging has gained prominence as a form of personal broadcasting media where information and opinion are mixed together without an established order, usually tightly linked with current reality. Location awareness and promptness provide researchers using the Internet with the opportunity to create “psychological landscapes”—that is, to detect differences and changes in voiced (twittered) emotions, cognitions, and behaviors. In our article, we present iScience Maps, a free Web service for researchers, available from and . Technologically, the service is based on Twitter’s streaming and search application programming interfaces (APIs), accessed through several PHP libraries, and a JavaScript frontend. This service allows researchers to assess via Twitter the effect of specific events in different places as they are happening and to make comparisons between cities, regions, or countries regarding psychological states and their evolution in the course of an event. In a step-by-step example, it is shown how to replicate a study on affective and personality characteristics inferred from first names (Mehrabian & Piercy, Personality and Social Psychology Bulletin, 19, 755–758 1993) by mining Twitter data with iScience Maps.Results from the original study are replicated in both world regions we tested (the western U.S. and the U.K./Ireland); we also discover base rate of names to be a confound that needs to be controlled for in future research.     

Interval-level measurement with visual analogue scales in Internet-based research: VAS Generator

The present article describes VAS Generator (www.vasgenerator.net), a free Web service for creating a wide range of visual analogue scales that can be used as measurement devices in Web surveys and Web experimentation, as well as for local computerized assessment. A step-by-step example for creating and implementing a visual analogue scale with visual feedback is given. VAS Generator and the scales it generates work independently of platforms and use the underlying languages HTML and JavaScript. Results from a validation study with 355 participants are reported and show that the scales generated with VAS Generator approximate an interval-scale level. In light of previous research on visual analogue versus categorical (e.g., radio button) scales in Internet-based research, we conclude that categorical scales only reach ordinal-scale level, and thus visual analogue scales are to be preferred whenever possible.     

Personality research on the Internet: A comparison of Web-based and traditional instruments in take-home and in-class settings

Students, faculty, and researchers have become increasingly comfortable with the Internet, and many of them are interestedin using the Web to collectdata. Few published studies have investigated the differences between Web-based data and data collected with more traditional methods. In order to investigate these potential differences, two important factors were crossed in this study: whether the data were collected on line or not and whether the data were collected in a group setting at a fixed time or individually at a time of the respondent’s choosing. The Visions of Morality scale (Shelton & McAdams, 1990) was used, and the participants were assigned to one of four conditions: in-class Web survey, in-class paper-and-pencil survey; take-home Web survey, and take-home paper-and-pencil survey. No significant differences in scores were found for any condition; however, response rates were affected by the type of survey administered, with the take-home Web-based instrument having the lowest response rate. Therefore, researchers need to be aware that different modes of administration may affect subject attrition and may, therefore, confound investigations of other independent variables.     

Web metrics: measuring patterns in online shopping

The Web has become a primary source of product information for online consumers. As such, basic questions regarding how consumers approach the search process need to be understood and measured if marketers and website developers are to identify patterns or trends in consumer information search strategies. To observe and measure changes in consumer search behaviour, it is necessary to establish benchmarks that can, at a later date, be compared with subsequent observation measurements. This study recorded the search activities of 37 subjects as they searched for information regarding the purchase of two products: one where they had expert product knowledge and one where they had novice product knowledge. Significance was found for particular site types used and, more importantly, in patterns of site type usage. The methodology and benchmarks offer researchers a means of tracking changes in consumer search behaviour on the Web. Copyright © 2003 Henry Stewart Publications.