意识锚定加工对潜在锚定加工的影响

潜在锚定效应是指阈限下的启动锚定数字导致的锚定效应现象。本研究通过2个实验探讨了意识锚定加工对潜在锚定加工的影响。实验一考察了意识层面的外在锚对潜在锚定效应产生的影响,实验二则进一步探讨了意识层面的自发锚对潜在锚定效应的影响。实验一发现,在不存在外在锚时高锚与低锚的估计有显著性差异;实验二发现,在不存在自发锚时高锚与低锚的估计有显著性差异。研究结果表明,外在锚定加工和自发锚定加工的效应都强于潜在锚定加工。     

Subliminal anchoring: The effects of subliminally presented numbers on probability estimates

Previous research demonstrated that if attention is paid to a supraliminally presented number, a subsequent quantitative estimate assimilates towards this number (the anchor effect). One explanation states that this effect is merely caused by the heightened accessibility level of the anchor value itself. Based on this numeric priming account and generalizing from subliminal priming studies, we expected a short-lived subliminal anchor effect. We presented participants subliminally with a low or high anchor value (10 or 90) and next they had to estimate the probability of an epidemic. Half of them were pressed to do this quickly. Only under time pressure, a significant anchor effect emerged.     

The Semantics of Anchoring

Previous research has demonstrated that judgmental anchoring effects—the assimilation of a numeric estimate to a previously considered standard—are semantic in nature. They result because the semantic knowledge about the target object that is activated during the comparison with the anchor influences the absolute judgment. In addition to this semantic influence, the numeric anchor value itself may also yield an effect under specific conditions. The present research was designed to examine the relative strength of both mechanisms and explore their boundary conditions. Studies 1 and 2 demonstrate that semantic anchoring effects are more potent than purely numeric effects. Study 3 further suggests that purely numeric effects only operate if accessible semantic knowledge is inapplicable to the critical judgment so that semantic influences are incapacitated. The implications of these findings are discussed from the perspective of an integrative model which differentiates between two stages of anchoring. Whereas purely numeric influences appear to be limited to the stage of anchor selection, the actual comparison with the target involves more elaborate semantic processes.     

When knowledge matters—differential effects of available knowledge in standard and basic anchoring tasks

The present research examines whether anchoring effects—the assimilation of a numeric estimate towards a previously considered standard—depend on judges' available knowledge in the target domain. Based on previous research, I distinguish two types of anchoring effects. Standard anchoring is obtained if judges are explicitly asked to compare the anchor to the target. Basic anchoring results if the accessibility of the anchor is increased prior to judgments about the target. I expected that only basic but not standard anchoring is reduced by providing judges with judgment‐relevant knowledge. Using a standard versus basic anchoring paradigm, 112 participants were confronted with a high versus low anchor before estimating the average price of a German midsize car. Prior to this task, participants were provided with information about prices of cars (relevant knowledge) versus kitchens (irrelevant knowledge). Results demonstrate that this knowledge only influenced the magnitude of basic but not standard anchoring effects. This finding demonstrates that knowledge has differential effects in different types of anchoring. Copyright © 2007 John Wiley & Sons, Ltd.     

The hidden persuaders break into the tired brain

There is a long-lasting debate on whether subliminal advertising actually works. In this context there are some studies suggesting that subjects’ motivation is a crucial point. Karremans et al. [Karremans, J. C., Stroebe, W., & Claus, J. (2006). Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice. Journal of Experimental Social Psychology, 42, 792-798] showed that subjects were influenced in their intention to drink a specific brand of soft drink by a subliminally presented brand prime, but only if they were thirsty. In the present study, we adapted their paradigm to the concept of ‘concentration’ and embedded the subliminal presentation of a brand logo into a computer game. Actual subsequent consumption of dextrose pills (of the presented or a not presented brand) was measured dependent on the level of participants’ tiredness and the subliminally presented logo. We found the same pattern as Karremans et al. (2006): only tired participants consumed more of the subliminally presented than the not presented brand. Therefore, the findings confirm that subjects are influenced by subliminally presented stimuli if these stimuli are need-related and if subjects are in the matching motivational state.     

Don’t make me angry,you wouldn’t like me when I’m angry: Volitional choices to act or inhibit are modulated by subliminal perception of emotional faces

Volitional action and self-control—feelings of acting according to one’s own intentions and in being control of one’s own actions—are fundamental aspects of human conscious experience. However, it is unknown whether high-level cognitive control mechanisms are affected by socially salient but nonconscious emotional cues. In this study, we manipulated free choice decisions to act or withhold an action by subliminally presenting emotional faces: In a novel version of the Go/NoGo paradigm, participants made speeded button-press responses to Go targets, withheld responses to NoGo targets, and made spontaneous, free choices to execute or withhold the response for Choice targets. Before each target, we presented emotional faces, backwards masked to render them nonconscious. In Intentional trials, subliminal angry faces made participants more likely to voluntarily withhold the action, whereas fearful and happy faces had no effects. In a second experiment, the faces were made supraliminal, which eliminated the effects of angry faces on volitional choices. A third experiment measured neural correlates of the effects of subliminal angry faces on intentional choice using EEG. After replicating the behavioural results found in Experiment 1, we identified a frontal-midline theta component—associated with cognitive control processes—which is present for volitional decisions, and is modulated by subliminal angry faces. This suggests a mechanism whereby subliminally presented “threat” stimuli affect conscious control processes. In summary, nonconscious perception of angry faces increases choices to inhibit, and subliminal influences on volitional action are deep seated and ecologically embedded.     

The effects of mellow and frenetic music on reported cognitions resulting from auditory subliminal messages

Building on the work of Henley and Dixon (1974) and Mykel and Daves (1979), we investigated the effects of mellow and frenetic music on reported cognitions resulting from auditory subliminal stimuli. College students (N = 120) were randomly assembled into six groups. One third of the students heard four subliminally transmitted water-related words, one third heard four subliminally transmitted family-related words, and one third heard no subliminal stimuli. Either mellow or frenetic masking music was played for half the students in each group. Students reported more word-related imagery in the mellow music conditions than in the frenetic conditions, although the reported imagery did not correspond with the subliminal messages presented.     

Subliminal gaze cues increase preference levels for items in the gaze direction

Another individual’s gaze automatically shifts an observer’s attention to a location. This reflexive response occurs even when the gaze is presented subliminally over a short period. Another’s gaze also increases the preference level for items in the gaze direction; however, it was previously unclear if this effect occurs when the gaze is presented subliminally. This study showed that the preference levels for nonsense figures looked at by a subliminal gaze were significantly greater than those for items that were subliminally looked away from (Task 1). Targets that were looked at by a subliminal gaze were detected faster (Task 2); however, the participants were unable to detect the gaze direction (Task 3). These results indicate that another individual’s gaze automatically increases the preference levels for items in the gaze direction without conscious awareness.     

阈下语义启动效应影响因素述评

阈下语义启动效应是指阈下呈现的启动词能够对与之有语义联想关系的目标词的加工产生促进作用.阈下语义启动效应具有不稳定性且容易受到各种因素的影响.影响阈下语义启动效应的因素有外部因素和内部因素两大类,外部因素包括任务类型、实验材料和实验程序等因素,内部因素包括注意、任务设置、目的和期望.本文首先简单回顾阈下语义启动效应的研究历史,并介绍相应的研究范式及觉知状态的测量方法,然后重点对影响因素进行了总结和评述.未来的研究可以从优化研究范式、加强脑机制研究以及发展理论等几个方面进一步拓展.     

阈下奖励调节认知控制的权衡

本研究采用奖励版的AX-CPT任务, 通过控制奖励线索和反馈的呈现方式, 设置出基线、阈上奖励、阈下奖励三种条件, 考察习得的奖励联结和奖励动机能否以潜意识的方式影响认知任务的表现和认知控制的权衡。结果显示：奖励线索只在阈上呈现时提高AX序列的任务表现; 与基线条件相比, 阈上和阈下奖励条件下认知控制的权衡均偏向主动性控制, 且这种偏向在两者间无显著差异。这表明习得的阈下奖励线索可以调节认知控制的权衡, 使被试像阈上奖励时那样偏向主动性控制。     

The man who wasn't there: Subliminal social comparison standards influence self-evaluation

Life provides an endless stream of social comparison information. Because opportunities to compare with others are so abundant, social comparison theory traditionally assumes that people are selective in their comparison activities and primarily compare with deliberately selected standards. Recent research, however, demonstrates that social comparisons often occur spontaneously, even if no standard is explicitly provided or deliberately selected. We examined whether comparisons are so spontaneous that they are even engaged if people are fleetingly exposed to a potential standard—so fleetingly that they remain unaware of the standard. In three studies, participants were subliminally primed with moderate versus extreme, high versus low standards during self-evaluation. Results demonstrate that self-evaluations are influenced by subliminally presented standards. Specifically, self-evaluations are assimilated towards moderate standards and contrasted away from extreme standards. These self-evaluative consequences of subliminal standards, however, were only obtained if participants engaged in self-reflection during standard exposure. These findings emphasize that social comparisons are truly ubiquitous processes that are engaged even for fleeting exposure to standard information.     

Affective priming with subliminally presented pictures.

Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately preceded positive or negative target pictures (Experiment 1) or words (Experiments 2 & 3). Evaluative categorization responses to these target stimuli were significantly influenced by the valence of the prime. First, it was demonstrated that high anxious participants were selectively slowed when the subliminally presented prime was negative (Experiments 1 & 2). Second, the affective congruence between primes and targets also exerted an influence on the responses, but in a direction that is opposite to what is typically observed in affective priming research. These reverse priming effects are situated within a series of recent similar findings, and implications for theories of affective priming are discussed.     

The effect of subliminal oedipal and competitive stimulation on dart throwing: another miss

Silverman and his associates have reported that subliminal presentation of oedipally relevant competitive stimuli can modify dart-throwing performance in male subjects. This study replicated their paradigm, but also examined the effects on performance of nonoedipal competitive stimuli. Our results failed to support Silverman's. Both types of subliminally presented competitive stimuli failed to have any systematic effect on dart-throwing performance.     

The effects of expected reward on creative problem solving

Creative problem solving involves search processes, and it is known to be hard to motivate. Reward cues have been found to enhance performance across a range of tasks, even when cues are presented subliminally, without being consciously detected. It is uncertain whether motivational processes, such as reward, can influence problem solving. We tested the effect of supraliminal and subliminal reward on participant performance on problem solving that can be solved by deliberate analysis or by insight. Forty-one participants attempted to solve 100 compound remote associate problems. At the beginning of each problem, a potential reward cue (1 or 25 cents) was displayed, either subliminally (17 ms) or supraliminally (100 ms). Participants earned the displayed reward if they solved the problem correctly. Results showed that the higher subliminal reward increased the percentage of problems solved correctly overall. Second, we explored if subliminal rewards preferentially influenced solutions that were achieved via a sudden insight (mostly processed below awareness) or via a deliberate analysis. Participants solved more problems via insight following high subliminal reward when compared with low subliminal reward, and compared with high supraliminal reward, with no corresponding effect on analytic solving. Striatal dopamine (DA) is thought to influence motivation, reinforce behavior, and facilitate cognition. We speculate that subliminal rewards activate the striatal DA system, enhancing the kinds of automatic integrative processes that lead to more creative strategies for problem solving, without increasing the selectivity of attention, which could impede insight.     

Of two minds: forming and changing valence-inconsistent implicit and explicit attitudes

Because different processes underlie implicit and explicit attitudes, we hypothesized that they are differentially sensitive to different kinds of information. We measured implicit and explicit attitudes over time, as different types of attitude-relevant information about a single attitude object were presented. As expected, explicit attitudes formed and changed in response to the valence of consciously accessible, verbally presented behavioral information about the target. In contrast, implicit attitudes formed and changed in response to the valence of subliminally presented primes, reflecting the progressive accretion of attitude object-evaluation pairings. As a consequence, when subliminal primes and behavioral information were of opposite valence, people formed implicit and explicit attitudes of conflicting valence.     

无意识成就目标激活与追求:来自ERP的证据

为探索无意识目标激活的神经机制,采用单因素被试内设计,自变量为目标激活阶段无意识成就目标激活(有、无),因变量为阈下呈现的成就目标相关词(成就目标无关词)出现后所诱发的ERP成分,以及目标追求阶段被试判断两位数加减法算术式的正确率和平均反应时。结果发现:(1)无意识成就目标能够通过阈下启动得以激活;(2)阈下呈现的成就目标相关词诱发了一个明显的N200成分,可能反映了大脑执行控制功能在个体无意识成就目标激活与追求中的重要作用。     

Taking the High (or Low) Road: A Quantifier Priming Perspective on Basic Anchoring Effects

ABSTRACT

Current explanations of basic anchoring effects, defined as the influence of an arbitrary number standard on an uncertain judgment, confound numerical values with vague quantifiers. I show that the consideration of numerical anchors may bias subsequent judgments primarily through the priming of quantifiers, rather than the numbers themselves. Study 1 varied the target of a numerical comparison judgment in a between-participants design, while holding the numerical anchor value constant. This design yielded an anchoring effect consistent with a quantifier priming hypothesis. Study 2 included a direct manipulation of vague quantifiers in the traditional anchoring paradigm. Finally, Study 3 examined the notion that specific associations between quantifiers, reflecting values on separate judgmental dimensions (i.e., the price and height of a target) can affect the direction of anchoring effects. Discussion focuses on the nature of vague quantifier priming in numerically anchored judgments.     

阈下说服的存在证据与争议

通过阈下刺激或者信息的呈现, 试图引导个体采用某种观点、态度或者行为的过程被称为阈下说服。已有的研究从不同视角考察了阈下说服的效果, 对阈下说服的存在与否有着较大的争议。出现争议的原因可能与觉知、阈下语义激活、当前动机以及习惯有关。最近的研究聚焦于探究当前动机在阈下说服研究中所起到的关键作用。未来应当继续尝试其它途径, 促进语义激活; 丰富动机种类, 探讨引发动机的方法; 关注机体变量, 探索新机制。     

Semantic interference from subliminal stimuli in a dichoptic viewing situation

In Expt 1 subjects named words, shapes or colours presented to one eye while words or shapes were presented to the other eye subliminally. The subliminal stimuli were found to slow naming responses when they had the same name as the stimulus to be named or a closely related name, compared with random letter strings or blank cards. This result was replicated in a second experiment which also included unrelated words as subliminal stimuli. On these trials latencies were midway between those for trials with blank cards or random letter strings as the subliminal stimuli, and trials with the same name or a closely related name as the subliminal stimuli. The results imply that stimuli related in meaning compete for common analysing mechanisms.