Immediate and long-term priming effects are independent of prime awareness

Subliminal primes are assumed to produce weaker and short-lived effects on subsequent behavior compared to clearly visible primes. However, this difference in priming effect may be due to differences in signal strength, rather than level of awareness. In the present study we manipulated prime discriminability by using metacontrast masks and pseudomasks, while keeping the prime strength equal. This manipulation resulted in large differences in discriminability of the primes. However, both immediate response priming and long-term response priming (measured with conflict adaptation) was equal for the poorly discriminable and well discriminable primes, and equal for groups that differed markedly in terms of how well they could discriminate the primes. Our findings imply that discriminability of information is independent of both the immediate and long-term effects that information can have on behavior.     

Semantic priming in the prime task effect: Evidence of automatic semantic processing of distractors

The automaticity of the semantic processing of words has been questioned because of the reduction of semantic priming when the prime word is processed nonsemantically--for example, in letter search (the prime task effect). In two experiments, prime distractor words produced semantic priming in a subsequent lexical decision task, but with the direction of priming (positive or negative) depending on the prime task. Lexico-semantic tasks produced negative semantic priming, whereas letter search produced positive semantic priming. These results are discussed in terms of task-based inhibition. We argue that, given the results from the distractors, the absence of semantic priming does not indicate an absence of semantic activation but reflects the action of control processes on prepotent responses when less practiced responses are needed.     

Semantic priming,not repetition priming,is to blame for false hearing

Contextual and sensory information are combined in speech perception. Conflict between the two can lead to false hearing, defined as a high-confidence misidentification of a spoken word. Rogers, Jacoby, and Sommers (Psychology and Aging, 27(1), 33–45, 2012) found that older adults are more susceptible to false hearing than are young adults, using a combination of semantic priming and repetition priming to create context. In this study, the type of context (repetition vs. sematic priming) responsible for false hearing was examined. Older and young adult participants read and listened to a list of paired associates (e.g., ROW–BOAT) and were told to remember the pairs for a later memory test. Following the memory test, participants identified words masked in noise that were preceded by a cue word in the clear. Targets were semantically associated to the cue (e.g., ROW–BOAT), unrelated to the cue (e.g., JAW–PASS), or phonologically related to a semantic associate of the cue (e.g., ROW–GOAT). How often each cue word and its paired associate were presented prior to the memory test was manipulated (0, 3, or 5 times) to test effects of repetition priming. Results showed repetitions had no effect on rates of context-based listening or false hearing. However, repetition did significantly increase sensory information as a basis for metacognitive judgments in young and older adults. This pattern suggests that semantic priming dominates as the basis for false hearing and highlights context and sensory information operating as qualitatively different bases for listening and metacognition.     

Semantic priming and word repetition: The two effects are both additive and interactive

The additivity of semantic priming and word repetition was tested in an auditory perceptual identification task, with a view to tease apart automatic and strategic priming mechanisms. The factors Word Repetition, Semantic Priming, and Practice interacted. Word Repetition and Semantic Priming were additive in the first half of the experiment, but not in the second half. A more detailed analysis indicated that Word Repetition was additive with automatic semantic priming but not with strategic semantic priming. Results suggested that the word-repetition effect depends in part on conscious strategic anticipation processes.Parts of this study were presented at the 25th International Congress of Psychology, Brussels, 1992, and at the 34th Tagung experimentell arbeitender Psychologen, Osnabrück, 1992     

Semantic priming in number naming

The issue of semantic and non-semantic conversion routes for numerals is still debated in numerical cognition. We report two number-naming experiments in which the target numerals were preceded by another numeral (prime). The primes and targets could be presented either in arabic (digit) notation or in verbal (alphabetical) notation. The results reveal a semantically related distance effect: Latencies are fastest when the prime has the same value as the target and increase when the distance between prime and target increases. We argue that the present results are congruent with the idea that the numerals make access to an ordered semantic number line common to all notations, as the results are the same for within-notation priming (arabic-arabic or verbal- verbal) and between-notations priming (arabic-verbal or verbal-arabic). The present results also point to a rapid involvement of semantics in the naming of numerals, also when the numerals are words. As such, they are in line with recent claims of rapid semantic mediation in word naming.     

Semantic priming of familiar faces

A series of experiments to explore the effect of priming by semantically related items in familiarity judgement tasks using faces and names that are analogous to lexical decision tasks is reported. In the first experiment, the semantic priming effect in face recognition reported by Bruce (1983) was explored in more detail by including neutral as well as associated and unrelated primes and by varying the prime-target SOA from 250 to 1,000 msec. Significant facilitation effects, with no inhibition, were found at all three SOAs. To explore the analogy between the processing of faces and verbal materials, a second experiment used names rather than faces. The difference between related and unrelated conditions at 250- and 1,000-msec SOA was similar to that found for faces in Experiment 1, but for names there was some evidence of inhibition. To investigate the locus of the priming effect with faces, in Experiment 3 the effect of degrading face targets was examined. An interaction between stimulus quality and semantic priming was observed, suggesting that the locus of the facilitation might lie at a relatively early stage in face processing. The results of these experiments illustrate further similarities between the processing of faces and verbal materials (cf. Bruce 1979, 1981).     

Semantic priming of familiar songs

We explored the functional organization of semantic memory for music by comparing priming across familiar songs both within modalities (Experiment 1, tune to tune; Experiment 3, category label to lyrics) and across modalities (Experiment 2, category label to tune; Experiment 4, tune to lyrics). Participants judged whether or not the target tune or lyrics were real (akin to lexical decision tasks). We found significant priming, analogous to linguistic associative-priming effects, in reaction times for related primes as compared to unrelated primes, but primarily for within-modality comparisons. Reaction times to tunes (e.g., “Silent Night”) were faster following related tunes (“Deck the Hall”) than following unrelated tunes (“God Bless America”). However, a category label (e.g., Christmas) did not prime tunes from within that category. Lyrics were primed by a related category label, but not by a related tune. These results support the conceptual organization of music in semantic memory, but with potentially weaker associations across modalities.     

Semantic priming from crowded words

Vision in a cluttered scene is extremely inefficient. This damaging effect of clutter, known as crowding, affects many aspects of visual processing (e.g., reading speed). We examined observers' processing of crowded targets in a lexical decision task, using single-character Chinese words that are compact but carry semantic meaning. Despite being unrecognizable and indistinguishable from matched nonwords, crowded prime words still generated robust semantic-priming effects on lexical decisions for test words presented in isolation. Indeed, the semantic-priming effect of crowded primes was similar to that of uncrowded primes. These findings show that the meanings of words survive crowding even when the identities of the words do not, suggesting that crowding does not prevent semantic activation, a process that may have evolved in the context of a cluttered visual environment.     

Semantic priming by irrelevant speech

To-be-ignored, task-irrelevant speech disrupts serial recall performance relative to a quiet control condition. In most studies, the content of the auditory distractors had no effect on their disruptive potential, one’s own name being one of the few exceptions. There are two possible explanations of this pattern: (1) Semantic features of the irrelevant speech are usually not processed, except for highly relevant auditory distractors, or (2) semantic processing of the irrelevant speech always occurs, but usually does not affect serial recall performance. To test these explanations, we presented to-be-ignored auditory distractor words drawn from different categories while participants memorized visual targets for serial recall. Afterwards, participants were invited to what they believed to be an unrelated norming study, in which they were required to spontaneously produce words from the categories from which the auditory distractor words were drawn. Previously ignored words were produced with a higher probability than words from a parallel, nonpresented set, demonstrating that features of to-be-ignored, task-irrelevant speech that do not interfere with immediate serial recall performance are nevertheless processed semantically and may have substantial effects on subsequent behavior.     

Semantic, phonological, and mediated priming in reading and lexical decisions

Four experiments were conducted to investigate whether semantic activation of a concept spreads to phonologically and graphemically related concepts. In lexical decision or self-paced reading tasks, subjects responded to pairs of words that were semantically related (e.g., light-lamp), that rhymed (e.g., lamp-damp), or that combined both of these relations through a mediating word (e.g., light-damp). In one version of each task, test lists contained word-word pairs (e.g., light-lamp) as well as nonword-word (e.g., pown-table) and word-nonword pairs (e.g., month-poad); in another version, test lists contained only word-word pairs. The lexical decision and self-paced reading tasks were facilitated by semantic and rhyming relations regardless of the presence or absence of nonwords on the test lists. The effect of the mediated relation, however, depended on the presence of nonwords among the stimuli. When only words were included, there was no effect of the mediated relation, but when nonwords were included, lexical decision and self-paced reading responses were inhibited by the mediated relation. These inhibitory effects are attributed to processes occurring after lexical access, and the relative advantages of the self-paced reading task are discussed.     

Negative priming with masked distractor-only prime trials: awareness moderates negative priming

The literature yields inconsistent evidence for negative priming (NP) following masked distractor-only prime trials. We contrast two different hypotheses on the inconsistent findings: one - which is most compatible with the temporal discrimination theory - that relates the sign of priming effects to the absence vs. presence of prime awareness and one -which is most compatible with the inhibition and episodic retrieval accounts - that relates the sign of priming effects to the prime event being categorized as a to-be-attended vs. to-be-ignored event. In two experiments, it turned out that participants' awareness of the masked stimuli caused the different results (with participants being not aware of the primes showing NP), whereas the factor prime color = probe target color vs. prime color = probe distractor color (i.e., the prime contains the to-be-attended vs. the to-be-ignored signal) did not moderate NP. These findings are discussed with regard to theories of negative priming and the debate on conscious vs. unconscious perception.     

Semantic and associative priming in picture naming

We report four picture-naming experiments in which the pictures were preceded by visually presented word primes. The primes could either be semantically related to the picture (e.g., "boat" - TRAIN: co-ordinate pairs) or associatively related (e.g., "nest" - BIRD: associated pairs). Performance under these conditions was always compared to performance under unrelated conditions (e.g., "flower" - CAT). In order to distinguish clearly the first two kinds of prime, we chose our materials so that (a) the words in the co-ordinate pairs were not verbally associated, and (b) the associate pairs were not co-ordinates. Results show that the two related conditions behaved in different ways depending on the stimulus-onset asynchrony (SOA) separating word and picture appearance, but not on how long the primes were presented. When presented with a brief SOA (114 ms, Experiment 1), the co-ordinate primes produced an interference effect, but the associated primes did not differ significantly from the unrelated primes. Conversely , with a longer SOA (234 ms, Experiment 2) the co-ordinate primes produced no effect, whereas a significant facilitation effect was observed for associated primes, independent of the duration of presentation of the primes. This difference is interpreted in the context of current models of speech production as an argument for the existence, at an automatic processing level, of two distinguishable kinds of meaning relatedness.     

Semantic and subword priming during binocular suppression

In general, stimuli that are familiar and recognizable have an advantage of predominance during binocular rivalry. Recent research has demonstrated that familiar and recognizable stimuli such as upright faces and words in a native language could break interocular suppression faster than their matched controls. In this study, a visible word prime was presented binocularly then replaced by a high-contrast dynamic noise pattern presented to one eye and either a semantically related or unrelated word was introduced to the other eye. We measured how long it took for target words to break from suppression. To investigate word-parts priming, a second experiment also included word pairs that had overlapping subword fragments. Results from both experiments consistently show that semantically related words and words that shared subword fragments were faster to gain dominance compared to unrelated words, suggesting that words, even when interocularly suppressed and invisible, can benefit from semantic and subword priming.     

Associative and repetition priming with the repeated masked prime technique: No priming found

Wentura and Frings (2005) reported evidence of subliminal categorical priming on a lexical decision task, using a new method of visual masking in which the prime string consisted of the prime word flanked by random consonants and random letter masks alternated with the prime string on successive refresh cycles. We investigated associative and repetition priming on lexical decision, using the same method of visual masking. Three experiments failed to show any evidence of associative priming, (1) when the prime string was fixed at 10 characters (three to six flanking letters) and (2) when the number of flanking letters were reduced or absent. In all cases, prime detection was at chance level. Strong associative priming was observed with visible unmasked primes, but the addition of flanking letters restricted priming even though prime detection was still high. With repetition priming, no priming effects were found with the repeated masked technique, and prime detection was poor but just above chance levels. We conclude that with repeated masked primes, there is effective visual masking but that associative priming and repetition priming do not occur with experiment-unique prime-target pairs. Explanations for this apparent discrepancy across priming paradigms are discussed. The priming stimuli and prime-target pairs used in this study may be downloaded as supplemental materials from mc.psychonomicjournals. org/content/supplemental.     

Semantic priming of different affective categories

The authors investigated affective semantic priming using a lexical decision task with 4 affective categories of related word pairs: neutral, happy, fearful, and sad. Results demonstrated a striking and reliable effect of affective category on semantic priming. Neutral and happy prime-targets yielded significant semantic priming. Fearful pairs showed no or modest priming facilitation, and sad primes slowed reactions to sad targets. A further experiment established that affective primes do not have generalized facilitatory-inhibitory effects. The results are interpreted as showing that the associative mechanisms that support semantic priming for neutral words are also shared by happy valence words but not for negative valence words. This may reflect increased vigilance necessary in adverse contexts or suggest that the associative mechanisms that bind negative valence words are distinct.     

Influence of prime lexicality,frequency, and pronounceability on the masked onset priming effect

The present study investigates the origins of the masked onset priming effect (MOPE). There are two alternative interpretations that account for most of the evidence reported on the MOPE, so far. The speech planning account (SP) identifies the locus of the MOPE in the preparation of the speech response. In contrast, the dual-route theory proposes that the effect arises as a result of the processing of the prime by the nonlexical route. In a series of masked onset priming word naming experiments we test the validity of these accounts by manipulating the primes' frequency, their lexical status, and pronounceability. We found consistent MOPEs of similar magnitude with high- and low-frequency prime words as well as with pronounceable nonwords. Contrarily, when primes consisted of unpronounceable consonantal strings the effect disappeared, suggesting that pronounceability of the prime is a prerequisite for the emergence of the MOPE. These results are in accordance with the predictions of the SP account. The pattern of effects obtained in the present study further defines the origins of the MOPE.     

Semantic congruity in symbolic comparisons: Salience,expectancy, and associative priming

An expectancy interpretation of semantic congruity effects suggests that in symbolic comparisons involving the typical comparative-then-stimuli paradigm, the comparative acts as a cue in priming memory for related stimuli. A recent study by Holyoak and Mah (1981) presented evidence purported to disconfirm this hypothesis insofar as a congruity effect also was obtained when the stimuli preceded the comparative. The present study showed the stimulicomparative effect to be a consequence of the pairing of stimuli with particularly salient comparatives such that the former could serve the cuing function. This finding is consistent with the expectancy hypothesis in emphasizing the role of a flexible encoding process but inconsistent with the view that only comparatives can create expectancies in symbolic comparisons.     

Semantic priming effects on picture and word processing

The effects of semantic priming on picture and word processing were assessed under conditions in which subjects were required simply to identify stimuli (label pictures or read words) as rapidly as possible. Stimuli were presented in pairs (a prime followed by a target), with half of the pairs containing members of the same semantic category and half containing unrelated concepts. Semantic relatedness was found to facilitate the identification of both pictures (Experiment 1) and words (Experiment 2), and obtained interactions of semantic relatedness and stimulus quality in both experiments suggested that semantic priming affects the initial encoding of both types of stimuli. In Experiment 3, subjects received pairs of pictures, pairs of words, and mixed pairs composed of a picture and a word or of a word and a picture. Significant priming effects were obtained on mixed as well as unmixed pairs, supporting the assumption that pictures and words access semantic information from a common semantic store. Of primary interest was the significantly greater priming obtained in picture-picture pairs than in word-word or mixed pairs. This suggests that, in addition to priming that is mediated by the semantic system, priming may occur in picture-picture pairs that results from the overlap in visual features common to the pictorial representations of objects from the same semantic category.     

Effects of prime and target eccentricity on masked repetition priming

Three experiments examined the influence of briefly presented, pattern-masked prime stimuli on target word recognition at varying eccentricities. The prime was either the same word as the targets or a different word, and prime position varied horizontally from a central fixation point. The targets were either in the same location as the primes (Experiment 1A) or always centrally located (Experiments 1B and 2). In Experiment 1A, target word recognition showed a typical right visual field advantage, and priming effects diminished with increasing prime and target eccentricity. With centrally located targets, priming effects tended to be more constrained by prime location. After eye fixation location and prime visibility were controlled for (Experiment 2), a right visual field advantage for priming effects was also evident for central targets, suggesting an influence of endogenous attentional biases in masked repetition priming.     

Semantic negative priming in picture categorization and naming

Ignoring a particular stimulus can hamper subsequent attended processing of the same stimulus, a phenomenon known as 'negative priming'. Previous research has yielded partial support for the claim that the effect results from the attentional inhibition of central representations, as suggested by the fact that it appears to extend to semantic associates of ignored stimuli. In the current experiment, participants categorized or named pictorial stimuli with superimposed distractor pictures; the effect of unrelated, identical, or categorically related previously ignored pictures was investigated. Furthermore, visual similarity between categorically related picture pairs was manipulated in the naming task. The results indicated negative priming from identical ignored pictures irrespective of task. However, semantic negative priming was observed in the categorization task only. In the naming task, even visual overlap between categorically related picture pairs failed to induce negative priming. These findings argue against a central locus of the negative priming effect.