Attitude accessibility and biased information processing: The moderating role of self-monitoring

High and low self-monitors read and evaluated two studies relevant to the deterrent effects of the death penalty, one that supported its deterrent effects and one that did not. Low self-monitors’ evaluations of the studies were significantly related to the accessibility of their attitudes toward capital punishment. The more accessible their attitudes were, the more favorable, relatively, were their evaluations of the study that supported their personal attitudes toward capital punishment. In contrast, attitude accessibility was unrelated to high self-monitors’ relative evaluations. This research was supported by a Faculty Research Grant from Union College to the first author and by an Internal Educational Fund grant from Union College to the second author. We thank Alison King, Leslie Silver, and Alison Snyder for their help in data collection.     

From repetition to conviction: Attitude accessibility as a determinant of attitude certainty

The present experiment investigated the influence of attitude accessibility on several meta-attitudinal strength measures. It was predicted that certainty and perceived likelihood of change, i.e., commitment-related attributes of attitude strength, are influenced by changes in attitude accessibility, while no effects were expected for importance and perceived centrality to values and the self, i.e., centrality-related attributes. Accessibility was manipulated by having participants express their attitudes either repeatedly or only once. As hypothesized, accessibility and measures of commitment were enhanced after repeated expression compared to single expression. Furthermore, mediation analyses supported the idea that subjective commitment may be inferred from the ease of attitude retrieval. Centrality-related attributes were found to be unaffected by the accessibility manipulation. The results are discussed in the light of a multi-dimensional structure of attitude strength and antecedent processes of meta-cognitive attributes of strength.     

The effects of name similarity on message processing and persuasion

Prior studies have found that name similarity can serve as a cue that favorably affects evaluations without conscious deliberation. In a series of four experiments, we show that name similarity can increase the conscious processing of information with which it is associated. When exposed to student resumes or advertised brands with names similar (versus dissimilar) to theirs, respondents were more likely to relate the information to themselves (self-reference, Experiments 2-4) and thoughtfully examine it. Evidence of thoughtful processing included slower reaction times when reviewing resumes and greater information recall (Experiment 1), spending more time in resume review (Experiment 2), greater evaluative differentiation between resumes and product brands of different quality (Experiments 2 and 3), and developing stronger brand attitudes (Experiment 4). An expanded view of how and why name similarity can affect persuasion is offered and discussed.     

On the Relationship Between Attitude Involvement and Attitude Accessibility: Toward a Cognitive-Motivational Model of Political Information Processing

A model of the relationship between attitude involvement and attitude accessibilitywas developed and tested. The model specifies that attitude involvement leads to selective(biased) issue-related information-gathering strategies, which in turn produce extreme andunivalent (unambivalent) attitudes. Finally, attitudes associated with univalent and extremeunderlying structures should occasion relatively little decision conflict and thus should be highlyaccessible. Questionnaire response data gathered in a national telephone survey and from twosamples of undergraduates revealed that both attitude extremity and attitude ambivalence onselected political issues mediated the relationship between attitude involvement and attitudeaccessibility. Some findings indicated that selective processing mediated the relationshipbetween attitude involvement and attitude extremity and ambivalence. Discussion focuses on theprocesses linking involvement to accessibility, the factors that moderate theambivalence-accessibility relationship, and the relevance of the model to media-based primingeffects and tothe nature of public opinion and the survey response.     

Memory-based versus on-line processing: Implications for attitude strength

Three experiments tested whether the manner in which attitudes are created—through on-line or memory-based processing—can impact the resultant strength of those attitudes. In each study, participants were presented with 20 behavioral statements about a person named Marie. Whereas some participants were asked to continually evaluate Marie based upon each sentence and then report their overall evaluation (on-line processing), others were asked to focus on the sentence structure and to evaluate Marie only after they had read all the sentences (memory-based processing). Even when controlling for attitude accessibility, attitudes created through on-line processing were stronger than attitudes created through memory-based processing: Experiment 1 showed that participants in the on-line condition felt more certain of their attitudes, Experiment 2 showed that on-line attitudes were better predictors of participants’ evaluative preferences, while Experiment 3 showed that on-line attitudes manifested stronger attitude-behavioral intention correspondence.     

The accessibility of religious beliefs

We used reaction time techniques to study individual differences in accessibility of beliefs about the reality of religious targets. Moderately religious people were slower than religious or irreligious people. Religious people were faster than non-religious people. Reaction times to classify religious stimuli are stable over 8 days. We also found that religious people with accessible beliefs have the highest well-being, and that religious beliefs correspond to greater levels of religious behavior when the reality of religious stimuli is accessible. These results further our understanding on natural individual differences in attitude accessibility and add to our understanding of religious beliefs, including their impact.     

Guiding trustful behavior: The role of accessible content and accessibility experiences

Trust has been identified as a key ingredient to the prosperity of close relationships, organizations, and societies. While research mainly focused on the antecedents and consequences of trust, much less is known about how individuals assess whether there are enough reasons to warrant trustful action. Two experiments explored the how and when of this assessment, suggesting that antecedents may not only be integrated as content information per se (as generally assumed), but in a feeling‐based summary form. Specifically, our results show that the ease or difficulty associated with the identification of antecedents to trust may guide trustful behavior. Furthermore, it is shown that such a feeling‐based influence is particularly likely to occur in conditions of personal certainty. Together these results extend prior research in the domains of trust and economic games, and further attest to the fundamental role cognitive feelings play in social life. Copyright © 2010 John Wiley & Sons, Ltd.     

The influence of ingroup/outgroup categorization on same- and other-race face processing: The moderating role of inter- versus intra-racial context

We investigated the impact of ingroup/outgroup categorization on the encoding of same-race and other-race faces presented in inter-racial and intra-racial contexts (Experiments 1 and 2, respectively). White participants performed a same/different matching task on pairs of upright and inverted faces that were either same-race (White) or other-race (Black), and labeled as being from the same university or a different university. In Experiment 1, the same- and other-race faces were intermixed. For other-race faces, participants demonstrated greater configural processing following same- than other-university labeling. Same-race faces showed strong configural coding irrespective of the university labeling. In Experiment 2, faces were blocked by race. Participants demonstrated greater configural processing of same- than other-university faces, but now for both same- and other-race faces. These results demonstrate that other-race face processing is sensitive to non-racial ingroup/outgroup status regardless of racial context, but that the sensitivity of same-race face processing to the same cues depends on the racial context in which targets are encountered.     

The moderating role of attitude strength in selective exposure to information

Individuals prefer to receive information that is consistent with their attitudes. Three experiments examined whether attitude strength moderates this selective exposure effect. Experiments 1A and 1B found that participants preferred attitudinally consistent information but that this effect was more pronounced to the extent that the attitude was strongly held. Experiment 2 replicated these findings and ruled out an alternative interpretation that a general tendency to hold strong attitudes rather than issue-specific attitude strength moderates selective exposure. Discussion concerns the implications of these findings and the possibility that other variables moderate the selective exposure effect.     

Emotion regulation and emotional information processing: The moderating effect of emotional awareness

The aim of this study was to examine the moderating role of emotional awareness in the relationship between emotion regulation strategies and emotional information processing. A total of 120 female students regulated emotions while watching an unpleasant film. Before and after emotion induction, participants completed a set of tasks that required matching facial expressions. The results demonstrated that participants who were high in emotional awareness showed a significantly smaller increase in error responses (i.e., incorrect matches) than participants who were low in emotional awareness. However, this effect was observed only in suppression (i.e., inhibition of an emotionally expressive behavior), masking (i.e., emotion experienced with a happy expression) and control (i.e., no regulation) conditions. Among reappraisers, who were instructed to adopt a neutral attitude toward the film, regardless of whether they were high or low in emotional awareness, there was not a significant increase in error responses. This study shows that the potentially damaging impact of negative emotions on the processing of emotional information can be prevented by a high emotional awareness or with the implementation of reappraisal as an emotion regulation strategy.     

Social anxiety and vulnerability for problematic drinking in college students: the moderating role of post-event processing

Socially anxious college students are at increased risk for engaging in problematic drinking (i.e. heavy or risky drinking) behaviors that are associated with the development of an alcohol use disorder. The present study examined whether post-event processing (PEP), repeatedly thinking about and evaluating one’s performance in a past social situation, strengthens the association between social anxiety and vulnerability to problematic drinking among college students. Eighty-three college drinkers with high or low social anxiety participated in a social interaction task and were exposed to a manipulation that either promoted or inhibited PEP about the social interaction. Among participants randomized to the PEP promotion condition, those with high social anxiety exhibited a greater urge to use alcohol after the social interaction and greater motivation to drink to cope with depressive symptoms over the week following the manipulation than did those with low social anxiety. These findings suggest that targeting PEP in college drinking intervention programs may improve the efficacy of such programs for socially anxious students.     

Sad-and-social is not smart: The moderating effects of social anticipation on mood and information processing

We examined if anticipating working collectively, rather than individually, moderates the effects of mood on information processing through (a) distraction, (b) loafing, and/or (c) task engagement. When participants anticipated working collectively, rather than individually, those in sad moods became distracted by the social elements of the task, resulting in a reduced information focus. In contrast, those in happy moods became engaged in the collective task, increasing their intended effort, raising their information focus, and improving their performance on the task. Social loafing effects did not occur. Mediation analyses revealed that these effects were due to changes in information focus, not social focus or intended effort.     

Job emotions and job cognitions as determinants of job satisfaction: The moderating role of individual differences in need for affect

Research has shown that job satisfaction is determined by both cognitions about the job and affect at work. However, findings from basic and applied attitude research suggest that the extent to which attitudes are based on affective and cognitive information is contingent on stable individual differences, in particular need for affect. Based on current conceptualizations of job satisfaction as an attitude toward the job, we hypothesized that job satisfaction depends more on affect and less on cognitions, the higher a person's need for affect is. To test these hypotheses, we conducted two correlational studies (N = 194 university employees; N = 134 employees from various organizations) as well as an experimental study (N = 191 university employees) in which the salience of positive versus negative job cognitions was varied. Results supported our hypotheses. We discuss theoretical and practical implications of these differences in affective and cognitive underpinnings of job satisfaction.     

The role of extinction and reinstatement in attentional bias to threat: a conditioning approach

We investigated the effects of extinction and reinstatement on attentional bias to fear-conditioned signals in healthy individuals using an emotional modification of a spatial cueing paradigm. Spatial cues were emotionally modulated using differential conditioning. The CS+ was sometimes followed by an aversive electrocutaneous stimulus (UCS), whereas the CS- was never followed by the UCS. During a subsequent extinction phase no UCS was presented anymore. The reinstatement phase started with one or four unpredicted UCS-only trials for half of the participants (reinstatement group). For the other half there were no additional UCS presentations (control group). We found that attention was biased to threat signals during acquisition. This biased attention largely disappeared during extinction. During the reinstatement phase attentional bias to threat signals re-emerged in the reinstatement group, but not in the control group.     

Attachment style and sexual permissiveness: The moderating role of gender

An individual difference variable that has been found to predict variation in young adults’ sexual attitudes and behaviors is attachment orientation. Although it has been argued that the association between attachment orientation and sexuality may differ for males and females, only a few studies have explored this possibility, and the results have been inconsistent. With data collected from a large sample (N = 4246) of college students at a U.S. Midwestern University, it was examined how men and women with different attachment styles may vary in sociosexuality and attitudes toward casual sex. This study found evidence that among men, and as hypothesized, a dismissive-avoidant attachment orientation was associated with higher scores on Simpson and Gangestad’s (1991) Sociosexual Orientation Inventory (sociosexuality) and on a measure of approval of sex in casual dating relationships. Among women, however, there was no support found for the hypothesis that an anxious-preoccupied attachment style was associated with greater sexual permissiveness or with approval of casual sex. As hypothesized, however, securely attached women had a lower score on sociosexuality than did women with other attachment styles.     

Group heterogeneity and tolerance: The moderating role of conservation values

Does diversity promote tolerance? We propose that reactions to group heterogeneity depend on individual value priorities. In three studies we investigate how values moderate the effect of raising the salience of group heterogeneity (versus homogeneity) on tolerance. As hypothesized, the findings indicate that conservation values moderate the effects of the saliency of the group's heterogeneity. People high on conservation values were more tolerant when the group's homogeneity was made salient than when its heterogeneity was made salient. People low on conservation were either insensitive to information on the group's heterogeneity (Studies 1 and 2), or were more tolerant when the group's heterogeneity was made salient than when its homogeneity was made salient (Study 3). Values are also directly associated with tolerance: conservation values (as well as SDO and RWA in Study 3) were negatively associated whereas openness-to-change and self-transcendence values were positively associated with tolerance. These findings indicate the importance of integrating individual and contextual variables in theories of group processes.     

The Influence of Positive and Negative Affectivity on Attitude Change Toward Organizations

This study tests hypothesized differences in pre-post (product-harm) crisis attitude change toward an organization for positively and negatively oriented individuals. Contrary to theoretical predictions, there was not a strong differential attitude change between positively and negatively oriented individuals. The results suggest a possible boundary condition for the influence of positive and negative affectivity on attitude change. Two explanations are offered for these findings: (1) that the vividness of the situation might override affectivity and (2) that affectivity might not be a strong predictor of attitude change for nonpersonalized attitudes.     

Attentive processing of threat and adult attachment: a dot-probe study

We examined selective attention to threat stimuli as a function of individual differences in adult attachment. Participants completed a dot-probe task in which a general threat word, attachment-related threat word, general positive or attachment-related positive word was presented together with a neutral word. Results showed that attachment anxiety and avoidance were associated with an attentional bias away from attachment threat words. This attentional avoidance effect was best predicted by the interaction between attachment anxiety and avoidance and not by their unique main effects. The findings are discussed in terms of attachment theory and its relation to attentional biases observed in psychopathology.     

The role of visual perspective in information processing

Social events can be described from the perspective of either a person in the situation in which the event occurs (e.g., “John came into…”) or that of an outside observer (“John went into…”). We find that when individuals are disposed to form visual images, they have difficulty comprehending both verbal statements and pictures when the perspective from which the event is described differs from the perspective from which they have encountered similar events in daily life. Furthermore, the disposition to form visual images increases the intensity of emotional reactions to an event when the event is described from the perspective of someone in the situation in which it occurs. These effects are not evident, however, among individuals who typically process information semantically without forming visual images.     

Status generalization in context: The moderating role of groups

Status generalization has been described as a process directly linking social status at the societal level to influence in interpersonal interactions, providing one mechanism through which status inequalities in society are maintained. It is argued in this paper that groups can moderate status generalization when a status characteristic is non-prototypical of the group. Two experiments are reported that measured the relative influence of an older and younger target within different group contexts: an undergraduate student group and a broader university group. In both experiments, the older target was more influential than the younger target in the context of the university group, but the younger target was more influential in the context of the undergraduate student group. Findings are discussed in relation to status generalization and referent informational influence as separate influence processes.