Attachment theory as a framework for explaining engagement with Facebook

Research on the relation between personality and styles of engagement with social media is surprisingly limited and has generated mixed results. The present research applied attachment theory to illuminate individual differences in styles of Facebook engagement. Two studies (N = 583) supported a mediational model explaining various forms of active Facebook use as stemming from attachment anxiety, which predisposes individuals to sensitivity about social feedback, thereby leading them to engage in attention-seeking social media behavior. These results held while controlling for extraversion, neuroticism, and self-esteem. Attachment avoidance predicted restrained Facebook use, primarily due to its association with (low) extraversion. These findings resolve inconsistencies in previous research and demonstrate that attachment theory is a particularly useful framework through which to study the influence of personality on social-media behavior.     

Emotional responses during social information seeking on Facebook

Based on existing research on social networking and information seeking, it was proposed that Facebook.com use could be conceptualized as serving two primary goals: passive social browsing (i.e., newsfeeds) and extractive social searching (i.e., friends' profiles). This study explored whether these categories adequately reflect Facebook use and whether they moderate physiological indicators of emotion. Thirty-six participants navigated Facebook.com while their on-screen activity and physiological responses associated with motivation and emotion were recorded. Results showed that the majority of screens encountered during Facebook use could be categorized as devoted to social browsing or social searching. Participants spent more time on social browsing than they spent on social searching. Skin-conductance data indicated that sympathetic activation diminished during the course of both social browsing and social searching. Facial EMG data indicated that participants experienced more pleasantness during the course of social searching than they experienced during social browsing. These results are discussed in terms of existing social-networking research and an evaluative space model of emotion.     

Friend or Foe? The Promise and Pitfalls of Using Social Networking Sites for HR Decisions

The Internet has changed many Human Resource (HR) practices, and techniques such as online job postings and testing have become quite common in HR. However, the use of social networking websites such as Facebook, MySpace, LinkedIn, and Twitter for recruiting, hiring, or terminating individuals is relatively new, but their use for these purposes is clearly growing while research on these practices is lacking. Many questions about using these sites for HR practice have yet to be addressed, including questions about the validity and usefulness of information obtained on these sites, applicant perceptions of employers’ use of these sites, and the legality of using these sites, among others. The current study describes issues associated with using social networking websites for recruiting, staffing/selection, and discipline/termination, and provides recommendations for future research studies in this area.     

心理学视角下社交网络用户个体行为分析

以社交网络的典型代表Facebook为例, 以社交网络用户个体行为为着眼点, 从个体使用社交网络的动机、社交网络用户个体行为的主要表现及其影响因素和结果变量四个方面, 梳理国外心理学领域有关社交网络的最新研究成果。今后研究可以在社交网络用户个体行为的测量、样本代表性、线上和线下社交网络的交互作用、具体人格特质变量的预测作用以及对社交网络功能的动态考察等方面推进已有研究。     

Pathways to Virality: Psychophysiological Responses Preceding Likes,Shares, Comments,and Status Updates on Facebook

ABSTRACT

Facebook use has become habitual to social network site (SNS) users, yet little is known about the psychological processes at play while using this platform. This study explored how psychophysiological responses vary as a function of liking, commenting, sharing, or posting status updates interactions on Facebook’s newsfeeds. Participants were instructed to enact common Facebook activities or viral behaviors (like, share, comment, and update a status) in brief segments, while their psychophysiological responses were recorded. Our results showcase different approaches to dealing with psychophysiological responses for undefined, uncontrolled (organic) stimuli. We contrasted Facebook organic use segments that ended with pressing on the like button to those that did not end with liking the Facebook post. In the second method of data analysis, we analyzed psychophysiological data at the participant level using the 10 sec preceding the enactment of the 4 viral behaviors. Our findings showed that, indeed, the pathways leading up to performing online behaviors are diverse, thus indicating different underlying psychological processes. Findings’ theoretical and practical implications are discussed within the broader context of understanding social media behaviors.     

Friendship Work on Facebook: Young Adults' Understandings and Practices of Friendship

Young adults use social networking sites (SNSs) such as Facebook to engage as friends, yet there has been little systematic research that has investigated their sense‐making of friendship in relation to their uses of Facebook, as well as how Facebook as a socio‐technical system interacts with their friendship practices. Twelve friendship discussion groups were conducted in urban and non‐urban New Zealand, with 26 women and 25 men aged 18–25 years, in same and mixed‐gender groups. Our social constructionist thematic analysis showed the young adults made sense of friendship through themes of ‘fun times together’, an ‘investment’, ‘protection’ and ‘self‐authenticity’, and these meanings were enacted in particular ways within Facebook. This SNS was used primarily for enjoying friendship and ‘investing in’ friendships, and friendship protection was required to maintain friends' online privacy. Facebook provided a way to demonstrate self‐authenticity within friendship relationships through censored ‘show off’ self‐displays and favoured friendship activities. Facebook supported, disrupted and modified these particular friendship understandings by broadening the audience for friendship actions and intensifying friends' responses through 24/7 accessibility and instantaneous activity notifications. These interactions between friendship understandings and Facebook as a socio‐technical system demonstrate how friendship was reinforced, negotiated and re‐worked through this online context. Copyright © 2014 John Wiley & Sons, Ltd.     

Are all “research fields” equal? Rethinking practice for the use of data from crowdsourcing market places

New technologies like large-scale social media sites (e.g., Facebook and Twitter) and crowdsourcing services (e.g., Amazon Mechanical Turk, Crowdflower, Clickworker) are impacting social science research and providing many new and interesting avenues for research. The use of these new technologies for research has not been without challenges, and a recently published psychological study on Facebook has led to a widespread discussion of the ethics of conducting large-scale experiments online. Surprisingly little has been said about the ethics of conducting research using commercial crowdsourcing marketplaces. In this article, I focus on the question of which ethical questions are raised by data collection with crowdsourcing tools. I briefly draw on the implications of Internet research more generally, and then focus on the specific challenges that research with crowdsourcing tools faces. I identify fair pay and the related issue of respect for autonomy, as well as problems with the power dynamic between researcher and participant, which has implications for withdrawal without prejudice, as the major ethical challenges of crowdsourced data. Furthermore, I wish to draw attention to how we can develop a “best practice” for researchers using crowdsourcing tools.     

Social identity gratifications of social network sites and their impact on collective action participation

Collective action has been studied by social psychologists for over a century. Social network sites such as Facebook have further extended the ability of individuals to instigate social, political and organizational change, and provide a new context in which to study collective action. Drawing on social identity theory (SIT), self‐categorization theory (SCT) and uses and gratifications theory (UGT), this study explores the role of individuals’ group identification, social identity gratifications (SIG) and Facebook group use intensity on their willingness to participate in collective actions instigated through a Facebook group. Members of a Facebook group representing a cause against management completed an online survey (N = 406). Factor analyses reveal that motivations based on psychological affiliation with the group explained the most variance for Facebook group use. Moreover, compared to Facebook group use intensity, SIG were the stronger mediator between group identification and willingness to participate in collective action. The study demonstrates the utility of blending concepts from SIT, SCT and UGT to explore how socially motivated uses of the media can predict collective actions.     

Having Responsive Facebook Friends Affects the Satisfaction of Psychological Needs More Than Having Many Facebook Friends

The use of social networking sites, such as Facebook, provides ample opportunities for the pursuit of interpersonal connection but may also bring to mind one's social isolation. The present research examined the effects of interpersonal neglect (i.e., low number of responding Facebook friends) on the satisfaction of fundamental human needs. Two studies revealed that receiving few responses from one's Facebook friends threatens the needs for belonging, self-esteem, control, and meaningful existence. These effects were observable over and above the impact of general social connection to others (i.e., total number of Facebook friends) and tone of responses.     

Why Do People Use Facebook?

The social networking site, Facebook, has gained an enormous amount of popularity. In this article, we review the literature on the factors contributing to Facebook use. We propose a model suggesting that Facebook use is motivated by two primary needs: (1) the need to belong and (2) the need for self-presentation. Demographic and cultural factors contribute to the need to belong, whereas neuroticism, narcissism, shyness, self-esteem and self-worth contribute to the need for self-presentation. Areas for future research are discussed.     

Neuroticism and Facebook Addiction: How Social Media can Affect Mood?

Abstract

Individuals high in neuroticism experience negative affect and social anxiety, therefore, they may prefer online communications where they are able to portray an idealized image of themselves to attract social support, seek validation, and enhance mood. These motivations may lead to greater social media use and addiction. In this study of Facebook users (N?=?742; 474 females, 268 males) who mostly resided in the United States, we explored the association between neuroticism, Facebook addiction, and negative affect. Our mediation model showed a partial mediating effect of Facebook addiction in predicting negative affect in individuals who were high in neuroticism. In theory, individuals who use Facebook as a tool to improve their mood may actually experience more negative affect due to social overload, jealousy, and envy. Individuals high in neuroticism, who already maintain a higher negative affect than those low in neuroticism, might be particularly inclined towards increased Facebook use, which could deteriorate their mood further. Consequently, individuals and therapists should be aware of the personality traits that could lead to greater Facebook addiction and a higher negative mood. Therapists could encourage users to engage in activities, other than social media use, that can improve mood without leading to addiction.     

Affinity to mnemonic features of social media: Antecedent and consequences

This research explores consumer loneliness and its resulting preference for mnemonic features as the psychological antecedents of social media use and studies its consequence on consumer behavior. To test our hypotheses, we conducted a survey with a large sample (N = 1307) and analyzed the data using PLS structural equation modeling method. We show that individuals with higher (vs. lower) feelings of loneliness show a lower (vs. higher) affinity to mnemonic features of social media platforms, making them more likely to use Snapchat (vs. Facebook). This effect persists after controlling for demographic factors (such as age and gender) and other known motivations behind social media choice. These two groups of social media users also exhibit different types of consumer behavior resulting from their underlying affinity to mnemonic features. Snapchat users tend to be more variety-seeking and prefer newer brands (vs. established brands) than Facebook users. Our research contributes to the literature on the adoption of social media platforms by studying an important individual difference variable and integrating the concept of mnemonic features of social media as a key driving factor in that choice. The findings can give managers essential insights into the usership of social media platforms and help them select the right platform for their social media campaigns.     

Consumer engagement on social media: Evidence from small retailers

This study investigates which characteristics of the social media posts of small firms in Tasmania, Australia elicit higher levels of consumer engagement. Results from an analysis of small retail firms’ social media postings (Facebook, Instagram and Twitter) (N = 2,607) illustrate the importance of the content of the post (i.e., businesses‐related vs. non‐business‐related), the activity (i.e., text, image or video), the time of day of the posting and the platform on which the activity was posted, in eliciting responses from followers. Results show Facebook received significantly higher levels of engagement, compared with Twitter and Instagram. Contrary to expectations, the specific day of the week did not have any impact on levels of engagement. This research demonstrates how small businesses can improve their use of social media marketing to engage more effectively with customers and followers.     

The COVID-19–Social Identity–Digital Media Nexus in India: Polarization and Blame

Drawing on social identity theory and research on digital media and polarization, this study uses a quasi-experimental design with a random sample (n = 3304) to provide causal evidence on perceptions of who is to blame for the initial spread of COVID-19 in India. According blame to three different social and political entities—Tablighi Jamaat (a Muslim group), the Modi government, and migrant workers (a heterogeneous group)—are the dependent variables in three OLS regression models testing the effect of the no-blame treatment, controlling for Facebook use, social identity (religion), vote in the 2019 national election, and other demographics. Results show respondents in the treatment group were more likely to allay blame, affective polarization (dislike for outgroup members) was social identity based, not partisan based, and Facebook/Instagram use was not significant. Congress and United Progressive Alliance voters in 2019 were less likely to blame the Modi government for the initial spread. Unlike extant research in western contexts, affective and political polarization appear to be distinct concepts in India where social identity complexity is important. This study of the first wave informs perceptions of blame in future waves, which are discussed in conclusion along with questions for future research.     

Visual Attention Patterns of Socially Anxious Individuals When Using Facebook: An Eye Tracking Study

Social networking sites (SNSs) are an increasingly used medium for social interactions. For socially anxious individuals, SNS-based communication is often preferred over traditional face-to-face socializing. Yet, research on SNSs usage and social anxiety is still less common, with extant studies being mostly correlational among healthy nonanxious participants. Conversely, here, we examined differences in actual gaze patterns to social and nonsocial stimuli between socially anxious and nonanxious individuals while using Facebook. Socially anxious and nonanxious student participants freely viewed a genuine Facebook profile page designed for the present study, for 3.5 minutes, containing 12 social and 12 nonsocial picture stimuli. Gaze patterns on social and nonsocial areas of interest (AOIs) were explored. Subjective uneasiness experienced when viewing the social pictures and state anxiety were also assessed. Finally, 2 weeks following the task, we evaluated participants’ willingness to participate in a follow-up (fictitious) study that required them to passively view their own Facebook profile, and then to actively use it. Results showed that compared with nonanxious participants, socially anxious participants demonstrated a viewing pattern less favoring social pictures, reflecting an attentional avoidance tendency. A significant inverse correlation between subjective uneasiness and percent of dwell time spent on the social AOI emerged. Socially anxious participants also reported higher levels of state anxiety, which was significantly positively correlated with uneasiness scores. Finally, socially anxious participants were also less willing to actively use their Facebook profile page. This study suggests that social anxious individuals are characterized by attentional and behavioral avoidance tendencies when using Facebook.     

The burden of online friends: the effects of giving up Facebook on stress and well-being

People occasionally choose to cut themselves off from their online social network by taking extended breaks from Facebook. This study investigated whether abstaining from Facebook reduces stress but also reduces subjective well-being because of the resulting social disconnection. Participants (138 active Facebook users) were assigned to either a condition in which they were instructed to give up Facebook for 5 days or continue to use Facebook as normal. Perceived stress and well-being, as well as salivary cortisol, were measured before and after the test period. Relative to those in the Facebook Normal condition, those in the No Facebook condition experienced lower levels of cortisol and life satisfaction. Our results suggest that the typical Facebook user may occasionally find the large amount of social information available to be taxing, and Facebook vacations could ameliorate this stress—at least in the short term.     

Social capital, self-esteem, and use of online social network sites: A longitudinal analysis

A longitudinal analysis of panel data from users of a popular online social network site, Facebook, investigated the relationship between intensity of Facebook use, measures of psychological well-being, and bridging social capital. Two surveys conducted a year apart at a large U.S. university, complemented with in-depth interviews with 18 Facebook users, provide the study data. Intensity of Facebook use in year one strongly predicted bridging social capital outcomes in year two, even after controlling for measures of self-esteem and satisfaction with life. These latter psychological variables were also strongly associated with social capital outcomes. Self-esteem served to moderate the relationship between Facebook usage intensity and bridging social capital: those with lower self-esteem gained more from their use of Facebook in terms of bridging social capital than higher self-esteem participants. We suggest that Facebook affordances help reduce barriers that lower self-esteem students might experience in forming the kinds of large, heterogeneous networks that are sources of bridging social capital.     

Time to face it! Facebook intrusion and the implications for romantic jealousy and relationship satisfaction

Young people's exposure to social network sites such as Facebook is increasing, along with the potential for such use to complicate romantic relationships. Yet, little is known about the overlaps between the online and offline worlds. We extended previous research by investigating the links between Facebook intrusion, jealousy in romantic relationships, and relationship outcomes in a sample of undergraduates currently in a romantic relationship. A Facebook Intrusion Questionnaire was developed based on key features of technological (behavioral) addictions. An eight-item Facebook Intrusion Questionnaire with a single-factor structure was supported; internal consistency was high. Facebook intrusion was linked to relationship dissatisfaction, via jealous cognitions and surveillance behaviors. The results highlight the possibility of high levels of Facebook intrusion spilling over into romantic relationships, resulting in problems such as jealousy and dissatisfaction. The results have implications for romantic relationships and for Facebook users in general.     

When virtual contact is all you need: Subtle reminders of Facebook preempt social‐contact restoration after exclusion

In the Internet age, people who feel alone can use online social media to restore a sense of social connectedness. In the present experiment, participants were either excluded or included in Cyberball, a virtual ball‐tossing game. Afterwards, a Facebook icon or a control icon (Flash Player) was shown on the margin of a computer screen during a filler task. In the control condition, excluded (vs. included) participants subsequently expressed greater interest in social contact. This response to exclusion was absent after the subtle exposure to the Facebook icon. The effect of icon presentation was moderated by relational Facebook use: The interest in further social contact after exclusion was particularly low in participants who reported employing Facebook to maintain relationships to a greater (vs. lower) extent. In sum, our findings suggest that Facebook can dispense with compensatory affiliation attempts after exclusion, especially in more socially minded Facebook users. Copyright © 2014 John Wiley & Sons, Ltd.     

Cultural influences on Facebook photographs

Prior research in social psychology indicates that East Asians from collectivistic and interdependent sociocultural systems are more sensitive to contextual information than Westerners, whereas Westerners with individualistic and independent representation have a tendency to process focal and discrete attributes of the environment. Here we have demonstrated that such systematic cultural variations can also be observed in cyberspace, focusing on self‐presentation of photographs on Facebook, the most popular worldwide online social network site. We examined cultural differences in face/frame ratios for Facebook profile photographs in two studies. For Study 1, 200 digital profile face photographs of active Facebook users were randomly selected from native and immigrant Taiwanese and Americans. For Study 2, 312 Facebook profiles of undergraduate students of six public universities in East Asia (Hong Kong, Singapore, and Taiwan) and the United States (California and Texas) were randomly selected. Overall, the two studies clearly showed that East Asian Facebook users are more likely to deemphasize their faces compared to Americans. Specifically, East Asians living in Hong Kong, Singapore, and Taiwan exhibited a predilection for context inclusiveness in their profile photographs, whereas Americans tended to prioritize their focal face at the expense of the background. Moreover, East Asian Facebook users had lower intensity of facial expression than Americans on their photographs. These results demonstrate marked cultural differences in context‐inclusive styles versus object‐focused styles between East Asian and American Facebook users. Our findings extend previous findings from the real world to cyberspace, and provide a novel approach to investigate cognition and behaviors across cultures by using Facebook as a data collection platform.