Ineffective deception in conformity research: Some causes and consequences

Suspiciousness of deception threatens the internal validity of the conformity experiment, and analyses suggest it is becoming more widespread. After being led to believe their own ability in a visual judgment task was higher, lower, or the same as the ability of the other group members, 65 undergraduate women made visual and informational judgments in the Crutchfield apparatus. Major findings include treatment effects on suspiciousness, less conformity by suspicious Ss, and ‘significant’ treatment effects on conformity only when suspicious Ss were removed from the analyses. Measures of self-confidence and confidence in others were significantly related to and likely determinants of suspiciousness. Implications for improving deception in conformity research are discussed.     

Attributions of causality and reactions to uncontrollable outcomes

The experiment tested the hypothesis that the stress experienced by a person who is unable to control aversive stimulation is not a function of lack of control per se, but of the attribution of causality that (s)he makes for failure to exert control. Subjects were given a problem-solving task, and were told that they could prevent aversive noise bursts by correctly solving the problems. Subjects then received false feedback that they had done either well or poorly on the problems. In addition, failing subjects received information that led them to attribute their performance either to their own lack of ability or to situational factors (task difficulty). Subjects who attributed their failure to their own incompetence felt considerably more stress than subjects who made situational attributions. In fact, the latter subjects experienced no more stress than subjects who were successful in controlling the stimulation. Surprisingly, subjects whose attributions for performance led them to feel personally incompetent performed better than the remaining subjects both on problems administered in the same situation, and on problems administered in a new and different situation. The implications of the results for future helplessness studies and for the learned helplessness model were discussed.     

Control motivation and attributions for performance

Two experiments examined the relationship between the desire for effective control over performance outcomes and attributions of causality for those outcomes. In Experiment 1, subjects were led to believe that they had either succeeded at or failed a test that was either unimportant or important. As predicted, failure of the important test was attributed more to lack of effort (a controllable cause) and less to lack of ability (an uncontrollable cause) than was failure of the unimportant test. In Experiment 2, all subjects were led to believe that they had failed a test. Once again, subjects were informed that the test was either important or unimportant. In addition, half the subjects were told that they would be undergoing more tests in a later testing session, while half were not informed of any future testing. As in Experiment 1, subjects failing the important test attributed their failure less to lack of ability than did subjects failing the unimportant test. The anticipation of future testing interacted with test importance in its effects on attributions to ability. Subjects performing the unimportant task attributed their failure more to lack of ability when anticipating future performance than when not. Attributions of subjects performing an important task were not affected by the anticipation of future performance. Results were discussed in terms of the need for control over performance outcomes.     

Unattainable Goal Choice as a Self-Handicapping Strategy1

Selection of an extremely difficult performance goal is conceptualized as a self-handicapping strategy–an attempt to externalize outcomes threatening one's self-image. In a laboratory study, male college students were led to believe they had succeeded at a task that was either relevant or irrelevant to their self-images. In conjunction with this, subjects were led to believe that the success they had experienced was either contingent upon or not contingent upon their effort. Consistent with a self-handicapping strategy, extremely difficult performance goals were selected on a subsequent task when success at a previous task was not contingent upon workers' e]ffort, but only in the personally relevant condition-i.e., when task performance had attributional implications for workers' s]elf-images. Personally irrelevant tasks led to a realistic downward revision of performance aspirations in response to noncontingent success.     

Duration of failure,causal attributions for failure,and subsequent reactions

Subjects were given a preliminary problem solving task of either short or long duration, and were told that they could shorten the duration of aversive noise bursts by correctly solving the problems. They were then given false feedback that they had done either well or poorly on the problems. Two groups of failing subjects were given information designed to lead them to attribute failure to either lack of ability or a difficult task. Two additional groups received “success” or “failure” feedback without any attributional cues. Failure-induced stress was reported to be greater under short duration conditions than under long duration conditions, and increased to the extent that subjects were led to believe they were personally responsible for failure. Following the preliminary failure period, task performance in the same situation and task performance and persistence in a different situation were assessed. In each case, performance and persistence decreased (a) following short-duration failure when subjects were led to attribute failure to a difficult task, and (b) following long-duration failure when subjects were led to attribute failure to lack of ability. These results are discussed within a framework that emphasizes the role of casual attributions in mediating the effects of failure.     

Short report: Is spatial information encoded automatically in memory?

A dual-task paradigm was used to test Hasher and Zacks' (1979) hypothesis that spatial memory is automatic. Subjects saw two sets of 16 words each, the words being presented singly in random corners of a monitor screen. They were asked to remember the words and the corner in which each word was shown. In addition, subjects were given a concurrent task to perform. This task was either “easy” (counting aloud by ones) or “difficult” (counting aloud by sevens). Attention was focused either on the memory task or on the counting task. Word recognition was better when subjects carried out the easier competing counting task and when subjects concentrated mainly upon remembering the words and their positions. Contingent spatial memory was unaffected by either manipulation, supporting the hypothesis that spatial memory is automatic.     

Social values and cooperative response to a simulated resource conservation crisis

The present study examined the relationship between individuals social motives or values and their level of cooperation during a simulated resource conservation crisis Prior to the resource task, a decomposed game procedure was used to classify subjects as cooperatively or noncooperatively oriented Subjects, in groups of six, were led to believe that they shared access to a replenishing resource pool via a system of linked computer terminals Across a series of trials, subjects had to choose between maximizing their own short-term gain and exercising personal restraint to preserve the collective resource False feedback about the group's use of the resource and the rate at which it was replenished was varied to indicate either that the resource was being sustained or that collective overuse was rapidly depleting it As predicted, cooperatively oriented individuals responded to resource depletion with greater self-restraint than did those classified as noncooperators Analvsis of pretrial and posttrial data indicated that social values were also related to individuals expectations about the task and perceptions of others     

The Effects of Victimization on Reactions to Other Victims1

A study was conducted to investigate the conditions under which the experience of victimization alters one's responses to other victims. Subjects were led to believe they either had been fairly paid for their work on a task (nonvictims) or had been underpaid (victims). Half the subjects believed that the treatment they had received was based upon personal information they had revealed about themselves (responsible subjects), while the others believed their treatment had nothing to do with them personally (not responsible subjects). All subjects were given an opportunity to evaluate, judge similarity to, and pay a second victim who was believed to be either “responsible” or “nor responsiile” for his plight. The results generally supported the experimental hypotheses. The impact the experience of victimization had on an individual's responses to another victim depended upon the individual's perception of his own state. The directionality of such altered responses was determined by the individual's perception of the other's state.     

The form of analog size information in memory

The information used to choose the larger of two objects from memory was investigated in two experiments that compared the effects of a number of variables on the performance of subjects who either were instructed to use imagery in the comparison task or were not so instructed. Subjects instructed to use imagery could perform the task more quickly if they prepared themselves with an image of one of the objects at its normal size, rather than with an image that was abnormally big or small, or no image at all. Such subjects were also subject to substantial selective interference when asked to simultaneously maintain irrelevant images of digits. In contrast, when subjects were not specifically instructed to use imagery to reach their decisions, an initial image at normal size did not produce significantly faster decisions than no image, or a large or small image congruent with the correct decision. The selective interference created by simultaneously imaging digits was reduced for subjects not told to base their size comparisons on imagery. The difficulty of the size discrimination did not interact significantly with any other variable. The results suggest that subjects, unless specifically instructed to use imagery, can compare the size of objects in memory using information more abstract than visual imagery.     

Reactions to objective self-awareness

In order to determine reactions to objective self-awareness, 96 female undergraduates received either positive or negative feedback on a “creativity” task prior to being given an opportunity to write a response to a visual cue. Half of the subjects were made objectively self-aware, via a mirror, during the visual cue task; half were not. In addition, half of the subjects were led to believe that the visual cue task was highly related to creativity, while half learned that the task was low in relevance. A “longer the response, the better” standard of correctness was established for all subjects. As predicted, the results indicated that when made objectively self-aware, subjects who received negative feedback wrote more in response to the visual cue than did those who received positive feedback, a difference which was not obtained for the subjectively self-aware subjects. The task relevance manipulation also produced a significant main effect. A similar pattern of results was obtained on a measure of the time spent on the task. The implications of the results for objective self-awareness theory are considered.     

The Effects of a Job-Interview Skills Workshop on Drug-Abuse Clients

By performing a field experiment, we tested the hypothesis that a job-interview skills workshop would improve the employment status of subjects with drug-abuse problems. Subjects from a drug-abuse treatment program were randomly assigned either to an experimental situation that included a workshop that stressed behavioral interview skills, such as preparing for an interview, application completion, grooming, nonverbal communication, and phrasing of answers to interviewer questions, or to a control group that received no treatment. A 6-months follow-up of subjects showed no significant attitudinal differences between the two groups. All three behavioral measures of employment status showed either significant differences or strong trends in favor of the experimental group, however. Possible alternative explanations of results were discussed and future research suggested.     

ANONYMITY,STRENGTH OF ATTITUDE,AND THE INFLUENCE OF PUBLIC OPINION POLLS

Subjects were given questionnaires asking their responses to six statements on public issues. On some of the issues subjects were highly committed to their own views, while other issues were selected for the subjects' lack of knowledge and commitment. Some subjects were asked to respond anonymously, and others were led to believe that their responses would be made public. Each questionnaire contained a bogus distribution of responses from students at the subjects’ university. Each statement of interest was supported by the bogus majority in one questionnaire form and rejected by it in the other form. Several types of conformity were considered. For the low-commitment issues, subjects were influenced in the direction of the bogus consensus. For the high-commitment issues, the bogus consensus had no significant effect. Implications for understanding the effect of polls on public opinion are discussed.     

Enhancing visual working memory encoding: The role of target novelty

Perceptual salience improves the encoding of information into visual working memory (WM). However, the factors that contribute to this facilitation effect are not well understood. This study tested the influence of target familiarity on WM encoding. In each trial, participants were presented with either one or three targets and asked to encode their locations into WM. In Experiment 1, target familiarity was manipulated by presenting either an upright (familiar target) or upside-down (unfamiliar/novel target) A. Increasing the novelty of the targets led to improved performance in the spatial WM task. Experiment 2 showed that participants were faster in responding to novel versus familiar targets in a spatial detection task. Experiment 3 demonstrated that the beneficial effect of target novelty on WM encoding was not driven by differences in low-level features. Our results suggest that target novelty enhances the processes required for WM encoding, just as it facilitates perceptual processing.     

The Influence of Attitude upon Scaling of Attitude Items

Summary

Subjects had their expectation of pay for serving in a conformity experiment disconfirmed by receiving amounts either greater or lesser than were expected, while control subjects received their expected pay. The dissonance theory prediction of an energization of either compliance or noncompliance was not obtained, nor support given to social-exchange-theory predictions of conformity as a direct function of pay level. No differences in conformity behavior or tendencies to respond to questionnaires in a socially desirable direction were obtained between high and low scoring Ss on the Marlowe-Crowne SD (7). The finding of no differences in conformity between Ss judged aware of the manipulations and those unaware might be mediated by a general predisposition to seek and comply with demands in an experimental setting.     

When experiences of failure promote expectations of success: The impact of attribution failure to ineffective strategies1

This experiment examined the effects of attributing initial failure to ineffective strategies on performance expectancies. Subjects were induced to attribute performance at a persuasion task to either their strategies (a controllable factor) or abilities (an uncontrollable factor). Subjects then failed at their initial persuasion attempt. Following failure, strategy subjects expected more successes in future attempts than did ability subjects. Strategy subjects also expected to improve with practice, while ability subjects did not. Comparisons to control subjects, who received no attribution manipulation prior to success or failure, clarify these results. Findings suggest that subjects attributing task outcomes to strategies monitored the effectiveness of their strategies and concluded that by modifying their strategies they would become more successful. In contrast, subjects attributing task outcome to abilities failed to attend to strategic features and concluded that they could not improve. Implications of this overlooked factor for attribution theory and learned helplessness are discussed.     

SEX DIFFERENCES IN CONFORMITY: STATUS AND GENDER ROLE INTERPRETATIONS

The experiment examines status and gender role explanations of the tendency for women to conform more than men in group pressure settings. Subjects believed they were assigned to groups containing two males and two females in addition to themselves and received these other group members' opinions, which were represented as deviating from the opinions that subjects had given earlier. Subjects then gave their opinions with the other group members either having or not having surveillance over these opinions. In addition, subjects were required to form impressions of each other's likability or expertise. The findings indicate that subjects' sex and age affected the extent of their conformity. Among older (19 years and older) subjects, females conformed more with surveillance than without it, whereas surveillance did not affect males' conformity. Among younger (under 19 years) subjects, surveillance had no effects. Analysis of sex differences revealed that older females were significantly more conforming than older males when under surveillance as well as when subjects formed impressions of one another's likability. Among younger subjects, there were no sex differences. These findings are discussed in terms of the theories that (a) both sex and age function as status characteristics and (b) gender roles determine conformity.     

The role of imagery in the representation of linear orderings

Two experiments were carried out to investigate whether visual imagery was used in representing transitive linear ordering relationships. Subjects were presented with passages describing either a linear ordering or a set inclusion relationship, while being subjected to either visual or verbal interference. Performance was tested by asking subjects to judge the truth or falsity of statements concerning both the information presented in the passages and inferences that could be drawn from this information. In neither experiment was there any evidence for the linear ordering material being selectively disrupted by the visual interference task, as would have been predicted by the imagery theory. Thus it is concluded that linear orderings are probably not represented as visual images.     

The Impact of Social Comparisons After Failure: The Moderating Effects of Perceived Control

It was proposed that the impact of upward and downward social comparisons on affect and behavior following failure is moderated by perceived control. Subjects who failed an initial test were led to believe that it was either possible or impossible to improve performance on a second test and were exposed to information indicating that others either had done better or had done worse on the first test. As predicted, those who believed that they had little control over their subsequent outcomes and who were exposed to upward comparisons reported greater depressive and hostile affect and persisted less on the second task relative to other subjects. In addition, subjects who had low perceived control showed more interest in additional comparison information when they believed that others had done worse than when they believed that others had done better. Those who believed that they had high control did not show this preference. Findings suggest that upward comparison is debilitating only when accompanied by low perceived control. Further, exposure to downward comparison information may prevent some of the negative effects that have previously been associated with low personal control.     

Translating cognition into action: the role of visual guidance in observational learning

This experiment examined the role of two forms of visual guidance in facilitating the translation of cognitive representations into action. Subjects matched a modeled action pattern either concurrently with the model or after the modeled display. They then either did or did not visually monitor their actions during tests of production accuracy in the model's absence. Acquisition of the cognitive representation was assessed periodically. Concurrent matching of modeled actions or visual monitoring of productions both increased the level of observational learning. The more accurate the cognitive representation, the more skilled were subsequent reproductions of the modeled actions. After acquiring proficiency in converting cognition to action, subjects maintained their level of performance accuracy even though modeled and visual-monitoring guidance were withdrawn. These results are in accordance with the theory that cognitive representation mediates response production and that corrective adjustments through visual guidance aid in the translation of conception into action.