Applicants' and Employees' Reactions to Corporate Social Responsibility: The Moderating Effects of First‐Party Justice Perceptions and Moral Identity

This research explored individuals’ reactions to perceived corporate social responsibility (CSR) using a multimotive framework. In 2 studies, the authors explored the boundary conditions of CSR effects among job applicants and internal employees. A scenario‐based experiment (N = 81) showed that the effect of CSR perceptions on job applicants’ job pursuit intentions was mitigated by applicants’ first‐party justice experiences, whereas it was amplified by their moral identity (Study 1). Survey data from 245 full‐time employees (Study 2) further supported the interactive effects revealed in Study 1. Specifically, first‐party justice perceptions attenuated the positive relationship between employees’ CSR perceptions and their organizational citizenship behavior (OCB); and the relationship between CSR perceptions and OCB was more pronounced among employees high (versus low) in moral identity. Our findings bridge the CSR and organizational justice literatures, and reveal that the effects of individuals’ CSR perceptions are more complicated than previously thought. The findings shed light on micro (employee)‐level CSR phenomena and offer implications for both research and practice.     

社会支持与道德敏感性：道德认同的中介作用

本研究依据社会信息加工理论探讨了感知社会支持对道德敏感性的影响,并基于社会认知模型探讨了道德认同内在化和表征化在其中的中介作用。对387名中国大学生进行问卷调查分析,结果表明感知社会支持显著正向影响道德敏感性,仅道德认同内在化在感知社会支持和道德敏感性间起中介作用。这一研究结果拓展了有关道德敏感性影响因素的研究,为增强个体道德敏感性提供了理论依据。     

Chinese Corporate Social Responsibility by Multiple Objective Portfolio Selection and Genetic Algorithms

In this paper, we study corporate social responsibility (CSR) in China through the prism of investments. We work with large stocks and assess their CSR performance from agency CSR data. We formulate Chinese CSR by a multiple objective extension of a traditional portfolio selection model and analytically solve the extension. We also solve the extension by a genetic algorithm and directly evaluate the algorithm's performance against the analytical solution. The multiple objective formulation is tested by randomly choosing nondominated portfolios with out‐of‐sample data to identify nondominated portfolios that outperform the 1/n portfolio (equally weighted portfolio). Copyright © 2013 John Wiley & Sons, Ltd.     

Mechanisms of Corporate Social Responsibility: The Moderating Role of Transformational Leadership

Literature reviews have repeatedly emphasized the need to further investigate relationships between corporate social responsibility (CSR) and micro-organizational variables. The present research attempts to address this call by examining the direct and indirect relationship between individual perceptions of CSR and employees’ organizational citizenship behaviors (OCBs). Multiphasic data from 207 workplace supervisor–subordinate dyads recruited from an online panel were analyzed to show that organizational identification mediated the relationship between CSR and OCBs. Furthermore, supervisor transformational leadership style moderated the mediation, such that the indirect effect of the organizational identification on the relationship between CSR and OCBs became nonsignificant under low transformational leadership. Based on these results, we make suggestions for using embeddedness programs to improve perceptions of CSR.     

Extending Corporate Social Responsibility Research to the Human Resource Management and Organizational Behavior Domains: A Look to the Future

Although issues of corporate social responsibility (CSR) have become an important topic of research, there have been few studies on this topic conducted in the fields of human resource (HR) management and organizational behavior (OB). To address this gap, we edited a special issue of Personnel Psychology that explicitly focuses attention on CSR in the HR/OB domains. In this introductory editorial, we synthesize and extend the four articles published in the special issue. We also address issues relating to the conceptualization and measurement of CSR, the application of microlevel theories to CSR, and the practical and methodological implications of research in this domain. Finally, we provide suggestions for future research linking CSR with some of the most frequently studied topics in HR/OB. We propose that a focus on HR/OB will improve our understanding of the antecedents and consequences of CSR and also benefit HR/OB in terms of bridging the science–practice and micro–macro gaps.     

企业社会责任活动中感知伪善的结构与量表开发

不当的企业社会责任(Corporate Social Responsibility, CSR)表现会让消费者感知企业伪善, 从而产生极负面的影响。但“伪善”概念刚经由社会心理学引入营销学领域, 亟需准确定义和科学的量表。为此, 将以中国文化为背景, 通过系列研究, (1)探究CSR活动中消费者感知企业伪善的内涵并与相关概念区分; (2)揭示企业伪善的构成结构, 开发多维度的企业伪善量表并进行严格的信度、效度检验; (3)探索其前因后果, 特别是实证检验其对消费者态度和行为三个层面的影响。     

Having versus doing: The roles of moral identity internalization and symbolization for prosocial behaviors

Moral identity has been identified as a consistent predictor of prosocial behavior, but the specific relationship and predictive strength of its two dimensions, internalization (“having”) and symbolization (“doing”), are less clear. The current article explores this through two self-report studies. In study 1 (N = 228) a series of hierarchical regression analyses showed that, for three out of four domains of prosocial behavior, symbolization was the only significant predictor, and that its strength differed across outcomes. Building on these results, Study 2 (N = 299) proposed that the observed vs. anonymous nature of prosocial behavior could account for these differences. Unexpectedly, symbolization predicted both public and private behaviors, whereas internalization generally did not. Significant interactions between internalization and symbolization were also observed. These findings are discussed in relation to their theoretical implications and future moral identity research.     

Corporate social responsibility and work engagement: testing a moderated mediation model

The purpose of this study is to examine the mediating role of collective self-esteem in the relationship between employees’ perceived corporate social responsibility (CSR) and their work engagement. We also explore the moderating role of employees’ concern for face in the linkage between their perceived CSR and collective self-esteem. A two-wave panel data from a final sample of 217 employees in six companies in Wuhan, China, completed the questionnaire survey. Employees’ perceived CSR has a direct and positive effect on their work engagement, which is partially mediated by their collective self-esteem. Furthermore, employees’ concern for face moderates the relationship between their perceived CSR and collective self-esteem. CSR has a stronger effect on collective self-esteem for employees who concern more for face than for those who concern less for face. Understanding the outcomes, the mediating mechanisms, as well as the boundary conditions of perceived CSR on work engagement, help firms to better formulate their CSR strategy. First, we introduce collective self-esteem as an important mediating mechanism in the relationship between CSR and employees’ work engagement. Second, we identify concern for face as an important limiting condition in the linkage between CSR and employees’ collective self-esteem. Finally, previous research investigating employees’ reactions to CSR has predominantly been conducted in the West. We conduct our study in the Chinese or Confucian context to provide some new and complementary insights.     

A Political Account of Corporate Moral Responsibility

Should we conceive of corporations as entities to which moral responsibility can be attributed? This contribution presents what we will call a political account of corporate moral responsibility. We argue that in modern, liberal democratic societies, there is an underlying political need to attribute greater levels of moral responsibility to corporations. Corporate moral responsibility is essential to the maintenance of social coordination that both advances social welfare and protects citizens’ moral entitlements. This political account posits a special capacity of self-governance that corporations can intelligibly be said to possess. Corporations can be said to be “administrators of duty” in that they can voluntarily incorporate moral principles into their decision-making processes about how to conduct business. This account supplements and partly transforms earlier pragmatic accounts of corporate moral responsibility by disentangling responsibility from its conventional linkages with accountability, blame and punishment. It thereby represents a distinctive way to defend corporate moral responsibility and shows how Kantian thinking can be helpful in disentangling the problems surrounding the concept.     

Social Identity and Corporate Mergers

Corporate mergers require proper human resources management to reach their financial and strategic objectives and minimize negative consequences for employee well‐being. Understanding the antecedents of employees’ identification with the merged organization during the corporate merger is crucial, because stronger post‐merger identification results in less conflict and higher levels of motivation. Unfortunately, employees often identify more strongly with their pre‐merger organizations than with the merged organization. One influential approach to understanding the processes underlying organizational identification is the social identity approach ( Tajfel & Turner, 1986 ; Turner, Hogg, Oakes, Reicher, & Wetherell, 1987 ). Research applying this perspective to organizational mergers shows that levels of identification with the merged organization are partly explained by status and dominance differences of the involved organizations, by motivational threats and uncertainties during the merger, and by the representation of the post‐merger identity. Leaders and managers of corporate mergers are able to influence these processes and, thus, to provide a path for successful merger integration.     

员工对企业社会责任的差异化反应:基于归因理论的阐释

企业社会责任归因是指个体对企业践行社会责任背后的动机进行主观推理和判断的过程与结果, 也是影响企业社会责任发挥积极作用的关键因素。通过梳理以往研究, 从个体、领导及组织三个层面总结了影响员工企业社会责任归因的因素, 同时从社会交换和组织认同视角深入剖析企业社会责任归因对员工态度和行为的影响及作用机理。未来研究可以进一步明晰不同企业社会责任归因的独特影响因素与作用效果, 基于归因理论探索企业社会责任归因的形成机制, 同时研究多种因素对企业社会责任归因的影响, 考察归因对企业社会责任公平启发机制的影响, 并基于中国情境开展本土化研究。     

Corporate Social Responsibility Practices of Colombian Companies as Perceived by Industrial Engineering Students

Science and Engineering Ethics - This work describes the perceptions that Industrial Engineering students have regarding Colombian firms’ corporate social responsibility (CSR) practices. It...     

企业为何履行社会责任却落得“伪善”名声?——企业社会责任类型和感知品牌伪善间的关系

2015年中国300强企业慈善捐款达60.03亿元,形成鲜明对照的是,消费者对企业社会责任行为动机的质疑呈整体上升趋势。企业耗费巨资履行社会责任反遭遇感知伪善,无疑与其初衷背道而驰,而现有理论不能充分解释这一现象的原因。自Wagner等学者2009年在营销顶级期刊开启感知品牌伪善相关研究以来,学者多从社会学借鉴感知个体伪善研究中言行不一的分析框架,把企业社会责任单维化,显然不能反映由多样性利益相关者所决定的企业社会责任类型的差异性和复杂性,所以应从利益相关者视角揭示感知品牌伪善的形成机制。根据利益相关者特征划分企业社会责任类型——技术性和公共性,进而引入其中间机制——合法性理论和感知道德资产理论,最终验证企业社会责任类型的交互作用、企业社会责任类型与宣传的交互作用对感知品牌伪善的影响。考虑到企业社会责任的经济和社会双重影响,这一成果将指引企业正确履行社会责任,促进企业和社会良性互动。     

Social media reduce users' moral sensitivity: Online shaming as a possible consequence

In this study, we propose that social media reduce users' moral sensitivity through the mediation of the perceived moral intensity of hostile comments, which leads to behavioral consequences for online shaming. Three separate studies were conducted to explore this statement. Study 1 (N = 160) compared moral sensitivity between participants in simulated social media situations and a control group. Study 2 (N = 412) tested the mediating role of perceived moral intensity through self-rated questionnaires. Study 3 (N = 295) examined the behavioral consequences of reduced moral sensitivity on online shaming by manipulating social media and perceived moral intensity. Across these three studies with their different methodologies, we found consistent support for our prediction that social media reduce users' moral sensitivity. Also, our findings shed light on perceived moral intensity as a mediator. As expected, less perceived moral intensity and less moral sensitivity (as serial mediators) induced by social media led to a higher tendency to participate in online shaming. In addition, our research suggests that the harmful effects of social media could be restricted by improving users' perceived moral intensity in the form of reminders. These findings provide novel insights into the underlying mechanism of cyberviolence on social media and also contribute to the literature on the antecedents and consequences of moral sensitivity.     

The Social Bearing of Nature

The claim is that some collective entities can be thought of as part of the moral realm by virtue of their status as objects of moral concern. Collectivities are defined in terms of irreducibly corporate action and distinctive conditions of persisting identity. Their lack of sentience does not preclude moral concern, and their raison d'êtremay render moral concern for them appropriate. Recent attempts by Pettit, McMahon, and Broome to limit the moral realm to individuals are considered. They are rebutted on the grounds that they rest heavily on pre-existing moral intuitions; they ascribe a stronger thesis than is necessary to the sponsors of the moral significance of non-individuals; and they wrongly assume that what has value for individuals must have value becauseit has value for individuals. Collectivities can have moral importance even if they lack the intrinsicmoral importance attaching to human beings, and substantial consequences follow from that fact. In particular, routine appeals to the distinctness of persons become more problematic when collectivities, themselves composed entirely of persons, have independent moral significance which needs to be taken into account. That will affect both assessment of moral consequences and the process of moral decision-making.     

Integrating who “we” are with what “we” (will not) stand for: A further extension of the Social Identity Model of Collective Action

Collective action refers to any action that individuals undertake as group members to pursue group goals such as social change. In this chapter, we further extend the Social Identity Model of Collective Action (SIMCA) by including not just (politicised) identity but also moral motivations into its core, effectively integrating who “we” are with what “we” (will not) stand for. Conceptually, we utilise self-categorisation theory’s notion of normative fit to elaborate this special relationship between the moral and identity motivations for collective action. Empirically, we review two research projects (the experimental and survey-based Value-Identity Fit Project and the longitudinal Politicisation Project) that both suggest that the SIMCA needs to be extended to include, both conceptually and empirically, a broader range of (violated) moral beliefs and a focus on identity content. We discuss key implications of expanding the core of the SIMCA for the social psychology of collective action and social change, and suggest new directions for future theorising and research in this field.     

Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands

This research examines how the country of origin (national vs. foreign) affects the relation between corporate social responsibility (CSR) and consumers' willingness to pay and purchase intention. In the study, we adopted a first‐price sealed bid auction approach, using money in a “real‐world” setting. The results showed that CSR/corporate social irresponsibility (CSIR) affects consumer behavior and, particularly, consumers' willingness to pay and purchase intention. The study supports both the moderation hypothesis of country of origin in the relationship between CSR/CSIR and willingness to pay and between CSR/CSIR and purchase intention. In the globalization context, these results have important implications for brands' communication and marketing strategy and can stimulate important insights in organizations. Future research directions and limitations are also discussed. Copyright © 2016 John Wiley & Sons, Ltd.     

Moral Identity Predicts Adherence to COVID-19 Mitigation Procedures Depending on Political Ideology: A Comparison Between the USA and New Zealand

Reducing the spread of infectious viruses (e.g., COVID-19) can depend on societal compliance with effective mitigations. Identifying factors that influence adherence can inform public policy. In many cases, public health messaging has become highly moralized, focusing on the need to act for the greater good. In such contexts, a person's moral identity may influence behavior and serve to increase compliance through different mechanisms: if a person sees compliance as the right thing to do (internalization) and/or if a person perceives compliance as something others will notice as the right thing to do (symbolization). We argue that in societies that are more politically polarized, people's political ideology may interact with their moral identity to predict compliance. We hypothesized that where polarization is high (e.g., USA), moral identity should positively predict compliance for liberals to a greater extent than for conservatives. However, this effect would not occur where polarization is low (e.g., New Zealand). Moral identity, political ideology, and support for three different COVID-19 mitigation measures were assessed in both nations (N = 1,980). Results show that while moral identity can influence compliance, the political context of the nation must also be taken into account.     

Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements

Consumers tend to relate to brands in similar ways as they relate to individuals and groups. However, relatively little is known about the attribution of human traits to brands in online contexts. The current research focused on the role of attributed brand traits in interactive corporate social responsibility (CSR) communication and positive electronic word‐of‐mouth intentions. Results of an online survey (N = 174) revealed that higher levels of perceived interactivity were associated with stronger attributions of morality, sociability, and competence traits to brands. Yet only attributed brand morality was associated with consumers' willingness to endorse the brand and its CSR message on social networking sites. These findings underline the importance of brands' openness to dialogue regarding the promotion of CSR activities. Furthermore, these findings suggest that consumers are most likely to feel that brands can represent their identity when brand morality is considered to be high.     

Values and Corporate Social Responsibility Perceptions of Chinese University Students

The purpose of this study is to analyse the effects of personal demographic factors on Chinese university students’ values and perceptions of Corporate Social Responsibility (CSR) issues, and to identify the link between personal values and perceptions of CSR. The quantitative data consisted of 980 Chinese university students, and were collected by using a structured self-completion questionnaire. This study found that: 1) the importance of values education should be stressed, because we found that altruistic values associate negatively with perception of CSR, in contrast, egoistic values associate positively; 2) a CSR education programme should be designed accordingly to fit different student characteristics and needs such as gender and major differences; 3) values should be used as criteria for education and recruitment purposes, e.g., we found that female students represent more ethical values than male students, and have a more negative perception of the CSR performance; 4) the importance of environment performance should be recognised by Chinese corporations and policy-makers, because we found that Chinese corporations perform better in economic and social responsibilities than environmental responsibility. It provides an insight of the value structures of Chinese university students and the forces that shape ethical perceptions. It offers a comprehensive study of Chinese companies’ CSR performance, and the results improve the awareness of scholars and managers in solving the current problems and developing their CSR performances further.