Hardly thinking about others: On cognitive busyness and target similarity in social comparison effects

Two studies were undertaken to investigate the impact of other-self similarity on the outcome of social comparison effects when people are cognitively busy versus non-busy. Results demonstrate that when perceivers are able to devote sufficient cognitive resources to the comparison process, extremely similar others lead to assimilative self-evaluations, whereas moderately similar others lead to contrastive self-evaluations and dissimilar others lead to null effects. When perceivers are cognitively busy, however, both extremely and moderately similar others yield assimilation effects, whereas dissimilar others yield contrast effects.     

Feel the difference! The influence of ease experiences on the direction of social comparisons

The present work investigates if ease/difficulty experiences associated with social comparison information shape the direction of the comparison. In particular, we test the hypothesis that standards of comparison associated with experiences of ease lead to assimilation whereas standards processed under experiences of difficulty result in comparative contrast. In line with this hypothesis, we found in Experiment 1 that the easy processing of a standard led to assimilation whereas difficult processing of the same standard led to contrast. This finding was replicated in Experiment 2, even though the ease/difficulty experiences were this time introduced independently of the standard. Finally, Experiment 3 tested the boundary conditions of the influence of experiences by showing their flexible use in judgmental processes.     

Perceptual symbols of creativity: Coldness elicits referential,warmth elicits relational creativity

Research in the cognitive and social psychological science has revealed the pervading relation between body and mind. Physical warmth leads people to perceive others as psychological closer to them and to be more generous towards others. More recently, physical warmth has also been implicated in the processing of information, specifically through perceiving relationships (via physical warmth) and contrasting from others (via coldness). In addition, social psychological work has linked social cues (such as mimicry and power cues) to creative performance. The present work integrates these two literatures, by providing an embodied model of creative performance through relational (warm = relational) and referential (cold = distant) processing. The authors predict and find that warm cues lead to greater creativity when 1) creating drawings, 2) categorizing objects, and 3) coming up with gifts for others. In contrast, cold cues lead to greater creativity, when 1) breaking set in a metaphor recognition task, 2) coming up with new pasta names, and 3) being abstract in coming up with gifts. Effects are found across different populations and age groups. The authors report implications for theory and discuss limitations of the present work.     

Self-evaluative effects of temporal and social comparison

Social and temporal comparisons are two fundamental information sources for evaluating one’s characteristics and abilities. The current study demonstrates that when social comparison (where people’s performance stood in the overall distribution) and temporal comparison (whether performance improved or deteriorated over time) information are both provided, each independently influences actors’ self-evaluations of task performance and ability. In contrast, yoked observer participants paid virtually no attention to temporal comparison information, preferring to evaluate actors based solely on their status relative to others. Furthermore, when the feedback actors received suggested that they were getting worse, their self-evaluation ratings were approximately equal to that of the observers who had access to the same information. However, when their fortunes improved over time, actors used this temporal information as a basis for evaluating themselves more favorably than observers. We argue that both egocentrism and self-enhancement account for the differences between actors’ and observers’ performance evaluations.     

Tainted recommendations: The social comparison bias

The present analysis reveals the social comparison bias – a bias that emerges from the social comparison process and taints recommendations. We hypothesize that people who have high standing on a relevant dimension (e.g., quantity of publications) begin to protect their social comparison context by making recommendations that prevent others, who might surpass them on the relevant dimension, from entering their comparison context. Studies 1 and 2 instantiate this effect in both hypothetical and real decision situations, showing that people tend not to recommend individuals who surpass them on the relevant dimension on which they have high standing. Finally, Study 3, in a sample of real employees, links the effect to one’s concern for protecting self-esteem. Theoretical and organizational implications are discussed.     

Romantic jealousy as a social comparison outcome: When similarity stings

Two studies examined the role of perceived self-rival similarity in the experience of romantic jealousy, which is assumed to reflect threats to self-evaluation. Self-other similarity is one factor that determines whether social comparison yields assimilation or contrast. Based on the premise that people want their romantic partners to see themselves positively, it is predicted that people experience greater jealousy when comparing with an attractive rival in terms of similarities because similarity challenges one’s positive distinctiveness. People should also experience greater jealousy, however, when they compare themselves with an unattractive rival in a manner that renders their own weaknesses salient during the comparison process. The results support the ‘distinctiveness hypothesis,’ but are inconsistent with cognitive models of social comparison, which posit that people see themselves more positively either when their self-evaluations are assimilated to superior others or contrasted away from inferior others.     

It hurts both ways: How social comparisons harm affective and cognitive trust

Organizations often expect employees to collaborate with and trust the same coworkers with whom they compete for promotions and raises. This paper explores how social comparisons in self-relevant achievement domains influence affective and cognitive trust. We find that both upward and downward social comparisons harm trust. Upward comparisons harm affective trust and downward comparisons harm cognitive trust. We find no benefits of upward comparisons on cognitive trust, and we find no benefits of downward comparisons on affective trust.     

Self-schema and social comparison explanations of body dissatisfaction: a laboratory investigation

The current study was an investigation of the self-schema and social comparison theories of body dissatisfaction. The social comparison manipulation consisted of exposure to one of three levels of comparison figure: upward, downward, or no comparison. Two different imagery exercises served to prime either a participants’ appearance self-schema, or a non-appearance schema. Participants completed state measures of body image and mood at pre- and posttest. Results indicated no significant interaction between priming and social comparison and no significant main effect for priming. However, there was a significant effect of social comparison, such that those in the downward comparison condition showed an increase in body satisfaction and positive mood. Results are discussed in the context of self-schema theory and social comparison, and suggestions are given for future research that might further shed light on these theoretical approaches for understanding body dissatisfaction.     

Motivational and emotional effects of social comparison in sports

The comparison to other athletes and the resulting effects on emotion, motivation and effort investment are a natural and integral part of sports performance. The current study tested a bias toward upward comparison in athletes. Further it tested how comparison processes influence motivation (i.e., self-improvement motivation, coasting, disengagement), emotion (e.g. happiness and shame) and performance improvement as a behavioral measure of effort. Freshmen from an elite sport university volunteered to participate in an experience sampling study conducted over one semester (6 months). Contrary to our predictions, athletes did not generally compare more upward than downward, and only few subscales of the two sport-specific dispositional measures (sport-specific achievement motivation and sport orientation) predicted upward comparison. As hypothesized, upward comparison to moderately better standards was associated with greater motivation while extreme upward comparison was related to a drop in motivation and increased disengagement. Still, upward comparison during the semester significantly predicted performance at the end of the semester. Downward comparison was related to coasting motivation and lower levels of performance. Happiness decreased with upward and increased with downward comparison. The opposite was true for feelings of shame. This research emphasizes the role of the social environment in sports and how training partners depending on their inferiority or superiority can boost or hinder motivation and performance in athletes.     

Relations between social comparison orientation and adjustment in Chinese adolescents: Moderating effects of initial adjustment status

This 1‐year longitudinal study examined relations between social comparison orientation (SCO) and socioemotional adjustment and academic achievement. A sample of Grades 7 and 8 students (N = 336, initial M age = 14.08 years) in China participated in the study. Data were collected from self‐reports, peer assessments and school records. It was found that early SCO positively contributed to later academic achievement. Moreover, the relations between early SCO and later socioemotional adjustment were moderated by the initial status of adolescents. Specifically, SCO was positively associated with social competence and negatively associated with depression in initially competent and well‐adjusted adolescents, but the pattern of the associations was opposite in initially incompetent and poorly adjusted adolescents. The results indicate that whereas SCO may contribute directly to academic achievement, its contributions to socioemotional development might depend on adolescents' initial status in adjustment.     

Coaction and upward social comparison reduce the illusory conjunction effect: Support for distraction-conflict theory

This article proposes an integration of Festinger’s (1954) social comparison theory and Baron’s (1986) distraction-conflict theory of the social facilitation-inhibition effect, which successfully predicts attentional focusing in coaction when social comparison represents a distraction. Two experiments confronted participants with the illusory conjunction task (Treisman, 1998), where illusions occur because of the lack of attentional processing of central cues. If coaction, like upward comparison, is distracting and thereby enhances the attention allocated to central cues (here the target’s features) at the expense of peripheral cues (here distractors), then a reduction should be found in the illusions. Experiment 1 indeed showed a lower rate of conjunctive errors under upward comparison than under downward comparison. Experiment 2 specified that this effect was due to downward comparison effectively reducing distraction, with upward comparison only maintaining it, as compared to mere coaction.     

Cognitive and social comparison processes in brainstorming

This brainstorming experiment assessed the extent to which idea exposure produced cognitive stimulation and social comparison effects. One hundred and sixty participants were exposed to either a high or low number of common or unique ideas. The participants’ likelihood of engaging in social comparison processes (high or low) was also manipulated through instructional sets. The results indicated both cognitive stimulation and social comparison effects. Exposure to a high number of ideas and to common ideas enhanced the generation of additional ideas. The effects of exposure to a high number of ideas was greater under high than under low social comparison conditions. Finally, recall of exposed ideas was related to enhanced idea generation. These results are consistent with the social/cognitive influence model of group brainstorming (Paulus, Dugosh, Dzindolet, Putman, & Coskun, 2002).     

Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations

This research investigates how consumer evaluations of brand extensions are affected by two distinct types of brand reputation: a reputation for social responsibility built through commitments to societal obligations, versus a reputation for ability developed by delivering quality offerings. Through six studies, we establish that while the two reputation types equivalently influence high fit brand extensions, a reputation for social responsibility (vs. ability) leads to more favorable responses toward low fit brand extensions by inducing a desire to support and help the company that has acted to benefit consumers. Furthermore, the facilitative effect of social responsibility on low fit brand extension evaluations is more prominent among consumers who value close relationships and caring for one another's well‐being (i.e., those with high communal orientation), and tends to dissipate when social responsibility initiatives are tainted with self‐serving motives (i.e., when these initiatives are aligned with the brand's core offering).     

The effects of social comparison on inaction inertia

In this paper, we examine inaction inertia in a social context where the decision-maker is among others who are faced with similar current and past opportunities. We specifically investigate whether the likelihood of taking advantage of a current opportunity after having missed a previous, relatively superior opportunity depends on whether a referent other did or did not take advantage of the previous opportunity. We report results from three studies that provide evidence for the interplay between the past actions and inactions of a referent other and the extent of inaction inertia displayed by a focal decision-maker. We also show that the proximity of the other and the valence of the relationship between the decision-maker and the other influence the extent to which the decision of the other impacts the likelihood to take action. And, finally, we show that regret mediates the relationship between the decision of the other with respect to the past opportunity and the decision-maker's likelihood of taking advantage of the current opportunity.     

Daily relations between social perceptions and physical activity among college women

ObjectivesThere is a need to develop more effective physical activity (PA) promotion programs for college women. Theory and evidence suggest that perceptions of the social environment play a role in college women’s PA, though little is known about how these perceptions are associated with PA at the day level. The goal of this study was to examine relations between changes in college women’s daily social perceptions and objectively assessed PA over seven days.DesignDaily diary method.MethodCollege women (n = 80, M_Age = 20, M_BMI = 23.1 kg/m²) wore Fitbit wristbands and completed daily self-reports of (1) the quantity and perceived intensity of their social interactions (positive/negative), and (2) the occurrence of social comparisons (based on appearance/health/status) for seven days.ResultsMultilevel models showed daily variability in predictors and outcomes (ps < 0.0001), as well as relations between within-person changes in social perceptions and PA. Increases in negative interactions (particularly those with friends) were consistently associated with decreases in daily PA, whereas increases in positive interactions showed limited relations (srs = −0.22-0.34). Days with health comparisons were days with greater PA for women who had stronger overall interest in comparisons, but were days with less PA for women with weaker overall interest (srs = 0.22–0.33). PA did not differ between days with vs. without appearance comparisons.ConclusionsSocial perceptions show meaningful day-to-day variability and relations with college women’s daily PA, and specific associations may be useful for improving tailored interventions for college women.     

Antecedents and consequences of family social control use following an adolescent physical activity lapse

Objectives

This study explored the relationship between social control and behavior by examining both the antecedents of social control use following a physical activity lapse as well as the behavior reaction to the use of social control.

Design

As part of a larger project, high school students (N = 547) were prospectively followed over the course of a year and reported physical activity every two months.

Methods

For this study, 123 adolescents who reported experiencing a physical activity lapse sometime during the year were selected. Family physical activity and adolescent activity prior to the lapse were used to predict family use of social control tactics following the lapse. Use of social control tactics were used to differentiate whether adolescents increased their activity following the lapse or not.

Results

Results revealed that family physical activity predicted use of positive and collaborative social control following an adolescent activity lapse. Adolescent physical activity prior to the lapse also predicted parental use of collaborative social control following the lapse. In terms of the adolescent’s behavior reaction, an increase in collaborative social control following the lapse appeared to differentiate those who reported an increase in activity following the lapse compared with those who reported no increase.

Conclusions

This study provided support for physical activity behavior being both an antecedent and consequence of parental social control.     

Preferred changes in power differences: Effects of social comparison in equal and unequal power relations

Efforts to change power differences with others who are equal and unequal in power were examined. According to social comparison theory (Festinger, 1954; Rijsman, 1983), people prefer slight superiority in power over comparison others. In Experiment 1, 93 participants imagined working with two others in a group. Group members varied in hierarchical rank and on exact power scores. Participants indicated their preferred changes in power differences. Social comparison theory was supported regarding rank differences, but not regarding power scores. In Experiment 2, 145 participants imagined a similar group setting. Group members were equal, unequal, or very unequal in power. Social comparison theory was supported regarding ranks: power differences with an equally powerful person were increased more often than with a less powerful person. Power scores again yielded no effects. This suggests that social comparisons of power are based on rank and not interval information.     

Moving forward is not only a metaphor: Approach and avoidance lead to self-evaluative assimilation and contrast

Could it be that walking toward (vs. away) someone else changes your self-evaluation in the direction of what this person is? We answer positively and argue that approach movements lead to self-evaluative assimilation (a higher self-evaluation with a high vs. a low standard), while avoidance movements lead to self-evaluative contrast (a lower self-evaluation with a high vs. a low standard). Hence, we predict that approach/avoidance moderates the impact of comparison information on self-evaluation. To test this idea, participants were either primed with approach or avoidance before processing comparison information (Study 1) or physically had to walk toward or away from this information (Studies 2 and 3). Results on self-evaluated adjustment (Studies 1 and 2) and self-evaluated attractiveness measures (Study 3) confirmed our predictions. These studies suggest ways to behave to self-evaluate positively when hearing about others.     

Follow-up effects of social comparison information on the quality of life of cancer patients: The moderating role of social comparison orientation

Objective: To examine how social comparison orientation (SCO) moderates the effects of three types of social comparison information on the global quality of life of cancer patients 2 weeks and 3 months later. Design: Cancer patients (n?=?226) were provided with social comparison information just prior to undergoing radiation therapy, using audiotapes. Each participant was confronted with one of three tapes: (1) focusing on procedural aspects, (2) focusing on emotional reactions and (3) focusing on coping strategies. Main outcome measures: Quality of life as measured with the Cantril self-anchoring scale [Cantril, H. (1965). The pattern of human concerns. New Brunswick, NJ: Rutgers University Press]. Results: With increasing SCO, a lower quality of life was reported after listening to the emotion tape, while a higher quality of life was reported after listening to the coping tape. These effects were found 2 weeks as well as 3 months after the radiation therapy had ended. Conclusion: Social comparison information may have longitudinal effects on quality of life, but these effects are to an important extent dependent on the nature of the information and individual differences in SCO.     

The influence of social comparison on career decision-making: Vocational identity as a moderator and regret as a mediator

This study investigated the influence of social comparison on career choice certainty and its potential mechanisms: regret as a mediator and vocational identity as a moderator. Before the formal experiment, 30 pairs of vocational values representing typical conflicts in career decision-making for Chinese university students were obtained. The formal experiment adopted a single-factor (social comparison VS no comparison) between-subject design with vocational identity as an independent covariate. Ninety-eight junior and senior undergraduate students and graduate students in a university in China were invited to participate in the computer-controlled experiment, which involved vocational identity assessment, social comparison manipulation, and analogue career-choice scenario tests. Path analysis showed that: (a) Social comparison significantly and negatively predicted career choice certainty; (b) Regret partially mediated the effect of social comparison on career choice certainty; and (c) Vocational identity did not moderate the path between social comparison and regret, but significantly moderated the negative effect of regret on career choice certainty. These results indicated that in the collectivistic Chinese culture, individuals' career development trajectories may not be totally independent and are subject to influences by other people's choices, while emotion of regret and vocational identity development all play significant roles in this intricate process.