Completed vs. interrupted priming: Reduced accessibility from post-fulfillment inhibition

We conceptualized an interrupted priming task as a state of an unfulfilled goal and a completed priming task as a post-fulfillment state. The accessibility of a primed construct was measured with both lexical decision and impression formation procedures. Lexical decisions showed enhanced accessibility of prime-related constructs after interrupted priming and reduced accessibility of the prime-related construct after completed priming. Replicating previous findings [Martin, L. L. (1986). Set/reset: Use and disuse of concepts in impression formation. Journal of Personality and Social Psychology, 51, 493-504], an ambiguous target was assimilated to the primed construct after interrupted priming, and was contrasted away from the primed construct after completed priming. Together, these results suggest that task fulfillment instigates inhibition of accessible constructs, in addition to (or instead of) a process of suppressing accessible constructs upon encountering a new target. These findings demonstrate how motivation can affect accessibility through inhibition as well as through suppression.     

Visual acuity in children as a function of hue

Ninety-six suburban school children, 7 to 14 years old, were tested, with colored parallel bars as acuity targets, to assess relative effects of hue, age, and intelligence on visual acuity. The main effects of color and age were found to be significant but with no significant interaction. A one-way analysis of variance for each color indicated blue and black acuity improved with age while red did not. Since natural myopia for blue light may have accounted for the effect with blue, a second experiment was undertaken with focusing being introduced as a variable. Focusing eliminated the effect of age, but the color effect remained significant. Lowest resolution thresholds were obtained with black, next red, and blue highest. There was no relationship between acuity and intelligence nor were there any sex differences.     

Reducing prejudice through priming of control-related words

We investigated the effect of incidentally presented constructs that imply self-control on activated stereotypes associated with immigrants. To activate immigrant stereotypes, participants responded to a scale that measures people's prejudice toward immigrants. They were then primed, using scrambled sentences, with words that were related to self-control (e.g., control, restrain, self-regulate) or with neutral words. After the priming task, participants evaluated an ambiguous behavior of a target person. On the basis of three experiments, the results showed that participants primed with the control-related words rated the target behavior more positively than those primed with neutral words. The results are discussed in relation to previous research on self-control, automatic influence of activated constructs, and prejudice reduction.     

Think the thought, walk the walk - social priming reduces the Stroop effect

In the Stroop task, participants name the color of the ink that a color word is written in and ignore the meaning of the word. Naming the color of an incongruent color word (e.g., RED printed in blue) is slower than naming the color of a congruent color word (e.g., RED printed in red). This robust effect is known as the Stroop effect and it suggests that the intentional instruction – “do not read the word” – has limited influence on one’s behavior, as word reading is being executed via an automatic path. Herein is examined the influence of a non-intentional instruction – “do not read the word” – on the Stroop effect. Social concept priming tends to trigger automatic behavior that is in line with the primed concept. Here participants were primed with the social concept “dyslexia” before performing the Stroop task. Because dyslectic people are perceived as having reading difficulties, the Stroop effect was reduced and even failed to reach significance after the dyslectic person priming. A similar effect was replicated in a further experiment, and overall it suggests that the human cognitive system has more success in decreasing the influence of another automatic process via an automatic path rather than via an intentional path.     

Gender stereotypes and assumptions about expertise in transactive memory

This experiment investigated how people use gender stereotypes to infer the relative knowledge of interdependent others, and how those assumptions can affect the division of knowledge responsibilities in transactive memory systems. Participants indicated their expertise relative to the average male and female undergraduate student on six knowledge categories. Two of these were consistent with female stereotypes (soap operas and cosmetics), two were consistent with male stereotypes (sports and cars), and two were neutral (geography and history). Everyone then worked on a collective memorization task with an assumed partner. The design was a 2 × 2 factorial, with the participants’ gender and their assumed partners’ gender (same or different as the participant’s) as factors. The results showed that both male and female participants shared similar gender stereotypes across knowledge domains. Participants with opposite-sex partners were more likely to assign categories based on gender stereotypes than were participants with same-sex partners. As a result, participants with opposite-sex partners learned more information in categories consistent with those stereotypes. These findings suggest that transactive memory systems may perpetuate gender stereotypes.     

Contagion or restitution? When bad apples can motivate ethical behavior

When there is a “bad apple” in the group, are we more likely to follow the example or compensate for their sins? Three experiments showed that whether a group member’s unethical actions lead to contagion or restitution depends on the presence of out-group observers. In Experiment 1, participants were more likely to compensate for the transgression of an in-group member than an out-group member when there were out-group observers. Experiment 2 varied the presence of out-group observers and showed that such compensatory behaviors occur only in the presence of out-group members. We suggest that the presence of out-group observers trigger a self-categorization process that induces guilt in individuals for their group members’ transgressions. Indeed, associated guilt mediated the relationship between in-group member’s unethical behavior and participants’ compensatory behavior (Experiment 3). These results suggest that norms implied by others’ behavior and group categorization are important determinants of ethical behavior.     

Perception through a perspective-taking lens: Differential effects on judgment and behavior

In contrast to the view that social perception has symmetric effects on judgments and behavior, the current research explored whether perspective-taking leads stereotypes to differentially affect judgments and behavior. Across three studies, perspective-takers consistently used stereotypes more in their own behavior while simultaneously using them less in their judgments of others. After writing about an African-American, perspective-taking tendencies were positively correlated with aggressive behavior but negatively correlated with judging others as aggressive. Similarly, after writing about an elderly man, perspective-takers walked more slowly and became more conservative, but judged others as less dependent. These divergent effects of perspective-taking on judgment and behavior occurred regardless of whether perspective-taking was manipulated or measured, whether judgments were measured before or after behavior, the stereotype that was activated, and participants’ culture (American, Singaporean). These findings support theorizing that judgments and behavior can diverge when individuals’ social strategies are geared towards establishing and maintaining social bonds, as well as provide insight into how perspective-taking helps individuals manage diversity.     

The situated person: Effects of construct accessibility on situation construals and interpersonal perception

Three studies examined the interrelationship between primed constructs, situation construal, and person perception. Previous research on priming and person perception has generally neglected the situational context. We predicted that when rich situational information is included, primed constructs can lead to assimilation effects on situation construals, which can in turn lead to contrast effects in person perceptions. Study 1 demonstrated that when situation information is included in the experimental context, primes lead to contrast in person perceptions. Study 2, employing a subliminal methodology, demonstrated that these effects could not be accounted for via previous explanations of contrast effects, such as correction-based mechanisms, that require overt recognition of the priming stimuli by the participants. Study 3 demonstrated that the contrastive effects of the priming stimuli on person perception obtained in Studies 1 and 2 are in fact due to the intervening assimilative effects of the priming stimuli on situation construal—that is, the primed constructs led to contrast effects on perceptions of the actor via their assimilative effects on perceptions of the situation in which that actor was embedded. Additionally, moderator variables demonstrated that this effect is most pronounced when the target actor’s behavior is described as relatively unambiguous or situation focus is increased.     

风险回避行为中的“红色图形效应”

以往研究发现,风险回避领域存在着一种经典的"图形效应"(即图形会比数字激发出个体更强的风险回避行为)。但以往研究通常只采用灰色或黑色来呈现风险信息。基于近来关于红色效应的探讨,本研究试图将颜色因素引入到图形效应中以探讨不同颜色下的图形效应特点。结果发现,相比于蓝色,红色能激发出个体更强的风险回避行为,且颜色对图形效应具有调节作用,即与蓝色相比,红色条件下出现了增强的图形效应,即"红色图形效应"。有关结果说明,红色作为一种危险警示颜色可以激发出个体更强的风险回避行为,且会诱发更大的图形效应。     

Why are auditory novels distracting? Contrasting the roles of novelty, violation of expectation and stimulus change

Past studies show that novel auditory stimuli, presented in the context of an otherwise repeated sound, capture participants’ attention away from a focal task, resulting in measurable behavioral distraction. Novel sounds are traditionally defined as rare and unexpected but past studies have not sought to disentangle these concepts directly. Using a cross-modal oddball task, we contrasted these aspects orthogonally by manipulating the base rate and conditional probabilities of sound events. We report for the first time that behavioral distraction does not result from a sound’s novelty per se but from the violation of the cognitive system’s expectation based on the learning of conditional probabilities and, to some extent, the occurrence of a perceptual change from one sound to another.     

Body movements of male and female speakers and their influence on perceptions of personality

Men and women score differently on some personality traits and people’s behavior reflects who they are. Therefore, males and females could be expected to express themselves differently on a behavioral level. To test this idea we turned the public performances of speakers (20 female and 20 male) into stick figure movies. Students of the University of Vienna (n = 150) rated these movies on scales measuring the Big Five personality traits. The participants experienced difficulties in ascribing the correct sex to the stick figures. Nevertheless, stick figures representing male speakers received higher ratings for extraversion and emotional stability than stick figure animations of female speakers. In addition, gender stereotypes seemed to influence the participants’ ratings. Agreeableness, for instance, was preferably classified as female trait. In conclusion, our results suggest that body motion conveys social information, that men and women present themselves differently, and that people’s judgments are influenced by gender stereotypes.     

Limitations on the parallel guidance of visual search: color x color and orientation x orientation conjunctions

In visual search for a conjunction it is much more difficult to search for the conjunction of 2 colors or 2 orientations than for Color x Orientation or Color x Shape conjunctions. The result is not limited to particular colors or shapes. Two colors cannot occupy the same spatial location in Color x Color searches. However, Experiments 6 and 7 show that Color x Shape searches remain efficient even if the color and shape are spatially separated. Our guided search model suggests that in searches for Color x Shape, a parallel color module can guide attention toward the correct color, whereas the shape module guides attention toward the correct shape. Together these 2 sources of guidance lead attention to the target. However, if a target is red and green among red-blue and green-blue distractors, it is not possible to guide search independently toward red items and green items or away from all blue items.     

When I and me are different: assimilation and contrast in temporal self‐comparisons

In two studies, we show that comparisons with past or possible future selves shape current self‐evaluation and that the direction of this influence is determined by one's current comparison focus. In Study 1, participants primed to focus on similarities versus dissimilarities were asked to remember an introverted or extraverted past self and then to evaluate their current level of extraversion. Participants who focused on similarities assimilated current self‐evaluations to the past self, whereas those who focused on dissimilarities contrasted current self‐evaluations away from the past self. In Study 2, participants imagined a possible future self that differed from their current self in terms of body weight. Participants who imagined a moderate weight change exhibited assimilation to the possible self, whereas those who imagined an extreme weight change exhibited contrast. These studies highlight the important role cognitive factors such as comparison focus play in shaping the consequences of temporal self‐comparisons. Copyright © 2009 John Wiley & Sons, Ltd.     

In competitive interaction displays of red increase actors' competitive approach and perceivers' withdrawal

Colors carry meaningful psychological signals. We hypothesized that the color red serves as a powerful cue in competition, affecting both actors and perceivers. Using simplified poker games we investigated the psychological meaning of color in competitive interaction, by examining how the color of chips (red vs. blue or white) used by participants or their competitors affected behavior. Although chip color was objectively unrelated to the chips' value or competitors' strength, perceiving competitors using red chips renders competitors more intimidating, which leads perceivers to withdraw. Furthermore, actors who used red chips felt more dominant, which led them to enhanced competitive approach. Displaying red thus makes actors feel stronger and increases competitive approach; perceivers of displays of red in competitors feel intimidated and withdraw from competing.     

On the consequences of priming: Assimilation and contrast effects

Two experiments investigated the effects of priming (activation of a category by unobtrusive exposure to exemplars of that category) on subsequent judgments in an unrelated task. Subjects were primed with one of four levels of ferocity (size) in the course of a “color perception” experiment, and were later asked to judge the ferocity (size) of real (unambiguous) and unreal (ambiguous) animals. An interaction between ambiguity of judged stimuli (real vs unreal animals) and extremity of primed exemplars (moderate vs extreme levels of ferocity or size) was revealed. Assimilation effects (judgments consistent with the primed category) occurred only when moderate exemplars were primed and ambiguous stimuli judged. Contrast effects occurred when extreme exemplars were primed and ambiguous stimuli judged and, irrespective of extremity of the primed exemplar, when unambiguous stimuli were judged. The results are interpreted in terms of an integration of social judgment and social cognition perspectives.     

Having a “senior moment”: Induced aging phenomenology, subjective age, and susceptibility to ageist stereotypes

The current research develops methods to experimentally manipulate subjective age in midlife and older adulthood to test whether subjective age moderates the effects of ageist stereotypes on a person’s well-being and expression of age-stereotypic social attitudes. Study 1 manipulates experiences of visual disfluency to test whether participants feel older when they experience unexplained visual disfluency. Study 2 crosses this fluency manipulation with a manipulation of the valence of primed aging stereotypes to test whether participants feel worse about themselves when they are primed with negative aging stereotypes and given an experience of unexplained visual disfluency. Study 3 tests whether participants express more age-stereotypic social attitudes when they are made to feel older through an experience of generation gaps and they are presented with evidence confirming the stereotype linking older age with psychological rigidity. These findings illuminate the phenomenological sources of variation in subjective age and suggest that subjective age influences adults’ susceptibility to ageist stereotypes.     

Sex-Dimorphic Color Preference in Children with Gender Identity Disorder: A Comparison to Clinical and Community Controls

The present study was designed to assess sex-dimorphic color preferences in children with gender identity disorder (47 boys, 18 girls), clinical controls (65 boys, 35 girls), and community controls (65 boys, 35 girls). The mean age of the children was 7.63 years (range?=?3–12 years). Children were shown a hexagon-shaped display of 144 colors extracted from PowerPoint?. Each child was asked to choose his or her three favorite colors (Trials 1–3) by pointing to them, naming them, and then to provide a justification for each choice. From the entire array, children labeled a total of 11 different colors: black, blue, brown, gray, green, orange, pink, purple, red, white, and yellow. For three of the colors (blue, pink/purple, and red), there was evidence for normative sex differences in color preference, and, for the colors blue and pink/purple, the gender-referred children showed inverted patterns of color preference. For the color blue, luminance values showed that the gender-referred boys and control girls preferred lighter shades, whereas the gender-referred girls and control boys preferred darker shades. Qualitative analysis indicated that gender-specific justifications were uncommon, even for the sex-dimorphic colors. Gender-referred children showed inverted gender-stereotyped color preferences, which are likely related to their more general pattern of cross-gender identification. Principles of gender-differentiated development derived from gender-schema theory are used to explain the group differences in color preferences.     

Color-function categories that prime infants to use color information in an object individuation task

There is evidence for developmental hierarchies in the type of information to which infants attend when reasoning about objects. Investigators have questioned the origin of these hierarchies and how infants come to identify new sources of information when reasoning about objects. The goal of the present experiments was to shed light on this debate by identifying conditions under which infants’ sensitivity to color information, which is slow to emerge, could be enhanced in an object individuation task. The outcome of Experiment 1 confirmed and extended previous reports that 9.5-month-olds can be primed, through exposure to events in which the color of an object predicts its function, to attend to color differences in a subsequent individuation task. The outcomes of Experiments 2-4 revealed age-related changes in the nature of the representations that support color priming. This is exemplified by three main findings. First, the representations that are formed during the color-function events are relatively specific. That is, infants are primed to use the color difference seen in the color-function events to individuate objects in the test events, but not other color differences. Second, 9.5-month-olds can be led to form more abstract event representations, and then generalize to other colors in the test events if they are shown multiple pairs of colors in the color-function events. Third, slightly younger 9-month-olds also can be led to form more inclusive categories with multiple color pairs, but only when they are allowed to directly compare the exemplars in each color pair during the present events. These results shed light on the development of categorization abilities, cognitive mechanisms that support color-function priming, and the kinds of experiences that can increase infants’ sensitivity to color information.