Iranian Herbalists,But Not Cooks,Are Better at Naming Odors Than Laypeople

Odor naming is enhanced in communities where communication about odors is a central part of daily life (e.g., wine experts, flavorists, and some hunter‐gatherer groups). In this study, we investigated how expert knowledge and daily experience affect the ability to name odors in a group of experts that has not previously been investigated in this context—Iranian herbalists; also called attars—as well as cooks and laypeople. We assessed naming accuracy and consistency for 16 herb and spice odors, collected judgments of odor perception, and evaluated participants' odor meta‐awareness. Participants' responses were overall more consistent and accurate for more frequent and familiar odors. Moreover, attars were more accurate than both cooks and laypeople at naming odors, although cooks did not perform significantly better than laypeople. Attars' perceptual ratings of odors and their overall odor meta‐awareness suggest they are also more attuned to odors than the other two groups. To conclude, Iranian attars—but not cooks—are better odor namers than laypeople. They also have greater meta‐awareness and differential perceptual responses to odors. These findings further highlight the critical role that expertise and type of experience have on olfactory functions.     

Odor recognition and identification: effect of labels over time

The effect of labels on recognition and identification of odors over time was assessed. 30 men and 30 women were presented 20 odors; half of the participants were also told a name for the odor as a label. Five min. and 60 min. later, all participants were given 20 odors (10 from the original set, 10 new) and asked whether each odor was new or old (odor recognition). The group given labels was also asked to recall the label provided (odor identification). Analysis indicated a significant effect of time on recognition. Significantly more odors were recognized at 5 min. than 60 min. The effect of label was also significant, with recognition being better for the Label condition than the No-Label condition. As for odor identification, women identified more labels than did men. Overall, odor recognition was better with labels soon after exposure, and the women were better at remembering the labels than the men.     

Difficulty in evoking odor images: The role of odor naming

Many studies report that people have difficulty in evoking odor images. In this article, we explore whether this results from another commonly observed phenomenon, difficulty in naming odors. In Experiment 1, participants both named and attempted to imagine either odors or their common visual referents. More-difficult-to-name odors were reported as being more difficult to evoke as olfactory images, in comparison with the visual condition. In Experiment 2, participants received training prior to forming odor images and naming the same set of odors. As in Experiment 1, more-difficult-to-name odors were harder to imagine, but participants who had learned the odor names during training were significantly better, by their own report, at imagining many of these stimuli, relative to participants who were either exposed to the odors, exposed to their names, or who received no pretraining. In sum, these experiments suggest that odor naming may account for some of the difficulty reported by participants when attempting to evoke odor images; we discuss an associative basis for this effect.     

The influence of verbal labeling on the perception of odors: evidence for olfactory illusions?

Using the definition that an illusion is observed when a stimulus is invariant but context alters its perception, we examined whether verbal context could produce olfactory illusions. To test this effect, we chose five odors with minimally fixed sources and that could be interpreted with various hedonic connotations. The odors were violet leaf, patchouli, pine oil, menthol, and a 1:1 mixture of isovaleric and butyric acids. Subjects individually sniffed each odor at two different sessions separated by one week. At each session an odor was given a different verbal label (either positive or negative) and subjects rated the odors on several hedonic scales and provided perceptual and interpretative responses to them. Results showed that the perception of an odor could be significantly influenced by the label provided for it. We propose that the cases where verbal labels inverted odor perception are the first empirical demonstrations of olfactory illusions.     

Sensory and semantic factors in recognition memory for odors and graphic stimuli: elderly versus young persons

In four experiments, young (18-26 years, M = 21) and elderly (over 65 years, M = 72) people were compared for recognition memory of (a) graphic stimuli (faces of presidents and vice presidents, engineering symbols, and free forms) and (b) everyday odors. On graphic stimuli, the elderly consistently matched the young, but on odors the performance of the elderly was worse. Their poorer olfactory performance was observed after only 26 s, but became truly marked after 1 hr or more. Somewhere between 1 hr and 2 weeks, their odor performance fell to chance, but their graphic performance remained well above chance. Although the young did forget both graphic and odor materials progressively, their performance always stayed above chance over a 6-month period. Experiments 1 and 2 revealed that the elderly are less sensitive to odors than the young (with thresholds about 10-fold higher), which may explain, in part, their poorer olfactory memory performance. Knowledge that the subjects brought to the tasks by way of familiarity with and ability to name odors and faces played a positive role in recognition memory. Because of this positive role, together with the negative role played by verbal distraction, we conclude that odor recognition memory depends, perhaps heavily, on semantic processing. Impaired semantic processing may result even when odors are simply rendered desaturated, or pastel because of the weakening of olfactory sensitivity with aging.     

Influence du contexte sémantique sur la performance d'identification d'odeurs

Our olfactory knowledge is mainly implicit and the last step for cognitive processing of odors — naming — is not always performed. To facilitate naming, odor identification by forced choice between alternatives is used. However, presenting names induces semantic priming. To assess which level of spontaneous odor processing is influenced by semantic context, we compared three priming conditions. Our results indicate that the identification process is based mainly on the rejection of semantic categories that are most remote from the target, and firstly of those with a different hedonic valence. The analysis of identification errors supports the hypothesis that odor naming rests more on global semantic discriminations than on what is called lexical access in other sensory modes.     

延迟命名任务中图词干扰效应的眼动研究

采用图-词分离呈现及眼动技术探讨在延时命名条件下图-词干扰效应发生的位置。结果发现：（1）延时命名图片时,仍出现图-词干扰效应和频率效应;（2）与命名干扰词相比,命名图片时图片的回视率高,注视时间长;（3）图片的注视时间也出现频率效应和图-词干扰效应。这说明即使在延时命名图片的条件下,目标词汇仍需要再次激活,频率效应和图-词干扰效应是发生在词汇化过程中,反驳反应排除理论的图-词干扰反应选择阶段的观点,支持了词汇化选择竞争的理论。     

Role of verbal encoding in shortand long-term odor recognition

The role of verbal encoding in odor recognition memory was investigated using odors of low familiarity to subjects before the experiment began. The experimental procedure included two phases—odor learning (first phase) and odor memory testing (second phase)—separated by a delay of 7 days. Five experimental conditions were established: three conditions of odor learning with names (labeling conditions), one condition of odor learning without names (sensory familiarization), and one condition of no learning prior to testing (control conditions). The labeling conditions differed from each other regarding label characteristics. The names were those of odor sources (veridical names), those personally generated by subjects (generated names), or those derived from the chemical names of the odorants (chemical names). Subjects were required to learn 20 fixed associations between odors (targets or distractors) and 20 names during two daily sessions. The learning sessions included two identification tests and ended by a verbal memory test in which subjects recalled odor names. The odor memory test was split into two parts separated by a retention interval of either 20 min (short-term memory) or 24 h (long-term memory). Data showed that olfactory recognition memory was enhanced in subjects who associated veridical or generated names to odors during the learning session. Chemical names were not appropriate to facilitate odor recognition. Similarly, the level of odor identification was higher for veridical and generated names than for chemical names, though the level of verbal memory for chemical names was substantial. Recognition response latencies were systematically longer for a target odor implying a positive response than for a distractor odor implying a negative response. Together, these data suggest that odor recognition and identification are sensitive to the semantic content of labels associated with odors. Odor memory was adversively influenced by time, but this influence was less pronounced when the names were endowed with a rich semantic content.     

Semantic interference in a delayed naming task: evidence for the response exclusion hypothesis

In 2 experiments participants named pictures of common objects with superimposed distractor words. In one naming condition, the pictures and words were presented simultaneously on every trial, and participants produced the target response immediately. In the other naming condition, the presentation of the picture preceded the presentation of the distractor by 1,000 ms, and participants delayed production of their naming response until distractor word presentation. Within each naming condition, the distractor words were either semantic category coordinates of the target pictures or unrelated. Orthogonal to this manipulation of semantic relatedness, the frequency of the pictures' names was manipulated. The authors observed semantic interference effects in both the immediate and delayed naming conditions but a frequency effect only in the immediate naming condition. These data indicate that semantic interference can be observed when target picture naming latencies do not reflect the bottleneck at the level of lexical selection. In the context of other findings from the picture-word interference paradigm, the authors interpret these data as supporting the view that the semantic interference effect arises at a postlexical level of processing.     

The effect of verbal context on olfactory perception

Three experiments were conducted to examine how verbal context and sensory stimulation interact to influence odor hedonic perception. Eight common odors were presented in their natural and synthetic forms, and verbal labels designating name and source (natural, synthetic) information were either explicitly given, self-generated, falsely provided, or not provided. Results revealed that verbal information about source influenced hedonic ratings whether or not the odorant itself was also present. When odorants were presented without verbal labels, olfactory evaluations were based in sensation. Name and source information contributed different levels of meaning and influence to perceptual evaluations. The findings are discussed with reference to an experiential-collocation model for odor-label interactions and a dual-coding hypothesis for olfactory perception.     

Primed picture naming within and across languages: An ERP investigation

In two experiments, while event-related potentials (ERPs) were recorded, participants named picture targets that were preceded by masked word primes that corresponded either to the name of the picture target or to an unrelated picture name. Experiment 1 showed significant priming effects in the ERP waveforms, free from articulator artifact, starting as early as 200 msec post target onset. Possible loci of these priming effects were proposed within the framework of generic interactive activation models of word recognition and picture naming. These were grouped into three main components: object-specific structural representations, amodal semantic representations, and word-specific phonological and articulatory representations. Experiment 2 provided an initial test of the possible role of each of these components by comparing within-language repetition priming with priming from translation equivalents in bilingual participants. The early and widespread effects of noncognate translation primes in L1 on picture naming in L2 point to object-specific and amodal semantic representations as the principal loci of priming effects obtained with masked word primes and picture targets.     

Olfaction and emotion: The case of autobiographical memory

This study investigated (1) the influence of verbal and conceptual processing on the retrieval and phenomenological evaluation of olfactory evoked memories, and (2) whether the experienced qualities of retrieved information are affected by olfactory exposure per se. Seventy-two older adults were randomized into one of three cue conditions (odor only, name only, or odor name) and asked to relate any autobiographical event for the given cue. The results indicated that semantic knowledge of an odor's name significantly affects the age distribution of memories such that the memory peak in childhood observed for odors only was attenuated. Also, experiential factors such as pleasantness and feelings of being brought back in time were lower when odors were presented with their respective names. Olfactory evoked memories were associated with a higher emotional arousal that could not be accounted for by the perceptual stimulation alone. Taken together, the overall pattern of findings suggests that retrieval of olfactory evoked information is sensitive to semantic and conceptual processing, and that odor-evoked representations are more emotional than memories triggered by verbal information.     

Semantic priming over unrelated trials: Evidence for different effects in word and picture naming

Two naming experiments are reported that replicated previous findings of semantic interference as a result of naming related word or picture primes three trials before picture targets. We also examined whether semantic interference occurred when the materials were reversed and picture or word primes were named before word targets. The interest in semantic interference during word naming followed a suggestion made by Humphreys, Lloyd-Jones, and Fias (1995) that word naming, like picture naming, may be reliant on a semantic route to name retrieval when the two stimuli are mixed. In contrast to their findings, we found no evidence for semantic interference during target word naming; in fact, we found facilitation from related picture primes. No priming was found for the related word prime and word target condition. The data allow us to rule out the possibility that word naming is reliant on a semantic route when mixed with pictures in this priming paradigm and to conclude that there is no clear evidence of semantic activation during word naming. We also conclude, in line with other research, that word naming and picture naming involve different processes.     

Verbal versus olfactory cues: affect in elicited memories

Verbal processing has a reduced role for olfactory stimuli. It is difficult to provide a label for an odor experience. Odor perception can retrieve memories of life events with personal meaning and elicit affective experiences. Odors that have emotionally loaded content could produce older memories. Common odors with well-known names have been used. In Exp. 1 the names were shown, and the subjects were asked to imagine the corresponding odors; subsequently those odorants were presented. In Exp. 2 at first the odorants were presented and subsequently their names, printed one each per white card. The subjects were requested to provide written free associations. At the end of each session they scored a semantic differential. The hypothesis that emotionally loaded associations are more frequent when evoked by odorants seems confirmed, supported also by some reliable differences between the profiles for olfactory verbal stimuli. The evaluation of olfactory stimuli did not differ from one experiment to the other; verbal stimuli, on the contrary, are differently evaluated if the corresponding odorants were presented before or after their labels.     

The cumulative semantic cost does not reflect lexical selection by competition

The cumulative semantic cost describes a phenomenon in which picture naming latencies increase monotonically with each additional within-category item that is named in a sequence of pictures. Here we test whether the cumulative semantic cost requires the assumption of lexical selection by competition. In Experiment 1 participants named a sequence of pictures, while in Experiment 2 participants named words instead of pictures, preceded by a gender marked determiner. We replicate the basic cumulative semantic cost with pictures (Exp. 1) and show that there is no cumulative semantic cost for word targets (Exp. 2). This pattern was replicated in Experiment 3 in which pictures and words were named along with their gender marked definite determiner, and were intermingled within the same experimental design. In addition, Experiment 3 showed that while picture naming induces a cumulative semantic cost for subsequently named words, word naming does not induce a cumulative semantic cost for subsequently named pictures. These findings suggest that the cumulative semantic cost arises prior to lexical selection and that the effect arises due to incremental changes to the connection weights between semantic and lexical representations.     

Odors are expressible in language,as long as you speak the right language

From Plato to Pinker there has been the common belief that the experience of a smell is impossible to put into words. Decades of studies have confirmed this observation. But the studies to date have focused on participants from urbanized Western societies. Cross-cultural research suggests that there may be other cultures where odors play a larger role. The Jahai of the Malay Peninsula are one such group. We tested whether Jahai speakers could name smells as easily as colors in comparison to a matched English group. Using a free naming task we show on three different measures that Jahai speakers find it as easy to name odors as colors, whereas English speakers struggle with odor naming. Our findings show that the long-held assumption that people are bad at naming smells is not universally true. Odors are expressible in language, as long as you speak the right language.     

Task choice and semantic interference in picture naming

Evidence from dual-task performance indicates that speakers prefer not to select simultaneous responses in picture naming and another unrelated task, suggesting a response selection bottleneck in naming. In particular, when participants respond to tones with a manual response and name pictures with superimposed semantically related or unrelated distractor words, semantic interference in naming tends to be constant across stimulus onset asynchronies (SOAs) between the tone stimulus and the picture–word stimulus. In the present study, we examine whether semantic interference in picture naming depends on SOA in case of a task choice (naming the picture vs reading the word of a picture–word stimulus) based on tones. This situation requires concurrent processing of the tone stimulus and the picture–word stimulus, but not a manual response to the tones. On each trial, participants either named a picture or read aloud a word depending on the pitch of a tone, which was presented simultaneously with picture–word onset or 350 ms or 1000 ms before picture–word onset. Semantic interference was present with tone pre-exposure, but absent when tone and picture-word stimulus were presented simultaneously. Against the background of the available studies, these results support an account according to which speakers tend to avoid concurrent response selection, but can engage in other types of concurrent processing, such as task choices.     

Age of acquisition persists as the main factor in picture naming when cumulative word frequency and frequency trajectory are controlled

The aim of this study was to address the effect of objective age of acquisition (AoA) on picture-naming latencies when different measures of frequency (cumulative and adult word frequency) and frequency trajectory are taken into account. A total of 80 Spanish participants named a set of 178 pictures. Several multiple regression analyses assessed the influence of AoA, word frequency, frequency trajectory, object familiarity, name agreement, image agreement, image variability, name length, and orthographic neighbourhood density on naming times. The results revealed that AoA is the main predictor of picture-naming times. Cumulative frequency and adult word frequency (written or spoken) appeared as important factors in picture naming, but frequency trajectory and object familiarity did not. Other significant variables were image agreement, image variability, and neighbourhood density. These results (a) provide additional evidence of the predictive power of AoA in naming times independent of word-frequency and (b) suggest that image variability and neighbourhood density should also be taken into account in models of lexical production.