Religion and Charitable Financial Giving to Religious and Secular Causes: Does Political Ideology Matter?

Previous research on charitable giving has identified a significant relationship between political conservatism and greater financial giving to charitable causes. Yet that research has not adequately explored the important role of religion in that relationship, nor differences in financial giving targets (i.e., religious congregations, noncongregational religious organizations, and nonreligious organizations). Support for competing theories concerning political ideology, religious practice, and charitable financial giving is assessed using data from the Panel Study on American Ethnicity and Religion (PS‐ARE). For both religious and nonreligious giving, the effect of political ideology is completely mediated by participation in religious and civic practices. These findings support recent arguments on “practice theory” in cultural sociology and suggest that it is less the effect of ideology than of active participation in religious, political, and community organizations that explains Americans’ financial giving to religious and nonreligious organizations.     

Deciding to give to charity: a focus group study in the context of the household economy

Research on charitable giving has tended to examine either the individual characteristics of donors, or those of households. However, both approaches overlook the interactive processes that take place within households which may influence charitable donation in a variety of ways. For example, the system of financial organisation adopted by a couple can set limits on the degree of individual financial autonomy, and this in turn can influence the financial decision‐making of each partner. This paper presents the results of a study that examined charitable decision‐making within the context of household financial behaviour. It investigated whether such decisions tend to be individual or joint, and the extent to which they are regarded as an integral part of household financial management. Six focus groups were carried out with people who were currently married or living with a partner. The results suggest that charitable giving is dealt with in accordance with the style of money management of the household, although it occupies a more marginal position than other items of expenditure. Copyright © 2005 John Wiley & Sons, Ltd.     

Cheapened altruism: Discounting personally affected prosocial actors

Are charitable donors always perceived as charitable? Three studies suggest that although having a personal connection to a cause motivates much charitable giving, donors who have been personally affected by the target cause are given less “credit” for their donations, i.e., are perceived as less intrinsically charitable. These donors are perceived as having selfish motivations even when they have nothing economic or social to gain from the donation. More specifically, personally-affected donors are perceived as driven by emotional selfishness, or a desire to improve their own hedonic state rather a desire to improve the welfare of others, which lessens the charitable credit that they receive. In addition, although donors who have been personally affected by the target cause are seen as less charitable, they are perceived more favorably in other ways (e.g., more loyal).     

Moral Foundations Theory and the Psychology of Charitable Giving

Moral foundations theory proposes that intuitions about what is morally right or wrong rest upon a set of universal foundations. Although this theory has generated a recent surge of research, few studies have investigated the real-world moral consequences of the postulated moral intuitions. We show that they are predictably associated with an important type of moral behaviour. Stronger individualizing intuitions (fairness and harm prevention) and weaker binding intuitions (loyalty, authority, and sanctity) were associated with the willingness to comply with a request to volunteer for charity and with the amount of self-reported donations to charity organizations. Among participants who complied with the request, individualizing intuitions predicted the allocation of donations to causes that benefit out-groups, whereas binding intuitions predicted the allocation of donations to causes that benefit the in-group. The associations between moral foundations and self-report measures of allocations in a hypothetical dilemma and concern with helping in-group and out-group victims were similar. Moral foundations predicted charitable giving over and above effects of political ideology, religiosity, and demographics, although variables within these categories also exhibited unique effects on charitable giving and accounted for a portion of the relationship between moral foundations and charitable giving. © 2020 The Authors. European Journal of Personality published by John Wiley & Sons Ltd on behalf of European Association of Personality Psychology     

‘It's gotten a bit old,charity’: Young adults in New Zealand talk about poverty,charitable giving and aid appeals

An extensive body of literature exists on the phenomena of poverty, charitable giving and the effectiveness of aid appeals. To date psychological research has predominantly focused on individualistic models to explain people's understandings of poverty and their charitable giving practices. Based upon a social constructionist epistemology, this study investigates how understandings of aid appeals, poverty and charitable giving are discursively produced and constructed in relation to one another through an analysis of New Zealand young adults' talk about these issues. Data were collected from three focus group discussions among pre‐existing friendship groups comprising three male and nine female students aged between 18 and 25. A brief video clip of aid appeals was used to stimulate discussion on poverty and charitable giving. Analysis of these discussions revealed three discursive themes relating to the aid appeals: local versus international need, emotional arousal and insufficient information. Drawing upon these themes the participants constructed poverty as relative or extreme, and largely explained by educational deficits. They constructed charitable giving as solicited through aid appeals, as compromised through immunity to such appeals, and as diminished through positionings of self‐help and self‐responsibility. These discursive constructions were drawn on by participants to legitimate their own non‐donor position. Copyright © 2008 John Wiley & Sons, Ltd.     

When promoting a charity can hurt charitable giving: A metacognitive analysis

Charities need to come to mind to enter a potential donor's consideration set. However, feeling familiar with a charity and its cause can facilitate or impair giving. In most cases, perceived good memory for details of the cause fosters the impression of personal importance, which increases giving (Studies 1 and 3). But when the charity aims to increase awareness of a cause, good memory for the cause suggests that awareness is already high, which impairs giving (Studies 2 and 3). Hence, promotions for awareness-raising charities can actually have negative consequences, confirming the predictions of a metacognitive analysis.     

Principle of Care and Giving to Help People in Need

Theories of moral development posit that an internalized moral value that one should help those in need—the principle of care—evokes helping behaviour in situations where empathic concern does not. Examples of such situations are helping behaviours that involve cognitive deliberation and planning, that benefit others who are known only in the abstract, and who are out‐group members. Charitable giving to help people in need is an important helping behaviour that has these characteristics. Therefore we hypothesized that the principle of care would be positively associated with charitable giving to help people in need, and that the principle of care would mediate the empathic concern–giving relationship. The two hypotheses were tested across four studies. The studies used four different samples, including three nationally representative samples from the American and Dutch populations, and included both self‐reports of giving (Studies 1–3), giving observed in a survey experiment (Study 3), and giving observed in a laboratory experiment (Study 4). The evidence from these studies indicated that a moral principle to care for others was associated with charitable giving to help people in need and mediated the empathic concern–giving relationship. © 2016 The Authors. European Journal of Personality published by John Wiley & Sons Ltd on behalf of European Association of Personality Psychology     

When the poor give more than the rich: The role of resource evaluability on relative giving

Five experiments examined the role of resource evaluability on giving. We systematically varied participants' resources they and another potential donor received and whether they could donate to a recipient either by themselves or with the other donor. Participants in the relative advantage condition received more resources than the other donor, and those in the relative disadvantage condition received fewer resources than the other donor. The presence of the other donor made participants' resources evaluable and shaped giving: Relatively disadvantaged participants were proportionally more generous than advantaged participants but only when they could evaluate their resources. Neither the mere presence of others nor reputational concerns could explain the results. Exploratory mediation and moderation analyses further showed that relatively disadvantaged participants give proportionally more the higher and the more equal they perceive their status to the advantaged donor. This shows that the generosity of those who have less does depend on how they evaluate their status compared to other donors. Our results provide insights into the question of why and when resource asymmetries between donors result in prosocial giving and can influence fundraising strategies of charitable organizations.     

Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable‐giving interventions.     

Asymmetric cost and benefit perceptions in willingness-to-donate decisions

Charitable giving entails the act of foregoing personal resources in order to improve the conditions of other people. In the present paper, we systematically examine two dimensions integral to donation decisions that have thus far received relatively little attention but can explain charitable behavior rather well: the perceptions of cost for the donor and benefit for the recipients. In line with current theories in judgment and decision making, we hypothesize that people weigh these dimensions subjectively and perceive them asymmetrically, consistent with prospect theory. Costs for the donor are typically perceived as losses, whereas benefits for recipients are perceived as gains. In four studies, we presented several scenarios to participants in which both donation amounts (costs) and number of lives helped (benefits) were manipulated while keeping the ratio of costs and benefits constant. Results from Studies 1 and 2 showed that willingness to help decreased as donation amounts and number of lives helped increased. Additionally, Studies 3 and 4 provide evidence for a solution to reduce the asymmetry and increase donation amounts as the number of lives at risk increases.     

The Identified Donor Effect: Disclosure of the Donor’s Name Shapes the Recipient’s Behavior

Previous research on charitable donations has examined the costs and benefits of anonymity from the perspectives of donors and charities. However, it is unclear how anonymity affects the recipients of a donation. This research examines how donor name disclosure affects recipients’ behaviors. The findings demonstrate that recipients of donations from named individuals (vs. recipients of anonymous donations) tend to regulate their behaviors to be more in line with the general goal of the donation. This occurs because name disclosure increases the salience of the donor’s identity in the mind of the recipient, which in turn leads to an increased feeling of obligation. Six lab and online studies (including two preregistered studies) and one field study assess this effect. The implications of these findings for charities, individual donors, and public policymakers are discussed.     

The ‘Anti-Social’ Nature of Prosocial Research; A Psychosocial Critique

This article provides a critical review of recent psychological articles on prosocial behaviour. Even though it focuses on a specific section of this literature – giving to charities and prosocial responses to humanitarian disasters – the paper aims to offer a wider critique as it interrogates the epistemological and methodological underpinnings of the prosocial literature as a whole. It aims to illustrate how the problematic aspects of traditional quantitative, deductive, experimental research in prosocial behaviour in general, when applied to giving to charities, preclude a deeper and more complex understanding of a phenomenon quintessentially social and altruistic. I identify three specific issues that make mainstream approaches to prosocial behaviour problematic and limited in scope. The first relates to the insularity of mainstream psychology and the lack of contextualisation of its findings, in particular the problematic neglect of ideological and socio-historical factors in prosocial behaviour. The second relates to mainstream psychology's disregard for the role played by conflict, contradiction and ambivalence, in attitudes and decision making as well as in the emotional aspects of prosocial behaviour. The third looks at the constraints imposed by scientifically inspired methods, how they predetermine the range of participants' responses and make it hard to apply the findings to real life situations. I claim that these epistemological and methodological constraints severely limit the applicability and comprehensiveness of current research. The discussion of these issues is woven through the review and uses some specific studies to illustrate the limitations imposed by these constraints. Throughout the paper I also argue for the need to incorporate a psychosocial approach to research into prosocial behaviour.     

Whom to help? Immediacy bias in judgments and decisions about humanitarian aid

People exhibit an immediacy bias when making judgments and decisions about humanitarian aid, perceiving as more deserving and donating disproportionately to humanitarian crises that happen to arouse immediate emotion. The immediacy bias produced different serial position effects, contingent on decision timing (Experiment 1). When making allocation decisions directly after viewing to four emotionally evocative films about four different humanitarian crises, participants donated disproportionately more to the final, immediate crisis, in contrast, when making donation decisions sequentially, after viewing each of the four crises, participants donated disproportionately to the immediate crisis. The immediacy bias was associated with “scope neglect,” causing people to take action against relatively less deadly crises (Experiments 2 and 3). The immediacy bias emerged even when participants were warned about emotional manipulation (Experiment 3). The immediacy bias diminished over time, as immediate emotions presumably subsided (Experiment 2). Implications for charitable giving, serial position effects, and the influence of emotion on choice are discussed.     

Inspired to donate: How donors' social class impacts charitable donations

Previous research has found that donors' social class affects their own charitable giving. This research explores the effect of donors' social class on others' donation behavior. Specifically, we propose that individuals feel more inspired to engage in prosocial behavior after learning about low-social-class donors (vs. high-social-class donors) perform the giving behavior. A series of five studies, combining online and experimental data, provide converging support for this proposition and its underlying mechanism of inspiration. Furthermore, we show that the effect of donors' social class on individuals' donation behavior is attenuated when the donation currency is goods (instead of money). The article concludes with implications for the marketing of charities and prosocial behaviors.     

The culture of gift giving: What do consumers expect from commercial and personal contexts?

Gift giving forms part of a symbolic exchange ritual that is common to all cultures and all periods of history. The goal of the present study is to explore such acts as exchange processes that seek reciprocity aimed at perpetuating relations. From the standpoint of the recipient, we posit the existence of a pattern of behaviour based on the sequence of perceived value–satisfaction–reciprocity. Findings obtained from a sample of 797 individuals indicate that how this sequence works is shaped by the occasion on which the gift is given, whether on commercial occasions—dates marked out by retailers on which everybody gives gifts—or personal occasions—dates marked by private celebrations. If we bear in mind that the ultimate goal of giving gifts is reciprocity or the intention to give in return, choosing an appropriate value may prove to be of particular interest in commercial terms for givers (buyers), recipients (users) and firms (influencers). Copyright © 2013 John Wiley & Sons, Ltd.     

The nature and correlates of deterrents to leaving a relationship

The nature and correlates of perceived deterrents to leaving a relationship were examined in a sample of both partners (N= 314) from gay male, lesbian, and heterosexual couples. Partners rated the extent to which self‐identified features of their relationship were regarded as either attractions to the relationship or deterrents to ending that relationship. The deterrents identified included features that were also identified as attractions as well as unique features that functioned as barriers to leaving. Satisfaction with the relationship tended to be positively correlated with deterrents that were attractions but negatively correlated with deterrents that were barriers. Differences between gay male/lesbian partners and heterosexual partners were found in the kinds of deterrents identified but not in the link between deterrents and relationship satisfaction.     

National identity and international giving: Irish adults' accounts of charitable behaviour

Research on helping behaviour has emphasized the importance of the group and particularly the nation in establishing the norms and boundaries of emergency helping. Less attention has been paid to the role of the national group in longer‐term routine helping such as charitable giving. This is particularly important given recent research on intergroup helping which points to the impact of power relations on willingness of national groups to give and receive aid. The present research examines people's accounts of charitable giving in their day‐to‐day lives in Ireland, a country which has recently undergone a transformation in economic development and international relations. Discursive analysis of five focus groups with 14 Irish university students illustrates how participants proactively invoke national identity to account for giving or withholding charity. Our findings demonstrate how Irish national identity can be strategically and flexibly used to manage participants' local moral identity in the light of Ireland's changing international relations and in particular how participants display concerns to be seen to intend ‘autonomous’ rather than ‘dependency’‐oriented helping. The findings suggest that both national identity and international relations provide resources for individuals negotiating the complex demands and concerns surrounding charitable giving. Copyright © 2009 John Wiley & Sons, Ltd.