Learning about faces: effects of trustworthiness on affective evaluation

The results of two studies on the relationship between evaluations of trustworthiness, valence and arousal of faces are reported. In Experiment 1, valence and trustworthiness judgments of faces were positively correlated, while arousal was negatively correlated with both trustworthiness and valence. In Experiment 2, learning about faces based on their emotional expression and the extent to which this learning is influenced by perceived trustworthiness was investigated. Neutral faces of different models differing in trustworthiness were repeatedly associated with happy or with angry expressions and the participants were asked to categorize each neutral face as belonging to a "friend" or to an "enemy" based on these associations. Four pairing conditions were defined in terms of the congruency between trustworthiness level and expression: Trustworthy-congruent, trustworthy-incongruent, untrustworthy-congruent and untrustworthy-incongruent. Categorization accuracy during the learning phase and face evaluation after learning were measured. During learning, participants learned to categorize with similar efficiency trustworthy and untrustworthy faces as friends or enemies and thus no effects of congruency were found. In the evaluation phase, faces of enemies were rated as more negative and arousing than those of friends, thus showing that learning was effective to change the affective value of the faces. However, faces of untrustworthy models were still judged on average more negative and arousing than those of trustworthy ones. In conclusion, although face trustworthiness did not influence learning of associations between faces and positive or negative social information it did have a significant influence on face evaluation that was manifest even after that learning.     

Friend or foe: the effect of implicit trustworthiness judgments in social decision-making

The human face appears to play a key role in signaling social intentions and usually people form reliable and strong impressions on the basis of someone's facial appearance. Therefore, facial signals could have a substantial influence on how people evaluate and behave towards another person in a social interaction, such as an interactive risky decision-making game. Indeed, there is a growing body of evidence that demonstrates that social behavior plays a crucial role in human decision-making. Although previous research has demonstrated that explicit social information about one's partner can influence decision-making behavior, such as knowledge about the partner's moral status, much less is known about how implicit facial social cues affect strategic decision-making. One particular social cue that may be especially important in assessing how to interact with a partner is facial trustworthiness, a rapid, implicit assessment of the likelihood that the partner will reciprocate a generous gesture. In this experiment, we tested the hypothesis that implicit processing of trustworthiness is related to the degree to which participants cooperate with previously unknown partners. Participants played a Trust Game with 79 hypothetical partners who were previously rated on subjective trustworthiness. In each game, participants made a decision about how much to trust their partner, as measured by how much money they invested with that partner, with no guarantee of return. As predicted, people invested more money in partners who were subjectively rated as more trustworthy, despite no objective relationship between these factors. Moreover, the relationship between the amount of money offered seemed to be stronger for trustworthy faces as compared to untrustworthy faces. Overall, these data indicate that the perceived trustworthiness is a strong and important social cue that influences decision-making.     

Neural time course and brain sources of facial attractiveness vs. trustworthiness judgment

Prior research has shown that the more (or less) attractive a face is judged, the more (or less) trustworthy the person is deemed and that some common neural networks are recruited during facial attractiveness and trustworthiness evaluation. To interpret the relationship between attractiveness and trustworthiness (e.g., whether perception of personal trustworthiness may depend on perception of facial attractiveness), we investigated their relative neural processing time course. An event-related potential (ERP) paradigm was used, with localization of brain sources of the scalp neural activity. Face stimuli with a neutral, angry, happy, or surprised expression were presented in an attractiveness judgment, a trustworthiness judgment, or a control (no explicit social judgment) task. Emotional facial expression processing occurred earlier (N170 and EPN, 150-290 ms post-stimulus onset) than attractiveness and trustworthiness processing (P3b, 400-700 ms). Importantly, right-central ERP (C2, C4, C6) differences reflecting discrimination between “yes” (attractive or trustworthy) and “no” (unattractive or untrustworthy) decisions occurred at least 400 ms earlier for attractiveness than for trustworthiness, in the absence of LRP motor preparation differences. Neural source analysis indicated that facial processing brain networks (e.g., LG, FG, and IPL—extending to pSTS), also right-lateralized, were involved in the discrimination time course differences. This suggests that attractiveness impressions precede and might prime trustworthiness inferences and that the neural time course differences reflect truly facial encoding processes.     

L-eye to me: the combined role of Need for Cognition and facial trustworthiness in mimetic desires

Recent studies showed that stimuli are evaluated more favourably when they are perceived to capture others' attention, an effect coined "mimetic desire". The aim of the present research was to examine the combined role of Need for Cognition and target's facial trustworthiness in this effect. Participants saw movie excerpts of trustworthy and untrustworthy 3D faces (Oosterhof & Todorov, 2008) turning their attention towards one art painting and away from another art painting. Results showed that looked-at paintings were preferred to looked-away paintings when associated with a trustworthy face. However, the reversed finding was observed for paintings associated with untrustworthy faces. The latter interaction was in turn moderated by participant's Need for Cognition, with a larger reversal effect for participants scoring lower on the NFC scale. Theoretical implications of these findings are discussed.     

不可信面孔在视知觉加工中的注意偏向：来自眼动的证据

使用眼动追踪技术探究个体对同时呈现的可信和不可信面孔的视知觉加工差异, 以及注意偏向与可信和不可信面孔的记忆关系。结果发现：(1)被试再认不可信面孔成绩要好于可信面孔; (2)首注视点更多地偏向于不可信面孔, 并且落在不可信面孔上的总注视时间/注视点个数更长/多; (3)回归分析表明首注视点偏向能预测不可信面孔的再认优势。结果表明人们对不可信面孔产生更多的注意警觉与维持, 并且对不可信面孔的警觉能预测不可信面孔的记忆优势。     

Judging trustworthiness from faces: Emotion cues modulate trustworthiness judgments in young children

By adulthood, people judge trustworthiness from appearances rapidly and reliably. However, we know little about these judgments in children. This novel study investigates the developmental trajectory of explicit trust judgments from faces, and the contribution made by emotion cues across age groups. Five‐, 7‐, 10‐year‐olds, and adults rated the trustworthiness of trustworthy and untrustworthy faces with neutral expressions. The same participants also rated faces displaying overt happy and angry expressions, allowing us to investigate whether emotion cues modulate trustworthiness judgments similarly in children and adults. Results revealed that the ability to evaluate the trustworthiness of faces emerges in childhood, but may not be adult like until 10 years of age. Moreover, we show that emotion cues modulate trust judgments in young children, as well as adults. Anger cues diminished the appearance of trustworthiness for participants from 5 years of age and happy cues increased it, although this effect did not consistently emerge until later in childhood, that is, 10 years of age. These associations also extended to more subtle emotion cues present in neutral faces. Our results indicate that young children are sensitive to facial trustworthiness, and suggest that similar expression cues modulate these judgments in children and adults.     

大学生面孔信任评价的自动化加工

本研究以40名大学生为研究对象,通过内隐加工和内隐记忆的方法探讨面孔信任评价是否为自动加工。结果表明,在外显记忆任务下,大学生在三种可信度面孔的再认成绩两两之间差异显著,其中不可信任面孔再认正确率最高,反应最快;在内隐记忆任务下,不可信任面孔的再认成绩最好,且反应最快。这些结果说明,个体可以依据陌生面孔的可信度对面孔进行自动加工,且对不可信任面孔最为敏感。     

The dissociable influence of social context on judgements of facial attractiveness and trustworthiness

The cheerleader effect occurs when the same face is rated to be more attractive when it is seen in a group compared to when seen alone. We investigated whether this phenomenon also occurs for trustworthiness judgements, and examined how these effects are influenced by the characteristics of the individual being evaluated and those of the group they are seen in. Across three experiments, we reliably replicated the cheerleader effect. Most faces became more attractive in a group. Yet, the size of the cheerleader effect that each face experienced was not related to its own attractiveness, nor to the attractiveness of the group or the group’s digitally averaged face. We discuss the implications of our findings for the hierarchical encoding and contrast mechanisms that have previously been used to explain the cheerleader effect. Surprisingly, judgements of facial trustworthiness did not experience a ‘cheerleader effect’. Instead, we found that untrustworthy faces became significantly more trustworthy in all groups, while there was no change for faces that were already trustworthy alone. Taken together, our results demonstrate that social context can have a dissociable influence on our first impressions, depending on the trait being evaluated.     

Victim sensitivity and the accuracy of social judgments

Recent theorizing on the relation between victim sensitivity and unethical behavior predicts that victim sensitivity is related to an asymmetrical focus on cues associated with untrustworthiness compared to cues associated with trustworthiness. This hypothesis and its consequences for the accuracy of social predictions are investigated in this article. In Study 1, participants rated the trustworthiness of 35 computer-animated faces that differed in their emotional expression. People high in victim sensitivity rated neutral and hostile faces more untrustworthy than people low in victim sensitivity, whereas no such effect was found for friendly faces. In Study 2, participants predicted the cooperativeness of 56 targets on the basis of minimal information. The accuracy of predictions was negatively related to victim sensitivity, and people high in victim sensitivity systematically underestimated targets' cooperativeness. Thus, the asymmetrical focus on untrustworthiness cues among victim-sensitive individuals seems to impair rather than improve their social judgments.     

Facial emotion recognition in Williams syndrome and Down syndrome: A matching and developmental study

In this study both the matching and developmental trajectories approaches were used to clarify questions that remain open in the literature on facial emotion recognition in Williams syndrome (WS) and Down syndrome (DS). The matching approach showed that individuals with WS or DS exhibit neither proficiency for the expression of happiness nor specific impairments for negative emotions. Instead, they present the same pattern of emotion recognition as typically developing (TD) individuals. Thus, the better performance on the recognition of positive compared to negative emotions usually reported in WS and DS is not specific of these populations but seems to represent a typical pattern. Prior studies based on the matching approach suggested that the development of facial emotion recognition is delayed in WS and atypical in DS. Nevertheless, and even though performance levels were lower in DS than in WS, the developmental trajectories approach used in this study evidenced that not only individuals with DS but also those with WS present atypical development in facial emotion recognition. Unlike in the TD participants, where developmental changes were observed along with age, in the WS and DS groups, the development of facial emotion recognition was static. Both individuals with WS and those with DS reached an early maximum developmental level due to cognitive constraints.     

Trust and distrust: the perception of trustworthiness of faces in psychopathic and non-psychopathic offenders

Psychopathy is a disorder linked to impairments in social cognition. Individuals with psychopathy and comparison individuals, as defined by the Hare Psychopathy Checklist Revised (Hare, 1991), completed a task requiring complex social judgments. Participants viewed a series of male faces, and made judgments concerning how trustworthy they considered the person pictured to be and the degree to which each face was displaying specific emotions. Judgments of trustworthiness did not differ between the individuals with psychopathy and the comparison individuals. Trustworthiness judgments of the faces negatively correlated with, in particular, ratings of anger in the faces for both groups of participants. The data are discussed with reference to the neural systems, including the amygdala, considered to be involved in the mediation of task performance and also neuro-cognitive models of psychopathy.     

面孔社会知觉模型发展的回顾与展望

面孔作为一种复杂的特殊刺激,是人类表达自身情绪、认知他人情感的重要工具和途径。面孔识别是人类社会生活的一项重要技能,在缺乏外部线索时,它有助于我们对他人面孔的熟悉度、年龄和种族等方面有一个较明确的认识,从而更有利于人们社会交往和适应环境。大量研究表明,基于面孔的物理特征可以推断面孔所有者的内在特质,而这一推断又会影响个体的行为决策。因此,对面孔的认知不仅要关注面孔结构化特征,也要关注面孔社会化特征。针对面孔结构化特征,学者们提出了一些经典模型,如Bruce-Young模型、NBC模型等;针对面孔社会化特征,Alexander Todorov及其合作者采用主成分分析法,构建了包含信任度和支配度的面孔社会知觉“二维”模型。Clare A.M. Sutherland及其合作者提出,吸引力和信任度是两个独立的维度,由此构建了包含可接近性、年轻的—吸引力和支配度的面孔社会知觉“三维”模型。本文认为,面孔社会知觉模型从“二维”到“三维”的发展可以从吸引力和信任度两个维度的关系进行探讨。面孔在社会互动中传递着大量的信息,其中较为重要的是面孔信任度和面孔吸引力。其中,信任度评价具有决定性意义,信任一个不值得信任的人可能会给自身造成危害,而没信任一个值得信任的人往往意味着失去了合作的机会;吸引力评价则具有进化上的意义,吸引力往往与潜在配偶的繁殖能力有关,尤其体现在长期择偶关系之中。总结以往的面孔识别模型与本文介绍的面孔社会知觉模型,未来基于面孔特征的识别或特质推断可以从以下几方面进行思考：第一,选取生态化效度更高的面孔刺激材料;第二,进行跨文化检验模型的普适性;第三,从面孔识别模型向面孔社会知觉模型的发展需要进一步探索内在的认知神经机制;第四,进一步拓宽面孔社会知觉的研究领域。     

The Influence of Spokesperson Trustworthiness on Message Elaboration,Attitude Strength,and Advertising Effectiveness

Recent research has shown that information presented by untrustworthy endorsers is likely to be thoughtfully elaborated, whereas information presented by trustworthy endorsers is likely to be unthinkingly accepted (Priester & Petty, 1995). Study 1 manipulated argument quality and assessed cognitive responses to demonstrate that this influence of trustworthiness on persuasion holds for familiar endorsers likely to be used in actual advertisements. Study 2 demonstrated that trustworthiness can be influenced by individuals endorsing too many products, with similar persuasion consequences (i.e., untrustworthy endorsers prompt greater scrutiny of product‐related attributes than trustworthy endorsers). Study 2 also found that the attitudes that resulted from an untrustworthy endorser came to mind faster, even when those attitudes were equivalently positive—thus demonstrating that elaboration can influence attitude accessibility. This research provides evidence that attitude extremity may not be a sufficient indicator of advertising effectiveness, in that equally extreme attitudes can vary as to the bases by which they were formed, their underlying strength, and their effectiveness. Further, this research provides theoretical and strategic insight into the use of trustworthy and untrustworthy endorsers.     

高确定性情绪（开心、愤怒）与低确定性情绪（悲伤）对信任的影响

本研究通过信任游戏的实验范式探讨了在与“受信任者”高/低可信赖性有关的信任线索时,具体情绪的确定性维度对信任行为的影响。实验一发现,当被试被告知“受信任者”在可信赖量表上的得分（高/低）时,个体在高确定性情绪（开心和愤怒）下的信任判断比低确定性情绪（悲伤）下的信任判断上更容易被受信任者的“可信赖性”水平的高低所影响;实验二发现,当告知被试“受信任者”的群体身份（内/外群）时,个体在高确定性情绪（开心和愤怒）下的信任判断比低确定性情绪（悲伤）下的信任判断更容易被受信任者的“内外群”身份所影响。上述结果表明,高确定性的情绪比低确定性的情绪更容易使被试的信任判断受到与“受信任者”是否值得信赖有关的线索所影响。     

Can I trust you? Negative affective priming influences social judgments in schizophrenia

Successful social interactions rely on the ability to make accurate judgments based on social cues as well as the ability to control the influence of internal or external affective information on those judgments. Prior research suggests that individuals with schizophrenia misinterpret social stimuli and this misinterpretation contributes to impaired social functioning. We tested the hypothesis that for people with schizophrenia, social judgments are abnormally influenced by affective information. Twenty-three patients with schizophrenia and 35 healthy control participants rated the trustworthiness of faces following the presentation of neutral, negative (threat-related), or positive affective primes. Results showed that all participants rated faces following negative affective primes as less trustworthy than faces following neutral or positive primes. Importantly, this effect was significantly more pronounced for participants with schizophrenia, suggesting that schizophrenia may be characterized by an exaggerated influence of negative affective information on social judgment. Furthermore, the extent that the negative affective prime influenced trustworthiness judgments was significantly associated with patients' severity of positive symptoms, particularly feelings of persecution. These findings suggest that for people with schizophrenia, negative affective information contributes to an interpretive bias, consistent with paranoid ideation, when judging the trustworthiness of others. This bias may contribute to social impairments in schizophrenia.     

Interpersonal relationships moderate the effect of faces on person judgments

Previous research suggests that people form impressions of others based on their facial appearance in a very fast and automatic manner, and this especially holds for trustworthiness. However, as yet, this process has been investigated mostly in a social vacuum without taking interpersonal factors into account. In the current research, we demonstrate that both the relationship context that is salient at the moment of an interaction and the performed behavior are important moderators of the impact of facial cues on impression formation. It is shown that, when the behavior of a person we encounter is ambiguous in terms of trustworthiness, the relationship most salient at that moment is of crucial impact on whether and how we incorporate facial cues communicating (un)trustworthiness in our final evaluations. Ironically, this can result in less positive evaluations of interaction partners with a trustworthy face compared to interaction partners with an untrustworthy face. Implications for research on facial characteristics, trust, and relationship theories are discussed. Copyright © 2008 John Wiley & Sons, Ltd.     

男性化与女性化对面孔偏好的影响—— 基于图像处理技术和眼动的检验

采用图像处理技术和眼动探讨了性别二态线索对面孔偏好的影响。实验1发现非面孔线索未掩蔽和掩蔽时, 感知男性化技术与原始照片条件下女性化的男性面孔更有吸引力和信任度; 性别二态技术条件下, 非面孔线索未掩蔽时男性化的男性面孔更有吸引力和信任度。实验2表明被试对男性面孔的平均瞳孔大小和注视次数均大于和多于女性面孔, 首次注视时间短于女性面孔; 被试对男性化面孔的首次注视时间和首次注视持续时间均长于女性化面孔。     

Older adults’ neural activation in the reward circuit is sensitive to face trustworthiness

We examined older adult (OA) and younger adult (YA) neural sensitivity to face trustworthiness in reward circuit regions, previously found to respond to trustworthiness in YA. Interactions of face trustworthiness with age revealed effects exclusive to OA in the amygdala and caudate, and an effect that was not moderated by age in the dorsal anterior cingulate cortex (dACC). OA, but not YA, showed a nonlinear amygdala response to face trustworthiness, with significantly stronger activation response to high than to medium trustworthy faces, and no difference between low and medium or high. This may explain why an earlier study investigating OA amygdala activation to trustworthiness failed to find a significant effect, since only the linear low versus high trustworthiness difference was assessed. OA, but not YA, also showed significantly stronger activation to high than to low trustworthy faces in the right caudate, indicating a positive linear effect, consistent with previous YA research, as well as significantly stronger activation to high than to medium but not low trustworthy faces in the left caudate, indicating a nonlinear effect. Activation in dACC across both age groups showed a positive linear effect consistent with previous YA research. Finally, OA rated the faces as more trustworthy than did YA across all levels of trustworthiness. Future research should examine whether the null effects for YA were due to our inclusion of older faces. Research also should investigate possible implications of our findings for more ecologically valid OA responses to people who vary in facial trustworthiness.