Relations between implicit and explicit measures of attitudes and measures of behavior: evidence of moderation by individual difference variables

The moderating role of individual difference variables (Self-Reported Habit Index [SRHI], Need for Cognition [NFC]) on relationships between implicit (Implicit Association Test [IAT], Extrinsic Affective Simon Test [EAST]) or explicit measures of attitude and behavior is assessed in two studies. A dissociation pattern is found on self-report diary measures of behavior. In Study 1, the EAST-behavior relationship is moderated by SRHI; explicit measures of the attitude-behavior relationship are moderated by NFC. In Study 2, the IAT-behavior relationship is moderated by SRHI; explicit measures of the attitude-behavior relationship are moderated by NFC. Higher levels of SRHI and NFC are associated with stronger relationships between the implicit or explicit measures of attitude and the measure of behavior. In Study 2, the SRHI x IAT interaction is replicated for an objective behavior measure. Implications for understanding the relationship between implicit and explicit measures of attitudes and measures of behavior are discussed.     

The moderating role of attitude strength in selective exposure to information

Individuals prefer to receive information that is consistent with their attitudes. Three experiments examined whether attitude strength moderates this selective exposure effect. Experiments 1A and 1B found that participants preferred attitudinally consistent information but that this effect was more pronounced to the extent that the attitude was strongly held. Experiment 2 replicated these findings and ruled out an alternative interpretation that a general tendency to hold strong attitudes rather than issue-specific attitude strength moderates selective exposure. Discussion concerns the implications of these findings and the possibility that other variables moderate the selective exposure effect.     

Perceiving stability as a means to attitude certainty: The role of implicit theories of attitudes

This research introduces the concept of implicit theories of attitude stability. Across three studies, individuals are shown to vary both naturally and situationally in their lay theories about the stability of attitudes. Furthermore, these general theories are shown to impact people's certainty in their specific attitudes by shaping their perceptions of the stability of the attitude under consideration. By affecting attitude certainty, implicit theories of attitude stability also influence the extent to which people rely on their attitude when committing to future attitude-relevant behavior. Moreover, following exposure to a persuasive attack, implicit theories are shown to interact with situational perceptions of attitude stability to determine attitude certainty. Collectively, these findings suggest that implicit theories of attitude stability have an important influence on people's attitude certainty, subsequent behavioral intentions, and resistance to persuasive messages. Future directions concerning the potential impact of these theories for other attitudinal phenomena are discussed.     

Gradients versus dichotomies: How strength of semantic context influences event-related potentials and lexical decision times

In experiments devoted to word recognition and/or language comprehension, reaction time in the lexical decision task is perhaps the most commonly used behavioral dependent measure, and the amplitude of the N400 component of the event-related potential (ERP) is the most common neural measure. Both are sensitive to multiple factors, including frequency of usage, orthographic similarity to other words, concreteness of word meaning, and preceding semantic context. All of these factors vary continuously. Published results have shown that both lexical decision times and N400 amplitudes show graded responses to graded changes of word frequency and orthographic similarity, but a puzzling discrepancy in their responsivity to the strength of a semantic context has received little attention. In three experiments, we presented pairs of words varying in the strengths of their semantic relationships, as well as unrelated pairs. In all three experiments, N400 amplitudes showed a gradient from unrelated to weakly associated to strongly associated target words, whereas lexical decision times showed a binary division rather than a gradient across strengths of relationship. This pattern of results suggests that semantic context effects in lexical decision and ERP measures arise from fundamentally different processes.     

Reactions to tokenism: The role of individual characteristics in shaping responses to token decisions

When only a handful of members from a disadvantaged group occupy positions of power, they are considered tokens. Previous research suggests that observers tend to consider tokenism as an egalitarian practice. Given its ambiguous nature, we hypothesized that reactions to tokenism would be shaped by individuals' sensitivity to inequality. In Study 1, we showed that women (vs. men) and individuals low (vs. high) on social dominance orientation differentiated more between a token and an egalitarian decision in the context of gender‐related practices. Similar findings were observed in Study 2, which involved gender and feminist identification as independent variables. Additional support, particularly for the role of social dominance orientation, was found in Study 3, which involved an ethnic token. Together, results demonstrate the role of individuals' chronic sensitivity to inequality in shaping their reactions to token practices. Theoretical and practical implications regarding the effect of tokenism on individuals' evaluations and responses to inequality are discussed. Copyright © 2016 John Wiley & Sons, Ltd.     

Coping in context: sociocultural determinants of responses to sexual harassment

The authors investigated coping responses to sexual harassment across 4 samples of working women from 3 cultures and 2 occupational classes. Complete-link cluster analyses provide preliminary support for D. E. Knapp, R. H. Faley, S. E. Ekeberg, and C. L. Z. Dubois's (1997) coping framework, suggesting that avoidance, denial, negotiation, advocacy seeking, and social coping are universal responses to sexual harassment. Further, L. F. Fitzgerald's (1990) internal-external dichotomy appears to capture higher order relationships among coping responses. In addition, regression analyses suggest that Turkish and Hispanic American women engage in more avoidance than Anglo American women, and Hispanic women also use more denial but less advocacy seeking. No differences emerged in social coping. The authors discuss these results in the context of coping theory, individualism-collectivism, power distance, and patriarchal gender norms.     

On the consistency between attitudes and behavior: Look to the method of attitude formation

A field study and a laboratory experiment were conducted to test the hypothesis that the method by which an attitude was formed is a crucial variable affecting attitude-behavior consistency. It was predicted that people who form their attitudes on the basis of direct behavioral interaction with the attitude object will demonstrate significantly greater attitude-behavior consistency than individuals whose attitudes were formed by other means. In the field study, students with direct prior experience with a housing crisis demonstrated greater consistency between their attitudes and behavioral attempts to alleviate the crisis than did students with similar attitudes but without prior direct experience. In the laboratory experiment, subjects who indicated their attitude toward a variety of puzzle types after working examples of each demonstrated greater consistency between these attitudes and subsequent behavior in a free play situation than subjects with similar attitudes formed on the basis of information given by the experimenter. It was suggested that direct behavioral experience produces an attitude which is more clearly, confidently, and stably maintained than an attitude formed through more indirect means.     

Post‐retirement work: The individual determinants of paid and volunteer work

This research investigates the prediction of post‐retirement work. Unlike prior research, we examined both paid and volunteer post‐retirement work, showing the similarities and differences in their prediction. Using multinomial logistic regression analysis, a framework based on image theory was tested, which included evaluations of pre‐retirement work, attitudes to retirement, behavioural style and demographics, and used to predict both intentions to work in retirement in a pre‐retiree sample (N = 987) and actual work in retirement in a sample of retirees (N = 725). Both volunteer and paid post‐retirement work were strongly related to people's evaluation of their pre‐retirement work and for pre‐retirees, a proactive style of behaviour was also predictive. However, gender, health and retirement satisfaction more related to volunteer work and education to paid work.     

The parental attitude research instrument: An approach to use of attitude questionnaires

Parental attitude questionnaires such as the Parental Attitude Research Instrument (PARI) are still in use despite their inherent difficulties. In light of the need to test theoretical models by measuring a range of parental characteristics, the properties of the PARI were re-examined and, on the basis of a factor analysis of the 23 subtests of the PARI, a shortened version was constructed. A measure of maternal Authoritarian Control, which was found to be associated with measures of maternal mental ability, personality, level of education, reading age, number of adverse family conditions and child-rearing practices, has proved useful for other projects related to this ongoing study. It is recommended that such instruments be used only in conjunction with other measures which examine the family environment, for example in an index of child-rearing practices.     

The shape of things to come: Exploring goal-directed prospection

Through the ability to preview the future (i.e., prospection), people can anticipate how best to think, feel and act in just about any setting. But exactly what factors determine the contents of prospection? Extending research on action identification and temporal construal, here we explored how action goals and temporal distance modulate the characteristics of future previews. Participants were required to imagine travelling to Egypt (in the near or distant future) to climb or photograph a pyramid. Afterwards, to probe the contents of prospection, participants provided a sketch of their imaginary experience. Results elucidated the impact of goal type and temporal distance on mental imagery. While a climbing goal prompted participants to draw a larger pyramid in the near than distant future, a photographic goal influenced only the compositional complexity of the sketches. These findings reveal how action goals and temporal distance shape the contents of future simulations.     

The effects of person–innovation fit on individual responses to innovation

Drawing on the person–environment fit literature, we propose that cognitive comparisons between person and innovation on meaningful dimensions determine organizational members' affective and behavioural responses to innovations. Specifically, we hypothesize that two different types of person‐innovation fit constructs (value fit and ability fit) differentially predict employees' commitment to implementation and implementation behaviour. The results of this study indicate that congruence between innovation values and personal values is more strongly related to employees' commitment to implementation than to implementation behaviour, whereas the congruence between required abilities and current abilities is more strongly associated with implementation behaviour than with commitment to implementation. In addition, commitment to implementation was more strongly associated with environmental characteristics (innovation values), whereas implementation behaviour was associated more strongly with personal characteristics (personal values, current abilities). This study expands the person–environment fit and innovation implementation literature by applying the fit concept to a new domain and by identifying and testing cognitive processes that determine employees' affective and behavioural responses to innovations.     

The measurement of reading comprehension: How not to trade construct validity for predictive power

This paper proposes a way to measure and understand individual differences in reading comprehension. The measure is based on the theory that individual differences in reading skill reflect differences in the processing capacity of working memory. The measure of processing capacity, called the reading span test, requires subjects to read aloud increasingly longer sets of sentences and to recall the final word of each sentence in the set. Reading span, the number of final words recalled, varies from two to five for university students. According to the proposed theory, poor readers devote so much capacity to processing the sentences, that they have less residual capacity for storing and producing the final words. The ability to keep information accessible in working memory is particularly crucial for the processes that integrate each ne word with previously read information. And, indeed, reading span is highly correlated with integration processes such as computing pronominal reference, monitoring and revising comprehension errors, and making inferences. The theoretical and predictive value of the reading span measure can be contrasted with the relatively limited value of existing atheoretical and theoretical measures of reading comprehension.     

On the predictive validity of implicit attitude measures: The moderating effect of perceived group variability

Social psychologists have recently shown great interest in implicit attitudes, but questions remain as to the boundary conditions under which such attitudes can predict subsequent judgments and behavior, including reactions toward single category members. In two experiments, we demonstrate the predictive validity of two priming-based measures of implicit attitudes, using a lexical decision task developed by Wittenbrink, Judd, and Park (1997) as well as a perceptual identification paradigm pioneered by Payne (2001). Moreover, we show that these effects were moderated by perceived group variability, such that implicit attitudes offered much stronger predictive leverage if the members of the target category (Blacks) were perceived to be homogenous than if they were not. The implications of the present research for the “moderator approach” previously employed in the explicit attitude literature are discussed.     

Reliable measurement in sport psychology: The case of performance outcome measures

ObjectivesThe present research addresses a neglected aspect within the current Zeitgeist of improving methodological standards in (sport)psychology: reliable measurement. We discuss and highlight the importance of reliable measurement from different perspectives and empirically assess reliability of three commonly used performance outcome measures in order to give guidelines to researchers on how to increase reliability of measurements of performance outcomes.MethodIn three studies we estimate 5 different reliability coefficients for three performance outcome measures based on 14 golf putts (study 1; N = 100), 14 dart throws (study 2; N = 200; 100 sports students; 100 non-sports students) and 14 free throws in basketball (study 3; N = 192; 100 non-basketball players; 92 basketball players).ResultsThe highest reliability was the odd-even reliability for darts for the whole sample (0.888), followed by golf putts (0.714 for distance from the hole, 0.614 for successful putts) and free throws (0.504 non-basketball players; 0.62 for basketball players; and 0.826 for whole sample).ConclusionsBased on theoretical considerations and our empirical findings we give practical guidelines to improve reliability for performance outcome measures in sport psychology.     

Effects of heterosexuals' direct and extended friendships with sexual minorities on their attitudes and behaviors: intergroup anxiety and attitude strength as mediators and moderators

We tested processes by which heterosexuals' direct and extended friendships with lesbian and gay individuals predicted homophobic and affirming behaviors toward lesbian and gay individuals. Results demonstrated that friendships predicted less homophobic behaviors and more affirming behaviors, mediated through reduced intergroup anxiety and sexual prejudice. Further, the strength with which individuals held their prejudiced attitudes moderated the extent to which these attitudes predicted affirming behaviors. Less prejudiced attitudes only predicted affirming behaviors when these attitudes were strongly held; in contrast, prejudiced attitudes predicted homophobic behavior regardless of how strongly these attitudes were held.