The mechanism of priming: episodic retrieval or priming of pop-out?

Previous studies indicate that priming affects attentional processes, facilitating processes of target detection and selection on repetition trials. However, the results are so far compatible with two different attentional views that propose entirely different mechanisms to account for priming. The priming of pop-out hypothesis explains priming by feature weighting processes that lead to more frequent selections of nontarget items on switch trials. According to the episodic retrieval account, switch trials conversely lead to temporal delays in retrieving priority rules that specify the target. The results from two eye tracking experiments clearly favour the priming of pop-out hypothesis: Switching the target and nontarget features leads to more frequent selection of nontargets, without affecting the time-course of saccades to a great extent. The results from two more control experiments demonstrate that the same results can be obtained in a visual search task that allows only covert attention shifts. This indicates that eye movements can reliably indicate covert attention shifts in visual search.     

Is masked neighbor priming inhibitory? Evidence using the incremental priming technique

To investigate neighbor effects in visual word recognition, the masked priming technique holds considerable advantages over unprimed methods, because a target word is used as its own control. However, inhibitory neighbor effects obtained with masked priming are still open for different interpretations, because the primes differ across conditions. Given this theoretical problem, it is useful to investigate neighbor priming effects using a prime as its own control. This option is available in the incremental priming technique (Jacobs, Grainger, & Ferrand, 1995), in which a within-condition baseline is created by comparing the response times (RTs) to a target when it is primed at different prime durations. In this study, we examined masked neighbor priming using this technique. Both the traditional and the within-condition baseline indicated that masked neighbor word priming is inhibitory in nature. The results are discussed in terms of current theories of visual word recognition.     

Does translation involve structural priming?

When asked to translate utterances, people might merely make sure that their translations have the same meaning as the source, but they might also maintain aspects of sentence form across languages. We report two experiments in which English–German and German–English bilinguals (without specialist translator training) repeated German ditransitive sentences whose meaning was compatible with more than one grammatical form or translated them into English. Participants almost invariably repeated the sentences accurately, thereby retaining the grammatical structure. Importantly, Experiment 1 found that they tended to repeat grammatical form across languages. Experiment 2 included a condition with sentences that had no grammatical equivalent form in English; here participants tended to persist in the order of thematic roles. We argue that cross-linguistic structural priming plays a major role in the act of translation.     

Negative priming for spatial location?

The term negative priming has been used to describe the deleterious consequences for performance when the current target shares properties with an ignored distractor from the previous trial. Location-based negative priming was first reported by Tipper, Brehaut, and Driver (1990) who used a prime-probe procedure wherein the task was to localize targets defined by their identity (shape). Design imbalances in this seminal study, and others, are illustrated and it is indicated how these might have contaminated the reported effects. The findings, from three experiments using an unbiased design, suggest that negative priming in the spatial location procedure may be more closely related to inhibition of return (IOR), or to the automatic attraction of attention by new objects, than to the concepts of distractor inhibition, episodic retrieval, and feature mismatch, which have traditionally been used to explain negative priming for spatial location.     

Is priming during anesthesia unconscious?

General anesthesia provides an alternative to typical laboratory paradigms for investigating implicit learning. We assess the evidence that a simple type of learning--priming--can occur without consciousness. Although priming has been shown to be a small but persistent phenomenon in surgical patients (Merikle & Daneman, 1996) there is reason to question whether it occurs implicitly due to problems in detecting awareness using typical clinical signs. This paper reviews the published studies on priming during anesthesia that have included a measure of awareness or of anesthetic depth. We conclude that perceptual priming, but not conceptual priming, takes place in the absence of conscious awareness.     

Stronger suboptimal than optimal affective priming?

The finding of stronger affective priming in less conscious (suboptimal) conditions than in fully conscious (optimal) conditions (S. T. Murphy & R. B. Zajonc, 1993) is theoretically important because it contradicts notions that emotions are primarily reflected by conscious states. In 2 experiments, this pattern of results was obtained. Happy and angry faces were presented both optimally and suboptimally and were masked by unknown ideographs. In Experiment 1, instructions for the conscious and less conscious affective priming conditions were matched, and affective ratings of ideographs were determined. In Experiment 2, a more implicit affective measure (facial electromyography of musculus zygomaticus major and musculus corrugator supercilii) served as the dependent variable. Stronger suboptimal than optimal affective priming was found in both experiments. It is concluded that stronger suboptimal than optimal processing is characteristic for affective processing and that it can also be found when instructions are matched and when a more implicit measure is assessed.     

Relation priming in established compounds: facilitation?

Gagné and Spalding (Brain and Language, 90, 478–486, 2004, Journal of Memory and Language, 60, 20–35, 2009) have shown that the difficulty of interpreting an established compound (e.g., snowball) can be influenced by recent exposure to a compound with the same modifier and that this influence depends on the relation linking the constituents of the compound. For example, snowball (a ball made of snow) was processed more quickly following snowfort (a fort made of snow; same relation) than following snowshovel (a shovel for snow; different relation). In three experiments, we investigated the basis of this relation-priming effect. The results indicated that the relation-priming effect in established compounds is due to slower processing in the different-relation condition rather than to faster processing in the same-relation condition. These results pose a challenge for most models of compound-word processing.     

What is primed in priming from imagery?

Priming from imagery is typically weaker than that from perception. This has been interpreted as resulting from weaker activation of perceptual processes. However, for imagery and perception, commonality is only half the story: Each is also characterized by specific processes. If priming can be due to both unshared and shared components of imagery and perception, then it should be possible to observe greater priming from imagery than from perception. Two new priming experiments were designed to test this hypothesis, while controlling incidental task differences. In both experiments, participants studied objects by counting their parts (from a mental image or a picture). Experiment 1 used a word-picture matching test task, which was hypothesized to depend on stimulus processing specific to perception, and Experiment 2 a size judgment test task, which was hypothesized to depend on retrieval and generation processes specific to imagery. As predicted, priming for perceived objects was greater than priming for imagined objects in the word-picture matching task. Conversely, in the size judgment task, more priming from imagery than from perception was observed. These results support the conclusions that (a) imagery and perception have substantial unshared processes, and (b) these processes contribute to priming.     

Is unconscious identity priming lexical or sublexical?

We examined unconscious priming in a stem-completion task with both identity and form-related primes. Participants were given exclusion instructions to avoid completing a stem (e.g., ca---) with a briefly flashed masked word (e.g., candy). In Experiment 1, priming of around 7% occurred for both identity (e.g., candy) and form-based (e.g., windy) primes at a 33 ms exposure duration. When examining only trials in which the participants failed to identify the prime, this effect increased to 12% for identity primes, but remained the same for form-based primes. In Experiment 2, priming without prime identification was 9% for identity primes, 4% for homophone primes, and 3% for orthographic control primes. Although identity priming was greater than form priming in both experiments, regression analyses revealed that orthographic and phonological overlap alone between the flashed primes and targets could completely account for unconscious identity priming. Hence, we conclude that masked words may only activate their sublexical orthographic and phonological representations and not their lexical representations.     

Semantic priming: subliminal perception or context?

Briefly presented, masked priming stimuli that cannot be identified by themselves can affect the processing of subsequent targets. The effect, which is sometimes viewed as a demonstration of unconscious processing, has been linked to the subliminal perception literature. Experiments 1 and 2 indicated that the identification of primes in the context of semantically related targets is superior to the identification of primes presented alone, and that the identification of primes in the context of semantically unrelated targets is inferior to the identification of primes presented alone. Experiment 3 indicated parallel findings in a recognition task. Consequently, an explanation of semantic priming in terms of the interactive nature of stimuli that are near to one another in time seems preferable to one based upon concepts of unconscious processing and subliminal perception.     

Is masked priming modulated by memory load? A test of the automaticity of masked identity priming in lexical decision

One of the key assumptions of the masked priming lexical decision task (LDT) is that primes are processed without requiring attentional resources. Here, we tested this assumption by presenting a dual-task manipulation to increase memory load and measure the change in masked identity priming on the targets in the LDT. If masked priming does not require attentional resources, increased memory load should have no influence on the magnitude of the observed identity priming effects. We conducted two LDT experiments, using a within-subjects design, to investigate the effect of memory load (via a concurrent matching task Experiment 1 and a concurrent search task in Experiment 2) on masked identity priming. Results showed that the magnitude of masked identity priming on word targets was remarkably similar under high and low memory load. Thus, these experiments provide empirical evidence for the automaticity assumption of masked identity priming in the LDT.     

Lexical access without attention? Explorations using dichotic priming

The authors used lexical decision in a dichotic listening situation and measured identity priming across channels to explore whether unattended stimuli can be processed lexically. In 6 experiments, temporal synchronization of prime and target words was manipulated, and acoustic saliency of the unattended prime was varied by embedding it in a carrier sentence or in babble speech. When the prime was acoustically salient, a cross-channel priming effect emerged, and participants were aware of the prime. When the prime was less salient, no identity priming was found, and participants failed to notice the prime. Saliency was manipulated in ways that did not degrade the prime. Results are inconsistent with models of late filtering, which predict equal priming irrespective of prime saliency.     

Can priming your self lead to punishing others?

Previous research has shown that priming the individual self can increase the accessibility of individual self-cognitions. In turn, we hypothesized that blame for immoral behaviors also would increase, leading to higher assignments of punishment, but that the size of this effect would depend on whether the behaviors violated perfect or imperfect duties. To test these hypotheses, participants assigned yearly bonus penalties to employees who had performed dishonest, disloyal, unfriendly, or uncharitable acts. As expected, the individual prime increased punishments, and this effect was accentuated for violations of perfect duties relative to violations of imperfect duties.     

The plausibility effect: Lexical priming or sentential processing?

Five experiments are reported that investigated whether the plausibility effect is caused by lexical priming resulting from the higher proportion of related words in plausible than in implausible sentences. In Experiment 1, a plausibility effect was demonstrated that was entirely attributable to the way in which lexical items were combined rather than to the properties of individual lexical items. In Experiment 2, the content words from the sentences used in Experiment 1 were shown to produce a similar reaction-time difference in a task in which syntactic processing was disrupted, supporting a lexical priming explanation of the plausibility effect. However, Experiments 3 and 4 demonstrated that, in another task less prone to task-specific strategies but sensitive to plausibility, the disruption of syntactic processing eliminated the effect. In Experiment 5, it was shown that when lexical priming was eliminated, a plausibility effect still occurred. Thus, two separate lines of evidence suggested that the plausibility effect cannot be fully explained in terms of lexical priming.     

Does negative priming imply preselective identification of irrelevant stimuli?

Responses to recently ignored stimuli are often slower than responses to new stimuli (negative priming). This slowing is thought to imply that the irrelevant stimuli were identified before the relevant stimuli were selected. The slowing may, however, reflect processing that occurred after the selection process had already begun. In two experiments, the opportunity for preselective identification of irrelevant stimuli was eliminated by presenting the irrelevant stimuli late within the trial. Negative priming failed to occur under these conditions.     

Is the sky 2? Contextual priming in grapheme-color synaesthesia

Grapheme-color synaesthesia is a neurological phenomenon in which particular graphemes, such as the numeral 9, automatically induce the simultaneous perception of a particular color, such as the color red. To test whether the concurrent color sensations in grapheme-color synaesthesia are treated as meaningful stimuli, we recorded event-related brain potentials as 8 synaesthetes and 8 matched control subjects read sentences such as "Looking very clear, the lake was the most beautiful hue of 7." In synaesthetes, but not control subjects, congruous graphemes, compared with incongruous graphemes, elicited a more negative N1 component, a less positive P2 component, and a less negative N400 component. Thus, contextual congruity of synaesthetically induced colors altered the brain response to achromatic graphemes beginning 100 ms postonset, affecting pattern-recognition, perceptual, and meaning-integration processes. The results suggest that grapheme-color synaesthesia is automatic and perceptual in nature and also suggest that the connections between colors and numbers are bidirectional.