Increased choice of female phonetic attributes in first names

The phonetic gender score is a new quantitative scale that was applied to the spoken sounds of first names. Popular names of females have predominantly positive scores, and popular names of males have predominantly negative scores. Mean phonetic gender scores were higher in 1990 than in 1960 for the 25 most frequent names given to females and males born in Pennsylvania. Choices of names were more diverse for females than males in both years and in 1990 than 1960 for both genders. The increased choice in 1990 of attributes associated with females may indicate greater acceptance of female characteristics in 1990 than in 1960. In 1990 the most numerous racial minority, African Americans, constituted 15% of the births but only 5% of the females and 7% of the males given the 25 most frequent names.     

The moderating role of attribute accessibility in conditioning multiple specific attributes

Attribute conditioning (AC) refers to people's changed assessment of stimuli's (conditioned stimuli, CSs) attributes due to pairings with stimuli possessing these attributes (unconditioned stimuli, USs). Up to now, research only showed conditioning of only one attribute within a conditioning session (e.g., athleticism) and measured assessment changes in only this single attribute. The current study shows attribute‐specific AC effects in multi‐attribute environments and shows that attribute accessibility determines which of a US's multiple attributes are conditioned. Experiment 1 shows AC effects for artificial logos with attributes varying across USs (e.g., athletic, intelligent, or funny). Experiment 2 shows that these AC effects persist over time. Experiment 3 directly manipulated accessibility for attributes varying between and within USs (e.g., a US being sexy and familial) with a priming procedure. Priming‐specific attributes prior to conditioning determined which attribute of a US was conditioned to paired CSs. We discuss theoretical implications for AC, as well as practical implications for brand image formation and advertising. Copyright © 2013 John Wiley & Sons, Ltd.     

Semantic memory: Searching for attributes vs searching for names

The purpose of this experiment was to determine whether searching for a word that has a particular attribute (a fruit that is yellow) involves a different process than searching for a word whose name has a particular form (a fruit whose name begins with "p"). Ss saw category nouns paired with adjectives or letter restrictors presented on a series of blocked trials and a series of mixed trials. The Ss had to produce a word that fell in the space defined by the noun and the restricting adjective or letter. RT was fastest when trials were blocked and when a letter followed the presentation of the noun. This finding suggested the existence of two retrieval plans that can be executed when S has knowledge of the forthcoming type of item.     

Thinking about product attributes: Investigating the role of unconscious valence processing in attribute framing

In the present investigation we conducted three studies to examine how unconscious valence processing influences participants' quality judgments in an attribute-framing task. In Studies 1 and 2 we observed how individuals who had depleted cognitive resources, through distraction (Study 2) and time constraint (Study 3), differed in their responses to an attribute-framing task. In Study 3 we subliminally primed participants with attribute frames and then presented them with a frameless decision task. Our results revealed that attribute framing arises from unconscious valence processing and conscious processing may only play a role when the frame is especially salient.     

My word! Interference from reading object names implies a role for competition during picture name retrieval

A related word prime has been found to interfere with picture naming after unrelated intervening trials (word-to-picture interference). Recently, Stroop-type picture–word interference effects have been interpreted in terms of a postlexical response exclusion process rather than a competitive lexical selection process. An experiment is reported that examines whether word-to-picture effects could reflect response exclusion mechanisms and, more generally, strategic processing of the word prime. Forty-eight volunteer university students named aloud sequences of semantically related (and unrelated) word primes and picture targets, separated by two unrelated filler stimuli. On half of the trials, participants were asked to count backwards in threes from a random number presented immediately after naming the prime word. They were also given a surprise recall test at the end of the naming block. Results for naming times and errors indicated a main effect of relatedness; semantic interference effects were not dependent on the unfilled gap following the word prime trial and were also not tied to episodic recall of prime words. The data indicate that slowed picture naming times are more likely to emerge from processes intrinsic to word prime naming rather than controlled processing and do not readily fit the postlexical response exclusion account. The results are considered in relation to two recent accounts of interference over unrelated trials, which refer to some form of competition at, or prior to, lexical access.     

My word! Interference from reading object names implies a role for competition during picture name retrieval

A related word prime has been found to interfere with picture naming after unrelated intervening trials (word-to-picture interference). Recently, Stroop-type picture-word interference effects have been interpreted in terms of a postlexical response exclusion process rather than a competitive lexical selection process. An experiment is reported that examines whether word-to-picture effects could reflect response exclusion mechanisms and, more generally, strategic processing of the word prime. Forty-eight volunteer university students named aloud sequences of semantically related (and unrelated) word primes and picture targets, separated by two unrelated filler stimuli. On half of the trials, participants were asked to count backwards in threes from a random number presented immediately after naming the prime word. They were also given a surprise recall test at the end of the naming block. Results for naming times and errors indicated a main effect of relatedness; semantic interference effects were not dependent on the unfilled gap following the word prime trial and were also not tied to episodic recall of prime words. The data indicate that slowed picture naming times are more likely to emerge from processes intrinsic to word prime naming rather than controlled processing and do not readily fit the postlexical response exclusion account. The results are considered in relation to two recent accounts of interference over unrelated trials, which refer to some form of competition at, or prior to, lexical access.     

Stage theory and proper names

In the contemporary debate about the nature of persistence, stage theory is the view that ordinary objects (artefacts, animals, persons, etc.) are instantaneous and ??persist?? by being suitably related to other instantaneous objects. In this paper I focus on the issue of what stage theorists should say about the semantics of ordinary proper names, like ??Socrates?? or ??London??. I consider the remarks that stage theorists actually make about this issue, present some problems they face, and finally offer what I take to be the best alternative available for them.     

Fictional names and narrating characters

In this paper I want to examine the concept of ‘conditions of fulfilment‘ or ‘compliance‘ or ‘satisfaction‘ which have been introduced by some authors in order to provide analyses of meaning which are just as adequate to directive speech acts as truth-conditional semantics are (claimed to be) adequate to assertive speech acts. It will be argued that this aim is missed. Most analyses (except those of some primitive cases) will remain throughout imcomplete as long as they are not supplemented by a specification of conditions of normative validity. In the case of several illocutionary verbs they can be substituted by conditions under which the speaker could make use of sanctions against the hearer.     

Verbal reaction times to hues vs hue names and forms vs form names

Iwo choice reaction time (RI) studies were carried out in which different classes of stimuli—hues vs hue names in one study and forms vs form names in the other—occurred in independent lists of2, 4, and6 equally probable alternatives. Mean choice RIs were faster for hue names and form names than for hues and forms with4 and6 alternatives, but no significant differences were found in the2-stimulus lists. In both studies, significant list length by stimulus type (e.g., hues vs hue names) interactions indicated greater increase in mean RI with increases in list length for forms and hues than for form names and hue names. It was concluded that differential amounts of generalization of interference aceounted for the interactions. Effects of experimental variables on inferred components of RI were also examined.     

Attention and attribute overlap in preferential choice

Attributes that are common, or overlapping, across alternatives in two-alternative forced preferential choice tasks are often non-diagnostic. In many settings, attending to and evaluating these attributes does not help the decision maker determine which of the available alternatives is the most desirable. For this reason, many existing behavioural theories propose that decision makers ignore common attributes while deliberating. Across six experiments, we find that decision makers do direct their attention selectively and ignore attributes that are not present in or associated with either of the available alternatives. However, they are as likely to attend to common attributes as they are to attend to attributes that are unique to a single alternative. These results suggest the need for novel theories of attention in preferential choice.