刻板印象内容模型：理论假设及研究

介绍了刻板印象内容模型(SCM)的来源、理论假设和在美国与欧洲(个人主义文化)、东亚(集体主义文化)样本中的实证研究。SCM假设:(1)用热情和能力区分不同群体的刻板印象;(2)对外群体的刻板印象是混合的;(3)高社会地位群体被刻板为具有高能力,竞争性群体被刻板为缺乏热情;(4)刻板印象中存在参照群体偏好和外群体贬抑。在比较和评价SCM与其他理论的基础上,提出了刻板印象内容研究进一步细化和扩展的方向     

Paternalistic and Envious Gender Stereotypes: Testing Predictions from the Stereotype Content Model

In 2 studies, paternalistic and envious gender stereotypes were examined. Paternalistic stereotypes portray particular female or male subgroups as warm but not competent, whereas envious stereotypes depict some other female or male subgroups as competent but not warm. A total of 134 women and 82 men, primarily White and middle class, participated in this research. Building on the stereotype content model (Fiske, Cuddy, Glick, & Xu, 2002), Study 1 tested the mixed-stereotypes hypothesis that many gender subgroups are viewed as high on either competence or warmth but low on the other. Study 2 additionally addressed the social-structural hypothesis that status predicts perceived competence and interdependence predicts perceived warmth. The results provided strong support for both hypotheses.     

Perceived social structural relations and group stereotypes: A test of the Stereotype Content Model in Malaysia

Using data from two studies, the current research tests the Stereotype Content Model (SCM) within a Malaysian context using Chinese and ethnic Malay participants. The aim of the research is to examine the theoretical underpinnings of the SCM in a new context by investigating the role of aspects of the perceived social structure that have not been considered previously. In line with the SCM it is found that the two dimensions of warmth and competence underlie in‐group and out‐group stereotypes in Malaysia. In addition, the in‐group was evaluated more positively than the out‐group on both dimensions. Furthermore, perceived economic social status rather than cultural or power status was related to out‐group competence (Study 1), and to out‐group warmth (Studies 1 and 2). Higher perceived economic competition was weakly and not consistently associated with less out‐group warmth, and political competition was not related to warmth.     

Warm,but Maybe Not So Competent?—Contemporary Implicit Stereotypes of Women and Men in Germany

A fundamental model of stereotypes, the stereotype content model (SCM, Fiske et al. 2002), postulates that stereotypes of many social groups vary on two core dimensions: warmth and competence. In line with traditional gender stereotypes, the SCM predicts women to be perceived as warmer than men, and men to be perceived as more competent than women. Research on implicit measurement of stereotypes suggests that, next to people’s underlying beliefs, a major predictor is the tendency to favor one’s own group (Rudman et al. 2001). We examined gender stereotypes concerning warmth and competence, using implicit association tests (IATs, Greenwald et al. 1998) and drawing on diverse samples of women and men in eastern and western Germany (i.e., students and non-students; total N?=?384). On the warmth dimension, an overall women-warmth stereotype was found, confirming predictions of the SCM. On the competence dimension, associations of own gender and competence were observed for both men and women, suggesting the impact of self-favoring processes. Findings are discussed with respect to social role theory (Eagly 1987) and the changing roles of women.     

The Structure of Female Subgroups: An Exploration of Ambivalent Stereotypes

The present research concerns the stereotypes associated with subgroups of women. Previous researchers have considered the ambivalent nature of stereotypes, particularly along the dimensions of warmth and competence (Glick, Diebold, Bailey-Werner, & Zhu, Personality and Social Psychology Bulletin 23:1323–1334, 1997). In Study 1, we looked at the degree to which the superordinate social category of “women” is differentiated into distinct subgroups and whether warmth and competence are the primary dimensions of this differentiation. In Study 2, we assessed the degree to which businesswomen and homemakers are automatically associated with warmth and competence. Results showed that men and women differ in the valence associated with specific subgroups, and it is this valence, rather than stereotype content, that is automatically associated with these female subgroups.     

社会判断内容的基本维度研究

社会判断在内容上存在热情与能力两个基本维度,前一个维度是对他人意图的反映,后一个维度是对他人能力的反映。首先对社会判断基本维度的命名进行剖析,接着梳理了社会判断中热情和能力存在的三种关系:热情优先、晕轮效应和补偿效应。最后,从判断者、被判断者等方面出发,回顾了影响热情和能力关系的主要因素。在此基础上,从研究内容、研究方法、毕生发展、文化差异等方面提出了未来研究的方向。     

Integrating the stereotype content model (warmth and competence) and the Osgood semantic differential (evaluation,potency, and activity)

We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well‐established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifically, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

Influence of warmth and competence on the promotion of safe in-group selection: Stereotype content model and social categorization of faces

Categorizing an individual as a friend or foe plays a pivotal role in navigating the social world. According to the stereotype content model (SCM), social perception relies on two fundamental dimensions, warmth and competence, which allow us to process the intentions of others and their ability to enact those intentions, respectively. Social cognition research indicates that, in categorization tasks, people tend to classify other individuals as more likely to belong to the out-group than the in-group (in-group overexclusion effect, IOE) when lacking diagnostic information, probably with the aim of protecting in-group integrity. Here, we explored the role of warmth and competence in group-membership decisions by testing 62 participants in a social-categorization task consisting of 150 neutral faces. We assessed whether (a) warmth and competence ratings could predict the in-group/out-group categorization, and (b) the reliance on these two dimensions differed in low-IOE versus high-IOE participants. Data showed that high ratings of warmth and competence were necessary to categorize a face as in-group. Moreover, while low-IOE participants relied on warmth, high-IOE participants relied on competence. This finding suggests that the proneness to include/exclude unknown identities in/from one's own in-group is related to individual differences in the reliance on SCM social dimensions. Furthermore, the primacy of the warmth effect seems not to represent a universal phenomenon adopted in the context of social evaluation.     

Dominance and competence face to face: Dissociations obtained with a reverse correlation approach

The article explores whether the traits representing the dimensions underlying the structure of facial and non-facial impressions are similarly mapped in the face space. Two studies examine whether the trustworthiness-by-dominance and the warmth-by-competence two-dimensional models overlap in face perception. In Study 1 (N = 200), we used a reverse-correlation task to obtain classification images (CIs) reflecting how each dimension is mapped onto a face. Results show that the similarity between CIs was higher between warmth and trustworthiness than between competence and dominance. In Study 2 (N = 31) the evaluations of each CI on each social dimension show a higher dissociation between dominance and competence than between trustworthiness and warmth. These results, obtained at both perceptual and judgment levels, suggest that there is only a partial correspondence between the two models that seems to be driven by the relationship that the competence and dominance dimensions establish with valence.     

Sticking with the nice guy: Trait warmth information impairs learning and modulates person perception brain network activity

Social learning requires inferring social information about another person, as well as evaluating outcomes. Previous research shows that prior social information biases decision making and reduces reliance on striatal activity during learning (Delgado, Frank, & Phelps, Nature Neuroscience 8 (11): 1611-1618, 2005). A rich literature in social psychology on person perception demonstrates that people spontaneously infer social information when viewing another person (Fiske & Taylor, 2013) and engage a network of brain regions, including the medial prefrontal cortex, temporal parietal junction, superior temporal sulcus, and precuneus (Amodio & Frith, Nature Reviews Neuroscience, 7(4), 268-277, 2006; Haxby, Gobbini, & Montgomery, 2004; van Overwalle Human Brain Mapping, 30, 829–858, 2009). We investigate the role of these brain regions during social learning about well-established dimensions of person perception—trait warmth and trait competence. We test the hypothesis that activity in person perception brain regions interacts with learning structures during social learning. Participants play an investment game where they must choose an agent to invest on their behalf. This choice is guided by cues signaling trait warmth or trait competence based on framing of monetary returns. Trait warmth information impairs learning about human but not computer agents, while trait competence information produces similar learning rates for human and computer agents. We see increased activation to warmth information about human agents in person perception brain regions. Interestingly, activity in person perception brain regions during the decision phase negatively predicts activity in the striatum during feedback for trait competence inferences about humans. These results suggest that social learning may engage additional processing within person perception brain regions that hampers learning in economic contexts.     

Warm or competent? Improving intergroup relations by addressing threatened identities of advantaged and disadvantaged groups

Applying the Needs‐Based Model of Reconciliation to contexts of group disparity, two studies examined how messages from outgroup representatives that affirmed the warmth or competence of advantaged or disadvantaged groups influenced their members' intergroup attitudes. Study 1 involved natural groups differing in status; Study 2 experimentally manipulated status. In both studies, advantaged‐group members responded more favorably, reporting more positive outgroup attitudes and willingness to change the status quo toward equality, to messages reassuring their group's warmth. Disadvantaged‐group members responded more favorably to messages affirming their group's competence. Study 2 further demonstrated that the effectiveness of reassuring a disadvantaged group's competence stemmed from restoring its threatened dimension of identity, irrespective of a change of the status quo. In line with Social Identity Theory (Tajfel & Turner, 1979), these results indicate that beyond the competition over tangible resources, groups are concerned with restoring threatened dimensions of their identities. Exchanging messages that remove identity‐related threats may promote not only positive intergroup attitudes but also greater willingness to act collectively for intergroup equality. Copyright © 2013 John Wiley & Sons, Ltd.     

Universal dimensions of social cognition: warmth and competence

Like all perception, social perception reflects evolutionary pressures. In encounters with conspecifics, social animals must determine, immediately, whether the "other" is friend or foe (i.e. intends good or ill) and, then, whether the "other" has the ability to enact those intentions. New data confirm these two universal dimensions of social cognition: warmth and competence. Promoting survival, these dimensions provide fundamental social structural answers about competition and status. People perceived as warm and competent elicit uniformly positive emotions and behavior, whereas those perceived as lacking warmth and competence elicit uniform negativity. People classified as high on one dimension and low on the other elicit predictable, ambivalent affective and behavioral reactions. These universal dimensions explain both interpersonal and intergroup social cognition.     

情境线索对社会认知内容推断的影响

本研究考察了情境线索对社会目标不同内容维度之间的推断的影响。研究一发现,缺乏情境线索时,两个基本维度热情和能力之间呈一种正向推断。研究二发现,当情境线索明确指向高能力时,高热情描述会导致低能力推断,同时也引发了消极的行为倾向。研究三进一步考察了热情的两个子维度社交性和道德性之间的推断,结果发现描述社交性职业的社交性信息或者描述道德性职业的道德性信息时,对目标对象的整体评价和行为意愿都更为积极。本研究表明,情境的预期性线索为社会认知内容的推断提供了基本的认知框架,当信息呈现与情境预期相匹配时,更容易产生积极推断。     

情境线索对社会认知内容推断的影响

本研究考察了情境线索对社会目标不同内容维度之间的推断的影响。研究一发现,缺乏情境线索时,两个基本维度热情和能力之间呈一种正向推断。研究二发现,当情境线索明确指向高能力时,高热情描述会导致低能力推断,同时也引发了消极的行为倾向。研究三进一步考察了热情的两个子维度社交性和道德性之间的推断,结果发现描述社交性职业的社交性信息或者描述道德性职业的道德性信息时,对目标对象的整体评价和行为意愿都更为积极。本研究表明,情境的预期性线索为社会认知内容的推断提供了基本的认知框架,当信息呈现与情境预期相匹配时,更容易产生积极推断。     

Navigating Public Prejudices: The Impact of Media and Attitudes on High-Profile Female Political Leaders

Predictions from the stereotype content model (SCM; Fiske et al. 2002) that suggest high-status career women are perceived as competent but cold were tested with a sample of college students in California (N?=?294; 51% female; M age?=?21.49). Participants completed measures of sexism and attitude extremity, read a positive or negative article about a female senator, and rated her warmth and competence. Results indicate positive media coverage counteracts the competent but cold prediction of the SCM. In the context of negative media, extreme hostile sexism predicted evaluations of low warmth and competence; however, males with less extreme sexist attitudes had greater warmth and competence evaluations. Results are discussed in relation to the SCM and worldview confirmation hypothesis.     

“凭感觉”的热情与能力：社会认知内容的生理线索

热情与能力是解析社会认知的普适性框架,同现实情境中诸多要素存在着关联。与众多明显带有社会属性的要素相比,源自面孔或者颜色的视觉、声音的听觉、身体姿态的动觉、温度变化的肤觉等生理线索,也可以跟热情与能力的社会知觉产生关联,这个过程可能基于生理–社会的知觉联结假设或者知觉启动假设而发生。以生理–社会的知觉关系为切入点,热情与能力更能发挥解析具体情境的灵活性。侧重典型生理线索的挖掘、建立生理线索同热情与能力的组态关系,以及这种关系对社会性偏向的影响,将有助于推进热情与能力融入更为广泛的社会应用之中。     

性别化名字对个体印象评价及人际交往的影响

名字在个体印象评价和人际交往中发挥着重要作用。本研究结合刻板印象内容模型, 从刻板印象维护视角出发, 通过3个研究考察了性别化名字的热情能力感知, 基于此探究性别化名字对不同性别个体的印象评价及人际交往的影响。结果发现：(1)人们对男性化名字的能力评价高于女性化名字, 对女性化名字的热情评价高于男性化名字; (2)性别化名字影响男性的能力评价和女性的热情评价; (3)性别化名字影响人们对女性的交友偏好, 热情评价在其中起到完全中介作用; 性别化名字影响人们和男性的共事偏好, 能力评价起到完全中介作用。研究揭示了性别化名字影响印象评价的模式, 并为理解人际交往中名字的作用机制提供了新的研究思路。     

Some Notes on the Census of Religious Bodies, 1926

In line with previous results that challenge the traditional primacy of warmth over competence in outgroup perception, we propose to bridge elements from stereotype content model and social identity theory: Perceivers will use the competence and warmth dimensions differentially when interpreting higher or lower status outgroup members' behavior. We test the hypothesis that the dimension that is less favorable for the outgroup and more favorable for the ingroup will be used. In particular, we investigate whether the warmth dimension would better predict the interpretation of higher status outgroup members' behavior than the competence dimension, whereas the competence dimension would better predict the interpretation of lower status outgroup members' behavior than the warmth dimension. Two studies separately test these effects. Results suggest the existence of a motivated bias in interpreting outgroup members' behavior, especially when there is ingroup identification.